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All Journal Journal of Economics, Business, & Accountancy Ventura MBIA Business Management Analysis Journal (BMAJ) Journal of Islamic Monetary Economics and Finance Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Industri Kreatif dan Kewirausahaan Jurnal Berdaya Mandiri Community Development Journal: Jurnal Pengabdian Masyarakat AKMENIKA Journal of Management and Digital Business Empowerment Journal Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) UBMJ (UPY Business and Management Journal) Journal of Business Management and Islamic Banking Journal of Business and Information System ABDIMAS NUSANTARA
Putranti, Latifah
Department Of Management, Universitas PGRI Yogyakarta
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Journal : AKMENIKA

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Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Secara Online Mia Setia; Pradita Nindya Aryandha; Hapsari Dyah Herdiany Hapsari; Latifah Putranti
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 1 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i1.4645

Abstract

Technological developments in the business world and the COVID-19 pandemic that has hit the world in recent years have changed people's shopping habits, from what people used to shop offline to shop online. This led to a significant increase in transactions on the marketplace. One marketplace that is often used by people in Indonesia is Tokopedia. Tokopedia has become the most visited marketplace by Indonesians in the last three years. In the marketplace there is a menu of information regarding goods purchased from consumers and star ratings from consumers, the importance of a menu of information regarding items purchased from consumers and this star award can make it easier for consumers to make purchasing decisions in the marketplace. Seeing the importance of information from consumers and giving stars from these consumers, a study was conducted to determine the effect of online customer reviews and online customer ratings on purchasing decisions at Tokopedia.  
Pengaruh Penggunaan Foodstagram Endorsement Terhadap Buying Interest Pada Followers Instagram Kuliner Solo Ilham Karin Rizkiawan; Aulia Uswatun; Latifah Putranti; Doni Hermansyah
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5334

Abstract

Instagram is widely used by social media users. The level of trust of Instagram followers especially in the culinary sector is very dependent on recommendations from the accounts they followed, so many business people endorse Instagram accounts that have many followers to promote their culinary businesses. This study aims to determine the effect of the dimensions of visibility, credibility, attractiveness,and strength on the buying interest of followers of culinary Instagram accounts in the city of Solo.This research includes quantitative research with a survey approach. The sample in this study was 150 culinary followers in the city of Solo and the sampling technique used was the purposeful Sampling method. The technique for analyzing data in research used reliability testing, validity testing, and multiple linear regression. The results of the study showed that the visibility variable had no significant positive effect on buying interest, while the variables of credibility,attractiveness,strength have a significant positive effect on buying interest.The suggestion in this research is that the culinary foodstagram account admin needs to pay attention to credibility when providing honest and appropriate reviews so that potential consumers do not feel disappointed if what is displayed in the content does not match what is reviewed
Co-Authors -, Pradita Nindya Aryandha ADITYA NUGRAHA Afifah, Azzah Afnita Nur Amalina Ahsan Sumantika Al-Farisi, Mohammad Amiruddin Anindita Imam Basri Ardita Febriana, Elsa Arif Sudaryana Aryandha, Pradita Nindya Aulia Uswatun Baliawan, Prastara Rangga Dito Catur Setyo Nugroho Chandra Wisnu Utomo Doni Hermansyah Dyah Herdiany, Hapsari Era Manya Sumantri Eva Puspa Fitriani Nur Annisa Guruh Ghifar Zalzalah Hapsari Dyah Herdiani Herdiany Hapsari Dyah Herdiany Hapsari Dyah Herdiany Hapsari Dyah Herdiany Hapsari Hapsari, Hapsari Dyah Herdiany Hasbi, Syahrul Herdiany, Hapsari Dyah Hidayah, Nasrul Ilham Karin Rizkiawan Kamara, Haris Khairunnisa, Tiara Mia Setia Muhammad Amiruddin Al- Farisi Muhammad Iqbal Birsyada Nareswari, Ninditya Ninditya Nareswari Nindya Aryandha, Pradita Nur Samsiah, Fitriana Nuraini Desty Nurmasari Nuraini Desty Nurmasari Nurani Desty Nurmasari Nurmasari, Nuraini Desty Nurmasari, Nurani Desty Pradita Nindya Aryandha Pradita Nindya Aryandha puspita, dela Rizka Dwi Afriyanti Santoso, Muhammad Dwi Saputri, Arista Yesi Sheva Damayanti, Elfira Sigit Handoko Sriariani Tabun, Putri Sudaryana, Arif Suharman Suharman, Suharman Sumantri, Era Manya Tabun, Putri Sriariani Trias Setiawati Yuli Rahayu, Puput Zuhani Dwi Prasetyo