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All Journal Jurnal Dharma Duta Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Pewarta Indonesia Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Caraka : Indonesia Journal of Communication Jurnal Ilmu Komunikasi Journal of Finance and Business Digital (JFBD) Dharma Sevanam : Jurnal Pengabdian Masyarakat Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Widya Genitri : Jurnal Ilmiah Pendidikan, Agama dan Kebudayaan Hindu BICARA: Jurnal Ilmu Komunikasi Widya Kumara: Jurnal Pendidikan Anak Usia Dini Engagement: Jurnal Pengabdian Kepada Masyarakat kawanad Journal of Digital Media Communication Khazanah Theologia
I Ketut Putu Suardana
Institut Agama Hindu Negeri Gde Pudja Mataram
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Gaya Bahasa Presenter MetroTV di TikTok: Analisis Wacana Kritis Model Norman Fairclough Sanjaya, Ade Bangun; Widaswara, Rieka Yulita; Suardana, I Ketut Putu
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.403

Abstract

Abstract - The digital revolution has changed the way people consume information, including in the world of journalism. Social media such as TikTok has become a new space for mass media to deliver news. This study aims to analyze changes in journalistic communication patterns in the digital era, focusing on the language style of MetroTV Presenters on Tiktok social media. Using Norman Fairclough's Critical Discourse Analysis theory, this study analyzed four popular news videos selected through purposive sampling techniques. The results of the analysis show that the language style used is informal, humorous, and full of subtle satire. The three dimensions of Fairclough's analysis of linguistic texts, discourse practices, and socio-cultural practices show a transformation in news delivery. Presenters not only convey information, but also build closeness with young audiences through language that is relevant to popular culture and internet trends. In the digital era, the success of delivering journalistic messages depends on the media's ability to package content that is not only informative but also emotionally and socially appealing.Keywords: Critical Discourse Analysis; Style of Language; Digital Journalism; Social Media; MetroTV Abstrak - Revolusi digital telah mengubah cara masyarakat mengonsumsi informasi, termasuk dalam dunia jurnalistik. Media sosial seperti TikTok menjadi ruang baru bagi media massa dalam menyampaikan berita. Penelitian ini bertujuan untuk menganalisis perubahan pola komunikasi jurnalistik di era digital yang berfokus kepada gaya Bahasa Presenter MetroTV di media sosial Tiktok. Menggunakan teori Analisis Wacana Kritis dari Norman Fairclough, penelitian ini menganalisis empat video berita populer yang dipilih melalui teknik purposive sampling. Hasil analisis menunjukkan bahwa gaya bahasa yang digunakan bersifat informal, humoris, dan penuh sindiran halus. Ketiga dimensi analisis Fairclough teks linguistik, praktik diskursus, dan praktik sosial budaya menunjukkan adanya transformasi dalam penyampaian berita. Presenter tidak hanya menyampaikan informasi, tetapi juga membangun kedekatan dengan audiens muda melalui bahasa yang relevan dengan budaya populer dan tren internet. Dalam era digital, keberhasilan penyampaian pesan jurnalistik bergantung pada kemampuan media mengemas konten yang tidak hanya informatif tetapi juga menarik secara emosional dan sosial.Kata kunci: Analisis Wacana Kritis; Gaya Bahasa; Jurnalistik Digital; Media Sosial; MetroTV
When Ritual Meets the Feed: TikTok, Mediatization, and the Reconfiguration of Hindu Religious Authority I Ketut Putu Suardana; Zohaib Hassan Sain
Khazanah Theologia Vol. 7 No. 1 (2025): Khazanah Theologia
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kt.v7i1.47245

Abstract

Purpose: This study analyzes how a Hindu pandita’s transcendent communication (mantra recitation and ritual practice) is mediatized on TikTok by examining content characteristics, engagement dynamics, and audience negotiations between sacred values and platform logic. Methodology: Using a qualitative netnographic approach, the study focuses on the TikTok account @idapandita65. Data were collected through non-participant observation of 86 video posts and 2,144 user comments from January–April 2025, alongside recorded engagement metrics (likes, views, and comments). Findings: Three main findings emerged. First, extended rituals were recontextualized into short-form videos with an average duration of 3.2 minutes, and 67.4% of posts involved self-recording during mantra/ritual performance. Second, engagement increased sharply in April 2025 (20,322 likes; 509,204 views), representing 5,084% and 4,822% increases respectively compared to January, occurring in temporal proximity to the post-Nyepi period (Nyepi: 29 March 2025) and Galungan (23 April 2025), followed shortly by Kuningan (3 May 2025). Third, audience responses were polarized: 45% were appreciative (n=964), 38% were critical—particularly regarding sanctity, concentration, and sesana in self-recorded ritual content (n=814)—and 17% were humorous/ambivalent (n=366). Implications: Theoretically, the findings suggest that TikTok affordances and platform metrics do not merely transmit religion but actively reshape the logic of spiritual authority through algorithmic visibility and public participation. Practically, the study offers guidance for Hindu leaders and institutions to develop digital strategies that protect ritual integrity (e.g., considering delegated recording), and it highlights for platform designers and policymakers the sensitivity of contemplative and sacred ritual content in entertainment-oriented environments. Originality: This study extends mediatization theory to embodied and sonic Hindu ritual practices on short-video platforms, providing empirical evidence on audience polarization and demonstrating how production methods (self-recording vs. third-party recording) shape perceptions of authenticity and religious legitimacy.
Gaya Bahasa Presenter MetroTV di TikTok: Analisis Wacana Kritis Model Norman Fairclough Ade Bangun Sanjaya; Rieka Yulita Widaswara; I Ketut Putu Suardana
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.403

Abstract

Abstrak - Revolusi digital telah mengubah cara masyarakat mengonsumsi informasi, termasuk dalam dunia jurnalistik. Media sosial seperti TikTok menjadi ruang baru bagi media massa dalam menyampaikan berita. Penelitian ini bertujuan untuk menganalisis perubahan pola komunikasi jurnalistik di era digital yang berfokus kepada gaya Bahasa Presenter MetroTV di media sosial Tiktok. Menggunakan teori Analisis Wacana Kritis dari Norman Fairclough, penelitian ini menganalisis empat video berita populer yang dipilih melalui teknik purposive sampling. Hasil analisis menunjukkan bahwa gaya bahasa yang digunakan bersifat informal, humoris, dan penuh sindiran halus. Ketiga dimensi analisis Fairclough teks linguistik, praktik diskursus, dan praktik sosial budaya menunjukkan adanya transformasi dalam penyampaian berita. Presenter tidak hanya menyampaikan informasi, tetapi juga membangun kedekatan dengan audiens muda melalui bahasa yang relevan dengan budaya populer dan tren internet. Dalam era digital, keberhasilan penyampaian pesan jurnalistik bergantung pada kemampuan media mengemas konten yang tidak hanya informatif tetapi juga menarik secara emosional dan sosial. Kata kunci: Analisis Wacana Kritis; Gaya Bahasa; Jurnalistik Digital; Media Sosial; MetroTV
Analisis Konten dan Engagement Video Fomo Kementerian Sosial di Tiktok Ida Ayu Nyoman Sucindra Wira; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6159

Abstract

This study examines the use of TikTok by the Indonesian Ministry of Social Affairs as a public communication medium for delivering educational messages related to the phenomenon of Fear of Missing Out (FOMO). FOMO has emerged as a relevant psychosocial issue in the era of social media, as young people are particularly vulnerable to anxiety, social pressure, and digital dependency. Therefore, adaptive and effective public communication strategies are required to address the characteristics of digital audiences. This research aims to describe the communication strategies employed by the Ministry of Social Affairs, identify the characteristics of video content that influence audience engagement, and interpret engagement metrics as representations of public interaction. A qualitative approach was adopted using content analysis, supported by observation, documentation, and a literature review. The analysis was grounded in the theories of Uses and Gratifications, Persuasive Communication, and Diffusion of Innovations. The findings indicate that short-form videos featuring authoritative narration, a problem-solution structure, and contrasting visuals are effective in attracting audience attention and encouraging appreciative engagement in the form of likes, saves, and shares. However, the absence of comments reflects limited dialogic interaction. This study concludes that the Ministry of Social Affairs’ public communication through TikTok is effective in disseminating educational information, yet it requires more interactive strategies to enhance the quality of audience participation.
VIRALITAS MEDIA SOSIAL DALAM KOMUNIKASI PARIWISATA DI LOMBOK I Nengah Sudanayasa; I Ketut Putu Suardana
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media has become one of the main instruments in modern tourism communication. The phenomenon of virality creates new opportunities for destinations to gain rapid and widespread recognition, including on Lombok Island. However, behind these opportunities lie challenges such as unbalanced promotion, inadequate infrastructure, and the degradation of local cultural values. This article examines the issue of social media virality within the context of tourism communication in Lombok using a descriptive-qualitative approach through literature review and online media observation. The analysis shows that virality can strengthen destination images based on nature and culture, but it also poses risks of overexposure, value distortion, and dependence on short-term popularity. Therefore, the communication strategy for Lombok’s tourism should be directed toward ethical, participatory, and sustainable digital narratives.
MEDIATISASI DAN REPRESENTASI PARIWISATA SEMBALUN DI AKUN INSTAGRAM @INSIDESEMBALUN I Ketut Putu Suardana; Ni Luh Senja Harining; Ni Nyoman Puji Artini
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 2 (2026): Februari 2026
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i2.3871

Abstract

This study analyzes the representation of Sembalun tourism through content published on the Instagram account @insidesembalun. Employing a qualitative approach with a descriptive-interpretative method, data were collected through non-participant observation of Instagram content, including photos, videos, captions, and user interactions. The findings reveal that Sembalun tourism is predominantly represented through aesthetically pleasing and curated visuals of natural landscapes, creating an image of the destination as exotic and instagrammable. Audience participation through user-generated content reflects a collective production of meaning, although it remains shaped by the account's curation process. Furthermore, the mediatization of tourism via Instagram contributes to the commodification of the destination, positioning Sembalun as a visual product within the digital tourism market. This study concludes that Instagram functions not only as a promotional medium but also as an agent of reality construction that shapes perceptions, expectations, and tourism practices. Consequently, tourism communication strategies should prioritize not only visual appeal but also environmental sustainability and local socio-cultural values.
Jejak Spiritualitas Calonarang dalam Dunia Digital sebagai Media Edukasi Agama Hindu I Dewa Bagus Pinatih; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4414

Abstract

This study aims to explore how the TikTok account Calonarang Taksu implements communication strategies to deliver Hindu religious educational content, and to assess the extent to which these contents effectively enhance the audience’s understanding and spiritual awareness. A qualitative approach using content analysis was employed to examine three purposively selected videos, each with over one million views during the period of January to March 2024. Data were gathered through direct observation and digital documentation, and analyzed using the Uses and Gratifications theoretical framework. The findings indicate that the account conveys educational messages through religious visual symbols, performance dramatization, the use of local languages, and the depiction of sacred moments in Balinese Hindu rituals. The content addresses five dimensions of audience needs: informational, emotional entertainment, personal identity, social connection, and emotional expression. Overall, the content not only entertains but also strengthens cultural identity, fosters spiritual reflection, and facilitates meaningful religious experiences in digital spaces. Therefore, TikTok can be regarded as a potential platform for contextually transforming the delivery of religious teachings in the digital era.
Komunikasi Ekspresif Gaya Berpakaian Adat Remaja Hindu di Media Sosial Ni Nyoman Shinta Paramesti Lestari; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4754

Abstract

This study discusses how Hindu teenagers express their cultural and religious identity through traditional clothing that they display on social media, especially Tik Tok. In today's digital era, social media has become an important place for young people to design and convey their self-image, including through visual presentations such as traditional clothing. The method used in this study is a descriptive qualitative approach with content analysis of four posts from one account of a Hindu teenage girl who shows herself wearing Balinese traditional clothing. The purpose of this study is to understand the form of expressive communication that emerges from the visualization of traditional clothing styles and the symbolic meanings contained therein. This study shows that the traditional clothing styles displayed not only function as cultural preservation, but also as a medium for conveying religious values, ethnic identity, and pride in Balinese Hindu cultural heritage. Tiktok social media in this case allows the spread of these cultural messages to a wider audience by building a positive narrative about the identity of Hindu teenagers amidst the influence of cultural globalization. This study contributes to the understanding of how teenagers use social media as a tool for expressive cultural communication, as well as the importance of maintaining the continuity of traditions through digital media that are relevant to the lives of the younger generation.
Co-Authors ., Triwiyoso Ade Bangun Sanjaya Artana, I Made Puja Artini, Ni Nyoman Puji Asmarani Pamela Paganini Dasih, I Gusti Ayu Ratna Pramesti Febriarmini, Ni Ketut Tri Harining, Ni Luh Senja HARNIKA, NI NYOMAN I Dewa Bagus Pinatih I Gede Bayu Wijaya I Gede Jaya Satria Wibawa I Gusti Ayu Djulia Guswina I Gusti Ayu Sri Wulandari I Kadek Dwi Jendra Panida I Komang Widya Purnama Yasa I Made Puja Artana I Nengah Sudanayasa I Nyoman Murba Widana Ida Ayu Nyoman Sucindra Wira Ida Bagus Made Arjana IDA KADE SUPARTA Janarta, I Made Ika Kariana, I Nengah Putra Karni, Ni Kadek Laksmi, Ida Ayu Nyoman Widia Made Sumari Ni Luh Senja Harining Ni Luh Senja Harining Ni Luh Senja Harining Ni Nyoman Puji Artini Ni Nyoman Puji Artini Ni Nyoman Shinta Paramesti Lestari Ni Putu Ari Aryawati Ni Putu Sasmika Dewi Putu Dewi Kartini Ciptari Reditiasari, Nyoman Rieka Yulita Widaswara Sain, Zohaib Hassan Sanjaya, Ade Bangun Sayu Kadek Jelantik Srirahayu Puspawati Suarjaya, I Nyoman Alit Sukendri, Nengah Sutriani, , Ida Ayu Nyoman Triwiyoso Wastawa, I Wayan Widhiartha, I Nyoman Chandra Yulistiani, Ni Wayan Zohaib Hassan Sain