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Journal : IJEBD (International Journal Of Entrepreneurship And Business Development)

BUMDesa Development of BUMDesa to Increase The Economic Resilience of The Community in Au Wula Village Angge, Kandidatus; Pardiman, Pardiman; Farida, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2322

Abstract

Purpose: This study aims to find out and analyze the application of management, collaboration with other parties, and local economic development of BUMDesa to increase the economic resilience of the community in Au Wula village. Methodology: The research design is a research-based development. The development design is based on the model of increasing community economic resilience through BUMDesa management practices and the PIID-PEL program approach. The stages of the research consisted of pre-field, implementation, data analysis, data presentation, drawing conclusions, and checking the validity of the data. Findings: The results showed that the increase in the economic resilience of the Au Wula village community was the result of the development and implementation of: (1) General management elements at BUMDesa include planning, organizing, directing, coordinating and controlling; (2) Collaborative management with 60 farmers, adding manpower, synergizing transportation, opening a vegetable market, and scholarship programs from elementary schools to master's programs; (3) Development of the local economy through the establishment of ecotourism centers, MSME centers, and the involvement of youth groups. Implications: Development and application of general management, collaborative management, and local economic development at BUMDesa can be used to grow and increase economic resilience in villages. Practical implications: Implementation of management governance, collaboration, and local economic development in the village. Originality/value: The application of governance includes management, collaboration, and local economic development will grow and increase village economic resilience. Paper type: Research paper
Implementation of Digital Marketing Learning to Develop Capabilities in Making Video Content Marketing Farida, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 1 (2024): January 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i1.2598

Abstract

Purpose: The aim of this research is to prepare digital marketing teaching materials and test the effectiveness of digital marketing learning to develop the ability to create content marketing videos. Methodology: The method used in the research is experimental and ex-post facto which is explanatory. The experimental method is used to test the effectiveness of digital marketing learning in experimental classes in management study programs. An ex-post facto method to test the effectiveness of digital marketing learning through assessing content marketing videos created by student working groups. Findings: The results of most students' video content marketing assessments are classified as very good. The content marketing video produced by the student working group is in accordance with the learning objectives. The application of digital marketing learning can grow students' ability to create content marketing videos. Implications: Applying digital marketing strategies and learning methods through project-based learning methods can improve students' abilities in creating content marketing videos. Practical implications: The ability to create marketing content videos can be applied through project-based digital marketing learning. Originality/value: The resulting product can be used as a reference for digital marketing learning to grow students' abilities in making content marketing videos, so that learning outcomes are obtained that are in line with the objectives of MBKM. Paper type: Research paper
Production System Development, Aviary and Sliding Turning Product Innovation at CV. Mitra Jaya Company Malang to Increase Sales Hanafi, Roy; Hidayati, Nur; Farida, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 3 (2024): May 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i3.2700

Abstract

Purpose: This research was carried out using an R & D (Research and Development) approach or development research that produces a product. By using the ADDIE method (analysis, design, development, implementation and evaluation). This research aims to develop a production system and product innovation. The resulting development products are in the form of development models, 1) Standard Operating Procedures, and 2) Product Innovation. Design/methodology/approach: The model was developed with performance and needs analysis. In the initial development process, researchers consulted and validated with economic experts and IT experts to obtain input and suggestions about the model being developed and to determine the feasibility of the product development model. By using a questionnaire as a research instrument. Findings: The research results obtained from the expert validation test results show that the model score obtained from the economic expert validation test results is (89.28), while the IT expert validation test (85) is in the very good category and does not need revision. In product trials carried out on 15 production employees at CV. Mitra Jaya Company has results with the highest score of 88.25, meanwhile, product innovation was tested on 4 consumers and obtained results with the highest score of 100. Thus, the Standard Operational Procedure development model can be used as a guideline in the production process, while product innovation can be applied to improve old products and new products to increase sales. Paper type: Research Paper