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Nurvita Trianasari
Universitas Telkom
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The Effect of Price Discount on Impulse Buying Behavior (Study on E-Commerce Sociolla) Nadia Salsafira; Nurvita Trianasari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5265

Abstract

Internet use in 2021 is as many as 202.6 million people due to activities switching to using the internet. In terms of work, education, and personal needs using the internet, thus providing an opportunity for entrepreneurs to carry out buying and selling activities using electronic media or e-commerce. For consumers, e-commerce makes it easy for them to fulfill their needs, one of which is the purchase of cosmetics. Sociolla is a beauty e-commerce that sells several beauty products by giving a number of discounts so as to give consumers positive energy to buy beauty products impulsively or suddenly. This study aims to determine the effect of price discount on impulse buying behavior in Sociolla e-commerce. This study uses a quantitative method with an individual unit of analysis for Sociolla e-commerce users in Jakarta with a productive age range of 15-64 years. The number of samples used in this study were 400 respondents with the sample method used was non-probability sampling and used purposive sampling. The analysis technique used is simple linear regression analysis. Data collection for this study was conducted through an online questionnaire distributed to individual Sociolla e-commerce users in Jakarta with a productive age range of 15-64 years.
Co-Authors Abdul Rahman La Ede Achmad Manshur Ali Suyanto Achmad, Muhammad Aqirah Adhi Prasetio Ahnaf, Muhammad Farrel Amalia, Gina Ilma Amin, Muhammad Khoirurizal Anggreini, Nadyya Aqsha, Muhammad Rivaldi Ardio Sagita Arjun Dhuan Pambayu Arya, Tommy Athallah Naufal, Muhammad Aulia Ferina Sendhitasari Aulia Ferina Sendhitasari Azlia Tiara Putri Bagaskara, Monica Budhiana, Johan Bunga Aisyah Ravissangeta Yansari Candiwan Cliffadika Aqshal Winata Purba Deannes Isynuwardhana Dedi Iskamto Dian Marta Sari Dian Puteri Ramadhani Eky Novrizon Elly Suryani Eva Nurhazizah Farida Titik Kristanti Fathimatuz, Zahra Fatih Adiyatma, Muhammad Fawwaz, Rifki Baihaqi Febrianta, Mochammad Yudha Fitriani, Nadya Hasnabillah, Tazkia Heppy Millanyani Ilmanizar, Moch Syahdan Ken Dheanis Adhine Salsabila Kharisma, Mita Kusumajaya, Zulkifli Tri Maria Sugiat Monica Irene Putri Bagaskara Nadia Salsafira Nadino Rinaldi, Muhammad Adrian Daffa Navila, Yuniar Saidatul Qisan Nurul Novtiana Sabilah Orizaceta, Daffanda Pahlevi, Aqshel Reza Paramita, Ika Ayu Paripurna, Yoga Permadi, Thifan Anjar Prananta, Marietta Shanti Puspita Kencana Sari Puspitasari, Cinthya Dwi Cahyani Rachawati, Indira Rafiansyah, Muhammad Rafsanjani, Ali Akbar Raziqan, Rifqi Resky Ramadhani Riski Taufik Hidayah Rizky Fernando Rosliana Dewi Ruri Octari Dinata Sabella, Ressa Yolanda Saffanah, Azka Santoso, Patricia Helena Christiani Sonia Cipta Wahyurini Sri Rahayu Sulthan Rafi Arissaputra Soebandono Symisius Lintang Ranataru Wianadhira Nur Hasna Wijaya, Laurentia Cindy Gani Yusza Reditya Murti