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All Journal Jurnal Dharma Duta Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Pewarta Indonesia Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Caraka : Indonesia Journal of Communication Jurnal Ilmu Komunikasi Journal of Finance and Business Digital (JFBD) Dharma Sevanam : Jurnal Pengabdian Masyarakat Nuras : Jurnal Pengabdian Kepada Masyarakat Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Widya Genitri : Jurnal Ilmiah Pendidikan, Agama dan Kebudayaan Hindu BICARA: Jurnal Ilmu Komunikasi Widya Kumara: Jurnal Pendidikan Anak Usia Dini Engagement: Jurnal Pengabdian Kepada Masyarakat kawanad Journal of Digital Media Communication Khazanah Theologia
I Ketut Putu Suardana
Institut Agama Hindu Negeri Gde Pudja Mataram
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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STRATEGI KOMUNIKASI DALAM MENINGKATKAN SRADHA DAN BHAKTI BRAHMACARI PASRAMAN DI ERA DISRUPSI Suardana, I Ketut Putu; Janarta, I Made Ika
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.979

Abstract

The role of Hindu religious instructors through pasraman is needed to provide counseling to the younger generation of Hindus regarding the negative impacts of technology and information. Pasraman as a place to gain Hindu religious knowledge that is closest to perfection in an effort to increase sradha and bhakti brahmacari pasraman. Although learning at the pasraman has a fixed schedule, the interests and motivations of the brahmacari to attend the pasraman vary. This is partly caused by the way extension agents are still less effective in communicating. The aims of this study: 1) To describe the communication strategy of Hindu religious instructors in increasing sradha and bhakti brahmacari pasraman. 2) To find out the obstacles experienced in implementing the communication strategy by Hindu religious instructors to brahmacari pasraman. 3) To describe the implications of extension communication strategies in increasing sradha and bhakti brahmacari. The object of this research is the communication strategy of extension workers to Brahmacari Pasraman. Data collection methods and techniques used are: descriptive qualitative through observation and interview techniques. The theory used in this study is Lasswell's theory, namely who says what with what channels to whom with how influences. The results of this study: 1) The communication strategy used by extension workers in providing counseling to the Brahmacari is an informative and repetition communication strategy. 2) Communication constraints experienced by extension agents which became obstacles, namely: sematic barriers. 3) Implications of the communication strategy of the extension officers towards the brahmacari have implications for the field of Hindu religion and social functions.
Edukasi Pentingnya Menabung sejak Dini di Dusun Lilin Yulistiani, Ni Wayan; Suardana, I Ketut Putu; Laksmi, Ida Ayu Nyoman Widia; Yasa, I Komang Widya Purnama
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.359

Abstract

The program “Financial Education: The Importance of Saving from an Early Age in Lilin Hamlet” was implemented as a community engagement initiative aimed at fostering financial awareness and saving habits among children and adolescents in rural areas. Using a participatory-educational approach, the program consisted of four stages: planning, socialization, saving practice, and evaluation. A total of 27 participants, ranging from elementary to high school students, took part in the activities held at the Pasraman Kilat community learning center. The sessions were designed to be interactive through discussions, visual media, and hands-on saving activities using simple piggy banks. The results indicated a notable improvement in financial understanding and behavior, with 48.15% of participants saving regularly during the program. The amount saved ranged between IDR 17,000 and IDR 28,000. The program not only enhanced financial literacy but also cultivated responsibility and self-discipline among participants. A participatory learning environment was found to be a key factor in sustaining engagement and behavioral change. These findings suggest that practice-based financial education embedded in local cultural values can serve as an effective strategy to instill early saving habits and strengthen financial literacy within rural communities.
Ekonomi Kreatif : Pelatihan Pembuatan Buket Kreatif sebagai Inovasi Bisnis Pemula bagi Remaja Dusun Lilin Wulandari, Ni Nengah Ayu; Suardana, I Ketut Putu; Laksmi, Ida Ayu Nyoman Widia; Yasa, I Komang Widya Purnama
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2025): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v5i4.718

Abstract

The lack of entrepreneurial skills among rural youth poses a challenge in creating local employment opportunities. The creative bouquet-making training serves as an effort to foster an entrepreneurial spirit and develop the creative economy at the local level. This activity was carried out in Dusun Lilin, Giri Tembesi Village, as a form of community service aimed at promoting the economic empowerment of young people in the digital era. The main objective of this program was to equip 20 youth participants with technical skills in bouquet arrangement, foster creativity, and introduce simple digital marketing strategies through social media. The implementation methods included observation, material delivery, hands-on practice, and simple evaluations through pretests and posttests. The results showed an 85% improvement in technical skills based on evaluation outcomes, along with increased participants’ confidence in producing aesthetically and economically valuable products. In addition, participants were able to understand business opportunities from the products they created and learned how to market them digitally. Thus, this activity not only strengthened individual skills but also had a positive impact on the sustainable development of the local creative economy.
VIRALITAS MEDIA SOSIAL DALAM KOMUNIKASI PARIWISATA DI LOMBOK Sudanayasa, I Nengah; Suardana, I Ketut Putu
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media has become one of the main instruments in modern tourism communication. The phenomenon of virality creates new opportunities for destinations to gain rapid and widespread recognition, including on Lombok Island. However, behind these opportunities lie challenges such as unbalanced promotion, inadequate infrastructure, and the degradation of local cultural values. This article examines the issue of social media virality within the context of tourism communication in Lombok using a descriptive-qualitative approach through literature review and online media observation. The analysis shows that virality can strengthen destination images based on nature and culture, but it also poses risks of overexposure, value distortion, and dependence on short-term popularity. Therefore, the communication strategy for Lombok’s tourism should be directed toward ethical, participatory, and sustainable digital narratives.
Pelatihan Pembuatan Lilin Aromaterapi dari Minyak Jelantah sebagai Inovasi Ekonomi Kreatif Generasi Muda Dusun Lilin Suardana, Ida Bagus Putu; Suardana, I Ketut Putu; Laksmi, Ida Ayu Nyoman Widya; Yasa, I Komang Widya Purnama
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2025): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v5i4.724

Abstract

The development of the creative economy through training on converting used cooking oil waste into aromatherapy candles was conducted in Dusun Lilin, Giri Tembesi Village, from June 25 to August 9, 2025. This community service program was designed to enhance the ability of youth aged 12-22 to manage waste into economically valuable products through a training-based approach. The methods applied included observation, lectures, and hands-on practice involving 22 participants. The training program consisted of four main stages: 1) introduction to the program and the concept of the creative economy; 2) delivery of material regarding used cooking oil waste; 3) training in aromatherapy candle production; and 4) techniques for product packaging and marketing. Evaluation was conducted through direct observation of participants’ practical skills and interactive discussions to assess their understanding of the material and entrepreneurial interest. The results indicated that 85% of participants were able to understand the candle production process, 80% mastered basic packaging concepts, and 70% expressed interest in developing their own business. The products produced were four lavender-scented aromatherapy candles with a burning time of 4-6 hours and a long-lasting fragrance. From an economic analysis perspective, the potential profit reached IDR 45,000 from an investment of IDR 35,000 for four candles. The program proved effective in raising environmental awareness, fostering entrepreneurial spirit, and strengthening the creative economic skills of rural youth, while also offering an alternative solution for sustainable waste management.
Gaya Bahasa Presenter MetroTV di TikTok: Analisis Wacana Kritis Model Norman Fairclough Sanjaya, Ade Bangun; Widaswara, Rieka Yulita; Suardana, I Ketut Putu
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.403

Abstract

Abstract - The digital revolution has changed the way people consume information, including in the world of journalism. Social media such as TikTok has become a new space for mass media to deliver news. This study aims to analyze changes in journalistic communication patterns in the digital era, focusing on the language style of MetroTV Presenters on Tiktok social media. Using Norman Fairclough's Critical Discourse Analysis theory, this study analyzed four popular news videos selected through purposive sampling techniques. The results of the analysis show that the language style used is informal, humorous, and full of subtle satire. The three dimensions of Fairclough's analysis of linguistic texts, discourse practices, and socio-cultural practices show a transformation in news delivery. Presenters not only convey information, but also build closeness with young audiences through language that is relevant to popular culture and internet trends. In the digital era, the success of delivering journalistic messages depends on the media's ability to package content that is not only informative but also emotionally and socially appealing.Keywords: Critical Discourse Analysis; Style of Language; Digital Journalism; Social Media; MetroTV Abstrak - Revolusi digital telah mengubah cara masyarakat mengonsumsi informasi, termasuk dalam dunia jurnalistik. Media sosial seperti TikTok menjadi ruang baru bagi media massa dalam menyampaikan berita. Penelitian ini bertujuan untuk menganalisis perubahan pola komunikasi jurnalistik di era digital yang berfokus kepada gaya Bahasa Presenter MetroTV di media sosial Tiktok. Menggunakan teori Analisis Wacana Kritis dari Norman Fairclough, penelitian ini menganalisis empat video berita populer yang dipilih melalui teknik purposive sampling. Hasil analisis menunjukkan bahwa gaya bahasa yang digunakan bersifat informal, humoris, dan penuh sindiran halus. Ketiga dimensi analisis Fairclough teks linguistik, praktik diskursus, dan praktik sosial budaya menunjukkan adanya transformasi dalam penyampaian berita. Presenter tidak hanya menyampaikan informasi, tetapi juga membangun kedekatan dengan audiens muda melalui bahasa yang relevan dengan budaya populer dan tren internet. Dalam era digital, keberhasilan penyampaian pesan jurnalistik bergantung pada kemampuan media mengemas konten yang tidak hanya informatif tetapi juga menarik secara emosional dan sosial.Kata kunci: Analisis Wacana Kritis; Gaya Bahasa; Jurnalistik Digital; Media Sosial; MetroTV
When Ritual Meets the Feed: TikTok, Mediatization, and the Reconfiguration of Hindu Religious Authority I Ketut Putu Suardana; Zohaib Hassan Sain
Khazanah Theologia Vol. 7 No. 1 (2025): Khazanah Theologia
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kt.v7i1.47245

Abstract

Purpose: This study analyzes how a Hindu pandita’s transcendent communication (mantra recitation and ritual practice) is mediatized on TikTok by examining content characteristics, engagement dynamics, and audience negotiations between sacred values and platform logic. Methodology: Using a qualitative netnographic approach, the study focuses on the TikTok account @idapandita65. Data were collected through non-participant observation of 86 video posts and 2,144 user comments from January–April 2025, alongside recorded engagement metrics (likes, views, and comments). Findings: Three main findings emerged. First, extended rituals were recontextualized into short-form videos with an average duration of 3.2 minutes, and 67.4% of posts involved self-recording during mantra/ritual performance. Second, engagement increased sharply in April 2025 (20,322 likes; 509,204 views), representing 5,084% and 4,822% increases respectively compared to January, occurring in temporal proximity to the post-Nyepi period (Nyepi: 29 March 2025) and Galungan (23 April 2025), followed shortly by Kuningan (3 May 2025). Third, audience responses were polarized: 45% were appreciative (n=964), 38% were critical—particularly regarding sanctity, concentration, and sesana in self-recorded ritual content (n=814)—and 17% were humorous/ambivalent (n=366). Implications: Theoretically, the findings suggest that TikTok affordances and platform metrics do not merely transmit religion but actively reshape the logic of spiritual authority through algorithmic visibility and public participation. Practically, the study offers guidance for Hindu leaders and institutions to develop digital strategies that protect ritual integrity (e.g., considering delegated recording), and it highlights for platform designers and policymakers the sensitivity of contemplative and sacred ritual content in entertainment-oriented environments. Originality: This study extends mediatization theory to embodied and sonic Hindu ritual practices on short-video platforms, providing empirical evidence on audience polarization and demonstrating how production methods (self-recording vs. third-party recording) shape perceptions of authenticity and religious legitimacy.
Gaya Bahasa Presenter MetroTV di TikTok: Analisis Wacana Kritis Model Norman Fairclough Ade Bangun Sanjaya; Rieka Yulita Widaswara; I Ketut Putu Suardana
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.403

Abstract

Abstrak - Revolusi digital telah mengubah cara masyarakat mengonsumsi informasi, termasuk dalam dunia jurnalistik. Media sosial seperti TikTok menjadi ruang baru bagi media massa dalam menyampaikan berita. Penelitian ini bertujuan untuk menganalisis perubahan pola komunikasi jurnalistik di era digital yang berfokus kepada gaya Bahasa Presenter MetroTV di media sosial Tiktok. Menggunakan teori Analisis Wacana Kritis dari Norman Fairclough, penelitian ini menganalisis empat video berita populer yang dipilih melalui teknik purposive sampling. Hasil analisis menunjukkan bahwa gaya bahasa yang digunakan bersifat informal, humoris, dan penuh sindiran halus. Ketiga dimensi analisis Fairclough teks linguistik, praktik diskursus, dan praktik sosial budaya menunjukkan adanya transformasi dalam penyampaian berita. Presenter tidak hanya menyampaikan informasi, tetapi juga membangun kedekatan dengan audiens muda melalui bahasa yang relevan dengan budaya populer dan tren internet. Dalam era digital, keberhasilan penyampaian pesan jurnalistik bergantung pada kemampuan media mengemas konten yang tidak hanya informatif tetapi juga menarik secara emosional dan sosial. Kata kunci: Analisis Wacana Kritis; Gaya Bahasa; Jurnalistik Digital; Media Sosial; MetroTV
MEDIATISASI DAN REPRESENTASI PARIWISATA SEMBALUN DI AKUN INSTAGRAM @INSIDESEMBALUN Suardana, I Ketut Putu; Harining, Ni Luh Senja; Artini, Ni Nyoman Puji
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 2 (2026): Februari 2026
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i2.3871

Abstract

This study analyzes the representation of Sembalun tourism through content published on the Instagram account @insidesembalun. Employing a qualitative approach with a descriptive-interpretative method, data were collected through non-participant observation of Instagram content, including photos, videos, captions, and user interactions. The findings reveal that Sembalun tourism is predominantly represented through aesthetically pleasing and curated visuals of natural landscapes, creating an image of the destination as exotic and instagrammable. Audience participation through user-generated content reflects a collective production of meaning, although it remains shaped by the account's curation process. Furthermore, the mediatization of tourism via Instagram contributes to the commodification of the destination, positioning Sembalun as a visual product within the digital tourism market. This study concludes that Instagram functions not only as a promotional medium but also as an agent of reality construction that shapes perceptions, expectations, and tourism practices. Consequently, tourism communication strategies should prioritize not only visual appeal but also environmental sustainability and local socio-cultural values.
Analisis Konten dan Engagement Video Fomo Kementerian Sosial di Tiktok Ida Ayu Nyoman Sucindra Wira; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6159

Abstract

This study examines the use of TikTok by the Indonesian Ministry of Social Affairs as a public communication medium for delivering educational messages related to the phenomenon of Fear of Missing Out (FOMO). FOMO has emerged as a relevant psychosocial issue in the era of social media, as young people are particularly vulnerable to anxiety, social pressure, and digital dependency. Therefore, adaptive and effective public communication strategies are required to address the characteristics of digital audiences. This research aims to describe the communication strategies employed by the Ministry of Social Affairs, identify the characteristics of video content that influence audience engagement, and interpret engagement metrics as representations of public interaction. A qualitative approach was adopted using content analysis, supported by observation, documentation, and a literature review. The analysis was grounded in the theories of Uses and Gratifications, Persuasive Communication, and Diffusion of Innovations. The findings indicate that short-form videos featuring authoritative narration, a problem-solution structure, and contrasting visuals are effective in attracting audience attention and encouraging appreciative engagement in the form of likes, saves, and shares. However, the absence of comments reflects limited dialogic interaction. This study concludes that the Ministry of Social Affairs’ public communication through TikTok is effective in disseminating educational information, yet it requires more interactive strategies to enhance the quality of audience participation.
Co-Authors ., Triwiyoso Ade Bangun Sanjaya Artana, I Made Puja Artini, Ni Nyoman Puji Asmarani Pamela Paganini Dasih, I Gusti Ayu Ratna Pramesti Febriarmini, Ni Ketut Tri Harining, Ni Luh Senja HARNIKA, NI NYOMAN I Dewa Bagus Pinatih I Gede Bayu Wijaya I Gede Jaya Satria Wibawa I Gusti Ayu Djulia Guswina I Gusti Ayu Sri Wulandari I Kadek Dwi Jendra Panida I Komang Widya Purnama Yasa I Made Puja Artana I Nyoman Murba Widana Ida Ayu Nyoman Sucindra Wira Ida Bagus Made Arjana IDA KADE SUPARTA Janarta, I Made Ika Kariana, I Nengah Putra Karni, Ni Kadek Laksmi, Ida Ayu Nyoman Widia Laksmi, Ida Ayu Nyoman Widya Made Sumari Ni Luh Senja Harining Ni Luh Senja Harining Ni Nyoman Puji Artini Ni Nyoman Shinta Paramesti Lestari Ni Putu Ari Aryawati Ni Putu Sasmika Dewi Puspawati, Srirahayu Putu Dewi Kartini Ciptari Reditiasari, Nyoman Rieka Yulita Widaswara Sain, Zohaib Hassan Sanjaya, Ade Bangun Sayu Kadek Jelantik Suardana, Ida Bagus Putu Suarjaya, I Nyoman Alit Sudanayasa, I Nengah Sukendri, Nengah Sutriani, , Ida Ayu Nyoman Triwiyoso Wastawa, I Wayan Widhiartha, I Nyoman Chandra Wulandari, Ni Nengah Ayu Yulistiani, Ni Wayan Zohaib Hassan Sain