Article Per Year (5 Year)
p-Index From 2021 - 2026
4.85
P-Index
This Author published in this journals
All Journal IQTISHODUNA Briliant: Jurnal Riset dan Konseptual Jurnal SOLMA IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Escalate : Economics and Business Journal
Farida, Eka
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search
Journal : E-JRM

 1   2 
Pengaruh Entrepreneurship Education, Entrepreneurial Motivation Terhadap Entrepreneurial Intention Dengan Entrepreneurial Self-Efficacy Sebagai Variabel Intervening Pada Mahasiswa Manajemen Universitas Islam Malang Arie Andini, Galuh Mayang; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The main objective of this research is to determine how entrepreneurship education, entrepreneurial motivation affects entrepreneurial intention with entrepreneurial self-efficacy in the role of intervening variable. The research population in this study were students of the management study program at the Islamic University of Malang. This research used a probability sampling technique so that 100 respondents were determined. One way to analyze data is to use quantitative descriptive methods. The research used a quantitative approach with analysis throught the use of SmartPLS data processing. The findings from this research are that entrepreneurship education and entrepreneurial motivation have a significant effect on entrepreneurial intention, entrepreneurial self-efficacy has a significant effect on entrepreneurial intention, entrepreneurship education and entrepreneurial motivation have a significant effect on entrepreneurial self-efficacy. Entrepreneurship education has a significant effect on entrepreneurial intention through entrepreneurial self-efficacy as an intervening variable, and entrepreneurial motivation has a significant effect on entrepreneurial intention through entrepreneurial self-efficacy as an intervening variable.  Keywords: Entrepreneurship Education, Entrepreneurial Motivation, Entrepreneurial Intention, and Entrepreneurial Self-Efficacy
Pengaruh Atribut Produk Wisata, Harga, Dan Aksebilitas Terhadap Keputusan Berkunjung Wisatawan Di Boon Pring Kabupaten Malang Ummah, Lafifatul; Farida, Eka; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine and explain the influence of tourist product attributes, prices, and accessibility on tourists' visiting decisions in Boon Pring, Malang district. The research used is a quantitative method. The sampling technique uses the formula from Malhotra with the calculation results of 60 samples. The data testing technique used is multiple linear regression analysis by conducting validity tests, reliability tests, normality tests, classical assumption tests, hypothesis testing and coefficient of determination tests (R2).. In this research, it was found that tourism product attributes, price and accessibility were significantly influenced by the decision to visit. Keywords: Tourism Product Attributes, Prices, Accessibility. Decisions of Visiting Tourists in Boon Pring Malang Regency 
Pengaruh Penetapan Harga Dan Kualitas Pelayanan PT. Ciomas Adisatwa Terhadap Kepuasan Mitra Kerja Di Kecamatan Tongas Kabupaten Probolinggo Rizki, Miftahur; Farida, Eka; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research was conducted to determine the effect of pricing and service quality on the satisfaction of PT Ciomas Adisatwa partners in Tongas sub-district, Probolinggo regency. The type of research used is quantitative research. The population in the study were work partners who joined PT. Ciomas Adisatwa, Tongas District Probolinggo Regency for the period from August 2023 to December 2023. The approach method used is purposive sampling with the distribution of questionnaires to 33 respondents. Data processing using SPSS analysis mats. In the results of this study, it can be concluded that pricing and service quality simultaneously affect the satisfaction of PT Ciomas Adisatwa partners in Tongas sub-district, Probolinggo regency. Keywords: Service Quality, Pricing, Work Partner Satisfaction.
Pengaruh Social Media Promotion, Menu Variation dan Price Bundling Terhadap Purchasing Decisions Home service Mau Grill Riansyah, Priyadana Sura; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract UMKM play an important role in the Indonesian economy. UMKM are the backbone of the Indonesian economy which makes a significant contribution to economic growth, job creation and income distribution for Indonesian society. This research aims to determine the Influence of Social Media Promotion, Menu Variation and Price Bundling on Purchasing Decisions for Home service Mau Grill. This research uses quantitative methods. The respondents of this research were 91 Mau Grill consumers. Data collection uses a questionnaire with a scale of 1 to 5. The results of this research explain that 1) Simultaneously, the variables of social media promotion, menu variation, and price bundling have a positive  and significant effect on the purchasing decisions of Mau Grill products. 2) Social Media Promotion has a positive and significant effect on purchasing decisions for Mau Grill products. 3) Menu Variation has a positive and significant effect on purchasing decisions for Mau Grill products. 4) Price Bundling has an effect positive and significant on purchasing decisions for Mau Grill products Keywords: Social Media Promotion, Menu Variation, Price Bundling, Purchasing Decisions
Pengaruh Strategi Pemasaran Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Fast Food McDonald’s Di Kota Malang Saputra, Rizky Maulana; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to analyze the influence of marketing strategy and consumer satisfaction on McDonald's consumer loyalty in Malang City. The research method used is a quantitative research method. Sampling was carried out on McDonald's fast food consumers in Malang City using the Malhotra formula so that the sample obtained in this study was 50 respondents taken using a purposive sampling technique with criteria determined by the researcher. To obtain data, this research used a data collection method with a questionnaire. The data analysis used is instrument testing, normality testing, classical assumptions, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS application. The results of this research show that marketing strategy and consumer satisfaction have a significant positive effect simultaneously on McDonald's consumer loyalty in Malang City. Furthermore, marketing strategy and consumer satisfaction partially have a significant positive effect on McDonald's consumer loyalty in Malang City. Keywords: Marketing Strategy, Consumer Satisfaction, Consumer Loyalty.
Pengaruh Shopping Lifestyle, Fashion Involvement Dan Hedonic Shopping Motivation Terhadap Impluse Buying Pada Produk Merk Converse (Studi Kasus Pada Mahasiswa Malang) Safitri, Melfarya; Farida, Eka; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This investigate was conducted to decide and analyze the impact of shopping way of life, design association and hedonic shopping inspiration on drive buying of Speak brand items. The populace within the inquire about is understudies who utilize Converse products in Malang, the precise number of which is obscure. The approach strategy employments a non-probability sampling method, specifically purposive testing, which could be a test collection strategy based on certain criteria employing a survey disseminated to 95 respondents and utilizing the SPSS investigation instrument. The inquire about comes about appear that shopping way of life, design association and hedonic shopping inspiration at the same time impact the motivation buying variable and somewhat shopping way of life, design association and hedonic shopping inspiration impact the motivation buying variable.  Keywords: Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Impulse Buying.
Pengaruh Online Customer Review, Live Streaming, Dan Voucher Gratis Ongkir Terhadap Impulsive Buying Pada Konsumen E-Commerce Tiktok Shop Di Kota Malang (Studi pada pengguna E-Commerce Tiktok Shop di Kota Malang) Herdiansyah, Ach Iqmal; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract In the curren era of globalization, the internet has become a very important need for everyone. One of them is the increasingly rapid development of digital technology in the current era of globalization, people's lifestyles are also increasingly changing. Some people consider shopping to be a fun activity to do, one of which is online shopping. The TikTok application is an application that people usually use as a tool for shopping online. This research aims to analyze and describe the influence of Online Customer Reviews, Live Streaming, and Free Shipping Vouchers on Impulsive Buying among E- commerce Tiktok shop consumers in Malang City. The population in this study    were residents of Malang City with a sample size of 90 people, using the Malhotra formula and using the purposive sampling method. The data collection technique used in this research was by distributing questionnaires via Google Form. Research data uses SPSS 25. The results of this research show that simultaneously Online Customer Reviews, Live Streaming, and Free Shipping Vouchers have a significant effect on Impulsive Buying. Online Customer Reviews have a significant effect on Impulsive Buying, Live Streaming has a significant effect on Impulsive Buying,  Free Shipping Vouchers have no significant effect on Impulsive Buying. Keywords : Online Customer Review, Live Streaming, Free Shipping  Voucher, Impulsive Buying
Pengaruh Diferensiasi Produk, Brand Equity, Dan Brand Positioning Terhadap Keputusan Pembelian Skincare MS Glow Man Di Madiun Yudhistira, Ivanda Danar; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine whether product differentiation, brand equity and brand positioning have a simultaneous effect on consumer purchasing decisions for MS Glow Man skincare in Madiun. The type of research used in this study is explanatory research with a quantitative approach method. The population of this study is consumers of MS Glow Man skincare users in Madiun City whose number is unknown. Determination of the number of samples used in this study will use the Malhotra formula, because it can be considered appropriate. The number of samples taken can be determined by multiplying the number of variables/indicators 18 by 5, so the minimum sample is 18 x 5, which is 90 respondents. The results of the study showed that product differentiation, brand equity, and brand positioning simultaneously and partially had a significant effect on purchasing decisions. Keywords: Product Differentiation, Brand Equity, Brand Positioning, And Purchasing Decisions
Pengaruh Media Sosial Dan Peer Pressure Terhadap Perilaku Konsumtif Mahasiswa Unisma Dengan Literasi Keuangan Sebagai Variabel Intervening Aryani, Nisa Fadlilah; Farida, Eka; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine the influence of social media and peer pressure on the consumptive behavior of students at Universitas Islam Malang (Unisma), as well as the role of financial literacy as a mediator in this relationship. The population of this study consists of active undergraduate students at Universitas Islam Malang, with a sample of 100 respondents determined using Slovin's formula with a margin of error of 10%. The sampling technique used is Proportionate Stratified Random Sampling. This research adopts a quantitative approach with an explanatory research design. The type of data used in this study is primary data, obtained through the distribution of questionnaires using Google Forms. The questionnaire contains statements and response options using a 5-point Likert scale. The PLS-SEM (Partial Least Squares Structural Equation Modeling) approach, which comprises outer model analysis, inner model analysis, and hypothesis testing, was used to analyze the data using SmartPLS version 4.1.0.9. The findings show that Unisma students' consumption patterns are directly impacted by social media, peer pressure, and financial literacy. Additionally, the impact of peer pressure and social media on consumer behavior is mediated by financial literacy. Keywords: Social Media, Peer Pressure, Consumptive Behavior, Financial Literacy
Pengaruh Green Marketing, Green Product, Dan Kemajuan Teknologi Terhadap Minat Beli Mahasiswa PTS Di Kota Malang. Lukman, Moh.; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of green marketing, green products, and technological advancements on the purchasing interest of students at Private Universities (PTS) in Malang City. With a student population of approximately 330,000, Malang has significant potential for fostering environmental awareness and social responsibility. The research employs a quantitative method with an explanatory research approach, utilizing questionnaires distributed to PTS students. Multiple linear regression analysis is applied to identify the impact of each independent variable on the dependent variable, which is the students' interest in purchasing eco-friendly products. The results indicate that green marketing, green products, and technological advancements significantly influence students' purchasing interest, both simultaneously and partially. Green marketing is effective in enhancing awareness and purchasing interest, while high-quality green products attract the attention of environmentally conscious students. Additionally, technological advancements, particularly through digital platforms and social media, enable companies to reach their audience more effectively, thus influencing purchasing decisions. These findings provide valuable insights for companies in designing more effective marketing strategies and emphasize the importance of education regarding eco-friendly products to increase awareness among students. This research is expected to contribute to the development of marketing science in the context of sustainability and assist companies in understanding the characteristics of young consumers who are increasingly concerned about environmental issues. Keywords : Green Marketing, Green Product, Dan Kemajuan Teknologi
Co-Authors Amalia, Roikhana Nur Andi Normaladewi Angge, Kandidatus Arie Andini, Galuh Mayang Aryani, Nisa Fadlilah Baidlowi, Ridwan Banu Siswoyo, Bambang Berliana, Alvi Sinta Cahyani, Berliana Regita Danang Prio Utomo Dewi Endah Fajariana, Dewi Endah Fahrurrozi Rahman Firdaus, Mukhammad Firmansyah, Dani Hadi Sunaryo Hanafi, Roy Herdiansyah, Ach Iqmal Ifa Khoiria Ningrum Imam Bushiri, Moh Ita Athia Jeni Susyanti Kartika Sari, Devel Kusnadi Lestari, Purwaningrum Puji Lukman, Moh. Mcclellan, Tammy MIFTAKHUL JANNAH Millaningtyas, Restu Muh. Fahrurrozi Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah Neneng Rika Jazilatul Kholidah Neneng Rika Jazilztul Kholidah Nur Hidayati Nur Rizky, Syahrul Pardiman Pardiman Primaning Tyas, Rischa Ramadhan, Tri Sugiarti Ratna Tri Hardaningtyas, Ratna Tri Riansyah, Priyadana Sura Rizki, Miftahur Rohman, Hanif Avivu Rohman, Haniv Avivu Safitri, Melfarya Saputra, Rizky Maulana Siti Aisyah Siti Asiyah Subhan Subhan Sulton Sholehuddin, Sulton Sutejo, Egi Hadi Taufiq Hidayat Ula, Khofifatul Ummah, Lafifatul Yudhistira, Ivanda Danar Yudiarosa, Melinda