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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Bisnis, Manajemen, dan Informatika Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Abadimas Adi Buana International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Kajian Manajemen dan Wirausaha Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Masyarakat Bhinneka Journal Community Service Consortium Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Auditia Setiobudi
Universitas Ciputra Surabaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH PERCEIVED PRICE, KUALITAS PRODUK, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN RICEBOWL BABIBONG Susilo, Giolandro Eric; Setiobudi, Auditia
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2005

Abstract

The research is done to find out the effect of perceived price, product quality, and perceived value on purchase decision of ricebowl Babibong. This research is based on by research to find out what affects consumers in buying Babibong ricebowl product, that leads to perceived price, product quality and perceived value variables. The purpose of this research is to find out what indicator that affects purchase decision of Babibong customers. The method that is used for data collection in this research is purposive sampling, that is, the population that is filtered with certain criteria, and its population is gathered from Babibong Instagram social media. The sample that is used for this research is 154 people who are distributed through online media by using online questionnaires and have fulfilled the criteria that is required. Data process method uses validity test, reliability test, normality test, heteroscedaticity test, multicollinearity test, F test, t test, correlation coefficient test (R), determination coefficient test (R2). The result of this research concludes that perceived price, product quality, and perceived value affect significant on purchase decision. From the test result of those three variables can be considered vital for customers’s purchase decision, because it is commonly used and happened daily.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN PELANGGAN, DAN CORPORATE IMAGE TERHADAP KEPUASAN PELANGGAN INDONESIA TECHNOLOGY TREND Christian, Michael; Setiobudi, Auditia
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2007

Abstract

Abstract: Indonesia Technology Trend is a distribution business of technology and other trendy products. Theory of Cognitive Psychology is a theory which states that human behavior can’t be measured and explained without involving other mental processes. This research was conducted to determine the effect of (1) service quality on customer satisfaction (2) customer trust on customer satisfaction (3) corporate image on customer satisfaction of Indonesia Technology Trend. The method used for this research is descriptive quantitative by distributing surveys to 75 respondents who were determined using purposive sampling technique to random Indonesia Technology Trend consumers. The analysis tool of this research is SPSS. The result showed that service quality has no effect on customer satisfaction, customer trust has a significant positive effect on customer satisfaction, and corporate image has a significant positive effect on customer satisfaction.
EXPLORING INTEREST GEN Z INVESTMENT IN THE STOCK MARKET: STUDIES EMPIRICAL IN SURABAYA CITY Aryasatya, Laudza; Setiobudi, Auditia; Teofilus, Teofilus; Darsana, Ni Putu Andini Kusuma Putri
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2094

Abstract

This study is for learning attitude, subjective norms, and perception control behavior, which can influence interest in investing Surabaya students in the capital market. The research uses quantitative methodology. Besides that, the method of taking a purposive sample was used for the retrieval process sample. Data was collected through a distribution questionnaire to 110 respondents from University Ciputra and the University Airlangga who have invested in the capital market. An online questionnaire was used to collect data. Online questionnaires refer to Google Forms as a medium for filling out questionnaires. The collected data was processed using the Partial Least Square method with the analysis software SmartPLS 3, which aims to test the connectedness between variables. Testing this shows that attitude, subjective norms, and perceived behavioral control have significant connections to interest investment students in Surabaya City in investing in the stock market. Implications study this is to encourage the Indonesian Stock Exchange as a regulator, companies as intermediary trading shares, and companies engaged in the finance field to collaborate to give education and insight into investment shares among students.
PROGRAM PELATIHAN PENINGKATAN KETERAMPILAN KOMUNIKASI UNTUK SISWA-SISWI SMA TRI KARYA SURABAYA Setiobudi, Auditia; Soetandio, Linda Laurensia; Wijaya, Antoni Yohan; Efrata, Tommy Christian; Christian, Timotius Febry
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 2 (2023): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i2.5521

Abstract

Indonesia kaya akan sumber daya alam dan sumber daya manusia yang berkualitas. Seiring berkembangnya zaman, semakin banyak lapangan kerja baru terbuka dan menghasilkan tenaga kerja yang semakin melimpah. Pada sisi lain, masih banyak lapisan masyarakat yang potensinya belum dijangkau. Hal ini menjadi pertimbangan perlunya program pelatihan yang merata untuk memaksimalkan potensi dan kemampuan yang dimiliki oleh sumber daya manusia di Indonesia. Program pelatihan dapat dimulai dengan sektor pendidikan sebagai penyumbang generasi muda. Di lingkup sekolah, para siswa diajarkan keterampilan serta nilai luhur yang dapat diterapkan saat terjun dalam dunia kerja. Tetapi sebelum mempelajari seluruh keterampilan yang diperlukan, skill komunikasi merupakan modal dasar dalam mengembangkan skill lainnya. Komunikasi membantu siswa untuk berinteraksi dengan lingkungan sekitarnya. Pelatihan yang tepat dan efektif dapat membuat potensi siswa siswi tersalurkan pada bidang yang sesuai dan turut memberikan dampak, memajukan perekonomian Indonesia dan keberlangsungan. Hal ini perlu adanya upaya yang cukup baik untuk mewujudkan apa yang telah menjadi visi dan misi.
THE IMPACT OF CONSUMER ANIMOSITY, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT ON WILLINGNESS TO BUY GLOBAL FAST-FOOD PRODUCTS Setiawan, Angie Ivana; Setiobudi, Auditia
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan (In Processs)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52906

Abstract

This study investigates the influence of two critical affective constructs, Consumer Animosity (CA) and Consumer Ethnocentrism (CE), on product judgment and the willingness to buy international fast-food products within the Indonesian market context. The research is motivated by the increasing prevalence of public sentiment and organized boycott movements, which necessitate a rigorous examination of whether emotional reactions directed toward a product's country of origin translate into tangible changes in consumer purchasing behavior. Utilizing a convenience sampling technique, primary data were collected via an online survey, yielding 385 valid responses from Indonesian consumers. The hypothesized relationships among the four core variables (CA, CE, PJ, and WTB) were subsequently analyzed using the Partial Least Squares (PLS-SEM). Implication from this research, managers must implement robust risk management protocols to decouple brand identity from negative Country of Origin (COO) sentiment, primarily through intensified localization efforts and emphasizing the brand's contribution to the local economy.
How Livestream Interactivity Drives Repurchase Intention in Social Commerce: The Mediating Role of Trust Joycelyn, Viona; Setiobudi, Auditia
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2920

Abstract

TikTok Shop has swiftly advanced social commerce via live shopping, where immediate engagement can influence consumer loyalty. Nevertheless, empirical evidence regarding the translation of live-stream involvement into repurchase intention is scarce in regions with high digital penetration, such as Bali.  This research investigates the impact of TikTok Live Interactivity on Repurchase Intention, with Live Streaming Trust serving as a mediating factor among TikTok Shop users in Bali. A quantitative explanatory approach was employed utilizing purposive sampling of 234 eligible TikTok Shop users from five principal regions in Bali: Badung, East Denpasar, Singaraja, West Denpasar, and Kuta. Data were gathered by a structured questionnaire comprising 18 reflective indicators across three categories and analyzed with SEM-PLS (SmartPLS 4) with bootstrapping (5,000 resamples). The findings indicate that TikTok Live Interactivity significantly elevates Live Streaming Trust (β = 0.804) and directly improves Repurchase Intention (β = 0.431).  Live Streaming Trust significantly influences Repurchase Intention (β = 0.476) and partially mediates the association between interactivity and repurchase (indirect β = 0.383). The model exhibits significant explanatory capability (R² = 0.646 for trust; R² = 0.743 for repurchase intention). These findings emphasize that interactive live features must be combined with intentional trust-building tactics to optimize recurring transactions, providing practical recommendations for merchants and platform designers to enhance retention strategies in TikTok Live commerce.
Program Pendampingan Pemahaman Ikigai bagi Siswa SMA dalam Pengambilan Keputusan Berbisnis Setiobudi, Auditia; Setyawati, Christina Yanita; Sudyasjayanti, Christina; Krisandy, Rhema Angela; Vernandacello, Elfrado Dee
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1143

Abstract

Siswa SMA termasuk ke dalam generasi Z merupakan kelompok usia yang tumbuh dan berkembang di tengah pesatnya perkembangan teknologi digital serta meningkatnya eksposur terhadap peluang bisnis sejak usia sekolah. Kondisi tersebut mendorong banyak siswa untuk tertarik pada aktivitas kewirausahaan, namun seringkali keputusan berbisnis diambil tanpa pemahaman yang mendalam mengenai potensi diri, nilai personal, serta kebutuhan pasar. Salah satu pendekatan reflektif yang relevan untuk membantu generasi muda memahami arah dan tujuan berbisnis adalah konsep ikigai. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan kepada siswa SMAK Frateran Surabaya dalam memahami ikigai sebagai dasar pengambilan keputusan bisnis yang lebih tepat dan berkelanjutan. Metode pelaksanaan kegiatan dilakukan melalui pemaparan materi, diskusi reflektif, pengisian lembar kerja ikigai, serta pendampingan naratif dalam mengaitkan hasil IKIGAI dengan ide bisnis siswa. Kegiatan ini diikuti oleh 40 siswa dan dilaksanakan mulai 8 Agustus 2025 dengan durasi selama empat minggu. Hasil kegiatan menunjukkan bahwa siswa mampu mengenali potensi diri, minat, nilai yang diyakini, serta peluang pasar secara lebih terstruktur, sehingga membantu mereka dalam menentukan arah dan keputusan bisnis yang lebih selaras dengan diri dan lingkungan. Program ini diharapkan dapat menjadi model pendampingan kewirausahaan berbasis refleksi diri bagi generasi muda di tingkat pendidikan menengah.
MEDIATION OF BRAND AWARENESS IN THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND (E-WOM) KOREAN COSMETICS Jatmiko, Tiffany michelle; Setiobudi, Auditia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19317

Abstract

This study aims to analyze the effect of Social Media Marketing on Brand Awareness and Electronic Word-of-Mouth (eWOM) in Korean cosmetic products, as well as to examine the mediating role of Brand Awareness in this relationship. The study employs a quantitative approach with 130 respondents selected through purposive sampling. Data analysis was conducted using SEM-PLS with SmartPLS software. The results of the reliability and validity tests indicate that the research instruments meet the required criteria, with Cronbach’s Alpha values exceeding 0.70 and Average Variance Extracted (AVE) values above 0.50, indicating that the data are reliable and valid. Furthermore, the path coefficient analysis reveals that Social Media Marketing has a positive and significant effect on Brand Awareness (0.690; t = 7.859; p = 0.000) and eWOM (0.484; t = 3.749; p = 0.000), while Brand Awareness also has a positive and significant effect on eWOM (0.427; t = 3.498; p = 0.000). In addition, Brand Awareness is proven to significantly mediate the relationship between Social Media Marketing and eWOM (0.295; t = 3.109; p = 0.002). These findings indicate that effective social media strategies can enhance brand awareness, which in turn encourages consumers’ online promotional behavior. Keywords: Social Media Marketing, Brand Awareness, Electronic Word-of-Mouth
Co-Authors Alexander Wahyudi Henky Soeparto Anak Agung Ngurah Tri Satyabimanyu Anastasia Filiana Ismawati Arya Asraf Danarkusuma Aryasatya, Laudza Budiono, Kevin Ivander Calvin Cliff Surjadi Christian Herdinata Christian, Michael Christian, Timotius Christina Sudyasjayanti Christina Whidya Utami Christina Yanita Setyawati, Christina Yanita Clarissa Sabella Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Deandra Vidyanata Debora, Natasha Dewi Mustika Immanuel Dyah Ayu Anggraeni Efrata, Tommy Eric Agung Wijoyo Febry, Timotius Gadi, Aiman Fauzi Gladys Greselda Gosal Gunawan, Evelin Melianawati Jatmiko, Tiffany michelle Joycelyn, Viona Kezia Novtavia Sugiharto Krisandy, Rhema Angela Liliana Dewi Mohammad Fakhruddin Mudzakkir Namira, Velanska Dixie Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Rafa, Gabriela Ditta Aurelya Ridho Fikri Suparnoto Rismawati, Rismawati Sitepu Rizky Riyanto Salim, Yuval Eleazar Sa’adah, Naylatus Setiawan, Angie Ivana Singgih, Kevin Julianto Soetandio, Linda Laurensia Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Steven Gosal Sugiharto, Kezia Novtavia Susilo, Giolandro Eric Sutanto, Yessy Fortunania Teofilus Teofilus, Teofilus Tommy C. Efrata Tommy Christian Efrata Trianggoro Wiradinata Vernandacello, Elfrado Dee Wendra Hartono Wijaya, Antoni Yohan Yessy Fortunania Sutanto Yopy Junianto