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Journal : SENTRALISASI

Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Novie, Muhafidhah; Usada, Untung; Asitah, Nur
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

Abstract

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.
Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Muhafidhah Novie; Untung Usada; Nur Asitah
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

Abstract

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.
Co-Authors Abdul Latief Agung Purnomo Agung Purnomo Agustin, Feni Dwi Agustin, Putri Nely Al-Fawwaz, Azzam Chilmi Alfina, Nuria Amelia, Lidia Anggriani, Fitri Lusi Anjabah, Abidatul Anjani, Nur Milla Asih, Vinna Gayuh Athiya, Sa’adatul Atori, Rahadiani Cecilia Azib, Muhammad Aziz, M. Dimas Nur Azzahra, Angela Naya Azzahra, Dwi Nur Damayanti, Erika Damayanti, Zainina Auliya Dewi Latifah, Dewi Dhana Qurrota A’yun Dwi, Alyssa Nur Rahma Elsa Rosyidah Elyansyah, Nuril Izzah Dwi Putri Fanani, Moch Fahris Fandi Irwan Winata Fatchurrohman, Adam Rafi Fatkul Anam Hafifah, Mirza Nur Halizah, Evina Nur Hamzah, Febriyanti Sonia Hasanah, Siti Nikmatul Hendrawan, Achmad Dhani Hidayat, Abdillah Daffa Wahyu Himma, Nur Fauziah Aliyatul Indrianawati Usman Irawan, Shabila Putri Jannah, Nurul Miftakul Khuluq, Ahmad Farihul Lutfiyah, Ilma Mabruroh, Nur Lailil Magfiroh, Siti Lailatul Maulida, Umi Nadifa Miskan, Ragel Rahmadani Muawwinatul Laili Muhafidhah Novie Muhammad Ali Akbar, Muhammad Ali Mustaqim, Armando Jihad Sabilal Najiyah, Nabilatun Ningrum, Dina Anjani Nizar, Ahmad Rofiun Nurul Hikmah Panca Aprilia Rizky Prayoga, Muhammad Safrizal Dwi Putra, Ahmad Satriani Zamroni Putra, Muhammad Firdaus Dwi Ramadhani, Amaliatus Sofia Ramadhani, Rachmawati Syahrani Renata, Melandri Muchamad Hadi Rinaldhi, Muhammad Arjuna Riskiya, Hikmatur Rizka, Lailatur Rizqiya, Faza Ajeng Rizqiyah, Zayyana Alfi Rohmah, Zahrah Maulidatur Sa'diyah, Chabibahtus Salsabillah, Safira Sania, Fahimatus Saputri, Rizky Eriyanti Setiawan, Figur Budi Setiyo, Muhammad Dwi Joko Sufi, Usman Sujatmiko, Alfiorence Devarareza Suliva, Denah Sunaryo, Hisam Syafaat Suryandari, Savitri Syahin, Ahmad Nafis Ijlal Syifa Aristawati Ummah, Farichatul Untung Usada Wahidatuzzahroh, Eva Zakiyah, Husnul Qomrouz Zulfa, Zannuba