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Mellita, Dina
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Journal : Jurnal Pengabdian Masyarakat Information Technology (JPM ITech)

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Strategi Branding dan Digital Marketing UMKM Amaliz Cake Desa Pipa Putih Afriansyah, A.; Agustian, Wiwin; Mellita, Dina; Rasmila, Rasmila; Rayhan, M.
Jurnal Pengabdian Masyarakat Information Technology Vol. 3 No. 1 (2024): Jurnal Pengabdian Masyarakat Information Technology - Maret 2024
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/jpm_itech.v3i1.3046

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan pemasaran dan daya saing produk UMKM, khususnya Amaliz Cake, melalui penerapan branding produk dan digital marketing. Metode pelaksanaannya melibatkan pelatihan, pendampingan, dan optimalisasi penggunaan teknologi informasi. Temuan dari kegiatan ini mencakup partisipasi 30 peserta, yang mengalami peningkatan pengetahuan dan keterampilan dalam branding produk, desain produk, dan strategi pemasaran digital. Peserta juga mendapatkan manfaat langsung berupa kemampuan baru dalam memanfaatkan teknologi digital untuk pemasaran produk. Kesimpulannya, keterlibatan masyarakat dalam program ini memberikan dampak signifikan dalam meningkatkan visibilitas dan penjualan produk UMKM, serta memperkuat kontribusi UMKM terhadap perekonomian lokal.
Co-Authors Afriansyah, A. Aldila, Tino Yose Apriyanza, Muhammad Ayu, Mersi Putri Azzahra, Elvira Depiansah, Dendi DEWI SARTIKA Dinata, Muhammad Iskandar Efan Elpanso Elpanso, Efan Esa, Gilang Anugrah Estrada, Yosef F, Fitriasuri Firdaus, Yusqi Audah Fitriasuri Fitriasuri, Fitriasuri H, Heriyanto Hatina, Damaida Herdiansyah, ⁠M. Izman Ida Ayu Putu Sri Widnyani Illahiah, Dian Fajari Jenny, Ardhillah Julianti, Hani Tri Mareta, Nanda Misnawati, Desy Monica, Vira Muji Gunarto Ningrum, Dwi Asih Setya Noviardi, Andrian Noviardy, Andrian Octavianti, Merryda Palwasari, Novi Priantika, Meisa Putri, Seranti Qotrunnada, Emilda Rafiansyah, M. Darrel Rasmila, Rasmila Rayhan, M. Ritonga, Eddy Faisal Sably Aliya Saputra, Agus Adi Sari, Nopri seftiani Siti Khoiriyah Soraya, Nabila Sulaiman Helmi Teuku Muhammad Haqiqi, Teuku Muhammad Trisninawati Trisninawati, Trisninawati Wiwin Agustian Yulinasari, Maisan Zainal, Rabin Ibnu