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Nurvita Trianasari
Universitas Telkom
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Journal : International Journal Of Science, Technology

 1 
The Influence Of E-Service Quality Dimensions On E-Customer Satisfaction And Its Impact On E-Customer Loyalty Tiket.Com Athallah Naufal, Muhammad; Millanyani, Heppy; Trianasari, Nurvita
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1025

Abstract

The problem that is often experienced by companies in the field of online transportation services such as travel agencies is the quality of service provided. Most consumers are dissatisfied with the services provided. These problems make researchers interested in further examining the level of consumer satisfaction with the services provided and analyzing consumer loyalty in using the travel agency application in the form of tiket.com. The implementation of this research implements a descriptive quantitative method with the data collection technique, namely a questionnaire. Then the sample selection method applies non-probability sampling of the purposive sampling type and 260 respondents are obtained. While the data analysis implements hypothesis testing in the form of SEM-PLS. Based on the test results and analysis conducted, it was found that 1) e-customer satisfaction is positively influenced insignificantly by site organization; 2) e-customer satisfaction is not positively influenced by efficiency; 3) e-customer satisfaction is positively influenced insignificantly by responsiveness; 4) e-customer satisfaction is positively influenced by user friendliness; 5) e-customer satisfaction is positively influenced insignificantly by personal needs; 6) e-customer satisfaction is positively influenced by fulfillment; and 7) e-customer satisfaction is positively influenced by security
The Effect of Social Media Marketing Activities Through Brand Awareness and Brand Image on Brand Loyalty and Emotional Attachment in Traveloka Nadino Rinaldi, Muhammad Adrian Daffa; Heppy Millanyani; Nurvita Trianasari
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1061

Abstract

Growth technology Which fast especially development Internet in Indonesia Which give Lots Of convenience for do interaction. See development Internet Which so fast proven with increasing Internet and social media use in Indonesia. The purpose of this research is to determine the influence of social media marketing activities on brand loyalty and emotional attachment and brand equity which includes brand awareness and brand equity mediates the relationship between the two variables. Traveloka is the object of this research is company Which move on field industry tourist. Method study Which used in study This is method quantitative by collecting data through questionnaires that use scales likert. The number of samples taken in this research was 250 respondents. Criteria Which used for respondents covers followers from Instagram Traveloka And Already do transaction minimum 2x. Analysis data use Structural Equation Modeling (SEM) and processed using Smart software PLS-SEM. Keywords: Social Media Marketing Activities, Brand Equity, SEM PLS, E-Tourism
Co-Authors Abdul Rahman La Ede Achmad Manshur Ali Suyanto Achmad, Muhammad Aqirah Adhi Prasetio Ahnaf, Muhammad Farrel Amalia, Gina Ilma Amin, Muhammad Khoirurizal Anggreini, Nadyya Aqsha, Muhammad Rivaldi Ardio Sagita Arief, Rafly Mochamad Arjun Dhuan Pambayu Arya, Tommy Athallah Naufal, Muhammad Aulia Ferina Sendhitasari Aulia Ferina Sendhitasari Azlia Tiara Putri Bagaskara, Monica Budhiana, Johan Bunga Aisyah Ravissangeta Yansari Candiwan Cliffadika Aqshal Winata Purba Deannes Isynuwardhana Dedi Iskamto Dian Marta Sari Dian Puteri Ramadhani Eky Novrizon Elly Suryani Eris Dianawati Eva Nurhazizah Farida Titik Kristanti Fathimatuz, Zahra Fatih Adiyatma, Muhammad Fawwaz, Rifki Baihaqi Febrianta, Mochammad Yudha Fitriani, Nadya Hasnabillah, Tazkia Heppy Millanyani Ilmanizar, Moch Syahdan Izzah, Fina Nailatul Ken Dheanis Adhine Salsabila Kharisma, Mita Kusumajaya, Zulkifli Tri lestari, intan ayu Maria Sugiat Monica Irene Putri Bagaskara Nadia Salsafira Nadino Rinaldi, Muhammad Adrian Daffa Navila, Yuniar Saidatul Qisan Nurul Novtiana Sabilah Orizaceta, Daffanda Pahlevi, Aqshel Reza Paramita, Ika Ayu Paripurna, Yoga Permadi, Thifan Anjar Prananta, Marietta Shanti Puspita Kencana Sari Puspitasari, Cinthya Dwi Cahyani Rachawati, Indira Rafiansyah, Muhammad Rafsanjani, Ali Akbar Raziqan, Rifqi Resky Ramadhani Riski Taufik Hidayah Rizky Fernando Rosliana Dewi Ruri Octari Dinata Sabella, Ressa Yolanda Saffanah, Azka Santoso, Patricia Helena Christiani Sendhitasari, Aulia Ferina Sonia Cipta Wahyurini Sri Rahayu Sulthan Rafi Arissaputra Soebandono Symisius Lintang Ranataru Wianadhira Nur Hasna Wijaya, Laurentia Cindy Gani Yusza Reditya Murti