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Ginting, Eraskaita
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SINERGI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. BUKIT ASAM DAN HUBUNGAN MASYARAKAT (HUMAS) PADA LAYANAN KESEHATAN Amalia, Risky; Ginting, Eraskaita; Ritonga, Muslimin
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 16 No. 1 (2025): MARET
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v16i1.1006

Abstract

This study aims to explore the synergy between the Corporate Social Responsibility (CSR) program of PT. Bukit Asam and the Public Relations (PR) unit of Bukit Asam Medika Hospital (RSBAM) in delivering public health services. The free healthcare program implemented by the company is a tangible form of social responsibility aimed at improving the quality of health among communities living around the company’s operational area. Using a qualitative descriptive method, data were collected through interviews, field observations, and documentation studies. The findings reveal that the collaboration between CSR and PR is built on strong communication, structured coordination, and shared responsibilities, which contribute to effective program delivery. The community reported significant benefits, such as easier access to health services, increased awareness about health, and improved relations with the company. From a management perspective, this synergy also supports the company’s image and builds public trust. The PR unit plays a crucial role in managing communication and internal coordination, while the CSR team ensures continuity and sustainability of the program. Together, they form a solid partnership that enables the program to run efficiently and meet community needs. This research concludes that the collaborative model between CSR and PR can serve as a best practice example for other companies aiming to carry out meaningful social initiatives in the health sector. It is recommended that this model be maintained and further developed to ensure long-term social impact and corporate accountability.
Kesenjangan Sosial antara Pedagang Perempuan Etnis Melayu dan Tionghoa Ginting, Eraskaita; Yusnaini, Yusnaini
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i1.126

Abstract

People in Jambi city assume that Pasar Hong Kong, a traditional market located in Jelutung sub-district, is “a Chinese market”, even some areas in the city of Jambi such as Jelutung, Koni, and Talang Banjar are dominated by the ethnic of Chinese. This research aims to explore how social inequality that occurs due to the advantages and disadvantages of an ethnic group so that it can affect individual attitudes that damage social capital. This research uses a case study approach with in-depth interviews and literature study as data collection techniques. The subjects of this study were ethnic Malay and Chinese female merchants in Pasar Hong Kong, Jambi city, Indonesia. This research found that social inequalities that occur among the female merchants of ethnic Malay and Chinese in Pasar Hongkong occur naturally, where both merchants and buyers have a high tolerance when interacting. Although sometimes there are differences in attitude when the merchants serve different ethnic buyers. The involvement of traditional leaders in managing social inequalities is very important due to the lack of assimilation among ethnic Malay and Chinese.
Co-Authors Amalia, Risky Apriani, Reni Ayu Ningsih, Chairunnisah Putri Azarkasyi, Badaruddin Balqis, Aisyah Citra Hati, Putri Farid, M. Mifta Hati, Putri Citra Muhammad Yusron Maulana El-Yunusi Ningsih, Chairunnisah Putri Ayu Permata, Anjeli Pratiwi, Aqila Ajeng Raihan, Muhammad Reza Aprianti, Reza Ritonga, Muslimin Syahida, Fatma Viana, Ayu Amanda Wulandari, Oktaviana Putri Yanti, Yul Yusnaini Yusnaini