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All Journal Jurnal Manajemen Bisnis Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Bisnis, Manajemen, dan Informatika Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Abadimas Adi Buana Review of Management and Entrepreneurship Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Kajian Manajemen dan Wirausaha Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal Community Service Consortium Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Auditia Setiobudi
Universitas Ciputra Surabaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z Vidyanata, Deandra; Junianto, Yopy; Setiobudi, Auditia
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2692

Abstract

This research investigates the changing dynamics of digital consumer behavior, specifically examining how Generation Z's participation in hedonic browsing activities influences their tendency towards impulsive online purchasing. This study employs a purposive sampling method, targeting Generation Z individuals who have recently made online purchases. A total of 195 respondents were surveyed, using a structured questionnaire to assess their hedonic browsing behavior, positive emotional responses, and tendencies towards impulsive buying. The findings reveal a strong statistical significance in the relationship between hedonic browsing behavior and impulsive buying behavior. Hedonic behavior, characterized by leisurely and pleasure-seeking online activities, significantly increases the likelihood of impulsive purchases. Furthermore, the study highlights the crucial mediating role of positive emotions in this relationship, indicating that the emotional states elicited by hedonic activities directly influence spontaneous buying decisions.
New Prespective of Brand Personality in Indonesia Rafa, Gabriela Ditta Aurelya; Teofilus, Teofilus; Setiobudi, Auditia
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2805

Abstract

The footwear industry is one of the industry sectors that has a prospective influence on the growth of the Indonesian economy. The need for footwear is now transforming into a part of a lifestyle. The aim of this research is to look at and analyze what brand personality factors are appropriate in the context of developing countries, especially Indonesia, based on literary studies by Aaker (1997), Geuens (2009), and Davies. (2018). This research provides a new insight into brand personality in the context of Indonesia's perspective. The sample is a local shoe user with a set sample quota in the five provinces that have the most shoe companies registered with the Ministry of Industry. The study used a total of 225 respondents. The results show that the brand's personality dimension has formed. The study provides a new perspective on the brand personality dimension from an Indonesian perspective, given that no study specifically defines brand personality. This research has become interesting because there are still very few articles describing the concept of brand personality in developing countries, which limits researchers' preparation of research. In the future, it is expected that business owners will begin to consider the importance of the essence of a brand so that brand personality is created for local brands in Indonesia. 
Pemberdayaan Wanita Melalui Pengembangan Kewirausahaan Menuju Ekonomi Kreatif oleh Dharma Wanita Persatuan LLDIKTI VII Jawa Timur Rismawati Sitepu; Christina Whidya Utami; Tommy C. Efrata; Auditia Setiobudi; Christian Anggrianto; Wahyudi Henky Soeparto
Journal Community Service Consortium Vol 4 No 1 (2024): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v4i1.4661

Abstract

Tujuan diadakannya PKM ini yaitu agar Dharma Wanita Persatuan LLDIKTI VII dapat menumbuhkembangkan jiwa, iklim, budaya, dan aktivitas kewirausahaan dengan pemberdayaan ekonomi melalui kewirausahaan untuk Wanita Indonesia Mandiri sekaligus mendorong terciptanya woman entrepreneur melalui program-program kewirausahaan dengan Universitas Ciputra Surabaya. Kunjungan Apple Academy, UC Venture, dan Corepreneur bertajuk “Inspirasi Mendorong Ekonomi Melalui Entrepreneur” merupakan serangkaian kegiatan pada kampus yang memiliki tagline Creating the World-Class Entrepreneur. Adapun luaran dari pengabdian ini antara lain terwujudnya kerja sama dalam bidang pengembangan entrepreneur Dharma Wanita Persatuan LLDIKTI VII dengan Universitas Ciputra yang diadakan dosen dan mahasiswa Universitas Ciputra Surabaya. Hasil pengabdian ini mendukung salah satu program Dharma Wanita Persatuan LLDIKTI VII yaitu pelatihan untuk meningkatkan keterampilan entrepreneurial Wanita Indonesia Mandiri dalam berbagai bidang kegiatan kewirausahaan. Diharapkan berbagai macam ilmu tentang entrepreneur dapat menambah inpirasi serta inovasi bagi pengembangan Wanita Indonesia Mandiri ke depannya.
EXPLORING INTEREST GEN Z INVESTMENT IN THE STOCK MARKET: STUDIES EMPIRICAL IN SURABAYA CITY Aryasatya, Laudza; Setiobudi, Auditia; Teofilus, Teofilus; Darsana, Ni Putu Andini Kusuma Putri
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 6 No 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2094

Abstract

This study is for learning attitude, subjective norms, and perception control behavior, which can influence interest in investing Surabaya students in the capital market. The research uses quantitative methodology. Besides that, the method of taking a purposive sample was used for the retrieval process sample. Data was collected through a distribution questionnaire to 110 respondents from University Ciputra and the University Airlangga who have invested in the capital market. An online questionnaire was used to collect data. Online questionnaires refer to Google Forms as a medium for filling out questionnaires. The collected data was processed using the Partial Least Square method with the analysis software SmartPLS 3, which aims to test the connectedness between variables. Testing this shows that attitude, subjective norms, and perceived behavioral control have significant connections to interest investment students in Surabaya City in investing in the stock market. Implications study this is to encourage the Indonesian Stock Exchange as a regulator, companies as intermediary trading shares, and companies engaged in the finance field to collaborate to give education and insight into investment shares among students.
PENGARUH COACH LEADERSHIP TERHADAP MOTIVASI DAN ACHIEVEMENT ATLET BOLA BASKET UNIVERSITAS SWASTA DI SURABAYA Gunawan, Evelin Melianawati; Setiobudi, Auditia
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.2110

Abstract

This research is quantitative research. The purpose of this research is to find out the effect of coach leadership on motivation and also on achievement of students who are joined in basketball team of private Universities in Surabaya. Data analysis method in this research uses multiple linear regression analysis by using SPSS help. The total sample in this research is 83 student respondents who are joined in basketball team of the private Universities in Surabaya. In this research, the data is collected by using questionnaires that are given to students who are joined in basketball team of private Universities in Surabaya with the limitation of basketball players who have ever participated in student competition team with a period approximately less than a year. Based on the result of the research that has been don , therefore it can be concluded that the coach leadership variable affects motivation variable with positive regression coefficient of 0.399. It is proved with significant value that is obtained as 0.000 (<0.05) and T calculation > T table (6.302> 1.989). In addition, coach leadership variable affects on achievement variable with positive regression coefficient of 0.199. This result is proved with significant value that is obtained as 0.000 (<0.05) and T calculation > T table (8,095> 1,989). The final conclusion that can be outlined based on the result of research that has been carried out shows that motivation variable affects on achievement variable with positive regression coefficient of 0.343. The effect of these two variables are proved with significant value that is obtained as 0.000 (<0.05) and T calculation is > T table (12.051> 1.989).
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER TRUST, AND PERCEIVED VALUE ON CUSTOMER SATISFACTION PT BINTANG MITRA SEJATI JEMBER Salim, Yuval Eleazar; Setiobudi, Auditia
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.3791

Abstract

Abstrak: PT Bintang Mitra Sejati (BMS) merupakan perusahaan yang bergerak dalam distributor makanan ringan yang bergerak di daerah Jember. Berdasarkan hasil wawancara  dengan Manajer Pemasaran BMS Jember dari hasil tersebut dapat diketahui bahwa ada empat hal yang ditemui sebagai permasalahan yang dihadapi perusahaan yaitu pada service quality, customer trust, perceived value, customer satisfaction.  Tujuan dari penelitian ini yaitu untuk mengetahui faktor-faktor yang mempengaruhi customer satisfaction di PT Bintang Mitra Sejati (BMS) Jember. Jumlah sampel pada penelitian ini menggunakan rumus Slovin. Berdasarkan perhitungan tersebut, maka sampel yang dapat digunakan pada penelitian ini adalah sebanyak 124 orang. Peneliti menggunakan teknik pengambilan sampel non-probablity sampling. Jenis non-probablity sampling yang dimaksud adalah purpossive sampling.  Dalam penelitian ini pengujian data akan dilakukan dengan menggunakan regresi linear berganda. Penelitian akan terlebih dahulu di uji melalui uji validitas dan uji reliabilitas beserta uji asumsi klasik. Penelitian ini melakukan rekapitulasi data isian google form untuk dianalisis menggunakan SPSS. Hasil yang diperoleh bahwa service quality berpengaruh terhadap customer satisfacftion, customer trust berpengaruh terhadap customer satisfacftion, dan perceived value berpengaruh terhadap customer satisfaction.
Switching Intention in Halal Cosmetics Products Yessy Fortunania Sutanto; Auditia Setiobudi; Kezia Novtavia Sugiharto
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 1 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/qagkp386

Abstract

The purpose of this research is to examine the switching intention towards Wardah Cosmetics products using the push-pull-mooring theory. The push factors tested in this study are dissatisfaction with the brand image factor, and the mooring factor is switching cost The technique used in this study is purposive sampling. 120 samples of non-Wardah users were obtained through an online questionnaire. The data analysis method uses multiple linear regression modelling. This study found that there is an influence of push factors and pull factors on switching intention. The mooring factor in this study (switching cost) was found to have no significant effect on switching intention. The results of this study can be used to understand the switching intention in cosmetics products with the help of the push-pull-mooring theory.
The Effect of Product Innovation on Interest with Satisfaction as Mediation: (a study on Regional Typical Frozen Food Products) Setiobudi, Auditia
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1640

Abstract

In the future, the food and beverage industry is very promising for industry players due to the trend growth of the food and beverage industry in Indonesia. The food and beverage business is starting to grow rapidly in Indonesia so that it attracts many people to innovate. One form of innovation is the frozen food industry. This study aims to determine the effect of product innovation on repurchase interest by looking at consumer satisfaction as a mediating effect on the frozen food industry. The population in this study were 147 people who were frozen food consumers. Sei. By using a purposive sampling approach and using the Slovin formula, it was determined that the number of samples in this study were 108 respondents. The results of this study indicate that product innovation has a positive and significant effect on customer satisfaction. Product innovation and customer satisfaction have a significant effect on repurchase interest. Consumer satisfaction can mediate the effect of product innovation on consumer repurchase interest. Keywords: Product Innovation; Consumer Satisfaction; Repurchase Interest; Mediation; frozen food.
EFFECT OF ORGANIZATIONAL COMPETENCE, ORGANIZATIONAL SUPPORT, AND ORGANIZATIONAL PRODUCTIVITY TOWARDS ADOPTION OF FINANCIAL TECHNOLOGY Herdinata, Christian; Wiradinata, Trianggoro; Christian, Sonata; Setiobudi, Auditia
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.05

Abstract

The rapid development of internet technology with affordable prices raises new opportunities for micro, small, and medium enterprises (SMEs) in East Java in creating product innovation and marketing development. Various studies in the field of entrepreneurship and information technology have been carried out, but not many studies specifically examine the level of adoption of the Financial Technology system for business creation and development. This study focuses on the influence of organizational competence, organizational support, organizational productivity on financial technology adoption. This study uses a quantitative approach with a sample of SME businesses that use financial technology system adoption in the business that is run. The sample chosen using purposive sampling technique and selected 402 SMEs in East Java with the data analysis technique used is multiple linear regression techniques. The results of this study found that the influence of organizational competence, organizational support, and organizational productivity had a significant influence on financial technology adaptation.
PENINGKATAN KETAHANAN DAN KESEJAHTERAAN KELUARGA PADA KELOMPOK KELUARGA BINAAN DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK SERTA PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA KOTA SURABAYA Dewi, Liliana; Efrata, Tommy; Christian, Timotius; Setiobudi, Auditia; Soetedja, Venny
Journal Community Service Consortium Vol 3 No 2 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i2.4266

Abstract

Peningkatan kesejahteraan bagi aseptor KB adalah menjadi hal yang penting khususnya di Surabaya. Kebijaksanaan tersebut menjadi tetap sangat relevan, mengingat meskipun Indonesia diakui oleh dunia internasional sudah berhasil dan memasyarakatkan gerakan keluarga berencana, namun masih terdapat berbagai kendala dalam mewujudkan keluarga sehat dan sejahtera, antara lain semakin besarnya pertumbuhan angkatan kerja termasuk angkatan kerja wanita, baik di desa maupun di kota. Sehubungan dengan usaha-usaha melembagakan norma keluarga kecil bahagia dan sejahtera maka perlu melakukan berbagai kegiatan usaha ekonomis produktif yang dapat meningkatkan pendapatan keluarga akseptor. Adapun kegiatannya terdiri dari pelatihan tentang potensi diri, literasi perencanaan keuangan keluarga, hieginisasi produk, penyajian produk, cara menjual produk, pelayanan pada konsumen, promosi, dan penggunaan sosial media. Jumlah peserta 14 orang yang berasal dari keluarga akseptor di Kelurahan Kandangan Kecamatan Benowo dengan kriteria Akseptor Keluarga Berencana, pernah memiliki usaha mikro maupun yang belum pernah memiliki usaha apa pun. Hasil akhir berupa bazar dapat berlangsung dengan lancar. Semua peserta mendapat manfaat dengan pendapatan omset yang cukup baik dan mendapat hadiah sebagai hasil dari jerih payah peserta.
Co-Authors Alexander Wahyudi Henky Soeparto Anak Agung Ngurah Tri Satyabimanyu Anastasia Filiana Ismawati Antoni Yohan Wijaya Arya Asraf Danarkusuma Aryasatya, Laudza Budiono, Kevin Ivander Calvin Cliff Surjadi Christian Herdinata Christian, Michael Christian, Timotius Christina Sudyasjayanti Christina Whidya Utami Clarissa Sabella Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Deandra Vidyanata Debora, Natasha Dewi Mustika Immanuel Dyah Ayu Anggraeni Efrata, Tommy Eric Agung Wijoyo Febry, Timotius Gadi, Aiman Fauzi Gladys Greselda Gosal Gunawan, Evelin Melianawati Kezia Novtavia Sugiharto Liliana Dewi Linda Laurensia Soetandio Mohammad Fakhruddin Mudzakkir Namira, Velanska Dixie Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Rafa, Gabriela Ditta Aurelya Ridho Fikri Suparnoto Rismawati, Rismawati Sitepu Rizky Riyanto Salim, Yuval Eleazar Sa’adah, Naylatus Singgih, Kevin Julianto Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Steven Gosal Sugiharto, Kezia Novtavia Susilo, Giolandro Eric Sutanto, Yessy Fortunania Teofilus Teofilus, Teofilus Tommy C. Efrata Tommy Christian Efrata Trianggoro Wiradinata Wendra Hartono Yessy Fortunania Sutanto Yopy Junianto