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<![CDATA[Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Produk UMKM Dekranasda Kota Depok ]]>
<![CDATA[Citradewi, Jihan]]>;
<![CDATA[Siska, Elmira]]>;
<![CDATA[Indra, Natal]]>
<![CDATA[ CiDEA Journal Vol. 4 No. 1 (2025): CiDEA Journal ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/cideajournal.v2i1.797
<![CDATA[This study aims to determine the influence of product quality and price on purchasing decisions for MSME products in Dekranasda Depok City. The method used in this study is a quantitative approach with primary data collection through questionnaires. The sample in this study consisted of 50 consumers who shopped at Dekranasda Depok City and were selected using the side-by-side accidental method. Data analysis was performed using descriptive statistics, instrument data tests, multiple regression analysis, and hypothesis testing using IBM SPSS Statistics 25 software. The results showed that product quality partially impacts purchasing decisions, and prices partially impact MSME product purchasing decisions. When these two variables are observed simultaneously, both product quality and price have a significant influence on the purchase decision of MSME products Dekranasda Depok City]]>
<![CDATA[Pengaruh Fleksibilitas Jam Kerja dan Stres Kerja terhadap Integritas Karyawan di PT Bank Negara Indonesia Tbk ]]>
<![CDATA[Iqbaal Dwi Fajarianto, Muchamad]]>;
<![CDATA[Siska, Elmira]]>;
<![CDATA[Indra, Natal]]>
<![CDATA[ CiDEA Journal Vol. 4 No. 1 (2025): CiDEA Journal ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/cideajournal.v2i1.800
<![CDATA[Employee integrity plays an important role in maintaining company trust and reputation. This study aims to analyze the effect of flexibility of working hours and work stress on employee integrity at PT Bank Negara Indonesia Inc. The purpose of this study was to analyze the effect of working hour flexibility and work stress on employee integrity at PT Bank Negara Indonesia Tbk, especially in the DGL (Digital Development) division in the mobile banking team. The research design adopted in this study is quantitative research with a descriptive approach. Data were collected from 33 respondents through questionnaires. The data were analyzed by carrying out instrument tests which include validity and reliability tests, classical assumption tests, then followed by multiple linear regression, partial tests, simultaneous tests and coefficient of determination tests. The results of this study show that partially, flexibility in working hours has a positive and statistically insignificant effect on employee integrity. Job stress has a negative and statistically significant effect on employee integrity. Simultaneously, both variables affect employee integrity at PT Bank Negara Indonesia Tbk. The results of this study have important implications for company management in developing strategies that improve employee integrity.]]>
<![CDATA[Analisis Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Avoskin ]]>
<![CDATA[Meliana Rafa, Ovita]]>;
<![CDATA[Siska, Elmira]]>;
<![CDATA[Indra, Natal]]>
<![CDATA[ Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Nalanda ]]>
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DOI: 10.47861/sammajiva.v1i2.178
<![CDATA[This study aims to analyze the influence of price and product quality on consumer purchasing decisions for Avoskin products. The research method employed was a quantitative approach with primary data collected through questionnaires. The research sample consisted of 100 consumers of Avoskin products selected using the accidental sampling method. Data analysis was performed using descriptive statistical techniques, data instrument testing,, multiple regression analysis, and hypothesis testing using IBM SPSS Statistics 25 software. The results showed that partially, price did not affect consumer purchasing decisions on Avoskin products, while product quality did affect consumer purchasing decisions on Avoskin products. Simultaneously, both price and product quality have a significant influence on consumer purchasing decisions on Avoskin products.]]>
<![CDATA[Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Sodexo Sinergi Indonesia ]]>
<![CDATA[Ghina Darmawan, Farras]]>;
<![CDATA[Siska, Elmira]]>;
<![CDATA[Indra, Natal]]>
<![CDATA[ Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Nalanda ]]>
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DOI: 10.47861/sammajiva.v1i2.180
<![CDATA[This research focuses on knowing the effect of compensation and the work environment on employee performance at PT Sodexo Synergy Indonesia. research used associative with a quantitative approach. The data collection technique uses saturated samples or non-probability sampling with a total sample of 54 respondents using a questionnaire. In processing data for analysis using SPSS 26.0 software tools which include data instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing and coefficient of determination tests. Based on the partial results of the study it was found that compensation has no significant effect on employee performance. However, work environment variables have a significant positive effect on employee performance at PT Sodexo Sinergi Indonesia. The compensation provided by the company is good so it does not have a detrimental impact on employee performance. Then, PT Sodexo Sinergi Indonesia has created a work environment that is good enough to support the work activities of its employees.]]>
<![CDATA[Pengaruh Kompetensi dan Pelatihan terhadap Kinerja Karyawan di PT Dwipindo Karyo Mandiri ]]>
<![CDATA[Juan Isma, Miftahul]]>;
<![CDATA[Siska, Elmira]]>;
<![CDATA[Indra, Natal]]>
<![CDATA[ Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Nalanda ]]>
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DOI: 10.47861/sammajiva.v1i2.183
<![CDATA[The role of competence and training is very important in improving employee performance. Employees who have adequate competence will be able to carry out their work tasks better. The training provided by the company will improve employee competence so that they are able to improve their performance. This study aims to examine the effect of competence and training on employee performance at PT Dwipindo Karyo Mandiri. Methods of data collection using questionnaires distributed to 35 employee respondents with techniquesNon Probability Sampling or non-random sampling with saturated sampling (Census) and the entire population is used as a sample. The collected data were analyzed using the SPSS application. The results of the study show that competence and training have a positive and significant impact on employee performance. Competence has a positive and significant effect on employee performance with a beta coefficient of 0.781 and a t-value of 6.820. Meanwhile, training also has a positive and significant effect on employee performance with a beta coefficient of 0.087 and a t-value of 5.071. From the results of this study it can be concluded that companies should pay attention to competency development and employee training as an effort to improve employee performance. In the long term, competency development and employee training can provide benefits to companies in increasing competitiveness and business growth.]]>
<![CDATA[Pengaruh Jam Kerja dan Kompensasi terhadap Kepuasan Karyawan pada UP Angkutan Sekolah Dishub Provinsi DKI Jakarta ]]>
<![CDATA[Kurniawan Kurniawan]]>;
<![CDATA[Natal Indra]]>
<![CDATA[ Jurnal Bintang Manajemen Vol. 2 No. 3 (2024): September : Jurnal Bintang Manajemen (JUBIMA) ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jubima.v2i3.3261
<![CDATA[Human resources play an important role in the future development of the organization. A person works to give his time and energy to the organization as a counter achievement and the organization provides rewards or compensation whose forms can vary greatly. The main key that must be considered by companies in retaining their employees is to prioritize their job satisfaction. Therefore, things that affect the increase in job satisfaction, such as working hours and compensation must be considered. This study aims to analyze the effect of working hours and compensation on employee satisfaction at UP Angkutan Sekolah Dishub DKI Jakarta. The approach used in this research is a quantitative approach with statistical data analysis techniques. The data was collected through distributing questionnaires to 84 employees, and processed using SPSS software version 25. The analysis techniques used include data quality test, classical assumption test, hypothesis testing and coefficient of determination test. The results of this study indicate that partially working hours have no influence and are significant to employee satisfaction, while compensation partially shows that there is an influence and is significant to employee satisfaction. Simultaneously working hours and compensation simultaneously have a positive and significant effect on employee satisfaction.]]>
<![CDATA[Pengaruh Motivasi dan Kompensasi terhadap Kinerja Karyawan pada PT. Indoguna Utama ]]>
<![CDATA[Muhammad Rizky Ramadhan]]>;
<![CDATA[Natal Indra]]>
<![CDATA[ Jurnal Bintang Manajemen Vol. 2 No. 3 (2024): September : Jurnal Bintang Manajemen (JUBIMA) ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jubima.v2i3.3273
<![CDATA[This research aims to find out how much influence motivation and compensation have on employee performance at PT Indoguna Utama. The research method used is a quantitative approach, with a population of 65 employees and a sample of 40 people. The sampling technique uses the Slovin formula. Data collection used a questionnaire in multiple linear regression analysis units and hypothesis testing. Data processing uses SPSS 24 software for instrument testing, multiple linear regression analysis, and hypothesis testing. The research results show that both partially and simultaneously motivation and the work environment have a positive effect on the performance of PT Indoguna Utama.]]>
<![CDATA[Pengaruh Komunikasi dan Motivasi Terhadap Semangat Kerja Karyawan pada CV. Karya Penta ]]>
<![CDATA[Widia Astuti]]>;
<![CDATA[Natal Indra]]>
<![CDATA[ Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA) ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jubima.v2i3.3274
<![CDATA[This research aims to find out how much influence communication and motivation have on employee morale at CV. Penta's work on the head office. The research method used is a quantitative method approach with data collection techniques using probability sampling with a population of 108 employees and samples taken using the Slovin formula, namely 52 respondents. Data were collected using a questionnaire in ordinal (Likert) scale units. Data processing uses SPSS 26 software for instrument testing, multiple linear regression analysis, and hypothesis testing. The research results show that both partially and simultaneously communication and motivation have a positive effect on the performance of CV employees morale. Penta's work. This is because 446,808 f count > f table, where f table is 3,18 and is supported by a significance value of 0.000 where the condition for accepting the hypothesis is a significance value of less than 0.05.]]>
<![CDATA[Pengaruh Media Sosial terhadap Perilaku Konsumen dalam Pembelian Online di Kalangan Generasi Z pada Platform E-Commerce Shopee ]]>
<![CDATA[Nur Pratama Julianto]]>;
<![CDATA[Natal Indra]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v3i4.1668
<![CDATA[This study aims to analyze the influence of social media on consumer behavior in online purchases among Generation Z, focusing on the Shopee e-commerce platform. Generation Z, which is the age group born between 1997 and 2012, is known to be an active social media user, which influences their purchasing decisions. Through a survey conducted on Shopee users from Generation Z, this study identified factors that influence consumer behavior, including the influence of advertising, product reviews, and interactions with influencers on social media. The results of the study show that social media plays a significant role in shaping the preferences and purchasing decisions of Generation Z. Interesting advertisements and positive reviews from other users on social media can increase purchasing interest, while interactions with influencers can provide additional trust in the products offered. This study provides important insights for marketers to design effective and relevant marketing strategies with Generation Z consumer behavior in the digital era.]]>
<![CDATA[Pengaruh Pelayanan Pelanggan dan Inovasi Produk terhadap Kepuasan Pelanggan di Resto Mie Gacoan Jatiasih ]]>
<![CDATA[Dwi Mahdi Mahesa]]>;
<![CDATA[Natal Indra]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v3i4.1695
<![CDATA[This study aims to analyze the influence of customer service and product innovation on customer satisfaction at Resto Mie Gacoan. Using a quantitative method with an associative approach, data were collected through questionnaires distributed to 40 active customers. Analysis techniques included validity and reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) using SPSS. The results show that product innovation has a relatively more significant influence on customer satisfaction than customer service, though its significance value slightly exceeds 0.05. Customer service does not have a statistically significant effect. Simultaneously, both variables do not significantly influence customer satisfaction. However, the R² value of 12.6% indicates that service and product innovation still contribute to variations in satisfaction, with the rest influenced by other factors not included in the model. These findings suggest that product innovation plays a more crucial role in enhancing satisfaction at Resto Mie Gacoan. Therefore, management is encouraged to prioritize innovative menu development and unique customer experiences in their marketing strategies.]]>
