Article Per Year (5 Year)
p-Index From 2021 - 2026
5.397
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Bisnis, Manajemen, dan Informatika Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Abadimas Adi Buana Almana : Jurnal Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Kajian Manajemen dan Wirausaha Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Masyarakat Bhinneka Journal Community Service Consortium Majapahit Journal of Islamic Finance dan Management Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Auditia Setiobudi
Universitas Ciputra Surabaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
THE IMPACT OF CONSUMER ANIMOSITY, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT ON WILLINGNESS TO BUY GLOBAL FAST-FOOD PRODUCTS Setiawan, Angie Ivana; Setiobudi, Auditia
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52906

Abstract

This study investigates the influence of two critical affective constructs, Consumer Animosity (CA) and Consumer Ethnocentrism (CE), on product judgment and the willingness to buy international fast-food products within the Indonesian market context. The research is motivated by the increasing prevalence of public sentiment and organized boycott movements, which necessitate a rigorous examination of whether emotional reactions directed toward a product's country of origin translate into tangible changes in consumer purchasing behavior. Utilizing a convenience sampling technique, primary data were collected via an online survey, yielding 385 valid responses from Indonesian consumers. The hypothesized relationships among the four core variables (CA, CE, PJ, and WTB) were subsequently analyzed using the Partial Least Squares (PLS-SEM). Implication from this research, managers must implement robust risk management protocols to decouple brand identity from negative Country of Origin (COO) sentiment, primarily through intensified localization efforts and emphasizing the brand's contribution to the local economy.
How Livestream Interactivity Drives Repurchase Intention in Social Commerce: The Mediating Role of Trust Joycelyn, Viona; Setiobudi, Auditia
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2920

Abstract

TikTok Shop has swiftly advanced social commerce via live shopping, where immediate engagement can influence consumer loyalty. Nevertheless, empirical evidence regarding the translation of live-stream involvement into repurchase intention is scarce in regions with high digital penetration, such as Bali.  This research investigates the impact of TikTok Live Interactivity on Repurchase Intention, with Live Streaming Trust serving as a mediating factor among TikTok Shop users in Bali. A quantitative explanatory approach was employed utilizing purposive sampling of 234 eligible TikTok Shop users from five principal regions in Bali: Badung, East Denpasar, Singaraja, West Denpasar, and Kuta. Data were gathered by a structured questionnaire comprising 18 reflective indicators across three categories and analyzed with SEM-PLS (SmartPLS 4) with bootstrapping (5,000 resamples). The findings indicate that TikTok Live Interactivity significantly elevates Live Streaming Trust (β = 0.804) and directly improves Repurchase Intention (β = 0.431).  Live Streaming Trust significantly influences Repurchase Intention (β = 0.476) and partially mediates the association between interactivity and repurchase (indirect β = 0.383). The model exhibits significant explanatory capability (R² = 0.646 for trust; R² = 0.743 for repurchase intention). These findings emphasize that interactive live features must be combined with intentional trust-building tactics to optimize recurring transactions, providing practical recommendations for merchants and platform designers to enhance retention strategies in TikTok Live commerce.
Program Pendampingan Pemahaman Ikigai bagi Siswa SMA dalam Pengambilan Keputusan Berbisnis Setiobudi, Auditia; Setyawati, Christina Yanita; Sudyasjayanti, Christina; Krisandy, Rhema Angela; Vernandacello, Elfrado Dee
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1143

Abstract

Siswa SMA termasuk ke dalam generasi Z merupakan kelompok usia yang tumbuh dan berkembang di tengah pesatnya perkembangan teknologi digital serta meningkatnya eksposur terhadap peluang bisnis sejak usia sekolah. Kondisi tersebut mendorong banyak siswa untuk tertarik pada aktivitas kewirausahaan, namun seringkali keputusan berbisnis diambil tanpa pemahaman yang mendalam mengenai potensi diri, nilai personal, serta kebutuhan pasar. Salah satu pendekatan reflektif yang relevan untuk membantu generasi muda memahami arah dan tujuan berbisnis adalah konsep ikigai. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan kepada siswa SMAK Frateran Surabaya dalam memahami ikigai sebagai dasar pengambilan keputusan bisnis yang lebih tepat dan berkelanjutan. Metode pelaksanaan kegiatan dilakukan melalui pemaparan materi, diskusi reflektif, pengisian lembar kerja ikigai, serta pendampingan naratif dalam mengaitkan hasil IKIGAI dengan ide bisnis siswa. Kegiatan ini diikuti oleh 40 siswa dan dilaksanakan mulai 8 Agustus 2025 dengan durasi selama empat minggu. Hasil kegiatan menunjukkan bahwa siswa mampu mengenali potensi diri, minat, nilai yang diyakini, serta peluang pasar secara lebih terstruktur, sehingga membantu mereka dalam menentukan arah dan keputusan bisnis yang lebih selaras dengan diri dan lingkungan. Program ini diharapkan dapat menjadi model pendampingan kewirausahaan berbasis refleksi diri bagi generasi muda di tingkat pendidikan menengah.
MEDIATION OF BRAND AWARENESS IN THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND (E-WOM) KOREAN COSMETICS Jatmiko, Tiffany michelle; Setiobudi, Auditia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19317

Abstract

This study aims to analyze the effect of Social Media Marketing on Brand Awareness and Electronic Word-of-Mouth (eWOM) in Korean cosmetic products, as well as to examine the mediating role of Brand Awareness in this relationship. The study employs a quantitative approach with 130 respondents selected through purposive sampling. Data analysis was conducted using SEM-PLS with SmartPLS software. The results of the reliability and validity tests indicate that the research instruments meet the required criteria, with Cronbach’s Alpha values exceeding 0.70 and Average Variance Extracted (AVE) values above 0.50, indicating that the data are reliable and valid. Furthermore, the path coefficient analysis reveals that Social Media Marketing has a positive and significant effect on Brand Awareness (0.690; t = 7.859; p = 0.000) and eWOM (0.484; t = 3.749; p = 0.000), while Brand Awareness also has a positive and significant effect on eWOM (0.427; t = 3.498; p = 0.000). In addition, Brand Awareness is proven to significantly mediate the relationship between Social Media Marketing and eWOM (0.295; t = 3.109; p = 0.002). These findings indicate that effective social media strategies can enhance brand awareness, which in turn encourages consumers’ online promotional behavior. Keywords: Social Media Marketing, Brand Awareness, Electronic Word-of-Mouth
The Effect of Customer Experience, Customer Satisfaction, and Perceived Security on Customer Loyalty at Gamerskin Aesthetic Clinic Galang Saputro Wahyu Nugroho; Auditia Setiobudi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.849

Abstract

The aesthetic service industry is experiencing rapid growth alongside increasing public awareness of health and beauty treatments. However, the high intensity of competition has made customer loyalty a crucial strategic issue. This study aims to analyze the influence of customer experience, customer satisfaction, and perceived security on customer loyalty at Gamerskin Aesthetic Clinic. This research employs a quantitative approach using a survey method. The research sample consists of 100 respondents who are active customers of Gamerskin Aesthetic Clinic, determined using a simple random sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that customer experience, customer satisfaction, and perceived security simultaneously have a significant effect on customer loyalty. Partially, customer experience and perceived security have the most dominant influence on customer loyalty. These findings confirm that customer loyalty in aesthetic clinics is determined not only by functional satisfaction but also by emotional experience and the medical safety assurance perceived by the customers.
The Mediating Role of Attitude: How Paid Communication and Source Credibility Influence the Intention to Recommend Digital Influencers Sugiharto, Yessa Jovita; Setiobudi, Auditia
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.2986

Abstract

The digital transformation in Indonesia has institutionalized influencer marketing as a core strategic tool, driven by the rapid growth of social media and increasing consumer reliance on influencer recommendations. Grounded in the Stimulus–Organism–Response (SOR) framework, this study examines the impact of paid communication (ad recognition), influencer credibility, and consumer attitudes on recommendation intentions within the digital landscape of Surabaya. This research aims at a deeper understanding of how sponsored content affects consumer behavior. Utilizing a quantitative approach, data from 160 purposively sampled followers of influencer Rachel Vennya were analyzed via Partial Least Squares–Structural Equation Modeling (PLS-SEM) 3.0. The empirical results demonstrate that influencer credibility is the most potent predictor of recommendation intention and a primary driver of positive consumer attitudes. Crucially, while ad recognition does not directly alter attitudes, it exerts a significant indirect influence on recommendation behavior through the mediating mechanism of perceived credibility. The study’s originality lies in establishing ad recognition as a critical antecedent that triggers behavioral responses through an integrated credibility-attitude pathway, offering strategic insights for managing influencer-brand partnerships in emerging digital markets. These findings suggest that brands should prioritize influencer authenticity and credibility over mere exposure in paid collaborations.
Switching Intention in Halal Cosmetics Products Yessy Fortunania Sutanto; Auditia Setiobudi; Kezia Novtavia Sugiharto
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 1 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/qagkp386

Abstract

The purpose of this research is to examine the switching intention towards Wardah Cosmetics products using the push-pull-mooring theory. The push factors tested in this study are dissatisfaction with the brand image factor, and the mooring factor is switching cost The technique used in this study is purposive sampling. 120 samples of non-Wardah users were obtained through an online questionnaire. The data analysis method uses multiple linear regression modelling. This study found that there is an influence of push factors and pull factors on switching intention. The mooring factor in this study (switching cost) was found to have no significant effect on switching intention. The results of this study can be used to understand the switching intention in cosmetics products with the help of the push-pull-mooring theory.
Faktor–faktor Yang Mempengaruhi Impulse Buying Dengan Emosi Positif Sebagai Variabel Mediasi Natasha Debora; Auditia Setiobudi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 1 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i1.2347

Abstract

Perkembangan industri fashion menandakan bahwa industri fashion adalah industri yang menjanjikan. Usaha yang bergerak di bidang fashion menjadi salah satu potensi bisnis dengan gaya hypebeast dan streetwear. Penelitian ini akan membahas hedonic consumption, store atmosphere, dan fashion involvement terhadap impulse buying yang dimediasi oleh emosi positif. Tujuan penelitian ini adalah mengetahui pengaruh hedonic consumption, store atmosphere, dan fashion involvement terhadap emosi positif dan impulse buying serta untuk mengetahui kemampuan emosi positif memediasi pengaruh hedonic consumption, store atmosphere, dan fashion involvement terhadap impulse buying. Penelitian ini adalah kuantitatif dengan menggunakan 100 responden. SmartPLS digunakan untuk membantu mengolah data yang didapatkan melalui kuesioner yang disebar secara online. Hasil penelitian menunjukkan bahwa hedonic consumption berpengaruh signifikan terhadap impulse buying, store atmosphere tidak berpengaruh signifikan terhadap impulse buying, fashion involvement berpengaruh signifikan terhadap impulse buying, hedonic consumption berpengaruh signifikan terhadap emosi positif, store atmosphere memiliki pengaruh signifikan terhadap emosi positif, fashion involvement tidak berpengaruh signifikan terhadap emosi positif, emosi positif tidak mampu memediasi pengaruh hedonic consumption, store atmosphere, dan fashion involvement terhadap impulse buying.
Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z Deandra Vidyanata; Yopy Junianto; Auditia Setiobudi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2692

Abstract

This research investigates the changing dynamics of digital consumer behavior, specifically examining how Generation Z's participation in hedonic browsing activities influences their tendency towards impulsive online purchasing. This study employs a purposive sampling method, targeting Generation Z individuals who have recently made online purchases. A total of 195 respondents were surveyed, using a structured questionnaire to assess their hedonic browsing behavior, positive emotional responses, and tendencies towards impulsive buying. The findings reveal a strong statistical significance in the relationship between hedonic browsing behavior and impulsive buying behavior. Hedonic behavior, characterized by leisurely and pleasure-seeking online activities, significantly increases the likelihood of impulsive purchases. Furthermore, the study highlights the crucial mediating role of positive emotions in this relationship, indicating that the emotional states elicited by hedonic activities directly influence spontaneous buying decisions.
New Prespective of Brand Personality in Indonesia Gabriela Ditta Aurelya Rafa; Teofilus Teofilus; Auditia Setiobudi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2805

Abstract

The footwear industry is one of the industry sectors that has a prospective influence on the growth of the Indonesian economy. The need for footwear is now transforming into a part of a lifestyle. The aim of this research is to look at and analyze what brand personality factors are appropriate in the context of developing countries, especially Indonesia, based on literary studies by Aaker (1997), Geuens (2009), and Davies. (2018). This research provides a new insight into brand personality in the context of Indonesia's perspective. The sample is a local shoe user with a set sample quota in the five provinces that have the most shoe companies registered with the Ministry of Industry. The study used a total of 225 respondents. The results show that the brand's personality dimension has formed. The study provides a new perspective on the brand personality dimension from an Indonesian perspective, given that no study specifically defines brand personality. This research has become interesting because there are still very few articles describing the concept of brand personality in developing countries, which limits researchers' preparation of research. In the future, it is expected that business owners will begin to consider the importance of the essence of a brand so that brand personality is created for local brands in Indonesia. 
Co-Authors Alexander Wahyudi Henky Soeparto Anak Agung Ngurah Tri Satyabimanyu Anastasia Filiana Ismawati Arya Asraf Danarkusuma Aryasatya, Laudza Budiono, Kevin Ivander Calvin Cliff Surjadi Christian Herdinata Christian, Michael Christian, Timotius Christina Sudyasjayanti Christina Whidya Utami Christina Yanita Setyawati, Christina Yanita Clarissa Sabella Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Deandra Vidyanata Dewi Mustika Immanuel Dyah Ayu Anggraeni Efrata, Tommy Eric Agung Wijoyo Febry, Timotius Gabriela Ditta Aurelya Rafa Gadi, Aiman Fauzi Galang Saputro Wahyu Nugroho Gladys Greselda Gosal Gunawan, Evelin Melianawati Jatmiko, Tiffany michelle Joycelyn, Viona Kezia Novtavia Sugiharto Krisandy, Rhema Angela Liliana Dewi Mohammad Fakhruddin Mudzakkir Namira, Velanska Dixie Natasha Debora Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Ridho Fikri Suparnoto Rismawati, Rismawati Sitepu Rizky Riyanto Salim, Yuval Eleazar Sa’adah, Naylatus Setiawan, Angie Ivana Singgih, Kevin Julianto Soetandio, Linda Laurensia Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Steven Gosal Sugiharto, Kezia Novtavia Sugiharto, Yessa Jovita Susilo, Giolandro Eric Sutanto, Yessy Fortunania Teofilus Teofilus, Teofilus Tommy C. Efrata Tommy Christian Efrata Trianggoro Wiradinata Vernandacello, Elfrado Dee Wendra Hartono Wijaya, Antoni Yohan Yessy Fortunania Sutanto Yopy Junianto