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All Journal Indonesian Journal of Geography Jurnal Ilmu Administrasi Publik (JIAP) JCES (Journal of Character Education Society) JURNAL DE JURE MUHAMMADIYAH CIREBON Journal of Transcendental Law JHCLS Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Al-Hakim : Jurnal Ilmiah Mahasiswa Studi Syariah, Hukum dan Filantropi Syarah: Jurnal Hukum Islam dan Ekonomi Al-Ahkam: Jurnal Ilmu Syari'ah dan Hukum
Mukhlishin, Mukhlishin
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THE INFLUENCE OF EXTERNAL FACTORS ON ENTREPRENEURIALLY-ORIENTED E- COMMERCE ADOPTION IN MSMES: A CASE STUDY OF BALE BERDAYA SUMBAWA Meisyaqia, Dira; Ariani, Zaenafi; Nur’aini, Nur’aini; Mukhlishin, Mukhlishin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4191

Abstract

This study investigates the influence of external factors on the adoption of entrepreneurially- oriented e-commerce among micro, small, and medium enterprises (MSMEs) of Bale Berdaya Sumbawa. Using a quantitative method with a sample of 100 MSME owners, data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that external factors have a significant positive effect on entrepreneurially-oriented e-commerce adoption (p < 0.05), explaining 52.3% of the variance (R² = 0.523). Among the external factors examined, market demand and technological infrastructure demonstrated the strongest effects, with standardized beta coefficients of 0.421 and 0.367, respectively. These findings contribute theoretically by extending the understanding of e-commerce adoption through the lens of entrepreneurial orientation, highlighting how external stimuli interact with entrepreneurial behavior in digital contexts. Practically, the study offers actionable insights for policymakers, business support organizations, and digital platform providers to design interventions that enhance MSME competitiveness through targeted e-commerce strategies
Co-Authors Abdul Hamid Abdullah Tri Wahyudi Ariani, Zaenafi Bambang Setiaji Edi Rahman, Edi Firzhal Arzhi Jiwantara Hijril Ismail, Hijril Ibrahim Ibrahim Meisyaqia, Dira Mintasrihardi, Mintasrihardi Nur’aini, Nur’aini Ramadhan, Jelang Sahman, Sahman Salam, Rahmat Sarip, Sarip Siti Hasanah Supryadi, Ady Syafruddin Syafruddin Syaifuddin Iskandar, Syaifuddin Tazhdinov, Magomed Wahab , Abdul