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All Journal Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Jurnal Sains Sosio Humaniora Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JURNAL PUNDI Creative Research Management Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Marketing Management Studies Jurnal Bina Bangsa Ekonomika Indonesian Journal of Applied Accounting and Finance JURNAL ECONOMINA ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Administrasi Sosial dan Humaniora (JASIORA) Center of Economic Students Journal (CSEJ) Jurnal bintang manajemen Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Bina Bangsa International Journal of Business and Management
Susanti, Febsri
Sekolah Tinggi Ilmu Ekonomi KBP
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PENGARUH PERSEPSI KONSUMEN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MOBIL MITSUBISHI DI PT. DIPO SUMBAR Maria Herlin; Febsri Susanti
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.565

Abstract

Globalization has had a huge impact on various industries, and other business fields are no exception in the automotive sector, which is increasingly present and competing in the midst of growth and the economy as well as changes in the flow of technology and the flow of information that is increasingly rapid. Companies compete fiercely to produce products with good quality, because it is very influential on consumer purchasing decisions. Various ways can be taken by companies in improving consumer purchasing decisions, including in paying attention to product quality and consumer perceptions, because these two variables greatly affect the purchasing decisions of each consumer. The purpose of this study is to determine the effect of consumer perceptions and product quality on purchasing decisions, based on the results of tests that have been carried out it can be seen 1. Consumer perceptions have a t-value greater than the t-table value, this can mean that the price has a positive effect and on consumer purchasing decisions on the purchase of Mitsubishi cars at PT DIPO Sumbar. 2. Product quality has a t-value greater than the t-table value; this means that product quality has a positive and significant influence on consumer purchasing decisions on the purchase of Mitsubishi cars at PT DIPO Sumbar
STUDI PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FMCG (FAST MOVING CONSUMER GOODS) DI RANTAU KALIMANTAN SELATAN Alvina Wigati; Febsri Susanti
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3320

Abstract

This research aims to analyze the influence of price and promotion on purchasing decisions for FMCG products in Rantau, South Kalimantan. This research uses a quantitative approach with a survey method, involving 100 respondents who are consumers of FMCG products in the area. Data was obtained through a questionnaire and analyzed using linear regression to test the relationship between price and promotion variables and purchasing decisions. The research results show that price has a significant influence on purchasing decisions, with a coefficient of 0.45, which shows that competitive prices can increase consumers' tendency to buy FMCG products. Apart from that, promotions were also proven to have a significant effect with a coefficient of 0.52, where types of promotions such as discounts and loyalty programs were proven to be effective. The combination of price and promotion shows a greater influence on purchasing decisions, with a coefficient of determination (R²) of 0.67. This research provides insight for FMCG companies in designing effective marketing strategies, by considering the influence of price and promotion simultaneously in influencing consumer behavior.
ANALISIS PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN DI SUBUR FASHION CENTER Ni Putu Ayu Sri Dewi Andayani; Febsri Susanti
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3372

Abstract

This study aims to analyze the influence of promotion and price on purchasing decisions for beauty products at Subur Fashion Center. The research uses a quantitative method, with data collected through questionnaires distributed to consumers. Data analysis techniques include validity tests, reliability tests, multiple linear regression analysis, and t-tests to examine the effect of each variable. The results indicate that promotion and price significantly influence purchasing decisions. Attractive promotions increase consumer buying interest, while competitive pricing creates positive perceptions of product value. The effective combination of promotion and pricing positively impacts consumer purchasing decisions. This study suggests that Subur Fashion Center should continuously optimize its promotion strategies and pricing policies to enhance product attractiveness and customer satisfaction.
DAMPAK KENAIKAN TARIF PPN TERHADAP TINGKAT KEMISKINAN DI INDONESIA Kadek Lia Fitriani; Febsri Susanti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i1.3169

Abstract

Poverty remains a serious issue in Indonesia, and since the implementation of the 11% VAT policy in April 2022, public concerns about its impact on livelihoods, particularly among the lower-middle class, have increased. Therefore, this study aims to address these concerns by examining the impact of the VAT rate increase on poverty levels in Indonesia. This research employs a qualitative literature study method using secondary data, including publications from the Statistics Indonesia (BPS), scientific journals, e-books, and online news. Data analysis was conducted using the Miles and Huberman approach, which involves data reduction, data presentation, conclusion drawing, and verification. The findings indicate that the increase in the VAT rate to 11% does not directly lead to a rise in poverty levels. In fact, it provides benefits such as increased tax revenue, which is expected to reduce the national budget deficit and promote development. However, this policy also impacts the public's purchasing power, leading to a decrease in consumption. The government is expected to continue monitoring and strengthening mitigation policies to address the impact of the VAT rate increase, preventing misuse and inefficiency in the budget.
Pengungkapan Intellectual Capital Dan Corporate Governance Terhadap Biaya Ekuitas Dengan Pendekatan Model Ohlson Rivandi, Muhammad; Meirina, Elsa; Zulvia, Dewi; Susanti, Febsri
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4890

Abstract

Cost of equity is a cost concept used in determining the amount of costs that will be incurred by the company to fund providers or investors to then determine the average cost of capital of all funds that have been used. The cost of equity measurement used in this study is the Ohlson model. This study aims to analyze the effect of intellectual capital disclosure, independent commissioners, and leverage on the cost of equity. The sample of companies used by LQ45 companies listed on the Indonesia Stock Exchange in 2020-2023 was selected using purposive sampling techniques. The analysis method uses panel data regression. The results of this study show that 1) intellectual capital disclosure has no effect on the cost of equity, 2) independent commissioners have a negative and significant effect on the cost of equity and 3) leverage has no effect on the cost of equity. The implications of the research are expected to be used as a basis in future research and provide an overview of intellectual capital disclosure and corporate governance on the cost of equity through the Ohlson model approach
The Influence Of Work Environment, Work Discipline, And Job Training On The Performance Of Employees Susanti, Febsri; Setiawan, Budi
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh lingkungan kerja, disiplin kerja, dan pelatihan kerja terhadap kinerja karyawan. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah total sampling. Sampel penelitian adalah pegawai Dinas Tenaga Kerja dan Transmigrasi Provinsi Sumatera Barat. Dimana jumlah pegawai pada Dinas Tenaga Kerja dan Transmigrasi sebanyak 40 orang dan semua dijadikan sampel dalam penelitian ini. Pengumpulan data dilakukan dengan menggunakan metode dokumentasi dan studi kepustakaan. Teknik analisis data yang digunakan adalah Uji Asumsi Klasik dan Uji Hipotesis dengan menggunakan regresi linier berganda dengan menggunakan SPSS 26. Hasil penelitian menunjukkan bahwa: (1) Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan, (2) Disiplin Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan. (3) Pelatihan berpengaruh positif dan signifikan terhadap kinerja Karyawan.  
Pengaruh Persepsi Konsumen, Gaya Hidup, Terhadap Perilaku Konsumen Dalam Pembelian Produk Second Pada Toko Pakaian Bekas Cowboy Collection Di Air Tawar Padang Di Era Pandemic Covid-19 Muhammad Ricard Alzikri; Febsri Susanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.187

Abstract

This study aims to examine and analyze the effect of consumer perceptions and lifestyle on consumer behavior in purchasing second-hand products (a case study of consumers at a used clothing store, Cowboy Collection, Padang). This type of research is quantitative research with multiple linear regression data analysis. The sample of this research is consumers at the cowboy collection used clothing store Padang. Samples were taken by non-probability sampling technique. The number of respondents 98 people. Data was collected using a questionnaire. The variables in this study are the independent variables, namely consumer perceptions (X₁) and lifestyle (X₂) and the dependent variable (Y), namely consumer behavior. From the calculation of the t test, it can be seen that for consumer perception (X₁) the large t-count value of t-table is 4.590 > 0.677 and a significant value is 0.012 <0.05, so the conclusion is that the hypothesis can be accepted or proven true for the consumer perception variable (X₁). So it can be stated that there is a positive and significant influence between consumer perceptions and consumer behavior. While the t test for lifestyle (X₂) the value of t count is large from t table 6.498 > 0.677 and a significant value is 0.000 <0.05 , so the conclusion is that the hypothesis is also accepted for the product quality variable (X₂). So it can be stated that there is a positive and significant influence between lifestyle and consumer behavior. Companies can pay more attention to things that can influence consumer behavior in purchasing products.
Harga, Kepercayaan, Kemudahan Penggunaan Aplikasi Dan Promosi Terhadap Keputusan Pembelian Online Di Shopee (Studi Pada Mahasiswa STKIP Dan STIE Widyaswara Indonesia Solok Selatan) Septia Yuvira Fitri; Febsri Susanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.193

Abstract

This study aims to examine the effect of price, trust, ease of use of applications and promotions on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students. This type of research is quantitative. The population in this study were students of STKIP and STIE Widyaswara Indonesia Solok Selatan. Where the number of STKIP students and STIE Widyaswara Indonesia Solok Selatan is 1.519 students. The sampling technique used was accidentalsampling, while the number of samples was 94 students obtained using the slovin formula. The type of data used in this research is quantitative data. While the data sources are primary and secondary data sources. Data analysis techniques use validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression and t test using SPSS version 21.00. The hypothesis was tested using the t test at α = 0.05. The results of this study indicate that price, trust, ease of use of the application and positive and significant impact on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students.
Pengaruh Budaya Organisasi, Gaya Kepemimpinan Dan Kepercayaan Diri Terhadap Komitmen Kerja Pegawai Dinas Pendidikan Dan Kebudayaan Kota Padang Nova Gusmery; Febsri Susanti
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1395

Abstract

This study aims to find out and analyze the influence of organizational culture, leadership style, and self-confidence on the work commitment Employees of Department Education and Culture Padang City. This type of research is quantitative research. This study uses primary data obtained through distributing questionnaires to Employees of Department Education and Culture Padang City. The total population of this study was 117 people. Sampling in this study using total sampling technique. The number of samples in this study were 117 respondents. The data analysis technique used is multiple linear regression and t-statistic test. The research results show that, Organizational culture has a significant effect on the work commitment Employees of Department Education and Culture Padang City. Leadership style has a significant effect on the work commitment Employees of Department Education and Culture Padang City. Self-confidence variable has a significant effect on the work commitment Employees of Department Education and Culture Padang City. The work commitment is influenced by organizational culture, leadership style and self-confidence of 75.5%. While the remaining 24.5% is influenced by other factors not examined in this study, such as work environment, work motivation, work discipline, personality and so on.
Segmentasi, Targeting, dan Positioning Terhadap Loyalitas Pelanggan Produk Toko Logo di Plaza Andalas Kota Padang Milastri Sapalakai; Febsri Susanti
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2270

Abstract

Loyalty is the most important aspect for a company to maintain its extension in order to maintain and attract other customers. One way that can be done in building customer loyalty is to establish good relationships with customers. Having loyal customers is the main goal of every company. This study aims to examine customer loyalty, segmentation,targeting and positioning on consumer loyalty to logo shop product plaza andalas Padang products. This research is a quantitative research, the population in this study is buyers from February to June as many as 277 buyers. The sample collection technique used in this study was Accidental Sampling, which is a sampling technique based on chance, or anyone who happens to meet a researcher who can be used as a sample using the slovin formula, the number of samples in this study was 100 people. Data analysis techniques using instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality, testimonials, and endorsements have a positive and significant effect on consumer loyalty to logo shop product plaza andalas Padang products.
Co-Authors Abdul Hamid Abdul Hamid Abror Abror Ade Gusman Afifah, Pritania Alvina Wigati Amalia Martha Arwin Tanjung Aziz, Nazaruddin Badri, Juarsa Budi Setiawan Candra, MHD Julizarmi Chintya Mulyani Datus, Teos Dea Edgina Desvianey Igamawarti Devega Irman Dewi, Aminar Sutra Diki Okta Dwinasa Dinda Putri Djohannes Saputra Drevina Jenifer Lopez Dwita, Vidyarini Ekazaputri, Winda Evanita , Susi Faivadril Ugra Fajar, Revi Nur Febi Prateguh Syahputra Feja Lajmi Marahmi Fernos, Jhon Fhadell Trio Putra Fitri Mawita Hari Novrizal Putra Harmen, Andre Andhyka Harum, Beny Ilham Ramanto Irman, Devega Junita, Rani Kadek Lia Fitriani Koslendra, Endang Leni Sandra Liza Laroza Lizarti - Magdalena, Maria Maria Herlin Mario, Muhammad Arief Marlius, Doni Martha, Lidya May Yohandra Fikra Mayliza, Riri Meirina, Elsa Mijaya, Rudi Milastri Sapalakai Milastri Sapalakai Muhammad Faisal Muhammad Ricard Alzikri Nabila Maharani Ni Putu Ayu Sri Dewi Andayani Nofriyanti Nofriyanti Nora, Fitri Nova Gusmery Nova Gusmery Novrial Novrial Nurfaliza Nurfaliza Pingki Wahyuni Rahma Yosefly Rahmadhani, Neneng Ramafina, Sonya Futri Rasyim Jifni Nasri Revi Nur Fajar Rivandi, Muhammad Rizki Digo Saputra Rofika Rofika, Rofika Rudi Mijaya Saputra Zebua, Jefri Saputra, Yoki Yondika Sari, Nadya Dewinta Septia Yuvira Fitri Shany, Adira Miftah Sogiroh, Nur Ukhti Sonya Futri Ramafina Suci Kahirumi Suci Rahmadhani Sumiati Sumiati Sumiati Sumiati Sundari, Wiwit Syahputra, Febi Prateguh Tia Faulina Tomi Angrico Tusniwita Tusniwita Wardi , Yunia Wide Ivano Windy Kusumahati Wiwit Sundari Yoki Yondika Saputra Yuli Priyanti YULIA SYAFITRI Zaky Zakaria Zulvia, Dewi