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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Educational Studies PENGABDI: Jurnal Hasil Pengabdian Masyarakat Dedikasi: Jurnal Pengabdian Kepada Masyarakat JTechLP Abdimas Indonesian Journal JoEELE Seminar Nasional Hasil Penelitian LP2M UNM The Academic: English Language Learning Journal International Journal of Business English and Communication (IJoBEC) Celebes Journal of Language Studies INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies Jurnal Pemikiran dan Pengembangan Pembelajaran Variable Research Journal
Asfah, Indrawaty
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Journal : JTechLP

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USING INTEGRATED MARKETING COMMUNICATION IN INCREASING CONSUMER INTEREST Arifa, Arifa; Asfah, Indrawaty; Amin, Fatimah Hidayahni; Susanto, Ashabul Kahfi; Jaya, Muhammad Fahri
JTechLP: Journal of Technology in Language Pedagogy Vol 3, No 3, Nov (2024): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i1, March.71653

Abstract

This study aimed to analyze the use of Integrated Marketing Communication in increasing consumer interest at PT Antavaya Tour and Travel Makassar. This study used a qualitative approach with a case study design. It analyzed the language functions used by staff PT. Antavaya Tour and Travel Makassar, with reference to the list of language function put forward by Amin (2014) and Halliday (1973). The study also analyzed the impact of using Integrated Marketing Communication in attracting consumer interest. Data were collected through observation, interviews and documentation. The language functions found in increasing consumer interest are asking questions, persuading, informing, asking for confirmation, inviting, explaining, and summarizing. The findings from this study show that the impact of good use of Integrated Marketing Communication such as advertising, sales promotion, public relations, personal selling and direct marketing contributes positively to increasing consumer interest. Implementation of Integrated Marketing Communications has a big influence on sales and increases consumer interest.
STUDENTS’ PERCEPTION ON THE IMPLEMENTATION OF PODCAST IN IMPROVING ENGLISH SPEAKING SKILL Eirene, Jessica; Luhriyani, Seny; Asfah, Indrawaty; Azhari, Ahmad; Sembiring, Surya Anantatama
JTechLP: Journal of Technology in Language Pedagogy Vol 3, No 3, Nov (2024): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i1, March.71654

Abstract

This study explores the students’ perceptions of using podcasts to improve their English-speaking skills at Business English Communication program. The study is motivated by the growing integration of technology in education, particularly in language learning, where podcast offer a flexible and engaging medium. Using a qualitative approach, the research investigated how students perceive the effectiveness, interest, and relevance of podcasts in enhancing their speaking abilities. Data were collected through in-depth interviews and analyzed to understand the perceived benefits and challenges. The findings indicate that students generally view podcasts positively, appreciating their convenience and the opportunity to hear authentic English. However, some challenges, such as accessibility and the need for self-discipline, were noted. The study contributes to the theoretical understanding of media-based learning and provides practical insights for educators and curriculum developers aiming to incorporate digital media into language instruction effectively.
THE IMPLEMENTATION OF MARKETING MIX STRATEGY AT EVENTA ORGANIZER Pebriana, Nur Rahmi Anugrah; Wahid, Abdul; Asfah, Indrawaty
JTechLP: Journal of Technology in Language Pedagogy Vol 2, No 2, July (2023): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v3i1, March.60104

Abstract

The event product marketing strategy is one of the marketing strategies implemented through organizing events that aim to promote brands, products, or services. By knowing the marketing strategy, it is hoped that the marketing activities carried out can achieve goals effectively and efficiently. Companies must know the stages of implementing marketing strategies, starting from external and internal factors, to identify factors that become opportunities, threats, strengths, and weaknesses. The purpose of this study is to examine how Eventa Organizer implemented the 4P marketing mix strategy. This study used the descriptive qualitative method. Data collection was carried out using observation, documentation, and interviews. In this study, the objects of research were two, namely the director and employees of the marketing division of the event organizer. The results of this study show that the 4P marketing mix strategy used by Eventa Organizer is good. In the implementation of the marketing mix strategy, Eventa Organizer has had stable sales since the company was initiated so the products produced by Eventa Organizer make successful events, where the objectives of the event are achieved and the participants or guests are satisfied with the experience they get.
Co-Authors Abdul Wahid Abdul Wahid Afrilia, Nur Tasya Ahmad Azhari Akhmad Affandi Akhmad, Fatmawati Akmal, Muh. Syarifuddin Amin, Fatimah Hidayahni Amirullah -, Amirullah Anantatama, Surya Arifa, Arifa Ashabul Kahfi Susanto Asriati Burhamzah, Muftihaturrahmah Damayanti, Dwi Eirene, Jessica Ekawati Ekawati Fariza, Riska G, Hasriani Hanafie, Nurharsya Khaer Hanafie, Nurharsyah Khaer Jaya, Muhammad Fahri Jayadi, Karta Lely Novia Mardiani, Reski Muhalim, Muhalim Mustikawati, Yunitari Noni, Nurdin Novia, Lely Nurul Hasanah Bur Nurwahida Nurwahida Nurwahida, Nurwahida Pebriana, Nur Rahmi Anugrah Riny Jefri, Riny Rostikana, Eka Sembiring, Surya Anantatama Seny Luhriyani Sunusi Sri Nurah Muyassyarah Sudding, Muhammad Fahri Jaya Warsidi