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Journal : Indonesian Journal of Advanced Research (IJAR)

The Role of Bedtime Storytelling for Optimizing Early Childhood Communication Skills Astri Dwi Andriani
Indonesian Journal of Advanced Research Vol. 1 No. 1 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.878 KB) | DOI: 10.55927/ijar.v1i1.3051

Abstract

In the modern era, storytelling is rarely done. A survey conducted by Disney in England proved that only a third of parents in England still have time to read fairy tales. Even though there are many benefits from storytelling, from developing imagination to honing communication skills. This research uses library research which includes: systematic identification, analysis of documents containing information related to the study problem. The technique used is content analysis or content review. The results of the study show that children's companions must pay attention to reading materials according to the age range as an effort to optimize children's communication skills: 1) Children aged 0-2 years, choose fairy tales about real objects; 2) Children aged 2-4 years choose fairy tales by role playing; 3) Children aged 4-7 years can be introduced to more complex fairy tales.
Islamic Perspective Marketing Communication Strategy Astri Dwi Andriani
Indonesian Journal of Advanced Research Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.357 KB) | DOI: 10.55927/ijar.v2i1.3053

Abstract

Islam in Indonesia is the largest majority of Muslims in the world. Of course this is a great opportunity for Muslim entrepreneurs to sell their products. One of the efforts that can be made by Muslim entrepreneurs in introducing their products is through Islamic-based marketing communications. This study aims to determine marketing communication strategies from an Islamic perspective. This type of research uses library research with content analysis techniques, data collection used is observation, documentation method. The results of the study state that if I follow the example of the Prophet when trading, then Muslim entrepreneurs must prioritize trade ethics and ethics based on Islamic values.