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Journal : APPLICATION: Applied science in Learning Research

Development of TPACK Integrated Learning Tools on Aqidah Akhlak Learning Materials for Class XII Madrasah Aliyah Students Rohman, Dalia Farahillah; Roziqin, Muhamad Khoirur; Putra, Ino Angga; Hidayatulloh, Dimas; Abdillah, Afif
APPLICATION: Applied science in Learning Research Vol. 4 No. 1 (2024): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v4i1.4639

Abstract

One of them is learning that must be integrated with existing science and technology so that it becomes a demand for teachers to improve their competence, especially using technology in learning. One type of learning that includes the interaction of teachers, students, and technology is the TPACK (Technology, Pedagogical, Content, Knowledge) learning model. The research aims to determine the design and feasibility of the TPACK integrated learning tool in the Aqidah Akhlak lesson material for Class XII MAN 3 and MA Al-Bairuny students. This research uses a development research method according to the 10 stages of Brog and Gall. This research is limited to 5 stages and does not reach the implementation stage. Data was collected using a validation sheet which was assessed by 5 validators and data analysis was carried out through product feasibility testing. The research results showed that the TPACK integrated learning tools in the form of RPP and LKPD were very suitable for use according to the product validation results of 87%. There needs to be improvements related to adjusting time allocation in learning. Researchers hope that in the future further research can be carried out to see the effectiveness of this learning tool in the classroom.
Marketing Strategy of Educational Services at MAN 3 Jombang Yuliana, Nurul Intan; Roziqin, Muhamad Khoirur; Darmawan, Moh. Faridl
APPLICATION: Applied science in Learning Research Vol. 5 No. 1 (2025): June 2025
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v5i1.5798

Abstract

This study aims to describe the marketing strategy of educational services at MAN 3 Jombang in facing competition between educational institutions. The focus of the study includes the characteristics of educational services, market segmentation, implementation of marketing mix (product, price, place, promotion), as well as challenges and innovations carried out to increase the attractiveness of the institution. The approach used is descriptive qualitative with in-depth interview techniques with leaders, teachers, public relations staff, students, prospective students, alumni, and guardians of students. The results of the study show that MAN 3 Jombang integrates general and religious curriculum, with market segmentation that includes students from outside Jombang and promotion through social media and alumni. The marketing mix strategy is implemented comprehensively, with the main products being educational services, scholarship programs, and the Center for Achievement and Innovation (PPI). The challenges faced include limited cost information, digital promotion competition, and teacher time for external promotion. Innovation is carried out through digitalization of services, student involvement in promotional content, and utilization of alumni as promotional agents. In conclusion, the marketing strategy at MAN 3 Jombang is collaborative, creative, and adaptive to the times