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Kusumaningrum, Rastri
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Improving the Image of Local Government with Leadership Communication Strategies: A Review of Karawang Protocol Nugroho, Angga Septiano; Kusumaningrum, Rastri; Muslimah, Tikka
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.309

Abstract

In the relationship between government and society, public trust in government agencies is needed. The image of the local government is a factor, as a public service organization the image affects the opinions circulating in the community. The preparation of this research, using qualitative research methods, with descriptive research design. Researchers used data collection methods through participant observation. In every activity agenda carried out by Regional Leaders, in this case the Regent of Karawang is certainly accompanied by the Protocol Team as a coordination and communication team in the field. In the implementation of the communication strategy carried out there are several stages, namely: 1. Activity Schedule Sharing, 2. Activity Data & Information Collection, 3. Observation, 4. Publication. Obstacles in implementation often occur, there are 3 factors that affect obstacles, namely, data, coordination & communication, and information delays. It can be concluded that, the image of the local government is very important in building public trust in government institutions, effective communication from local leaders, especially through the protocol team, plays a major role in improving the image of the government. The obstacles experienced certainly need to be overcome for the effectiveness of the communication strategy carried out, with the aim of improving the image of the Karawang Regency local government.
Strategi Komunikasi Perumdam Tirta Tarum Dalam Mencapai SDGS No. 6: Clean Water And Sanitation Aulia Rachman, Muhammad Wildan; Kusumaningrum, Rastri; Nurkinan, Nurkinan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10187

Abstract

The purpose of this study aims to describe how Perumdam Tirta Tarum designs a communication strategy in supporting the achievement of SDGs number 6 related to the provision of clean water and sanitation. To describe the process of implementing the SDGs campaign number 6 run by Perumdam Tirta Tarum in an effort to provide access to clean water and sanitation that is decent and sustainable. And to identify factors that support and hinder the implementation of Perumdam Tirta Tarum's communication strategy in achieving SDGs target number 6. This research method uses a qualitative method. Data sources in this study come from two types of data, namely primary data obtained through in-depth interviews and observations. Then secondary data comes from available sources, including PERUMDAM's annual report which contains information about achievements, strategies, and programs related to clean water and sanitation, campaign materials such as brochures, pamphlets, social media content, and official documents and relevant statistics. The results of the study indicate that Perumdam Tirta Tarum's communication strategy in supporting SDGs number 6 is carried out through internal cross-unit coordination, even without formal written documents. Planning is flexible and adaptive, in line with Charles Berger's communication theory. The implementation of communication includes digital media and direct approaches to the community, with regular evaluation through public feedback. Supporting factors for this strategy include rapid response to complaints, an effective social media team, and external policy support. Barriers include limited internet in remote areas and difficulties in conveying technical language to the public. Substantially, this strategy supports the achievement of SDGs 6.1 and 6.b through the principles of adaptive, collaborative, and evaluative communication.)
Unggahan Konten @Rubrikgrafis dan Pemenuhan Kebutuhan Informasi Design Pahlevi, Farhan Hakim; Abidin, Zainal; Kusumaningrum, Rastri
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.15050

Abstract

Penelitian ini membahas pengaruh Pengaruh Unggahan Konten Instagram @Rubrikgrafis Terhadap Pemenuhan Kebutuhan Informasi Desain. Teori yang digunakan adalah Uses and Gratification. dimana dalam teori ini menekankan bahwa pengguna media memiliki peran aktif dalam memilih media untuk memenuhi kepuasannya. Metode penelitian dalam penelitian ini adalah kuantitatif dengan pengambilan sampel menggunakan metode Explanatory Survey. Hasil penelitian dan pembahasan menunjukkan bahwa data Unggahan Akun Instagram @rubrikgrafis melalui Daya Tarik lebih berpengaruh signifikan terhap minat beli dibandingkan dengan Unggahan Akun Instagram @rubrikgrafis melalui sub variabel Intensitas dan Isi konten. hal ini di dasarkan dengan ciri khas yang di miliki oleh Unggahan Akun Instagram @rubrikgrafis lebih mudah di sadari kehadirannya oleh responden serta secara keseluruhan penelitian ini menghasilkan bahwa terdapat pengaruh antara pengunaan media sosial Instagram terhadap pemenuhan kebutuhan informasi design.
Pengaruh Unggahan Konten di Instagram @sepatucompass terhadap Keputusan Pembelian Apriansyah, Pramudya; Kusumaningrum, Rastri; Lubis, Flori Mardiani
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Compass merupakan sebuah merek sepatu sneakers lokal yang berasal dari kota Bandung dan didirikan pada tahun 1998 oleh Kahar Gunawan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh unggahan konten Instagram pada akun @sepatucompass terhadap keputusan pembelian. Penelitian ini menggunakan teori AIDA dan menggunakan metode penelitian kuantitatif deskripsi dengan metode non-probability sampling dengan teknik purposive sampling sebanyak 100 responden yang mengikuti akun Instagram @sepatucompass. Hasil penelitian ini menunjukkan bahwa uanggahan konten Instagram @sepatucompass berpengaruh signifikan terhadap keputusan pembelian. Temuan lain mengungkapkan bahwa nilai pengaruh unggahan konten Instagram cukup tinggi dengan nilai 41% dan sisanya dipengaruhi oleh variabel lain yang tidak ada dalam penelitian ini.
Improving village information systems for sustainable development in Karawang Regency, Indonesia Aryani, Lina; Kusumaningrum, Rastri
Otoritas : Jurnal Ilmu Pemerintahan Vol. 14 No. 3 (2024): (December 2024)
Publisher : Department of Government Studies, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v14i3.16303

Abstract

The village information system is a critical factor in rural development. The information system allows the government to accurately identify the direction of village development, in accordance with the needs and resources of the village. This research aims to examine and analyze the dimensions that affect the implementation and development of village information systems, as one of the village government's tools in realizing Sustainable Development Goals.  This research used a case study approach with qualitative methods, where data was collected through documentation, observation, and interview techniques. The results identified many challenges in the implementation of village information systems in Karawang Regency, such as the lack of regulations at the local level, limited human resource capacity, less information technology infrastructure, and suboptimal performance of pilot applications. Based on these findings, strategic policy recommendations for improvement include formulating local regulations, investing in technology infrastructure, training and developing human resources. This research has positive implications for the application of village-based information systems in realizing the Village SDGs in Karawang.
Strategi Komunikasi Humas Dinas Komunikasi Dan Informatika Dalam Mensosialisasikan Program Pelayanan Administrasi Terpadu Kecamatan (Paten) Pemerintah Kabupaten Karawang Shabrina, Ghina; Kusumaningrum, Rastri; Panji Teguh Santoso, Made
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10487032

Abstract

This study in-depth analyzes the communication strategies used by the Public Relations Office of Communication and Informatics in an effort to socialize the District Integrated Administrative Service Program (PATEN) run by the Karawang Regency Government in 2023. The purpose of this research is to reveal the effectiveness of various communication tactics applied in convey information and objectives of the PATEN program to various levels of society. Research data was collected through analysis of documents related to the PATEN program, in-depth interviews with relevant parties, and also through surveys involving respondents from various backgrounds. The approach used in data analysis is a qualitative approach. From the research conducted, it was found that the communication strategy used by Diskominfo Public Relations involving the use of social media, the use of online media web pages, the use of radio media, and close collaboration with local media, has succeeded significantly in increasing public understanding and participation in the PATEN Program. This research makes an important contribution to the understanding of how well-planned communication approaches can influence the effectiveness of socialization of government programs at a local scale.
Pengaruh Mingyu Seventeen Sebagai Brand Ambassador Innisfree Terhadap Keputusan Pembelian (Analisis Regresi Linier Pada Followers Akun Twitter @Starfess) Ayyattika, Hanifah; Tayo, Yanti; Kusumaningrum, Rastri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10643256

Abstract

The Korean Wave phenomenon has significantly affected Indonesian society, affecting various aspects of life, including music, film, drama, and fashion, leading to increased interest in Korean products and commercial communication tactics. K-Pop Indonesia uses new marketing strategies, leveraging Brand Ambassador K-pop to capture public interest, stimulate customer engagement, and influence consumer decision-making. Nowadays in Indonesia, many have already used the Brand Ambassador K-pop for their marketing strategy; one of them is Innsifree, which uses the Korean idol Mingyu Seventeen to capture public interest, stimulate customer engagement, and influence consumer decision-making. The study uses quantitative methodology, collecting data through a Twitter questionnaire from @starfess, a sample consisting of 114 participants. The findings about the influence of Brand Ambassadors on purchasing decisions were found to have a significance of 0.001 < 0.05. Therefore, Ho was rejected and H₁ was accepted.
Strategi Humas Badan Penyelenggara Jaminan Produk Halal dalam Membentuk Brand Awareness Pretty , Karisma; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1077

Abstract

The transition from MUI (Indonesian Ulama Council) to the Halal Product Guarantee Agency (BPJPH) in halal certification occurred due to amendments to regulations in Indonesia which are regulated in the Halal Product Guarantee (JPH) Law No. 33 of 2014. Therefore, it is very important to develop an effective strategy to increase BPJPH brand awareness, with the intention that BPJPH's existence will receive wide recognition in Indonesian society. This research uses the PR Mix theory proposed by Thomas L. Harris, using a qualitative method with a descriptive approach. The main objective is to find out how the Public Relations strategy used in building Brand Awareness of the Halal Product Guarantee Agency (BPJPH), in East Jakarta. The research findings reveal that BPJPH Public Relations implements a strategy based on Thomas L. Harris' public relations mix theory, which emphasizes the P.E.N.C.I.L.S. components: Publication, Event, News, Community Involvement, Information or Image, Lobbying and Negotiation, and Social Responsibility, all of which contribute significantly to the formation of Brand Awareness
Strategi Promosi Destinasi Wisata Cibubur Garden Eat dan Play dalam Meningkatkan Kunjungan Wisatawan Melalui Instagram Fitriya, Adinda; Kusumaningrum, Rastri; Mardiani Lubis, Flori
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1123

Abstract

West Java has now become a very popular tourist destination, showing a significant increase in the number of visits. Data from the West Java Provincial Tourism and Culture Office recorded more than 22 million domestic tourists and 1,156 foreign tourists until the third quarter of 2022. A special focus on Bogor, one of the main destinations in West Java, shows its popularity among domestic tourists, especially at Bogor Botanical Gardens and Taman Safari. The importance of destination marketing, especially through social media, is recognized as a key factor in long-term tourism development. Therefore, research was conducted by adopting Regina Luttrell's concept entitled "Utilization of Instagram Social Media on @cibubur.garden Account as a Tourism Promotion Media." This research aims to analyze the promotional strategies carried out by Cibubur Garden through the Instagram account @cibubur.garden to increase the number of tourist visits. The research method used is a constructivist paradigm with a qualitative approach and descriptive research design. The main data was obtained through interviews with related parties of Cibubur Garden and direct observation of promotional activities through Instagram @cibubur.garden. The results show that Cibubur Garden Eat & Play successfully utilizes Instagram as the main tool in promoting its tourist destination. Instagram content involves the use of various features such as feeds, reels, and stories to maximize interaction and engagement with followers. This promotional strategy achieves the stages in the AIDA model (Attention, Interest, Desire, Action).
Strategi Marketing Public Relation NET. TV dalam Membangun Brand Awareness Melalui Aplikasi Netverse Widya Lestari, Fanny; Kusumaningrum, Rastri; Mardiana, Flori
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1206

Abstract

Facing the development of digital technology, media companies such as TV stations in Indonesia are transforming by providing streaming services. Likewise, NET TV launched an Over the Top (OTT) platform called Netverse. In the midst of the popularity of OTT, companies must have the right strategy because of the intense competition with other OTT platforms that have been present first. This study aims to determine the marketing public relations strategy carried out by NET TV in building brand awareness through the Netverse application. This research uses planning theory by going through the stages of planning, implementation and evaluation, which cannot be separated from the concept of three ways strategy by Thomas L. Harris including pull, push, and pass. The method used is descriptive qualitative with data collection techniques in the form of interviews, observation, documentation and literature study. The results of this study indicate that NET's public relations strategy which utilizes media relations for publications, holds Net Goes to Campus events as a form of CSR, and community relations is quite successful in increasing Netverse downloader and viewer traffic. However, despite the increase, Netverse is still not at the top of mind stage so it still has to continue making efforts to expand Netverse's branding to the public.
Co-Authors Ana Fitriana Poerana Apriansyah, Pramudya Arifin, Ahmad Nur Aryani, Lina Aulia Rachman, Muhammad Wildan Ayalia, Yessica Ayyattika, Hanifah Azizah, Farah Nur Budhiarti, Tri Widya Dewi Yulianti Dwiyanto, Muhfid Firdaus Yuni Dharta Fitriya, Adinda Fitriyani Sigalingging, Windi Hariyanto, Fajar Hidayat, Zahra Rusydina Lubis, Fardiah Oktariani Lubis, Flori Mardiani Made Panji Teguh Santoso Magenda, Puspa Layam Kalimusada Maridaren Mardiana, Flori Mardiani Lubis, Flori Mayasari Mayasari, Mayasari Maylintang, Andien Muhammad Ramdhani, Muhammad Muslimah, Tikka Nayiroh, Luluatu Nugroho, Angga Septiano nurfitri nurkinan, nurkinan Nurul, Nurul Aeni OKY OXCYGENTRI Pahlevi, Farhan Hakim Pahlevi, Muhammad Haykal Panji Teguh Santoso, Made Prasetyo, Christabel Betsy Benita Rachel Pretty , Karisma Ramadhan, Muhamad Putra Ramdan, Wilman Akmal Satria, Dwi Wahyu Shabrina, Ghina Shafina, Rissa Alya Sofyan, Habib Ali Syifa Syarofi, Muhammad Tayo, Yanti Utamidewi, Wahyu Wahyu, Fachri Alfian Widya Budhiharti, Tri Widya Lestari, Fanny Yulianti, Mariam Geivira Nova Zainal Abidin