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All Journal Jurnal Kajian Komunikasi Adi Widya : Jurnal Pengabdian Masyarakat COMMED: Jurnal Komunikasi dan Media JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Avant Garde Communicology: Jurnal Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Coverage: Journal of Strategic Communication Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi jurnal syntax admiration Jurnal Ilmiah Wahana Pendidikan Journal of Research in Social Science and Humanities Journal of Social And Economics Research Dakwatussifa: Journal of Da'wah and Communication Jurnal Pemberdayaan Umat Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Priviet Social Sciences Journal SOCIETIES: Journal of Social Sciences and Humanities Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Community Empowerment journal of social and economic research
Menati Fajar Rizki
Universitas Negeri Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Manajemen Krisis PT Visicita Imaji Semesta dalam Mempertahankan Kerjasama Sponsorship Festival Musik Flavs Unity 2023 Putri, Iasha Aulia; Rizki, Menati Fajar; Fatimah, Anggun Nadia
SOCIETIES: Journal of Social Sciences and Humanities Vol 4, No 1 (2024): SOCIETIES: Journal of Social Sciences and Humanities
Publisher : SOCIETIES: Journal of Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/societies.v4i1.63521

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tantangan dan hambatan yang PT Visicita Imaji Semesta alami, serta mengetahui proses manajemen krisis yang dilakukan perusahaan dalam menanggapi krisis melalui identifikasi, analisis, isolasi, pemilihan strategi, dan program pengendalian. Proses tersebut dilakukan untuk mengetahui permasalahan yang ada hingga mengembalikan keadaan menjadi normal kembali. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif. Pengumpulan data dilakukan dengan cara wawancara mendalam dengan Account Executive, Project Manager, dan Activation Project Manager. Hasil penelitian menunjukkan bahwa dalam mempertahankan kerjasama sponsorship dengan Blue Bird, manajemen PT Visicita Imaji Semesta menerapkan strategi adaptif sesuai dengan teori manajemen krisis. Strategi ini dilakukan melalui kompromi dan negosiasi dengan pihak Blue Bird, dengan melakukan perubahan konsep dan menawarkan benefit baru, sehingga kedua belah pihak dapat memperoleh keuntungan yang seimbang dan terjalin hubungan baik kembali. Upaya ini juga bertujuan untuk mempertahankan citra perusahaan yang baik di mata sponsor. Dalam program pengendalian, perusahaan menjadikan krisis tersebut menjadi sebuah pelajaran untuk melakukan analisis mendalam sebelum festival musik diselenggarakan, dan mempunyai antisipasi jika krisis serupa terjadi.
STRATEGI KOMUNIKASI DIGITAL JARIS & K DALAM MEMBANGUN BRAND AWARENESS NETFLIX STUDI KASUS : IKLAN FILM STRANGER THINGS 4 Putri Nisya Dwi Maharani; Muria Putriana; Menati Fajar Rizki
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.406

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi komunikasi digital yang digunakan Jaris & K dalam membangun brand awareness Netflix melalui iklan film Stranger Things 4. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik purposive sampling untuk menetapkan informan. Instrumen pengumpulan data meliputi panduan wawancara, pedoman observasi, perekam suara, dan kamera. Data diolah melalui tiga langkah: reduksi data, penyajian data, dan penarikan kesimpulan. Berdasarkan analisis model komunikasi Laswell, ditemukan bahwa Jaris & K berhasil menjaga konsistensi brand Netflix dan menciptakan kampanye yang memicu word of mouth di media sosial. Strategi komunikasi yang diterapkan mencakup integrasi OOH dan media digital, serta kolaborasi dengan key opinion leader. Hasilnya menunjukkan bahwa Jaris & K mampu meningkatkan brand awareness secara efektif.
Pengaruh Konten Digital dengan Komunikasi Dialogis dan Narasi pada Emosi Krisis Negatif Imsa, Mentari Anugrah; Soegiarto, Asep; Rizki, Menati Fajar
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.959

Abstract

Abstract The current technological development is progressing rapidly, accompanied by advancements in communication processes, where the exchange of information occurs very easily, especially on social media. The existing social media platforms nowadays enable users to express opinions, experiences, and various other information, known as User-generated content (UGC). UGC related to company information could not be controlled by the company, even during the crisis. Therefore, this research aims to measure the influence of the types of content created by the public (dialogic content and narrative content) on the negative crisis emotions experienced by other members of the public. This research follows a positivist paradigm with a quantitative approach, conducting an experiment. The study assesses the changes in negative crisis emotions among the public regarding the crisis of the Sanmol syrup medication. The research sample consists of 118 respondents selected by purposive sampling techniques. The results of the study indicate that there is no significant change in negative crisis emotions after exposure to dialogic and narrative content treatments. Keywords: crisis, digital content, dialogis communication, narrative, negative crisis emotion
Marketing Public Relations Strategy Through Buy 1 Get 1 Promotion at Maxx Coffee Kholik, Abdul; Rizki, Menati Fajar
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.110

Abstract

This study employs a qualitative methodology with a descriptive qualitative approach. Data collection techniques include in-depth interviews, observation, and documentation. The key informants interviewed in this study are the Local Store Marketing Promotion Officer of PT. Maxx Coffee Prima, and two other informants, namely the Area Manager of Maxx Coffee and the Store Manager at Maxx Coffee Pejaten Village.  The three methods used for the Buy 1 Get 1 promotion greatly support the success of Maxx Coffee's marketing public relations, especially through the use of social media, considering that social media currently has a wide reach and is very effective for disseminating information. Based on the results of this study, the researcher concludes that there is a visible positive impact from the implementation of the marketing public relations strategy through the Buy 1 Get 1 promotion by Maxx Coffee through several methods, including online and offline strategies, promotional events, and publications. These three methods of the Buy 1 Get 1 promotion can significantly influence the sales of Maxx Coffee products
The Role of the Spotify Wrapped Digital Campaign on Spotify Brand Advocacy on Social Media Instagram, Twitter (X), and Tiktok Wulandari, Ismi Alivia; Putriana, Muria; Sari, Wina Puspita; Soegiarto, Asep; Rizki, Menati Fajar
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.96

Abstract

This research aims to determine the contribution of the Spotify Wrapped digital campaign to Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok) and determine the participation of Spotify users in become an active brand advocates through the Spotify Wrapped digital campaign. The hypothesis of this research is that there is a positive and significant relationship between user participation in the Spotify Wrapped digital campaign and the level of Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok). This research method is descriptive quantitative. The population is 574 million and the sample is 100 which is calculated using the Slovin formula. The sampling technique in this research used a simple random sampling technique. The results of this study show that the Pearson correlation test value is 0.822 with a significance of 0.00. This value can be interpreted that the Spotify Wrapped digital campaign has a positive relationship with Spotify's brand advocacy on social media (Instagram, Twitter (X), and Tiktok). From the simple linear regression analysis, a value of 0.00 is obtained, H1 is accepted, namely that there is a positive and significant relationship between user participation in the Spotify Wrapped digital campaign and the level of Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok). Based on these results, the more users are involved in the Spotify Wrapped digital campaign, the higher the level of support and promotion of the Spotify brand on social media platforms (Instagram, X, TikTok), and the greater the possibility of them becoming active brand advocates for Spotify.Keywords: Digital Campaign, Brand Advocacy, Spotify Wrapped, Social Media
Komunikasi Persuasif Trailer Serial Drama dalam Menarik Minat Audiens Murtiawani, Allaysha; Fatimah, Anggun Nadia; Rizki, Menati Fajar; Sari, Wina Puspita; Seyma, Qoryna Noer
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.363

Abstract

Penayangan trailer pada sebuah serial drama memiliki peran penting dalam menarik minat audiens terhadap suatu tayangan. Seiring berkembangnya platform streaming digital, trailer mulai digunakan sebagai media komunikasi awal untuk membangun ketertarikan audiens terhadap serial yang akan dirilis. Penelitian ini bertujuan untuk menganalisis komunikasi persuasif dalam trailer dari serial Squid Game 2 melalui akun @netflixid, serta membahas makna simbolik yang terdapat dalam trailer. Teori yang digunakan dalam penelitian ini adalah teori komunikasi persuasif dan analisis semiotika Ferdinand de Sauusure dengan pendekatan penanda (signifer) dan petanda (signifed). Penelitian ini menggunakan metode kualitatif dengan teknik observasi dan dokumentasi beberapa scene dalam trailer yang berdurasi 1 menit 48 detik. Dari hasil observasi tersebut, telah ditemukan 12 scene yang merepresentasikan bentuk komunikasi persuasif yang diterapkan oleh Netflix untuk menarik minat audiens. Hasil penelitian menunjukkan, komunikasi persuasif yang digunakan oleh Netflix berupa teknik ganjaran, teknik tataan, teknik asosiasi, dan teknik integrasi. Sementara itu, analisis semiotika Ferdinand de Saussure menunjukkan simbol-simbol yang terdapat dalam trailer, membangun ekspektasi dan menciptakan keterikatan emosional audiens. Dengan demikian, hasil penelitian yang dapat disimpulkan adalah penelitian ini memberikan pemahaman komunikasi persuasif dengan pendekatan semiotik pada trailer dapat menjadi sarana efektif menarik minat audiens terhadap serial drama.
Pengaruh Kolaborasi Gamers Ade Setiawan Dengan Brand Parfum Lokal Mykonos Terhadap Minat Beli Konsumen Harianja, Tiurma Elisabet; Kholik, Abdul; Rizki, Menati Fajar; Soegiarto, Asep; Rosalina, Indah Fajar
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 6.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kolaborasi gamer ade setiawan dengan brend parfum lokal mykonos terhadap minat beli konsumen. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif . Hasil penelitian menunjukan bahwa Kolaborasi antara Ade Setiawan dengan Mykonos terbukti menjadi stimulus yang kuat dalam membentuk persepsi konsumen. Ade Setiawan sebagai seorang gaming influencer memiliki kredibilitas tinggi, daya tarik personal, serta pengaruh sosial yang luas di media sosial seperti YouTube dan Instagram
Startup strategies in building brand awareness: (Roland Barthes' semiotic analysis of Korean drama Start-Up) Amalia, Bella; Fatimah, Anggun Nadia; Rizki, Menati Fajar; Sari, Wina Puspita; El Farabi, Qoryna Noer Seyma
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.379

Abstract

Digital technology development has driven the rapid growth of startups in Indonesia. In increasingly fierce competition, brand awareness strategies are key to strengthening identity and attracting the attention of the public and investors. One way to understand and inspire this strategy is through the analysis of representations in popular media, such as Korean dramas, which have broad appeal and influence. This study aims to analyze Samsan Tech's brand awareness strategy in Start-Up dramas using the Attention, Interest, Desire, Action (AIDA) model, as well as examine its symbolic meaning through Roland Barthes' semiotics. This study uses a qualitative approach with content analysis and semiotics methods to explore the meaning of denotative, connotative, and mythical. Data were collected through observation and scene documentation featuring brand awareness strategies, and supported by literature reviews related to AIDA models and startup communication strategies. The results show that Samsan Tech applied the AIDA model by attracting attention through competition, building interest through product presentations, creating desires through relationships with public figures and business projections, and encouraging action through cooperation with large investors. Barthes' analysis reveals symbolic meanings, such as entrepreneurial spirit, team collaboration, and the struggle to face business challenges. This study shows that popular dramas can represent an inspiring business strategy and shape the public perception of startups.
Pengaruh Electronic Word of Mouth (E-WOM) terhadap Brand Awareness Produk Scarlett di Media Sosial TikTok Muthia Aulia Pradipta; Qoryna Noer Seyma; Mentari Anugrah Imsa; Asep Soegiarto; Menati Fajar Rizki
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1375

Abstract

Scarlett, a local beauty brand, has achieved significant success in its marketing efforts, particularly through the strategic exploitation of electronic word-of-mouth (e-WOM) on the social media platform TikTok. By leveraging reviews, testimonials, and recommendations from users and influencers, Scarlett drives interactions that increase brand awareness. In this context, e-WOM serves as a strategic communication instrument that can be utilized by PR practitioners to foster good brand perception. For this purpose, a quantitative approach was used, which involved distributing a questionnaire to 100 TikTok users who follow Scarlett’s official account. The findings of the current study prove that the dimensions of e-WOM, specifically intensity, opinion, and content, have a significant influence on Scarlett’s brand awareness. The findings of this study prove that the integration of social media and E-WOM (Electronic Word-of-Mouth) in PR strategies is a crucial factor in strengthening a brand’s presence in the contemporary digital landscape, which is characterized by increasing competition.
Pengaruh Kampanye Digital Tanggal Kembar Shopee Terhadap Brand Preference Marketplace Pada Generasi Z: Indonesia Pramana, Anggara; Imsa, Mentari Anugrah; Sari, Wina Puspita; Farabi, Qoryna Noer Seyma El; Rizki, Menati Fajar
Dakwatussifa: Journal of Da'wah and Communication Vol. 4 No. 2 (2025): Volume 4 Nomor 2 Tahun 2025
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v4i2.262

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kampanye digital tanggalkembar Shopee terhadap brand preference marketplace pada Generasi Z. Latarbelakang penelitian ini adalah perubahan perilaku masyarakat dalam transaksijual beli akibat teknologi. Hadirnya marketplace memberikan opsi belanjadengan berbagai kampanye digital menarik. Kampanye ini membuat konsumenmenentukan preferensi merek sesuai pilihannya. Shopee sebagai salah satumarketplace terbesar berhasil menjadi pilihan utama Generasi Z dengankampanye tanggal kembar. Metode yang digunakan adalah kuantitatif denganpendekatan survei melalui kuesioner bersifat asosiatif kasual. Survei dilakukanpada 591 responden dari Generasi Z pengguna Shopee. Hasil penelitianmenunjukkan adanya pengaruh positif signifikan dari kampanye digital terhadapbrand preference. Semakin tinggi intensitas kampanye, semakin tinggi brand preference. Temuan ini mengindikasikan kampanye digital dapat menjadistrategi efektif dalam marketing public relations untuk meningkatkan brand preference. Praktisi PR perlu membangun dan memanfaatkan kampanye digital secara optimal.
Co-Authors Abdul Kholik Abdul Kholik Aisyah Amalia Cahyani Aldrich Novrian Amalia, Bella Anadyar, Arbifadhil Fikri Anggun Nadia Fatimah Ardhya, Renyta Putri Asep Soegiarto Barelvi, Faqih Dewi, Alfina Rahmah DIAN LESTARI El Farabi, Qoryna Noer Seyma Farabi, Qoryna Noer Seyma El Gabriela Chaterine Hadinayu, Atmaradhifa Harianja, Tiurma Elisabet Imsa, Mentari Anugrah Khotimah, Melani Dwi Maulydia, Farah Widari Mentari Anugrah Imsa Muhamad Sabuya Muria Putriana Murtiawani, Allaysha Muthia Aulia Pradipta Najah, Shafa Shafira nur hafizah Pramana, Anggara Pratama, Yoga Darma Putri Nisya Dwi Maharani Putri, Iasha Aulia Putriana, Muria Qoryna Noer Seyma sari, wina puspita Seyma, Qoryna Noer Soegiarto, Asep Syahdan, Mohammad Arsha Sylphania, Decency Ananda Tri Baskara Umaimah Wahid Wina Puspitasari, Wina Witania Cahyadi Wiyono, Anissah Putri Febrianti Wulandari, Ismi Alivia Zalikha, Nasya Rizqy