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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Mirai Management Jurnal Analisis Bisnis Ekonomi Martabe : Jurnal Pengabdian Kepada Masyarakat JABE (Journal of Applied Business and Economic) Arthavidya Jurnal Ilmiah Ekonomi Majalah Sainstekes Value: Jurnal Manajemen dan Akuntansi Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Orientasi Bisnis dan Entrepreneurship Share: Jurnal Ekonomi dan Keuangan Islam TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Penamas: Journal of Community Service PROGRESIF International Journal of Applied Sciences in Tourism and Events Journal of Accounting, Management and Economics Research Research of Business and Management Journal of Entrepreneurship and Community Innovations Jurnal Pelita Pengabdian Al-ihsan : Journal of Community Development in Islamic Studies Jurnal Analisis Bisnis Ekonomi
Intan Tri Annisa
Fakultas Ekonomi Dan Bisnis, Universitas Yarsi, Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions Wijaya, Angga Pandu; Annisa, Intan Tri
Jurnal Analisis Bisnis Ekonomi Vol 18 No 1 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v18i1.3077

Abstract

Consumer health awareness has increased recently, this is evidenced by the desire to consume herbal products. Today’s packaged colds jamu become a practical alternative for consumers to continue taking herbal medicines that are easy to obtain. This study aims to examine the influence of brand image, brand trust and product packaging information on the purchase decision of packaged cold herbs. This quantitative study applied purposive random sampling by using PLS-SEM 3.0 as statistic tools with questionnaire filled by 100 respondents. This article delivers a substantial effect to significant variables in purchasing decision. The results show that brand image does not directly influence purchasing decisions, but is fully mediated by brand trust. On the other hand, packaging information has a positive and significant effect on purchasing decisions.
Model for Enhancing the Competitiveness of the Food Industry and Urban Farming Business Community: A Case Study of the Kedaireka IRT–UM Grant Setianingrum, Any; Nugroho, Randhy; Deviastri, Lily; Annisa, Intan Tri; Gani, Ariel Nian; Rofi'i, Muhammad; Nurhayati, Ely; Juhaeni, Ade Hilman; Supartoto, Supartoto
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 11, No 4 (2025): December
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.102540

Abstract

Micro, Small, and Medium Enterprises (MSMEs) continue to face significant competitive pressures in an increasingly dynamic market environment, requiring sustainable and niche-based strategies to strengthen their competitiveness. This condition is experienced by CheekMe Mie Sehat, Kuliner Warteg Kalkul Bahari, and the Mustika Farmer Group (fostered partners of YARSI University) which have encountered business stagnation and difficulties in scaling up, particularly in product innovation, marketing, business governance, and compliance with quality standards. In response, a competitiveness enhancement model was developed and implemented through a combination of training and non-training interventions. The activities were conducted from November to December 2024 and included workshops, talk show sessions, certification assistance, laboratory testing, and the provision of digital and production infrastructure. The effectiveness of the program was evaluated using pre-test and post-test measurements, participant engagement, and observed improvements in business practices. The results indicate a measurable increase in participants’ knowledge, skills, and institutional capacity, demonstrating that an integrated and multidimensional approach can effectively enhance the competitiveness and sustainability of MSMEs in the food industry and urban farming sector.
PENINGKATAN KETERAMPILAN MENDESAIN FOTO PRODUK UNTUK MENINGKATKAN POTENSI PENJUALAN Rofi'i, Muhammad; Rahmah Fadhilah, Penny; Deviastri, Lily; Tri Annisa, Intan; Nian Gani, Ariel; Faisal, Muhammad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 3 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i3.1190-1198

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, khususnya di DKI Jakarta. Namun, pandemi COVID-19 menyebabkan penurunan penjualan UMKM akibat terbatasnya interaksi fisik dengan konsumen. Pemasaran digital melalui media sosial berbasis visual, seperti Instagram, menjadi solusi penting dalam menjaga keberlangsungan usaha. Foto produk yang menarik terbukti berpengaruh terhadap minat beli konsumen pada platform daring. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mendesain foto produk sebagai upaya mendukung kegiatan bazar online UMKM binaan Dinas PPAPP DKI Jakarta. Program ini diikuti oleh 19 pelaku UMKM dan dilaksanakan secara daring melalui metode pelatihan yang mengombinasikan penyampaian materi dan praktik langsung. Evaluasi dilakukan menggunakan pre-test dan post-test dengan 11 indikator kompetensi fotografi produk. Hasil evaluasi menunjukkan adanya peningkatan pemahaman yang signifikan, dengan rata-rata tingkat pemahaman meningkat dari 20% pada pre-test menjadi 62% pada post-test, serta rata-rata peningkatan sebesar 69%. Hasil ini membuktikan bahwa pelatihan desain foto produk efektif dalam meningkatkan kemampuan pemasaran digital UMKM dan mendukung daya saing usaha di era ekonomi digital.
Revisit intention in conservation areas: How destination image mediates perceived risk and constraint in Bromo Tengger Semeru National Park Maulana Iksan; Intan Tri Annisa
International Journal of Applied Sciences in Tourism and Events Vol. 10 No. 1 (2026): June 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v10i1.56-69

Abstract

This study was conducted to examine the effects of perceived risk and perceived constraints on tourists' revisit intention, with destination image as a mediating variable, in TNBTS tourism in Central Jakarta, and to review it from an Islamic point of view. The sample consisted of 169 tourists from Central Jakarta who had visited one of TNBTS's destinations. The sampling technique used is purposive sampling. Data were collected using a survey method with questionnaires. The data were analysed using SPSS and Partial Least Squares Structural Equation Modelling (PLS-SEM). The results showed that (1) perceived risk has no significant effect on revisit intention (2) perceived constraints have a negative and significant effect on revisit intention (3) perceived risk has a positive and significant effect on destination image (4) perceived constraints have a negative and significant effect on destination image (5) destination image has a positive and significant effect on revisit intention (6) destination image mediates the relationship between perceived risk and revisit intention (7) destination image can mediate the effect of perceived constraints on revisit intention. Thus, future researchers can directly interview TNBTS tourists to obtain respondents who meet the criteria and achieve satisfactory results.
Peningkatan kapasitas digital marketing UMKM binaan Suku Dinas PPAPP Jakarta Pusat melalui pelatihan fotografi dan katalog produk elektronik Intan Tri Annisa; Lily Deviastri; Penny Rahmah Fadhilah
Penamas: Journal of Community Service Vol. 6 No. 1 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i1.2328

Abstract

This community service activity aims to provide photography training and the creation of electronic product catalogs to MSMEs assisted by the Suku Dinas Pemberdayaan, Perlindungan Anak dan Pengendalian Penduduk (DPAPP) Central Jakarta. The program was held at YARSI University and attended by 28 MSMEs from various sub-districts in Central Jakarta. The methods employed included lectures, interactive discussions, and training sessions. This training covered basic photography theory, including lighting techniques for using a mobile phone camera to produce attractive photos. In the practical session, participants practiced taking pictures from various angles and positions to understand the importance of technique in product photography. The activity results showed an increase in knowledge of the material and the training provided. This activity demonstrated that the training was highly effective, helping MSMEs produce more attractive electronic product photos and posters.
Pengaruh Gaya Hidup Dan Etnosentrisme Konsumen Terhadap Keputusan Pembelian Dengan Niat Beli Sebagai Mediator Izza Nafila Nasution; Intan Tri Annisa
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9379

Abstract

This study aims to determine the effect of lifestyle, consumer ethnocentrism on purchase decision and purchase intention as mediator on consumer local cosmetics in Jabodetabek. The sample in this study was 115 consumers of local cosmetics in Jabodetabek who had bought and used local cosmetics. The sampling technique used is purposive sampling. Data was collected using a survey method with an instrument in the form of a questionnaire. The data analysis method used is the SPSS method and Partial Last Square Structural Equation Modeling (PLS- SEM). The results showed that (1) lifestyle had no effect on purchase decision (2) consumer ethnocentrism had a positive and significant effect on purchase decision (3) lifestyle had a positive and significant effect on purchase intention (4) .consumer ethnocentrism had a positive and significant effect on purchase intention (5) purchase intention has a positive and significant effect on purchase decision (6) purchase intention can mediate the effect of lifestyle on purchase decision (7) purchase intention can mediate the effect of consumer ethnocentrism on purchase decision. Keywords: Lifestyle, consumer ethnocentrism, purchase intention, purchase decision.
Pemberdayaan Ekonomi Keluarga Stunting di Kelurahan Semper Barat: Pengolahan Bahan Pangan Lokal Bergizi dan Disukai Anak Verni Y. Ismail; Intan Tri Annisa
Jurnal Pelita Pengabdian Vol. 2 No. 1 (2024): Januari 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpp.v2i1.2671

Abstract

Jakarta Utara adalah salah satu kota yang memiliki prevalensi balita stunted (20,24%) tertinggi di Provinsi di DKI Jakarta. Ditambahh dengan kondisi Angka Konsumsi Ikan (AKI) penduduk DKI Jakarta yang masih lebih rendah dibandinggkan dengan rata-rata AKI Nasional. Padahal Wilayah Jakarta Utara merupakan daerah pesisir, yang memiliki potensi bahan pangan lokal ikan yang tinggi. Untuk itu, diperlukan penanganan permasalahan gizi masyarakat secara komprehensif yang melibatkan partisipasi aktif masyarakat secara keseluruhan. Dinas PPAPP Provinsi DKI Jakarta bekerja sama dengan Universitas YARSI melakukan intervensi stunting melalui pemberian makanan bergizi seimbang bagi keluarga resiko stunting dengan optimalisasi penggunaan bahan pangan lokal. Keiatan dilakukan dengan pendekatan sociopreneurship. Sesuai dengan karakteristik kewirausahaan yang diidentifikasi dari peserta kegiatan, dilakukan kegiatan pendampingan start-up bisnis terhadap anggota Tim Penggerak PKK (TP-PKK) Kelurahan Semper Barat, Kecamatan Cilincing. Mulai dari pengembangan ide produk, pemilihan dan penentuan bahan baku dan peralatan produksi, uji coba produk dan pengemasan, serta perhitungan biaya produksi. Hasil yang diperoleh dari kegiatan ini adalah produk Menu Kotak Makan Fish Katsu, yang terdiri dari Fish Katsu, Rollade Sayuran, Potato Wedges, dan dilengkapi dengan buah. Menu Kotak Makan Fish Katsu diproduksi dengan konsep “Isi Piringku”, merupakan hidangan yang lezat dan disukai anak, dengan biaya terjangkau, dan bernutrisi. Tindak lanjut untuk tahap kegiatan yang akan datang adalah melengkapi kemasan dengan fitur yang memberikan informasi tentang kandungan gizi menu kotak makan, kehalalan produk, dan logo (merk). Diperlukan desain strategi pemasaran yang tepat untuk menjangkau sasaran untuk peningkatan gizi anak balita di Wilayah Jakarta Utara.
Co-Authors Andika Nuraga Budiman Angga Pandu Wijaya, Angga Pandu Annisariza, Nelly Ulfah Any Setianingrum Ariel Nian Gani Dian Permata Sari Ely Nurhayati Faaza Fakhrunnas Febby Pramestiwi Izza Nafila Nasution Jayasri, Roch Indah Agung Juhaeni, Ade Hilman Kristianti, Saskia Lily Deviastri Lily Deviastri M. Refki Novesar Maulana Iksan Muhammad Faisal Muhammad Rofi’i Muslikh Muslikh Muslikh Muslikh Nurfatimah, Siti Nuke Penny Rahmah Fadhilah Putra, Harmanda Berima Rahmah Fadhilah, Penny Randhy Nugroho Risma Milannia Roswiem, Anna P Selfia Irmayanti Siti Marhamah, Siti Sovi Ismawati Rahayu Supartoto, Supartoto Toto Heriyanto Tumewang, Yunice Karina Tumewang, Yunice Karina Verni Y. Ismail Verni Yuliaty Ismail