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All Journal Jurnal Manajemen Bisnis Wacana Hukum Komunikator JBTI : Jurnal Bisnis : Teori dan Implementasi Asia-Pacific Management and Business Application Jurnal Studi Komunikasi PRofesi Humas JWP (Jurnal Wacana Politik) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Abdi Masyarakat Jurnal Ilmiah Manajemen Kesatuan eProceedings of Management Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Law, Environmental and Justice JIAN (Jurnal Ilmiah Administrasi Negara) Journal of Business and Information System
Hussein Gibreel Musa
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effectiveness of a Business Statistics-Based Market Validation Capstone Project in Improving Entrepreneurial Readiness among Generation Z Annisa Ramadhan; Hussein Gibreel Musa
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i4.1187

Abstract

Generation Z students have strong potential to develop new business ventures due to their familiarity with digital technology, social media, and rapidly changing consumer trends. However, business ideas developed in entrepreneurship courses are often based on group assumptions rather than empirical market evidence. This investigation seeks to assess the influence of a Business Statistics based Market Validation Capstone Project on the entrepreneurial readiness found among Generation Z students. To carry out the study, the researchers used a quantitative framework and a one group pretest posttest design. The subjects consisted of Digital Business undergraduates concurrently enrolled in Business Statistics and Entrepreneurship courses. The intervention consisted of a Market Validation Capstone Project, including questionnaire development, data collection from target consumers, market validation analysis, and the use of findings as the basis for business decision-making. Entrepreneurial readiness was measured using a Likert-scale questionnaire before and after the intervention. Data were analyzed using descriptive statistics, validity and reliability tests, normality testing, and paired sample t-test. The results showed a significant increase in students’ entrepreneurial readiness after completing the Market Validation Capstone Project. This finding indicates that integrating Business Statistics into entrepreneurship learning through market validation activities effectively strengthens students’ readiness to develop, evaluate, and offer new business products. The study concludes that data-driven capstone learning can support entrepreneurial education by encouraging students to make business decisions based on empirical evidence rather than assumptions.
Co-Authors Alnour Abobaker Mohamed Musa Ana Kumalasari Andi Luthfi Mohammad Abdillah Amri Annisa Ramadhan Atwar Bajari Caesarano Lafado Yesa Deddy Mulyana Dora Kusumastuti Elhariry, Basma Emovwodo, Silas Oghenemaro Faridatul Istighfaroh Fatikha Rizdiana Dewi Fatmawati, Indah Garad, Askar Hamidi, M. Luthfi Indah Fatmawati Jian Karisawati Junadi Krisnayanti Aditasari Mahir Pradana Mokadam, Ebrahem Mokhtarrudin Ahmad Muhammad Saiful Islam Mussa, Mahmoud N Azizia Gia Mutiarasari Nandrianina Louis Pierre Rakotoarizaka Navarro, Charles Julian Santos Nuryakin, Nuryakin Qamari, Ika Nurul R. Nurafni Rubiyanti Rakotoarizaka, Nandrianina Louis Pierre Saleh, Husny Gibreel Musa Samsudin Samsudin Saptaningsih Sumarmi, Saptaningsih Saputra, Elvan Septiana, Vita Nugrah Shabrina Rifdah Larasati Triyono Adi Saputro Wahyu Eka Kiswardani Yokhebed Arumdika Probosambodo