Article Per Year (5 Year)
p-Index From 2021 - 2026
2.863
P-Index
This Author published in this journals
All Journal Humano: Research Journal JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Basicedu Ekonis : Jurnal Ekonomi dan Bisnis Economic Education and Entrepreneurship Journal Soedirman Economics Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Business and Accounting Education Journal Jurnal Basicedu Indonesian Journal of Contemporary Multidisciplinary Research Journal of Economic Education and Entrepreneurship Studies Seminar Nasional Hasil Penelitian LP2M UNM Journal of Socio-Cultural Sustainability and Resilience Indonesian Journal of Economic & Management Sciences (IJEMS) Issues in Mathematics Educations (IMED)
Dinar, Muhammad
Unknown Affiliation
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PADA PRODUK BUAH NAGA DI DESA TOTTONG KECAMATAN DONRI-DONRI KABUPATEN SOPPENG Sari, Sri Puspita; Mustari, Mustari; Supatminingsih, Tuti; Said, Muh. Ihsan; Dinar, Muhammad
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5011

Abstract

Abstract: The aim of this research is to determine the effect of product quality and promotion on consumer satisfaction through purchasing decisions as an intervening variable for dragon fruit products in Tottong Village, Donri-Donri District, Soppeng Regency. The method used is a quantitative approach. The population in this study was consumers of dragon fruit products in Tottong Village whose population was unknown, and in determining the sample using the Cochran formula a sample size of 97 people was obtained, which was taken using a non-probability sampling method with accidental sampling technique. The data collection technique used in this research used a list of questions/questionnaire. Data analysis techniques in this research use Path Analysis, Classic Assumption Test, Hypothesis Test (t Test and f Test), Correlation Analysis and Coefficient of Determination. Data processing in this research used IBM SPSS software program version 26. This research resulted in findings that: (1) product quality significantly influences consumer satisfaction with Dragon Fruit products in Tottong Village, (2) promotion significantly influences consumer satisfaction with Buah Naga products Dragon in Tottong Village, (3) product quality significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (4) promotions significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (5) consumer satisfaction does not significantly influence purchasing decisions on Dragon Fruit products in Tottong Village, (6) purchasing decisions as an intervening variable cannot mediate between product quality and consumer satisfaction on Dragon Fruit products in Tottong Village, (7) purchasing decisions as an intervening variable cannot mediate between promotion and satisfaction consumers of Dragon Fruit products in Tottong Village.Keywords: Product Quality, Promotion, Consumer Satisfaction, Purchasing Decisions
Co-Authors Adha, Nur Ahmad, M. Ihsan Said Andi Indra Andi Tenri Ampa Arifin, Fakhira Asdar Asriani Asriani, Asriani Assagaf, Said Fachry Basri Bado, Basri Darwis, Nirwana Diah Permatasari, Diah Fajrinah, Nur Fausiy, Muhammad Fazlih Handayani, Andi Asti Hastuty Musa INANNA Inanna, Inanna Irwan Irwan Jafar, Afaniah Fahreny Judijanto, Loso Kortin, Dafrosa Metildis Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad MUSTARI Mustari Mustari Nur Ana Nur Arisah Nurdiana Nurdiana Nurdiana R. Rusli Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Said, Muh Ihsan Said, Muh. Ihsan Saleng, Tenri Agus Saputri, Sri Anggeliqa Shafar, Muhammad Rijal Sri Puspita Sari Sugianto Sukran, Putri Anggelia Suradi Tahmir, Suradi Syamsu Rijal Tadampali, Andi Caezar To Thamrin Tahir Tuti Supatminingsih