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Candraningrat, Candraningrat
Universitas Dinamika Surabaya
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Journal : Economic Reviews Journal

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Strategi Bisnis Waterpark PTC Jayapura dalam Meningkatkan Keuntungan Usaha Weny Lestari Sinaga; Candraningrat
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.312

Abstract

Business strategy can be measured as good and bad using five business strategy indicators, namely marketing, operations, distribution, organization and strategies related to finance. Likewise with the Waterpark business strategy that is implemented to increase profits. The aim of this Scientific Work is to determine the PTC Jayapura Waterpark business strategy in increasing business profits. The research method used is descriptive qualitative. The research results obtained are that the PTC Jayapura Waterpark business strategy in increasing business profits has been implemented in accordance with five business strategy indicators, namely (1) marketing, (2) operations (3) distribution, (4) organization, and (5) related strategies with finances. The business strategy implemented can be said to be able to increase finances because the management has been carried out semi-professionally. This is stated because, even though the business being run is not yet in the form of a PT/CV, Waterpark PTC has carried out a business strategy in a precise and efficient manner, so as to increase profits from business activities
Co-Authors Achmad Yanu Aliffianto Afandi, Muhammad Lutfi Alicia, Alicia Anita Handayani Annisa Kaffi Antok Supriyanto Aprilius, Adrianus Aprillia, Dean Ardian Jaya Prasetya Aries Aries Kurniawan Aulia Ayouvi Poerna Wardhanie Ayouvi Poerna Wardhanie Azmil Chusnaini Binawati, Lilis Chilmaniya Baril Haq Christianto Putri, Gloria Era Dhika Yuan Yurisma Dian Palupi Dinda Natasya Amarty Endah Budi Permana Putri Febria Lina, Lia Galih Pangesti, Nitami Gancar Candra Premananto Gerdy Irfandy Haryanto Tanuwijaya I Putu Adi Surya Indah Kumala Putri Januar Wibowo Karya, Denis Fidita Khamalat Martinus Sony Erstiawan Mayang Viodita Melissa Lukmawati Manurung Michael Vinsent Djulianto Mochammad Irfan Yusuf Mohammad Faisal Much. Rahmad Hidayat Muchammad Saifuddin Ni Putu Pande Dian Aprilia Dewi Niken Savitri Primasari Ninnasi Muttaqiin Nuzulul Oktaviani . Oktaviani, Oktaviani Rachma Rizqina Mardhotillah Rahmat Agus Santoso Rasyid, Reizano Amri Reizano Amri Rasyid Reizano Amri Rasyid Risda Risda Riyan Rizky Hidayat, Rizky Rudi Santoso Rudi Santoso Ryan Putra Indira Vira Makatita Selviana Siti Mujanah Siti Mujanah Siti Nurul Aini Sri - Suhandiah Sri Suhandiah Suhandiah, Sri - SUHERMIN Sumiati Sumiati Wasik, Zainul Weny Lestari Sinaga Wulansari, Yuli Yanti Yosef Richo Adrianto Yuliana Yuliana Yunanto Tri Laksono, Yunanto Tri Zainul Wasik