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STRATEGI PEMASARAN PT. JAN’S TOURS & TRAVEL SERVICE DALAM MENINGKATKAN KEDATANGAN WISATAWAN AUSTRALIA Tettie Setiyarti; Ida Ayu Made Adnyani; Ida Bagus Radendra Suastama
Forum Manajemen STIMI Handayani Denpasar Vol 17 No 1 (2019): Jurnal STIMI Vol. 17 No. 1 - 2019
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Bali as one of the tourist destinations in Indonesia that is able to attract many domestic tourists or foreign tourists have developed many forms of facilities and infrastructure. One of them is the needs of tourists about information or booking tour packages that can be accessed easily.The purpose of this research is to know the marketing strategy in order to increase the arrival of Australian tourists at PT Jan’s Tours & Travel Service in marketing and selling the product to the consumer as well as supporting factors and inhibiting the increase of tourist arrivals. This research method through data collecting technique by observation, in-depth interview (interview) and documentation with qualitative descriptive technique. Result of this study is with the implementation of the 7P strategy able to increase the level of visits of foreign tourists, especially those from Australia
FLUKTUASI NILAI KURS DAN INFLASI PENGARUHNYA TERHADAP EKSPOR IMPOR DAN NERACA PERDAGANGAN INDONESIA TAHUN 2007-2015 Ida Bagus Gede Udiyana; Tettie Setiyarti
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The trade balance in the diffrerence or difference between export and import. If the value of the import was higher than export value then that happens in the deficit. Conversely, if the value of exports is higher than the imports value then that happens is the surplus. This study aim to know the influance of the fluctuation of the value of exchange rate and inflation against import export, and the influence of the fluctuation of the value of exchange rate , inflation and import export against trade balance. The hypotesis in this research is there is the influence of the exchange rate and inflation simultaneously against the import export and trade balance. The data used are the mountly data from the years 2007 – 2015 that consists of the data trade balance, exchange rate and inflation. The source of the data in this research are derived from documentation data bank of Indonesia and central bureau of statistik. Methods of analysis used is path analysis using SPSS. The results of this research found that the simultaneously rate and inflation is negative and significant effect against the import export, however partially, inflation has no effect against the import export, whereas the exchange rate effect towards import export. The result of this research also found that simultaneously inflation, exchange rate and export import is negative and significant effect against the trade balance, partially rate and inflation has no effect against the trade balance, whereas import export have significant influence towards trade balance.
Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District Ida Ayu Komang Juniansih; Komang Feby Kristiawan; Tettie Setiyarti; Ida Bagus Radendra Suastama
Journal of Business and Management Review Vol. 1 No. 5 (2020): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr15.582020

Abstract

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.
PROSEDUR STANDAR OPERASIONAL PEMESANAN PAKET WISATA PELAYARAN DI LE PIRATE EXPLORE CRUISE-LABUAN BAJO Tettie Setiyarti; Ni Putu Eka Safitri; Pipit Sundari
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

When serving guests, the Reservation Department of a shipping company must be provided with guidelines, work references (sequence), and training in providing services. All forms of work guidelines and references are then referred to as Standard Operating Procedures (hereinafter abbreviated as SOP). On this article, based on the research that has been carried out, the author wants to explain in more detail, using a qualitative descriptive research method, regarding the SOP of the Reservation Department at Le Pirate Explore Cruise – Labuan Bajo. The research that forms the basis of this article was carried out in the first and second quarters of 2021, at a time when Bali and East Nusa Tenggara had not yet fully opened their tourism activities. Based on the findings, the research divides the process of implementing the Standard Operating Procedures (SOP) of the Reservation Department into three main thematic, namely: 1) the role of the Owner in making and supervising PSO Reservations; 2) Reservation Department staff behavior; and 3) obstacles faced by the Reservation Department in implementing PSO.
Penentu Tingkat Kunjungan Wisatawan pada Sebuah Objek Wisata Tettie Setiyarti; Pipit Sundari; Ni Luh Nita Sulastrini; Ni Nyoman Nurani
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 3 No 2 (2021): Jurnal Capital: Kebijakan Ekonomi, Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstract Tourist perception is important for tourism, where tourists can assess a tourist attraction and provide feedback that can be informed to other tourists. The main purpose of this article is to determine the effect of tourist perceptions and the completeness of tourist attractions on the level of tourist visits to a particular tourist site. The research that is used as the basis for writing this article uses Gunung Payung Cultural Park located in Kutuh Traditional Village, South Kuta District, Badung Regency, Bali as a case study. Data analysis techniques used include validity test, reliability test, multiple linear regression analysis, linearity test, normality test, heteroscedasticity test and multicollinearity test. The study found a positive and significant effect, both partially and simultaneously, between the independent variables (Tourist Perception and Completeness of Tourist Attractions) and the dependent variable (Tourist Visits Rate), which clearly indicates that the higher the Tourist Perception and Completeness of Tourist Attractions on a particular tourist site, the more the level of its tourist visits.
STRATEGI PENGELOLAAN DAN PENGEMBANGAN MUSEUM ARMA SEBAGAI SEBUAH LIVING MUSEUM Tettie Setiyarti; Pipit Sundari; Kadek Ratih Anggarwati Dewi
JURNAL STIE SEMARANG Vol 13 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

The Living Museum is not only based on the participation of the community where it is located, but can also act as a vehicle that directly introduces the sociocultural development and growth in the area. This paper, using SWOT analysis, will try to examine the management strategy and development implemented by the Arma Museum as a Living Museum, which is located in Ubud, Bali. The qualitative study on which this paper is based was focused on examining the management strategy and development applied by the Arma Museum. As a result, the study found that various programs and activities held by the Arma Museum are not merely to showcase the beauty of Balinese art and culture, but are also intended as a vehicle for conservation as well as for the future development of Balinese arts in general. So, the management strategy of the Arma Museum as a Living Museum can be implemented with various strategic programs, such as: tourism product development strategies, strengthening the potential that is the hallmark of the Arma Museum, and promoting the existence of the Arma Museum.
PERAN GENDER PEREMPUAN ENTREPRENEUR: STUDI KASUS PADA KELUARGA DI BALI Tettie Setiyarti; Ida Ayu Trisna Wijayanthi
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 1 (2018): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

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Abstract

ABSTRAKABSTRACTTujuan penelitian ini adalah untuk melihat distribusi kekuasaan dalam keluarga Bali. Penelitian ini mengadopsi desain penelitian studi multikasus yang bersifat eksploratif. Subjek penelitian ini terdiri dari empat pasangan suami istri yang berprofesi sebagai entrepreneur yaitu pendiri dan pemilik bisnis. Mereka merupakan ‘Orang Bali’, yang lahir dan dibesarkan dengan budaya Bali. Data dikumpulkan dengan menggunakan teknik wawancara semiterstruktur dan dianalisis menggunakan analisis deskriptif. Hasil penelitian menunjukkan, meskipun suami dan istri sama-sama terlibat dalam pengurusan bisnis keluarga nyatanya pihak perempuanlah yang dominan menyelesaikan tugas-tugas rumah tangga dan detail operasional bisnis sehari-hari. Pengambilan keputusan menyangkut permasalahan keluarga atau bisnis terlihat dominasi suami sangat besar. Begitupula pada pengelolaan keuangan dan kepemilikan aset-aset ekonomi sebagian besar dicatatkan atas nama suami. Dari temuan tersebut jelas bahwa distribusi kekuasaan dalam keluarga masih didominasi oleh pihak suami sehingga perempuan Bali yang berprofesi sebagai entrepreuner memiliki tugas dan tantangan yang lebih besar daripada ketika mereka hanya menjadi ibu rumah tangga.Kata kunci: gender, manajemen rumah tangga, entrepreneur, pembagian peran, distribusi kekuasaanThe purpose of this study is to see the distribution of power in Balinese families. This study adopts an explorative multicase studies. The subject of this study consisted of four married women entrepreneurs, namely founders and business owners. They are 'Balinese', who were born and raised with Balinese culture. Data were collected using semistructured interview techniques and analyzed using descriptive analysis. The results showed that even though husband and wife were both involved in managing the family business, in fact the women were dominant in completing household tasks and details of daily business operations. Decision-making regarding family or business problems shows that the husband's dominance is very large. Likewise, financial management and ownership of economic assets are mostly listed in the name of the husband. From these findings it is clear that the distribution of power in the family is still dominated by the husband, thus Balinese women who work as entrepreneurs have greater duties and challenges than when they are just housewives.Keywords: gender, household management, entrepreneur, role sharing, distribution of power
Pengaruh Kemampuan Karyawan dan Kedisiplinan Terhadap Kinerja Karyawan LPDDesa Adat Kepaon Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ni Kadek Winda Oktaviani
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.536

Abstract

This study aims to determine the Effect of Employee Ability and Discipline on the Performance of LPD Employees in the Kepaon Traditional Village. This research is a quantitative study using the total sampling method or saturated sample because the number of employees is less than 100 employees so that the samples in this study are all 30 employees at the LPD in Kepaon Traditional Village. The data analysis technique in this study used the Multiple Regression technique with the SPSS method. The results of this study indicate that the Employee Capability variable and the Discipline variable have a significant partial effect on the Employee Performance variable at the Kepaon Traditional Village LPD. This is evidenced by the t-count value between the influence of employee abilities on employee performance at the Kepaon Traditional Village LPD and between the effect of work discipline on performance employees at the Kepaon Traditional Village LPD. Likewise the results of the calculation of the F test can be concluded that employee ability and discipline simultaneously have a significant relationship to employee performance at LPD Kepaon Traditional Village.
FLUKTUASI NILAI KURS DAN INFLASI PENGARUHNYA TERHADAP EKSPOR IMPOR DAN NERACA PERDAGANGAN INDONESIA TAHUN 2007-2015 Ida Bagus Gede Udiyana; Tettie Setiyarti
Forum Manajemen Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v15i1.156

Abstract

The trade balance in the diffrerence or difference between export and import. If the value of the import was higher than export value then that happens in the deficit. Conversely, if the value of exports is higher than the imports value then that happens is the surplus. This study aim to know the influance of the fluctuation of the value of exchange rate and inflation against import export, and the influence of the fluctuation of the value of exchange rate , inflation and import export against trade balance. The hypotesis in this research is there is the influence of the exchange rate and inflation simultaneously against the import export and trade balance. The data used are the mountly data from the years 2007 – 2015 that consists of the data trade balance, exchange rate and inflation. The source of the data in this research are derived from documentation data bank of Indonesia and central bureau of statistik. Methods of analysis used is path analysis using SPSS. The results of this research found that the simultaneously rate and inflation is negative and significant effect against the import export, however partially, inflation has no effect against the import export, whereas the exchange rate effect towards import export. The result of this research also found that simultaneously inflation, exchange rate and export import is negative and significant effect against the trade balance, partially rate and inflation has no effect against the trade balance, whereas import export have significant influence towards trade balance.
STRATEGI PEMASARAN PT. JAN’S TOURS & TRAVEL SERVICE DALAM MENINGKATKAN KEDATANGAN WISATAWAN AUSTRALIA Tettie Setiyarti; Ida Ayu Made Adnyani; Ida Bagus Radendra Suastama
Forum Manajemen Vol 17 No 1 (2019): Jurnal STIMI Vol. 17 No. 1 - 2019
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v17i1.324

Abstract

Bali as one of the tourist destinations in Indonesia that is able to attract many domestic tourists or foreign tourists have developed many forms of facilities and infrastructure. One of them is the needs of tourists about information or booking tour packages that can be accessed easily.The purpose of this research is to know the marketing strategy in order to increase the arrival of Australian tourists at PT Jan’s Tours & Travel Service in marketing and selling the product to the consumer as well as supporting factors and inhibiting the increase of tourist arrivals. This research method through data collecting technique by observation, in-depth interview (interview) and documentation with qualitative descriptive technique. Result of this study is with the implementation of the 7P strategy able to increase the level of visits of foreign tourists, especially those from Australia