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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming EAJ (ECONOMICS AND ACCOUNTING JOURNAL) ACCOUNTHIK : Journal of Accounting and Finance International Journal of Business Studies JIEB : Jurnal Ilmiah Ekonomi Bisnis Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Journal of Sustainable Community Development (JSCD) Studi Ilmu Manajemen dan Organisasi Shafin: Sharia Finance and Accounting Journal International Journal of Social Service and Research Jurnal Manajemen Dan Bisnis Jurnal Akuntansi dan Keuangan Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomika dan Manajemen Jurnal Manajemen dan Perbankan (JUMPA) AKUNSIKA: Jurnal Akuntansi dan Keuangan JAMAIKA: Jurnal Abdi Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal bintang manajemen Jurnal Nusantara Mengabdi Jurnal Riset Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Manajemen Kewirausahaan dan Teknologi Pajak dan Manajemen Keuangan Global Leadership Organizational Research in Management Indonesian Journal of Emerging Trends in Community Empowerment
Retno Fuji Oktaviani
Universitas Budi Luhur
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Optimasi Promosi Digital Budidaya Bibit Lele Menggunakan Website Pada Abay Farms Wulandari, Wulandari; Dewi, Yesi Puspita; Oktaviani, Retno Fuji
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 4 (2023): Desember
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v8i4.1413

Abstract

Media promosi adalah rancangan untuk mengomunikasikan suatu produk atau jasa yang dilakukan oleh perusahaan dalam bentuk kasat mata dengan cara mempengaruhi konsumen secara langsung maupun tidak langsung untuk menciptakan jual beli dalam pemasaran. Website sebagai media promosi atau biasa disebut pemasaran online merupakan salah satu dari pemasaran langsung (direct marketing). Keuntungan dari pemasaran online adalah akses informasi retrieval dan tidak ada pembatasan materi promosi yang dilakukan dengan biaya relatif murah. Tujuan penyelenggaraan kegiatan pengabdian masyarakat ini adalah membangun sebuag website promosi pada Abay Farms yang berfungsi sebagai alat marketing untuk memperoleh pembeli dan sebagai sarana mitra untuk menyampaikan informasi yang berkaitan dengan budidaya lele. Abay Farm sebagai mitra kegiatan merupakan salah satu sentral produsen bibit lele terbaik yang ada di Kota Tangerang Selatan. kegiatan ini diikuti oleh pemilik Abay Farm dan juga karyawannya yang akan dijadikan admin website untuk diberikan pelatihan dan pendampingan dalam mengelola website Abay Farm. Hasil kegiatan pengabdian ini, memberikan solusi atas permasalahan mitra yang belum memiliki sarana dalam mempromosikan bibit lele dan menyebarluaskan eksistensinya didunia digital. Selain hal tersebut, Universitas Budi Luhur sebagai penyelenggara mendapatkan nilai baik dimata masyarakat umum, serta sebagai mitra dalam kegiatan pengabdian masyarakat dalam mewujudkan tridharma perguruan tinggi.     Optimizing Digital Promotion for Cultivating Lele Seeds Using the Website at Abay Farms Promotional media is a design for communicating a product or service provided by a company in visible form by influencing consumers directly or indirectly to create buying and selling in marketing. Websites as promotional media or what is usually called online marketing are one of direct marketing. The advantage of online marketing is access to information retrieval and no restrictions on promotional materials which are carried out at relatively low costs. The aim of organizing this community service activity is to build a promotional website for Abay Farms which functions as a marketing tool to obtain buyers and as a means for partners to convey information related to catfish cultivation. Abay Farm as an activity partner is one of the best central producers of catfish seeds in South Tangerang City. This activity was attended by the owner of Abay Farm and also his employees who will become website admins to be given training and assistance in managing the Abay Farm website. The results of this service activity provide solutions to the problems of partners who do not yet have the means to promote catfish seeds and spread their existence in the digital world. Apart from this, Budi Luhur University as the organizer has received good marks in the eyes of the general public, as well as being a partner in community service activities in realizing the tridharma of higher education.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, NET PROFIT MARGIN DAN EARNING PER SHARE TERHADAP HARGA SAHAM (Studi Empiris Pada Perusahaan Sub Sektor Hotel, Restoran dan Pariwisata Yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023): Fakultas Ekonomi dan Bisnis, Universitas Budi Luhur Ramadhan, Delia Fitri; Oktaviani, Retno Fuji
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 1 (2024): Agustus 2024
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i1.39

Abstract

  This study analyzes the association between stock prices and several financial metrics, including the present ratio, debt-to-equity ratio, net profit margin, and earnings per share. The study's population consisted of fifty enterprises from the hotel, restaurant, and tourism subsector that were listed on the Indonesia Stock Exchange between 2019 and 2023. The study's sample of seventeen firms was selected with purposive sampling technique. The inquiry covered the years 2019–2023, all included. The method of choice for the inquiry was multiple linear regression analysis in SPSS version 22. The results showed that the stock price had significant relationship with the debt-to-equity ratio and had no significant current ratio, net profit margin, or earnings per share.
Pengaruh Profitabilitas, Likuiditas, Ukuran Perusahaan dan Risiko Bisnis terhadap Struktur Modal (Studi Empiris Pada Perusahaan Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023) Alia Aprilia; Retno Fuji Oktaviani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.822

Abstract

The purpose of this study is to analyze the profitability, liquidity, size of the company, and business risk to the capital structure. The study consists of four independent variables: profitability that is proxy with Return on Equity, liquidity that is Proxy with Current Ratio, Firm Size, and Business Risk proxy in BRSIK, and for the dependent variable: Capital Structure measured with Debt to Equity Ratio. In this study there were 41 companies meeting the criteria of 92 total observations with research objects on property and real estate companies registered in the BEI in the period 2019-2023. The methods used in this study consist of Classical Assumption Test, Correlation Coefficient Analysis Test, Dual Linear Regression Analysis Trial, Determination Analysis (R2), F Test and T Test. While the data analysis method used is double linear regression with a significance of 0.05 using Statical Product and Service Solution (SPSS) Version 22.0. The results of this study indicate that profitability does not have a significant effect on the Capital Structure. Liquidity has a positive and significant impact on Capital Structures. The size of the Company has a significant and positive impact on capital Structure and Business Risk has a negative and non-significant effect on capital structure.
Peran kebijakan dividen dalam memediasi kinerja keuangan terhadap return saham Meidiyustiani, Rinny; Laksmiwati, Mia; Oktaviani, Retno Fuji; Rolanda, Ivo
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2154

Abstract

This study aims to determine the role of dividend policy as an intervening variable of the company's financial performance which consists of the ratio of liquidity, solvency, activity and profitability to stock returns in public companies that are members of LQ 45 on the Indonesia Stock Exchange during the 2016-2021 period. The type of research is quantitative research with a descriptive approach. With purposive sampling technique, 21 companies were obtained as samples. Analysis and testing of research hypotheses using the Structural Equation Model - Partial Least Square (PLS) method, which is run with SmartPLS version 3.0 software. The results showed that liquidity and activity had an effect, but profitability and solvency had no effect on the Dividend Payout Ratio. Only solvency has an effect, while liquidity, activity and profitability have no effect on stock returns. Furthermore, the Dividend Payout Ratio has no role in mediating financial performance on stock returns.
UNPACKING THE RESISTANCE OF TRADITIONAL MARKET TO DIGITAL PAYMENT: A QUALITATIVE APPROACH Oktaviani, Retno Fuji
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 6 No 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2119

Abstract

This research aims to discover how knowledgeable traditional market traders are regarding digital payment technology, what challenges traders face when trying or considering using digital payments, and how prepared traders are for traditional market digitalization programs. The research method used is qualitative research, which is conducted in-depth interviews with traditional market traders at Kebayoran Lama Market, South Jakarta. The research was conducted in June 2024 and visualized using NVIVO software. The interview results show that traditional market traders' understanding of digital payments shows that awareness, education, trust, and security factors play an essential role in adopting this technology. Overcoming the challenges of adopting digital payments requires a holistic approach that includes improving security and privacy, user education and training, developing technological infrastructure, reducing transaction costs, encouraging social and cultural influence, and increasing merchant support. Meanwhile, to increase the readiness of traditional market traders in facing digitalization, several strategic steps are needed, including comprehensive education and training to increase optimism and reduce discomfort, providing easily accessible technical support, security campaigns to explain digital payment system security measures, as well as promotions and incentives to encourage technology adoption.
Penguatan Branding dan Pengemasan Produk UMKM di Desa Duren Seribu Kota Depok Oktaviani, Retno Fuji; Niazi, Hakam Ali; Thoha, Muhammad Nuur Farid; Anwar, Syaiful ; Prasetya, Rizky Eka
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 4 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i4.2717

Abstract

Purpose: This service aims to increase the attractiveness of MSME products in Duren Seribu Village, Depok City, by strengthening branding and packaging. Methodology/Approach: This service was designed using community-based assessment methods. This study included a market review of brand name and logo selection, packaging design, brand promotion, and communication strategies. This review process involved MSME owners, product users, and branching experts. In addition, we used graphic design software and data analysis tools to optimize branching and packaging. Results: The results of this service show that strengthening Branding and packaging can increase the attractiveness of MSME products. Strategies such as choosing a logo and brand name, attractive packaging design, promotion via social media, and creating a brand story have proven effective in strengthening the branching and packaging of MSME products. Limitations: This study provides a transparent assessment of its scope and potential biases. Some limitations may include the small sample size, potential respondent biases, and inherent challenges of capturing the complex and multifaceted nature of the branding and packaging impact on MSMEs. Contribution: This study enriches the literature on UMKM development by providing a nuanced understanding of the role of branding and packaging in rural contexts, specifically within Desa Duren Seribu and Kota Depok. The insights gained from this study may contribute to the formulation of tailored strategies and interventions that can be replicated in similar rural settings, aiding the sustainable growth of the UMKM.
Pemanfaatan Media Sosial yang Beretika dan Berakhlak: Membangun Citra Positif Bagi Relawan Kampanye Pilkada 2024 Niazi, Hakam Ali; Oktaviani, Retno Fuji; Dewi, Yesi Puspita
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 1 (2025): Januari 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i1.4373

Abstract

Pemilihan Kepala Daerah (Pilkada) 2024 di Indonesia tidak terkecuali dari tren ini, di mana partai politik dan para calon memanfaatkan platform sosial media dalam menyampaikan program, visi, dan misi kepada masyarakat. Komunitas Tenaga Ahli dan Sekretaris (KITAS), sebagai salah satu relawan PDI Perjuangan berperan penting dalam menyampaikan pesan partai dan calon yang diusung kepada masyarakat. Namun, dengan meningkatnya penggunaan media sosial, muncul tantangan baru terkait etika dan akhlak dalam penggunaannya. Oleh karena itu, pemanfaatan media sosial yang beretika dan berakhlak menjadi krusial untuk membangun citra positif kandidat dalam Pilkada 2024. Tujuan dari kegiatan pengabdian ini adalah memberikan edukasi dan pelatihan bagi relawan PDI Perjuangan tentang cara memanfaatkan media sosial. Kegiatan ini memiliki potensi besar untuk meningkatkan efektivitas kampanye dengan cara yang etis dan bertanggung jawab.  Hal ini dapat disimpulkan dari kegiatan yang berlangsung secara hybrid pada tanggal 27 Juli 2024 yang bertempat di komplek RJA Kalibata, yang merupakan tempat komunitas KITAS. Materi pelatihan yang relevan, instruktur berpengalaman, dan penggunaan alat modern memberikan dasar yang kuat bagi peningkatan pengetahuan dan keterampilan para relawan. Hal ini dapat dilihat pada hasil pengukuran yang dilakukan oleh tim PKM pada saat sebelum dan setelah kegiatan berlangsung.
Pengaruh Profitabilitas, Struktur Aktiva, Ukuran Perusahaan dan Kebijakan Dividen terhadap Struktur Modal : (Studi Empiris pada Perusahaan Subsektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2018-2023) Vina Lestari; Retno Fuji Oktaviani
Pajak dan Manajemen Keuangan Vol. 1 No. 4 (2024): Agustus : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i4.375

Abstract

This study aims to determine the effect of profitability, asset structure, company size and dividend policy on capital structure (empirical study on food and beverage subsector companies listed on the Indonesia Stock Exchange for the 2018-2023 period). The type of data used in this study is secondary data obtained from documentation in the form of financial statements of Food and Beverage companies. The total population in this study was 95 companies, sample selection was carried out by the Purposive Sampling method. So that a sample of 19 companies was obtained, the independent variables used were Profitability, Asset Structure, Company Size and Dividend Policy, the dependent variable used was Capital Structure. Data analysis was carried out quantitatively and the analysis methods used in this study were in the form of multiple linear regression and classical assumption tests including normality test, multicollinearity test, heteroscedasticity test and autocorrelation test. Data testing in this study used Statistical Package for Social (SPSS) Version 25.0. The results showed that Profitability had a significant negative effect on Capital Structure, Company Size had a significant positive effect on Capital Structure, while Asset Structure and Dividend Policy did not affect Capital Structure.
Pengaruh Return On Aset, Current Ratio, Debt To Equity Ratio dan Earning Per Share Terhadap Harga Saham : (Studi Empiris Pada Perusahaan Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia Periode 2019-2023) Serina Indah Fitriani; Retno Fuji Oktaviani
Pajak dan Manajemen Keuangan Vol. 1 No. 4 (2024): Agustus : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i4.398

Abstract

This study aims to determine the effect of Return On Asset, Current Ratio, Debt To Equity Ratio and Earning Per Share on Stock Prices in Food and Beverage Sector Companies on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. In this study, a quantitative research method was used with population and samples in Food and Beverage Sector Companies on the Indonesia Stock Exchange for the 2019-2023 period. The companies that are the object of this research are 23 companies that are determined through certain criteria. The analysis methods in this study consist of, Classical Assumption Test, Correlation Coefficient Analysis Test, Multiple Linear Regression Analysis Test, Determination Analysis Test (R2), t-Test and Test F. Meanwhile, the data analysis method used is multiple linear regression with a significance value of 0.05 using Statical Product and Service Solution (SPSS) Version 25.0. The results of this study show that Return On Asset has a positive and significant effect on the Stock Price, the Current Ratio does not have a significant effect on the Stock Price, the Debt to Equity Ratio has a positive effect on the Stock Price and Earning Per Share has a negative and significant effect on the Stock Price.
Pengaruh Current Ratio, Debt to Equity Ratio, Total Asset Turnover dan Return On Equity terhadap Harga Saham : (Studi Empiris Pada Perusahaan Publik yang Tergabung dalam Jakarta Islamic Index di Bursa Efek Indonesia Periode 2019-2023) Iftitah Mutiara Sudiro; Retno Fuji Oktaviani
Pajak dan Manajemen Keuangan Vol. 1 No. 4 (2024): Agustus : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i4.401

Abstract

This research aims to determine the influence of the Current Ratio, Debt To Equity Ratio, Total Asset Turnover and Return On Equity on Share Prices in Jakarta Islamic Index Public Companies on the Indonesia Stock Exchange (BEI) for the 2019-2023 period. This research uses quantitative research methods with a population and sample from the Jakarta Islamic Index Public Companies on the Indonesia Stock Exchange for the 2019-2023 period. There are 16 companies that are the object of this research, determined using certain criteria. The analytical methods in this research consist of the classic assumption test, correlation coefficient analysis test, multiple linear regression analysis test, determination analysis test (R2), t test and F test. Meanwhile, the data analysis method used is multiple linear regression with a significance value of 0.05 using Static Product and Service Solution (SPSS) Version 22.0. The results of this research show that the Current Ratio partially influences and significant share prices, while the Debt To Equity Ratio, Total Asset Turnover and Return On Equity have no influence and not significcant on share prices. Simultaneously Current Ratio, Debt To Equity Ratio, Total Asset Turnover and Return On Equity influence share prices.
Co-Authors Adzhari, Putri Akilah, Maysa Alia Aprilia Amir Indrabudiman Anissa Amalia Mulya Anwar, Syaiful  Arif, Fadli Arif, Rachmat Astri Mulyati Chyntia Chantikaruby Dendi Anggi Gumilang Dewi Puspaningtyas Dewi, Yesi Puspita Elizabeth Elizabeth Endah Sri Wahyuni Endang Supriyanti Fauziyah, Nurul Khansa Fini Rahma Hakam Ali Niazi Hakam Ali Niazi Hayatul Khairul Rahmat Helmi Heni Iswati Heru Nugroho Hidayat, Ravindra Safitra Iftitah Mutiara Sudiro Imelda Imelda, Imelda Indah Rahayu Lestari Ivo Rolanda Laksmiwati, Mia Lestari, Setyani Dwi Medina, Andri Mia Laksmiwati Mia Laksmiwati Muhammad Mifdhol Rahman Mulyani, Rita Nanang Suryadi Nayadi, Armetha Niazi, Hakam Ali Nur Rachmania Prasetya, Rizky Eka Prasetyo, Rio Adit Qodariah Qodariah Qodariah Qodariah, Qodariah Rachmat Arief Ramadhan, Delia Fitri Rani Hairunnisa Rahmawati Ratih Puspaningtias Faeni Ratih Puspitaningtias Faeni Ravindra Safitra Hidayat Revina Zahrani Richter, Ulf Henning Rika Aprianti Rini Amelia, Rini Rinny Mediyustiani Rinny Meidiyustiani Serina Indah Fitriani Setiawati, Suci SRI RAHAYU Sugeng Priyanto Syaiful Anwar Syaiful Anwar Thoha, M. Nuur Farid Vina Lestari Wahyumi Ekawanti Wulandari Wulandari Zavyra Maharani Putri