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Strategi Televisi Lokal Kota Semarang untuk Mempertahankan Eksistensi Di Era Digital Romi Iriandi Putra; Tiara Indah; Dzikrina Aqsha Mahardika
Jurnal Komunikasi Vol. 14 No. 2 (2023): September 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i2.12019

Abstract

TVKU Semarang dan Cakra Semarang TV sebagai televisi lokal daerah yang mengangkat unsur budaya lokal Jawa Tengah serta mengembangkan ilmu pengetahuan yang ada di Kota Semarang. Perkembangan teknologi internet mengakibatkan persaingan dalam perebutan sumber daya penghidupan televisi lokal juga semakin kompetitif. Akan tetapi Cakra Semarang TV dan juga TVKU masih dapat bertahan dengan tayangan yang menjunjung tinggi unsur budaya lokal Semarang. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Cakra Semarang TV dan TVku dalam mempertahankan eksistensinya. Penelitian deskriptif kualitatif ini menggunakan teori niche yang melihat unsur niche breadth, niche overlap, dan competitive superiority. Peneliti melakukan pengumpulan data dengan cara wawancara mendalam, observasi, dokumentasi, dan pengumpulan arsip rekaman dari televisi lokal Semarang.  Dari hasil penelitian ini, peneliti menemukan strategi yang digunakan dengan menjalankan aktivitas marketing mix, meningkatkan brand awareness dengan konsep 7P, peran penting seorang marketing public relations dalam menjembatani kerjasama, instansi pemerintah menjadi sasaran utama (market niche) dalam sumber daya penghidupan televisi lokal, memanfaatkan berbagai platform media yang tersedia di Era digital, dan menjalin kerjasama yang bersifat longterm dengan cara membangun ikatan yang kuat (bonding), saling berempati (empathy), saling menguntungkan dan memberikan timbal balik (reciprocity), dan berkomitmen terhadap kepercayaan yang dibangun (trust)
Response of Small Traders in Traditional Markets to the Iman Portal Innovation in Avoiding Usury Diwi Acita Irawati; Puji Astuti; Wakhid Kurniawan; Shabrina Herawati; Romi Iriandi Putra; Muhammad Yusuf Ariyadi
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.8598

Abstract

Research on the Response of Small Traders in Traditional Markets to the Empowerment Innovation Portal Iman was carried out in Karanganyar from August to September 2023. This research aims to determine the response of small traders in traditional markets who were given socialization about Portal Iman, an empowerment innovation to avoid danger. usury. Qualitative and quantitative research was carried out in an integrated manner with surveys using questionnaires, interviews and field observations. All 92 recitation participants from 5 markets, namely Bejen, Jungke, Nglano, Jaten and Palur markets, were used as respondents for the socialization. The research results showed that the socialization participants were dominated by women (72.83%) compared to men (27.17%), with the majority aged 45 - 59 years or pre-elderly (60.87%); aged over 60 years or elderly (21.74%) and only 17.39% were aged 19 – 44 years or adults. The majority of participants' education was high school (SMA/MA/SMK) at 38.04%; Elementary school as much as 29.35% and junior high school as much as 20.65%. There were 5.44% of socialization participants who had not completed elementary school or even attended school and 6.52% who had attained higher education, either a diploma or bachelor's degree. The average length of business is 14.21 years, the longest is 44 years and the shortest is 1 year, with 66.57% own capital and 44.43% with borrowed capital, 36.67% have had contact with loan sharks, 61.11% have no contact and 2.2% did not provide information. Of the 36.6% who had contact with the loan shark, 12.22% were still in contact today, 64.44% were no longer in contact and 33.3% of respondents did not answer.
Implementasi Sistem Pembayaran QRIS Berbasis AI-IoT dan Biometric Key Erwin Apriliyanto; Romi Iriandi Putra; Wakhid Kurniawan
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): Edisi Juli 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i2.648

Abstract

Permasalahan utama yang dihadapi Pondok Pesantren Modern Imam Syuhodo, Kabupaten Sukoharjo, adalah dominannya penggunaan uang tunai dalam transaksi santri yang berisiko kehilangan, kesalahan pencatatan, dan sulit dipantau oleh wali santri. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan efisiensi, keamanan, dan transparansi transaksi keuangan di pesantren melalui implementasi sistem pembayaran QRIS tanpa handphone berbasis AI-IoT dan Biometric Key. Kegiatan dilakukan melalui tahapan analisis kebutuhan, perancangan sistem, instalasi perangkat, pelatihan pengguna, implementasi, dan evaluasi. Sistem yang dikembangkan memanfaatkan kartu RFID dan autentikasi biometrik yang terintegrasi dengan modul AI-IoT dan dashboard monitoring. Hasil implementasi menunjukkan peningkatan efisiensi waktu transaksi dari ±2 menit menjadi kurang dari 30 detik, pengelolaan dana yang lebih transparan, serta kemudahan bagi wali santri dalam memantau keuangan anak secara real-time. Program ini berhasil meningkatkan literasi keuangan digital di lingkungan pesantren dan diharapkan menjadi model digitalisasi keuangan pesantren yang dapat direplikasi di lembaga pendidikan berbasis asrama lainnya di Indonesia.
How AI-Generated Allegory Functions In Digital Propaganda Rino Andreas; Romi Iriandi Putra; Mahesa Maulana
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6823

Abstract

This article examines how AI-generated allegory functions in digital propaganda through a semiotic analysis of the short video White Eagle Alliance vs. The Persian Cats. Produced by China’s CCTV, the video reframes contemporary geopolitical conflict involving Iran, the United States, and its allies through animal allegory, stylized visual narration, and cinematic battle imagery. Using Roland Barthes’ semiotic framework and a qualitative multimodal analysis of fifteen selected scenes, this study investigates how meaning is constructed at the levels of denotation, connotation, and myth. The findings show that the video operates not merely as a representation of conflict but as a myth-making device that organizes political meaning through binaries of aggression and resistance, domination and defense, imperial threat and heroic struggle. Animal allegory functions to soften explicit political messaging while enhancing emotional appeal, ideological clarity, and audience accessibility. The study argues that AI-generated allegorical propaganda marks a significant shift in digital political communication, where automated visual production and symbolic storytelling converge to produce persuasive wartime narratives in highly shareable media formats.
Pengembangan Website Desa Kwangsan sebagai Media Komunikasi Informasi Kesehatan, Pendidikan, dan Ekonomi bagi Masyarakat Romi Iriandi Putra; Nabil Abiyu Nawwar
Jurnal Media Pengabdian Komunikasi Vol 5, No 2 (2025): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v5i2.618

Abstract

Abstrak Perkembangan teknologi informasi mendorong desa untuk bertransformasi dalam penyediaan layanan publik yang efektif dan transparan. Kegiatan ini bertujuan mengimplementasikan website desa sebagai media informasi terpadu yang mendukung transparansi, promosi potensi lokal, serta pemberdayaan ekonomi melalui digitalisasi UMKM. Metode yang digunakan ialah pendekatan observasi partisipatif dalam program Kuliah Kerja Nyata (KKN), melalui tahapan analisis kebutuhan, perancangan sistem, pengembangan konten, dan pelatihan aparatur desa. Website dikembangkan menggunakan framework Laravel dan basis data MySQL, dengan fitur utama meliputi profil desa, potensi lokal, UMKM, berita, dan galeri. Hasil implementasi menunjukkan website mampu menjadi sarana komunikasi publik yang mudah diakses dan relevan dengan kebutuhan masyarakat. Keterlibatan mahasiswa lintas prodi memperkuat aspek teknis, konten, dan keberlanjutan sistem. Secara keseluruhan, pengembangan website ini berkontribusi pada peningkatan literasi digital, keterbukaan informasi, dan pemberdayaan masyarakat menuju desa digital yang berkelanjutan.
Pemberdayaan Masyarakat melalui Implementasi Sistem Pembayaran QRIS Berbasis Biometrik dan AI-IoT di Kabupaten Sukoharjo Erwin Apriliyanto; Romi Iriandi Putra; Wakhid Kurniawan
Jurnal Pengabdian Masyarakat - PIMAS Vol. 5 No. 1 (2026): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v5i1.2161

Abstract

Digital transformation in payment systems plays a crucial role in promoting financial inclusion. The implementation of the Quick Response Code Indonesian Standard (QRIS) has expanded cashless transactions; however, challenges related to digital literacy and user trust remain. This community service program aimed to empower communities through the implementation of a QRIS-based payment system integrated with biometric authentication and Artificial Intelligence–Internet of Things (AI-IoT) technology. The program was conducted through needs assessment, system design, training and socialization, implementation, and evaluation. The results indicate an increase in community understanding of QRIS from 45% to 87%, as well as an improvement in QRIS adoption for daily transactions from 38% to 82%. In terms of security, 90% of participants reported feeling more secure when conducting transactions after the implementation of biometric authentication, while 85% perceived the system as easy to use. This program contributes to enhancing digital financial literacy and trust, supporting secure and sustainable technology-based financial inclusion.
Framing Konflik Iran–Israel dalam Media Internasional: Analisis Komparatif CNN dan Al Jazeera Putra, Romi Iriandi; Maulana, Mahesa; Andreas, Rino
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.790

Abstract

This study critically examines the competing media frames of the Iran-Israel conflict involving the United States in CNN and Al Jazeera using Robert N. Entman's framing model. It aims to uncover how ideological and geopolitical factors shape the construction of conflict narratives in international media. Using a qualitative framing analysis, this study analyzes 10 news articles published between 1-7 March 2026. The analysis focuses on four elements: define problems, diagnose causes, make moral judgments, and treatment recommendations. The findings reveal a systematic divergence in framing. CNN constructs the conflict within a security-oriented perspective, positioning Iran as a threat while normalizing the actions of the United States and its allies. In contrast, Al Jazeera advances a counter-hegemonic narrative by emphasizing humanitarian impacts and portraying Iran's actions as resistance to external intervention. These differences demonstrate that global media act as ideological agents that produce competing geopolitical meanings. This study contributes to framing theory by highlighting media discourse as a site of contestation that shapes divergent global perceptions of international conflict.
Strategi Komunikasi Bumdes Dalam Memberdayakan Pelaku UMKM Di Desa Malanggaten Suwanto Suwanto; Romi Iriandi Putra
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11847

Abstract

Empowering Micro, Small, and Medium Enterprises (UMKM) is a crucial step in improving the rural economy. The success of the empowerment process is heavily influenced by the communication strategies implemented by village economic institutions, including Village-Owned Enterprises (BUMDes). This study aims to describe and analyse the communication strategies employed by BUMDes to empower UMKM in Malanggaten Village. The study employed a qualitative approach with a descriptive design. Data were obtained through in-depth interviews, observation, and documentation. The informants included BUMDes directors, BUMDes supervisors, and UMKM involved in the empowerment program. Data validity was tested using source triangulation and technical triangulation. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results show that BUMDes communication strategies are implemented by understanding UMKM needs, delivering information in a participatory manner, providing mentoring and training, and utilising face-to-face and digital communication media. The use of persuasive, familial, and locally culture-based approaches can increase UMKM ' involvement in various empowerment programs. Ongoing mentoring increases business capacity, while the use of digital media accelerates information dissemination and coordination of activities. Research findings confirm that participatory, adaptive, and community-focused communication strategies play a critical role in supporting UMKM empowerment and sustainable economic development in villages.