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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Neraca Manajemen, Akuntansi, dan Ekonomi
Tumbuan, Willem J. F. A.
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Economics, Econometrics & Finance Environmental Science

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ANALYSIS OF PERCEIVED RISK AND PERCEIVED BENEFIT INFLUENCING ONLINE SHOPPING BEHAVIOR IN MANADO Bangkit, Josefine L. K.; Tumbuan, Willem J. F. A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.253 KB) | DOI: 10.35794/emba.v10i1.38238

Abstract

Understanding the behavior of consumers’ online shopping, especially factors that influence the online shopping is considered important for marketers in order to increase the volume of online shopping. In this research, the researcher focused on people who had experience on online shopping in Manado, so the researcher conducted research on variables that influencing online shopping behavior, in this case the variables are perceived risk and perceived benefit. The purpose of this study is to analyze perceived risk and perceived benefit influencing online shopping behavior in Manado. The quantitative method is used in this research. In order to collect data, questionnaires were distributed to 100 respondents in Manado. The result of this research shows that perceived risk and perceived benefit has significant influence on online shopping behavior. Keywords: online shopping behavior, perceived risk, perceived benefit
THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT AND SELF-EFFICACY TOWARDS ORGANIZATIONAL CITIZENSHIP BEHAVIOR EMPLOYEES AT SINTESA PENINSULA MANADO HOTEL Sondakh, Tiffany; Tumbuan, Willem J. F. A.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57727

Abstract

Organizational Citizenship Behavior (OCB), often an additional role, refers to how employees behave while carrying out company-provided tasks. This behavior is non-binding, voluntary, and unrelated to the formal reward system provided by the company. OCB has the potential to improve organizational efficiency. Therefore, this study aims to analyze the Influence of Perceived Organizational Support and Self-efficacy on Organizational Citizenship Behavior (OCB) among Sintesa Peninsula Manado Hotel employees. the research method used is quantitative. data collection was carried out through a questionnaire distributed to 43 hotel employees. the results of this study show that perceived organizational support has a positive and significant influence on OCB. Then, self-efficacy also has a positive and significant influence on OCB. In addition, perceived organizational support and self-efficacy have a significant influence on Organizational Citizenship Behavior, meaning that Perceived Organizational Support and Self-efficacy of employees, together (simultaneously) can influence the Organizational Citizenship Behavior of Sintesa Peninsula   Keywords: Organizational Citizenship Behavior, Perceived Organizational Support, Self-Efficacy
THE INFLUENCE OF FEAR OF MISSING OUT AND BRAND REPUTATION ON PURCHASE INTENTION OF APPLE PRODUCTS Towoliu, Rivaldy; Tumbuan, Willem J. F. A.; Pandowo, Merinda H. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57728

Abstract

Technological development is an ongoing and inevitable phenomenon in the modern world. Devices, such as smartphones, tablets, laptops have become a very important medium in facilitating the development of this technology. They enable quick access to information, entertainment, as well as applications that make everyday tasks easier. This study aims to analyze the Influence of Fear of Missing Out and Brand Reputation on Purchase Intention of Apple Products. This research is approached by an associative quantitative method. Data collection was carried out through a questionnaire distributed to 100 respondent of Gen-Z (17-27 years old). The data is analyzed using multiple linear regression model with SPSS 27 software. The findings obtain shows that there is a significant influence of Fear of Missing Out on Purchase Intention. Then, brand reputation also significantly influences purchase intention. Lastly, Fear of missing out and brand reputation simultaneously influence purchase intention. These findings indicate that people especially Gen-Z, who experienced FOMO will formulate a desire to purchase a product. Also, a reputation of a brand plays a crucial role in the consideration process before purchasing the product. The better the reputation the more intention for people to buy the product.   Kata Kunci: Purchase Intention, Fear of Missing Out (FOMO), Brand Reputation
THE EFFECT OF PERCEIVED VALUE, CUSTOMER ENGAGEMENT, AND SOCIAL INFLUENCE ON PURCHASE INTENTION OF VIRTUAL ITEMS IN MOBILE LEGENDS: BANG BANG AMONG GENERATION Z Tene, Prilly Ferent Claudysa; Tumbuan, Willem J. F. A.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58231

Abstract

Despite its popularity, Mobile Legends has experienced a decline in in-app purchase revenue since 2021, emphasizing the need to understand the factors effecting purchase intentions among players especially Z Generation as the primary target market due to their high engagement with gaming and prone to spending on virtual items. This study aims to know the effect of perceived value, customer engagement, and social influence on purchase intention of virtual items in Mobile Legends among Gen Z. Utilized a quantitative research method through an online questionnaire targeted at Generation Z used purposive sampling method with a sample of respondents 107 Mobile Legends players across Indonesia and were analyzed using multiple linear regression. This study indicated that perceived value, customer engagement, and social influence had a significant positive effect on the purchase intention of virtual items Mobile Legends among Generation Z, both partially and simultaneously.    Keyword: Perceived Value, Customer Engagement, Social Influence, Purchase Intention
ANALISIS STRATEGI PEMASARAN PARIWISATA UNTUK MENINGKATKAN KEPUASAN WISATAWAN BERKUNJUNG KE TEMPAT WISATA GOD BLESS PARK MANADO Kalalo, Eden Kalvari; Tumbuan, Willem J. F. A.; Poluan, Jane Grace
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i6.11448

Abstract

This research aims to analyze tourism marketing strategies using the Attraction, Accessibility, Amenities and Ancillary (4A) approach in an effort to increase the satisfaction of tourists visiting God Bless Park Manado. Qualitative research methods were used by conducting interviews with 5 informants who were employees of the Manado City Industry and Trade Service, MSME actors and tourists. The findings of this research indicate that effective collaboration between government, related agencies and local communities, as well as the use of information and communication technology, is very important in supporting a holistic tourism marketing strategy. Proper implementation of this strategy can increase the competitiveness of God Bless Park Manado as a leading tourist destination in Manado and its surroundings. Suggestions for the Manado City Department of Industry and Trade include empowering and developing MSMEs, developing tourist products and souvenirs, increasing collaboration and partnerships, digital promotion and marketing, monitoring and evaluation, and capital access facilities. It is recommended that further research focus on SWOT analysis, conducting comparative analyzes with other tourism destinations, as well as studying economic and social impacts. It is hoped that this research can contribute to a deeper understanding of tourism marketing strategies to increase tourist satisfaction. Penelitian ini bertujuan untuk menganalisis strategi pemasaran pariwisata dengan pendekatan Attraction, Accessibility, Amenities, dan Ancillary (4A) dalam upaya meningkatkan kepuasan wisatawan yang berkunjung ke God Bless Park Manado. Metode penelitian kualitatif digunakan dengan melakukan wawancara terhadap 5 informan yang merupakan pegawai Dinas Perindustrian dan Perdagangan Kota Manado, Pelaku UMKM dan Wisatawan. Temuan penelitian ini menunjukkan bahwa kolaborasi yang efektif antara pemerintah, dinas terkait, dan komunitas lokal, serta pemanfaatan teknologi informasi dan komunikasi, sangat penting dalam mendukung strategi pemasaran pariwisata yang holistik. Implementasi yang tepat dari strategi ini dapat meningkatkan daya saing God Bless Park Manado sebagai destinasi wisata unggulan di Manado dan sekitarnya. Saran untuk Dinas Perindustrian dan Perdagangan Kota Manado mencakup pemberdayaan dan pengembangan UMKM, pengembangan produk wisata dan souvenir, peningkatan kolaborasi dan kemitraan, promosi dan pemasaran digital, monitoring dan evaluasi, dan fasilitas akses permodalan. Penelitian selanjutnya disarankan untuk fokus pada analisis SWOT, melakukan analisis perbandingan dengan wisata lain, serta studi terhadap dampak ekonomi dan social. Penelitian ini diharapkan dapat memberi kontribusi pemahaman yang lebih mendalam tentang strategi pemasaran pariwisata untuk meningkatkan kepuasan wisatawan.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), PRODUCT QUALITY, AND PRICE TOWARDS PURCHASE INTENTION ON VIRGIN COCONUT OIL PRODUCT AT CV. EMKA INDOCOCO SEJAHTERA Wowor, Gizell Natalie; Tumbuan, Willem J. F. A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 1 (2026): JE. Vol. 14 No. 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i1.65885

Abstract

As a local MSME in North Sulawesi, CV. Emka Indococo Sejahtera seeks to expand its market through digital platforms and product innovation. This study aims to examine the influence of Electronic Word of Mouth (eWOM), product quality, and price on consumer purchase intention for Virgin Coconut Oil (VCO) products in CV. Emka Indococo Sejahtera. This study uses a quantitative approach with an associative method, using a sample of 100 respondents selected from followers of Indococo's Instagram account. Data were collected through questionnaires and analyzed using multiple linear regression. The findings show that eWOM, product quality, and price significantly influence purchase intent both partially and concurrently. Among these factors, eWOM has the strongest effect on purchase intent. These results demonstrate the importance of building positive digital communication, maintaining product quality, and offering competitive pricing strategies to improve consumer interest and purchasing behavior. The research contributes to the development of local MSME marketing strategies in the digital era.   Keywords: Electronic Word of Mouth, Product Quality, Price, Purchase Intention, Virgin Coconut Oil
Co-Authors Amanda, Ivana Erica Arbie, Muhammad Rafi Arie, Fitty V. Badarudin, Nadira Bangkit, Josefine L. K. Biera, Ardwin Dahua, Dwieshinta Juniati Daniel Kurniawan Emor, Jesikha Inka Erlangga, Nobian Sari Farlane S. Rumokoy Ferdinand J. Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Gunawan, Emilia M. Inkiriwang, Novia A. Joy Elly Tulung Kalalo, Eden Kalvari Kamagi, Tesalonika Kasiaheng, Nova Alfiane Kolibu, Relinton Jeremia Labantu, Abdul G. Langapa, Billy V. Lapian, Stanss L. H. V. J. Lembong, Verent V. R. Lintong, Debry Ch. A. Lontoh, Patricia D. V. P. Lumanauw, Bode . Mamesah, Stefanus Mamonto, Felisa W. Manope, Chandra Willy Manopo, Andi Maria Tielung Merinda H. Ch. Pandowo Montung, Leidy Priscyla Nepa, Tesalonika Naomi Ogi, Imelda W. J. Paat, vabiola R Panambunan, Jilly C. Pangkerego, Ivan C. Paulus Kindangen Pricillia, Prilly Rogi, Mirah H. Rompas, Prince Syema Rumokoy, Farlane S Rumopa, Ferly Saerang, Regina T. Samadi, Reitty L. Saraun, Glen F. Soetanto, Kezia Somnaikubun, Monica Yunita Sondakh, Tiffany Sukisman, Menthari R. Tampatty, Reivita E. Tasik, Hizkia H. D. Tasik, Hizkia H.D Tene, Prilly Ferent Claudysa Towoliu, Rivaldy Tubagus, Gledis S. Tulende, Sharell S. M. Tumboimbela, Rifio Sovian Tundunaung, Anatya G. C. Walewangko, Aronnaldo Prince Walintukan, Cynthia . Wangke, Shinta J. C. Wangke, Shinta J.C. Wangke, Shinta. J. C. Wereh, Astri S. Wowor, Gizell Natalie Yunita Mandagie