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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Teknologi Informasi dan Ilmu Komputer JOIN (Jurnal Online Informatika) International Journal of Artificial Intelligence Research Technomedia Journal Journal of Education Technology Aptisi Transactions on Management JTP - Jurnal Teknologi Pendidikan Aptisi Transactions on Technopreneurship (ATT) CCIT (Creative Communication and Innovative Technology) Journal ADI Journal on Recent Innovation (AJRI) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Artificial Intelligence (ITALIC)
Santoso, Nuke Puji Lestari
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : CCIT (Creative Communication and Innovative Technology) Journal

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The Effectiveness of Using WordPress-Based Digital Invitations in Social Event Marketing Aini, Qurotul; Santoso, Nuke Puji Lestari; Mustofa, Kenny Ilyas; Apriani, Desy
CCIT (Creative Communication and Innovative Technology) Journal Vol 18 No 1 (2025): CCIT JOURNAL
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/ccit.v18i1.3717

Abstract

Digital marketing plays an important role in enhancing the promotion of social events in the digital era. In an effort to reach a wider audience, WordPress-based digital invitations are one of the potential tools to support marketing effectiveness. This study aims to analyze the extent to which the use of WordPress-based digital invitations can help social event organizers increase audience participation and engagement. This research uses a quantitative descriptive method with data collection through a survey of social event organizers and analysis of traffic and engagement data from the WordPress platform. The data collection process was conducted to understand the impact of WordPress features, such as flexible design, SEO optimization, and social media integration, on social event marketing success. The results showed that WordPress-based digital invitations significantly increased the number of event participants, the level of audience engagement, as well as the perceived professionalism of the event. These findings indicate that WordPress can be an effective strategic tool in digital marketing for social events. In conclusion, WordPress is a platform that can support social event organizers in designing more effective marketing strategies, especially by leveraging its features to optimize the appeal of digital invitations. This research provides practical insights for event organizers and opens up opportunities for further research in similar areas.
Co-Authors Abbas, Maulana Afiyanto, Rafid Anggy Giri Prawiyogi Anwar, Aang Solahudin Apriliasari, Dwi Astriyani, Erna Astuti, Eka Dian Bennet, Daniel Bist, Ankur Singh Cesna, Galih Putra Danang, Danang Danny Manongga Desy Apriani Dwi Andayani, Dwi Eko Sediyono Elmanda, Vonda Farail, Maulana Faqih Faturahman, Adam Fitra Putri Oganda Fitriani, Anandha Friandi, Sendy Zul Harahap, Eka Purnama Irwan Sembiring Juniar, Hega Lutfilah Juniar Kamal, Abdullah Arif Khoirunisa, Alfiah Kumoro, Dwi Ferdiyatmoko Cahya Marviola Hardini Maulana, Sabda Millah, Shofiyul Muhammad Iqbal Mulyati Mustofa Kamil, Mustofa Mustofa, Kenny Ilyas Natalia, Elisa Ananda Ninda Lutfiani Nur Azizah Nurhaeni, Tuti Nurmala, Risma Pangaribuan, Kelvin Po Abas Sunarya Qurotul Aini Rangi, Noah Ratri, Sanda Ramadhan Rawat, Bhupesh Rizki Galang Rahmadani Ruli Supriati, Ruli Salam, Rahmat Sandy Kosasi siti Nurindah Sari Siti Ria Zuliana, Siti Ria Sri Yulianto Joko Prasetyo Sulistiawati Sulistiawati Suryari Purnama Sutisna, Felix Tangkaw, Melani Rapina Untung Rahardja Vaher, Kristina Wahid, Syahrul Mu'Arif Xolani, Zanele