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All Journal Kertha Semaya Jurnal Terapan Ilmu Keolahragaan Jurnal Ilmiah Manajemen "E M O R" Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Jurnal Kepelatihan Olahraga International Journal of Engagement and Empowerment (IJE2) J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Tadbir Peradaban eCo-Fin Abdi-Dharma EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Keolahragaan Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Bussines Management Basic Journal Of Economic Sciences (Ekuisci)
Sutisna, Nana
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Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Bussines Management Basic

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The Influence of Marketing Communications on Customer Loyalty At PT. Citra Van Titipan Kilat (TIKI) Cabang Sumedang Sutisna, Nana; Yuniawati, Ayi Srie; Ginanjar, Yayat
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Marketing communication can be an effective form of communication channel to handle consumer complaints effectively and efficiently. By paying attention to the importance of marketing communication, companies can design more effective communication strategies to achieve their marketing goals, and can build strong customer loyalty. In this study, the method used is the quantitative method. According to Priyono (Sahir, 2021:13) "Quantitative research methods are scientific thinking in which there is a process of forming ideas and ideas are strictly enforced using nomometric principles and using deductive patterns". Marketing Communication (X) has a positive and significant influence on Customer Loyalty (Y) at PT. Citra Van Titipan Kilat (TIKI) Sumedang Branch with a total influence of 48.9% while is the influence of other variables that were not studied in this study. Then, based on the t-test, t is calculated as 9.679 and degrees of freedom (n-k-1) or 100-1-1= 98 is obtained from t table 1.984, so t is calculated > t table (9.679 >1.984). This means that H0 is rejected and H1 is accepted, so there is a positive and significant influence
Co-Authors ., Akram Abdul Gani Agus, Atma Alexander Alexander, Alexander Ariani, Cut Desy Daniel Happy Putra Dewi, Kisthi Hanila Dwitama, Rizki Septa putra Elsabina, Salwa Endriana, Dian Erlina, Terra Ermawan, Iman Fajri , Ihsan Awalul Felix Tjoardi Fung, Tjong Se Ginanjar, Yayat Gusti Ayu Putu Wulan Pradnyasari Haerullah, Edi Huda, Wahdatul Iwan Gunawan Jajat, Jajat Januardi, Lo Khartiono, Lady Diana Kurnia, Rudy Kurniawan, Asep Ridwan Listen, Georgius Maulana, Masdani Mohammad Syakir, Mohammad Mutalib, Yanti Nurhidayanto, Davit Nurjamil, Aji Nur Parameswari, Rinintha Pramudi Harsono Primadani, Didik Priyowidodo, Agustinus Pujiarti, Pujiarti Puspa Rini, Yanti Rahman, Samsu Adi Ramdani, Handi Rezha, Mohamad Rialdi, Muhamad Risma Risma, Risma Rohendi, Andang Romdoni, Doni Ropi, Ucu Abdul RR. Ella Evrita Hestiandari Rustiawan, Hendra Salikim, Salikim Sangkia, Frederik Dony Saputra, Oki Pratama Silaban, Berlin Simanjuntak, Oktavia Veronika Sri Sukari Agustina Sugiawardana, Ruli Sululing, Siswadi Susanto Wibowo, Susanto Sutandi, Sutandi Sutrisna Sutrisna Sutrisna Tony Hartono Trida, Trida Trisaputra, Muh. Ikbal Widiyanto, Gregorius Yoyo, Toni Yuniawati, Ayi Srie