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Keputusan Pembelian Kartu Prabayar Telkomsel Dilihat dari Kualitas Produk dan Harga Kompetitif : (Studi Kasus pada Pelanggan Kartu Prabayar Telkomsel di Kelurahan Ulak Karang Selatan Padang) Pingki Wahyuni; Febsri Susanti
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1131

Abstract

This study aims to prove the relationship between the influence of product quality and competitive price on the purchasing decisions of Telkomsel prepaid cards. In this study, the number of samples was 87 respondents. The data was collected using a questionnaire and the sampling technique was carried out by purposive sampling technique, namely sampling based on the criteria set by the researcher. The data analysis technique used is multiple regression analysis and to test the hypothesis using statistical t test. The results showed that: 1) Product quality has a significant effect on purchasing decisions for Telkomsel prepaid cards in Ulak Karang Selatan Village, Padang. Product quality has a significance value of 0.000, the significant value is smaller than alpha 0.05. 2) Competitive prices have a significant effect on purchasing decisions for Telkomsel prepaid cards in Ulak Karang Selatan Village, Padang. Competitive prices have a significance value of 0.000, the significant value is smaller than an alpha of 0.05.
Pengaruh Service Quality Dan Sales Promotion Terhadap Impulse Buying Dalam Pembelian Secara Online Produk Bukalapak Ilham Ramanto; Febsri Susanti
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v1i2.277

Abstract

This study has a formulation of the problem How Tangible influences Impulse Buying in online purchases of Bukalapak products, How does Reliability affect Impulse Buying in online purchases of Bukalapak products, How does Responsiveness affect Impulse Buying in online purchases of Bukalapak products, How does Assurance affect Impulse Buying in online purchases of Bukalapak products, How does Empathy affect Impulse Buying in online purchases of Bukalapak products, How does Sales Promotion affect Impulse Buying in online purchases of Bukalapak products. This study aims to determine the effect of impulse buying in online purchases. This type of research is non-probability sampling. The sample consisted of 174 employees of the mdjamil pharmaceutical installation who shopped online at Bukalapak.
Nilai Pelanggan, Kualitas Pelayanan, Dan Kedekatan Emosional Terhadap Loyalitas Nasabah Tabungan Sikoci PT. Bank Nagari Cabang Pembantu Klas D Ulak Karang Padang Dinda Putri; Febsri Susanti
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i2.1536

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh nilai pelanggan, kualitas pelayanan dan kedekatan emosional terhadap loyalitas nasabah Tabungan Sikoci PT. Bank Nagari Cabang Pembantu Klas D Ulak Karang Padang. Populasi pada penelitian ini adalah seluruh nasabah Tabungan Sikoci PT. Bank Nagari Cabang Pembantu Klas D Ulak Karang Padang. Jumlah sampel dalam penelitian ini sebanyak 100 orang responden. Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Penelitian ini menggunakan data primer berupa kuesioner. Metode analisis data menggunakan Regresi Linier Berganda dan uji t-Statistik. Hasil penelitian menunjukkan bahwa, nilai pelanggan, keandalan, daya tanggap, dan kedekatan emosional berpengaruh signifikan terhadap loyalitas nasabah Tabungan Sikoci PT. Bank Nagari Cabang Pembantu Klas D Ulak Karang Padang. Sedangkan bukti fisik, jaminan dan empati tidak berpengaruh signfikan terhadap loyalitas nasabah Tabungan Sikoci PT. Bank Nagari Cabang Pembantu Klas D Ulak Karang Padang.
KINERJA PEGAWAI DILIHAT DARI KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA Marlius, Doni; Susanti, Febsri; Fernos, Jhon; Harmen, Andre Andhyka
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/4gzg9t11

Abstract

The purpose of this study was to determine the effect of organizational communication and work environment on the performance of the employees of the West Sumatra Province Investment and One Stop Service (DPMPTSP). The population in this study amounted to 60 employees. The sample taken is the entire population, which is 60 employees. The sampling technique in this study is a total sampling technique. Total sampling technique is a sampling technique in which the entire population is sampled. The analysis technique used in this research is validity, reliability, descriptive analysis, classical assumption test, multiple regression analysis, and t test. The results showed that organizational communication had a positive and significant effect on employee performance, while the work environment had a negative and insignificant effect on employee performance.
THE INFLUENCE OF ORGANIZATIONAL FACTORS AND INDIVIDUAL FACTORS ON WORK STRESS IN EMPLOYEES OF PT. LION MENTARI PADANG Susanti, Febsri; Junita, Rani
Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v2i1.40

Abstract

This study aimed to determine and analyze the effect of organizational factors and individual factors on work stress on employessof PT. Lion Mentari Padang. The population in this study were all employees of PT. Lion Mentari Padang, totaling 80 people. The sampling technique used is saturated sample. Because the population in this study was relatively small, and less than a hundred people, the entire population could be sampled. The data analysis technique used to test the hypothesis is the statistical t test. The results showed that organizational factors affects work stress of employees of PT. Lion Mentari Padang. This is because organizational factors has a significant value of 0.005, this significant value is smaller than alpha 0.05. This means that organizational factors has a significant effect on work stress. Individual factors affect on work stress of employees of PT. Lion Mentari Padang. This is because individual factors have a significant value of 0.000, this significant value is smaller than alpha 0.05. This means that individual factors have a significant effect on work stress
THE INFLUENCE OF HUMAN RELATIONS AND THE WORKING ENVIRONMENT TOWARDS EMPLOYEE WORK ETHIC : Case Study at the South Coast District Inspectorate Koslendra, Endang; Susanti, Febsri
Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v2i1.43

Abstract

This study aimed to analyze and prove the influence of human relations and work environment on employee work ethics in the Inspectorate Office of Pesisir Selatan District. The sampling technique used is saturated sampling, while the number of samples used for analysis is 47 people. The data analysis technique used to test the hypothesis is multiple linear regression. In this study, there are two independent variables: human relations and work environment. Based on the results of multiple linear regression analysis, it was found that the human relations variable has a positive and significant effect on work ethic, work environment has a positive and significant effect on work ethic, and human relations and work environment simultaneously has a positive and significant effect on Employee Work Ethics in the Inspectorate Office of Pantai Selatan District. South. This study provides practical recommendations to the Inspectorate Office of Pesisir Selatan District to continue to improve work ethic in the future
THE INFLUENCE OF LEADERSHIP, WORKLOAD AND WORK ENVIRONMENT ON THE WORK MOTIVATION OF EMPLOYEES OF THE PERSONNEL AGENCY AND RESOURCE DEVELOPMENT HUMAN SOUTH COAST DISTRICT Rahmadhani, Neneng; Susanti, Febsri
Bina Bangsa International Journal of Business and Management Vol. 2 No. 2 (2022): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v2i2.45

Abstract

This study aims to determine the effect of leadership, workload and work environment on work motivation employees of Agency For Personnel and Human Resources Development Agency (BKPSDM) Pesisir Selatan Regency. The method used in this research is quantitative research with survey and descriptive approach. The population in this study were employees of Agency For Personnel and Human Resources Development Agency (BKPSDM) Pesisir Selatan Regency. The sample used was 48 people using saturated sampling technique. The data analysis technique is multiple linear regression. The results showed that: (1) Leadership has a positive and significant effect on work motivation employees, (2) Workload has a negative and significant effect on work motivation, (3) Work environment has a positive and significant effect on work motivation employees
THE EFFECT OF SERVICE QUALITY, PRODUCT AND BRAND IMAGE ON CUSTOMER SATISFACTION BANK BNI LUBUK ALUNG Mario, Muhammad Arief; Susanti, Febsri
Bina Bangsa International Journal of Business and Management Vol. 2 No. 2 (2022): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v2i2.46

Abstract

Competition in banking companies is increasing to dominate market share created through customer satisfaction. Customers are the main factor for banks to gain trust from customers to continue using their services. This study aims to determine and analyze whether tangible, reliability, responsiveness, assurance, empathy, product and brand image affect customer satisfaction of Bank BNI Lubuk Alung, using a data collection method in the form of a questionnaire. The sample in this study were 99 respondents. In analyzing the data using validity, reliability, and classical assumption tests, namely normality, multicollinearity and heteroscedasticity. The analytical method used is multiple linear regression analysis, while for hypothesis testing, namely t-test with the help of SPSS. The results of the tests conducted found that: 1) Tangible has a positive and significant effect on customer satisfaction; 2) Reliability has a positive and significant effect on customer satisfaction; 3) Responsiveness has a positive and significant effect on customer satisfaction; 4) Assurance has a positive and significant effect on customer satisfaction; 5) Empathy has no significant effect on customer satisfaction; 6) Products has a significant effect on customer satisfaction; and 7) Brand image has a significant effect on customer satisfaction
THE EFFECT OF EMPLOYEE COMPETENCE AND PERFORMANCE ON COMMUNITY SATISFACTION AT THE PADANG CITY REGIONAL REVENUE AGENCY Sari, Nadya Dewinta; Susanti, Febsri
Bina Bangsa International Journal of Business and Management Vol. 2 No. 2 (2022): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v2i2.47

Abstract

The government continues to strive to provide the best service to the community so that community satisfaction related to the various services that can be provided continues to increase. The community is increasing by continuously improving performance and encouraging employee performance to be more optimal in its implementation. This study aims to analyze and prove the effect of competence and employee performance on community satisfaction at the Padang City Regional Revenue Agency. The method used is descriptive with Multiple Linear Regression analysis technique. The population in the study is all people who make services at the Padang City Regional Revenue Agency in 2020 reaching 1,263. The sampling technique used in this research is simple random sampling. The sample is 93 people. From statistical analysis with the help of SPSS version 23, that: 1) competence has a positive and significant effect on community satisfaction at the Padang City Regional Revenue Agency, and 2) employee performance has a positive and significant effect on community satisfaction at the Padang City Regional Revenue Agency
The Effect of Competence, Individual Characteristics and Locus Of Control On Employee Performance At The Secretariat Of Pariaman City DPRD Rofika, Rofika; Susanti, Febsri
Bina Bangsa International Journal of Business and Management Vol. 2 No. 2 (2022): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v2i2.48

Abstract

This study aims to determine the influence of competence, individual characteristics and the lacus of control partially and simultaneously on employee performance at the Pariaman City DPRD secretariat. Samples were selected using the total sampling method.  The sample in this study was 40 employees of the Pariaman City DPRD Secretariat. Data collection techniques using questionnaires, while data analysis methods use validity and reliability tests, classical assumptions, multiple linear regression analysis and statistical tests (t test, F test and coefficient of determination). The results showed that the competency variables affected employee performance at the Pariaman City DPRD secretariat, with a calculated value of  3.739 > ttable 2.021 at a significant level of 0.001 < 0.05. So it can be concluded that H1 was accepted, the results of the study showed that individual characteristic variables affect the performance of employees at the Pariaman City DPRD secretariat, with a calculated value of 3.577 > ttable 2.021 at a significant level of 0.001 < 0.05
Co-Authors Abdul Hamid Abdul Hamid Afifah, Pritania Alvina Wigati Amalia Martha Arwin Tanjung Aziz, Nazaruddin Badri, Juarsa Budi Setiawan Candra, MHD Julizarmi Chintya Mulyani Datus, Teos Dea Edgina Desvianey Igamawarti Dewi, Aminar Sutra Dinda Putri Djohannes Saputra Dwinasa, Diki Okta Ekazaputri, Winda Faivadril Ugra Fajar, Revi Nur Febi Prateguh Syahputra Feja Lajmi Marahmi Fernos, Jhon Fhadell Trio Putra Fitri Mawita Gusman, Ade Hari Novrizal Putra Harmen, Andre Andhyka Harum, Beny Ilham Ramanto Irman, Devega Junita, Rani Kadek Lia Fitriani Koslendra, Endang Liza Laroza Lizarti - Lopez, Drevina Jenifer Magdalena, Maria Maria Herlin Mario, Muhammad Arief Marlius, Doni Martha, Lidya May Yohandra Fikra Mayliza, Riri Meirina, Elsa Mijaya, Rudi Milastri Sapalakai Milastri Sapalakai Muhammad Faisal Muhammad Ricard Alzikri Nabila Maharani Ni Putu Ayu Sri Dewi Andayani Nofriyanti Nofriyanti Nora, Fitri Nova Gusmery Nova Gusmery Novrial Novrial Nurfaliza, Nurfaliza Pingki Wahyuni Rahma Yosefly Rahmadhani, Neneng Ramadhan, Ashraf Ramafina, Sonya Futri Rasyim Jifni Nasri Revi Nur Fajar Rivandi, Muhammad Rizki Digo Saputra Rofika Rofika, Rofika Rudi Mijaya Sandra, Leni Saputra, Yoki Yondika Sari, Nadya Dewinta Septia Yuvira Fitri Shany, Adira Miftah Sogiroh, Nur Ukhti Sonya Futri Ramafina Suci Kahirumi Suci Rahmadhani Sumiati Sumiati Sumiati Sumiati Sundari, Wiwit Syahputra, Febi Prateguh Tia Faulina Tomi Angrico Tusniwita Tusniwita Wide Ivano Windy Kusumahati Wiwit Sundari Yoki Yondika Saputra Yuli Priyanti YULIA SYAFITRI Zaky Zakaria Zulvia, Dewi