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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Jurnal Inovasi Ilmu Sosial dan Politik JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat KOMUNIKATA57 Jurnal Abdi Masyarakat Multidisiplin Jurnal Pengabdian Nasional (JPN) Indonesia Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam
Barizki, Rezzi Nanda
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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MANAJEMEN KOMUNIKASI TERAUPETIK PADA PENYEMBUHAN PASIEN SKIZOFRENIA Riyantie, Mayang; Barizki, Rezzi Nanda
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 19, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/.v19i2.1160

Abstract

The research objective was to determine the effectiveness of interpersonal communication between senior and junior nurses in the planning of therapeutic communication management for patient healing at the Islamic Mental Hospital, Klender Jakarta. The research method uses descriptive qualitative in the phenomenological tradition. Therefore, a dramaturgical element is used, regarding the symbolic world of senior and junior nurses on the front stage and the back stage. From the research, it was found that there was a communication disorder due to rivalry between junior and senior nurses. In fact, communicators are required not only theoretical and practical capabilities, but also the experience of the therapist. The dominant experience in this aspect of message management demands effective coordination. This is due to the diverse psychological spectrum of patients as communicants. In the back stage, nurses as communicators are demanded to be competent in making communication management planning. On the front stage, the effectiveness of coordination and construction of generating meaning in the minds of the communicants is also required. That is, psychologically, they must be ready, not bring any problems and motives when doing therapeutic communication, so that they can manage impressions that are patient, painstaking and full of willingness.
Strategi Komunikasi Efektif Motor Honda dalam Branding, Marketing dan Selling Produk Sukma, Agus Hitopa; Misnan, Misnan; Hiswanti, Hiswanti; Pranawukir, Iswahyu; Barizki, Rezzi Nanda
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.425

Abstract

The automotive industry in Indonesia is currently very competitive, with various brands competing for consumers' attention. In this situation, an effective communication strategy is the key to building a brand, marketing products and increasing sales. This research aims to analyze the communication strategies used by PT. Astra Honda Motor (AHM) in branding, marketing and selling Honda motorbike products in Indonesia. This research uses a qualitative method with a case study on AHM. Data was collected through interviews with key informants at AHM, observation and document analysis. The research results show that AHM uses various effective communication strategies in branding, marketing and selling Honda motorbike products. Branding strategy includes establishing a strong brand image. AHM has built Honda's brand image as a quality, fuel efficient and sporty motorbike. This is done through various communication activities, such as advertising, sponsorship and events. The marketing strategy is carried out through integrated marketing. This strategy includes: 1) Above-the-line communication: AHM uses various advertising media such as TV, radio, print media and online media to build brand awareness and increase consumer interest in Honda motorbike products. 2) Below-the-line communication: AHM uses various promotional activities such as exhibitions, events and sponsorships to increase sales of Honda motorbike products. 3) Digital marketing: AHM utilizes digital media such as websites, social media and mobile applications to reach a wider range of consumers and establish more personal interactions with consumers. The selling strategy prioritizes personal selling. AHM has an extensive dealer network throughout Indonesia. These dealers provide quality sales and after-sales services to consumers.
PELATIHAN DESAIN PACKAGING DENGAN CANVA DAN WEPIK Misnan, Misnan; Sukma, Agus Hitopa; Riyantie, Mayang; Hamboer, Maria Jashinta Elisabet; Barizki, Rezzi Nanda
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2364

Abstract

This community service has the aim of practical and interactive design training regarding packaging design using Canva and Wepik and a form of providing counseling to help the MSME group of the Indonesian Congregational Success Community (KSBI) in South Jakarta in developing packaging design skills and improving the quality and visual appeal of products resulting from. In this activity there are 5 (five) stages, namely training and counseling through: 1) Introduction to packaging design, 2) Introduction to Canva and Wepik, 3) Practice packaging design with Canva and Wepik. The implementation methods: 1) counseling and presentation regarding the importance of attractive and effective packaging design, 2) practical demonstration using the Canva and Wepik platforms to design packaging, 3) interactive training session, where participants can try directly to create their own packaging design, 4) discussion and questions and answers to clarify packaging design concepts and techniques. The results obtained through this community service consist of: a) training participants have a good understanding of the importance of attractive and effective packaging design, b) participants are able to use Canva and Wepik to create professional packaging designs, c) MSMEs are members of KSBI Jakarta The South can implement packaging designs that are tailored to their products, d) increase the competitiveness and marketing of KSBI member MSME products through attractive packaging designs.
PKM EDUKASI BERKALA PENGUNAAN SOFTSKILL TRAINING STRUCTURAL EQUATION MODELLING (SEM) Kuncara, Tommy; Rahmat Jaya; Alamsyah; Abdul Muchlis; Sandy Suryady; Barizki, Rezzi nanda
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 1 (2023): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i1.858

Abstract

This Community Service aims to provide assistance in Deepening Structural Equation Modeling (SEM) Features to Produce Quality Scientific Publications with the Association of Indonesian Young Lecturers (ADMI). This community service activity is a form of cooperation between Gunadarma University and the Association of Indonesian Young Lecturers (ADMI). This community service activity was carried out during the COVID 19 pandemic, so most of it was carried out through online and offline meetings. The target output for this semester's community service is focused on increasing the application of science and technology in the community on the basis of communicative Structural Equation Modeling (SEM) in-depth training and adding a simulation of Multiple Inier Regression. The result we hope is to be able to help fellow human beings and to ease the burden of life for the community in terms of statistical needs in the fields of Information Systems, Psychology, Computer Engineering, Accounting which are used for work and daily life as a new tourist destination in the city of Bekasi.
Manajemen Komunikasi Army Help Center (AHC) Indonesia Dalam Menangani Kasus Mental Illness Penggemar Bangtan Sonyeondan (BTS Riyantie, Mayang; Romli, Romli; Shebira, Hani; Barizki, Rezzi Nanda
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2672

Abstract

Communication Management is a way of communication carried out by an organization in order to achieve certain goals. This communication management is implemented by the Army Help Center (AHC) in dealing with cases of mental illness in BTS fans. Korean Boyband fans are always characterized as bigotry or excessive behavior, so that they often make their fans feel inferior or experience other mental disorders. The purpose of this study was to determine the AHC communication management in dealing with cases of mental illness of BTS fans. The research method used is descriptive qualitative research method with data collection techniques through interviews and observation as well as literature study techniques and also documentation.The results of the study show that communication management carried out by AHC is by providing social media Twitter as a media for consultation with ARMY, then seeking and or receiving data from fans who consult on their problems (Fact Finding), Planning steps for communication and problem solving approaches using the right language and easy to accept (Planning), Communicating through social media and providing good emotional control and a humanist approach with positive communication language (Action and Communications) and conducting evaluations by controlling the fans' condition after consultation with AHC (Evaluating). From the findings, AHC provides communication therapy as comfortable as possible to BTS fans so that the mental illness they experience can be resolved properly. Communication barriers found in this study are semantic barriers in the form of difficulty interpreting messages and technical barriers in the form of difficulty finding free time.
Strategi Komunikasi Efektif Dalam Menjalin Hubungan Baik dengan Stakeholder Korporat dan Politik Bachtiar, Alfan; Barizki, Rezzi Nanda; Misnan, Misnan; Pranawukir, Iswahyu
Jurnal Publisitas Vol 11 No 1 (2024): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v11i1.426

Abstract

Artikel ini membahas strategi komunikasi efektif yang digunakan oleh perusahaan untuk membangun dan mempertahankan hubungan yang positif dengan stakeholder korporat dan politik. Komunikasi yang efektif menjadi semakin penting dalam konteks bisnis yang kompleks, di mana hubungan yang baik dengan stakeholder dapat mendukung keberhasilan operasional dan memperkuat reputasi perusahaan. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis strategi komunikasi yang paling efektif dalam menjalin hubungan yang saling menguntungkan antara perusahaan dan pemangku kepentingan, khususnya di ranah korporat dan politik. Penelitian ini menggunakan metode studi literatur, dengan sumber data berupa penelitian dalam rentang waktu 2015 hingga 2024 yang diidentifikasi berdasarkan kata kunci "stakeholder politik" dan "stakeholder korporat." Hasil kajian literatur menunjukkan bahwa strategi komunikasi yang berhasil mencakup transparansi, konsistensi pesan, dan adaptasi budaya komunikasi sesuai dengan kebutuhan dan preferensi stakeholder. Selain itu, pemanfaatan media digital serta pengembangan komunikasi dua arah juga terbukti berperan penting dalam memperkuat hubungan yang saling menguntungkan. Artikel ini menyimpulkan bahwa komunikasi yang strategis dan terencana tidak hanya dapat meningkatkan keterlibatan stakeholder tetapi juga membantu perusahaan mencapai tujuan jangka panjang.
STRATEGI KOMUNIKASI DIGITAL BANK BCA DALAM MENSOSIALISASIKAN AMAN TRANSAKSI PERBANKAN UNTUK MENGHINDARI KEJAHATAN CYBER CRIME Rhamadhan, Mohammad Ryan; Bachtiar, Alfan; Barizki, Rezzi Nanda; Desilawati, Nur; Alamsyah, Alamsyah
KOMUNIKATA57 Vol 5 No 2 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i2.1525

Abstract

Sosialisasi transaksi perbankan yang aman untuk menghindari kejahatan siber serta mengetahui cara mengatasi kejahatan siber dan menemukan kendala dari strategi yang diterapkan oleh Bank BCA. Subjek penelitian ini adalah staf Bank BCA dan nasabah Bank BCA yang menjadi korban kejahatan siber, karena peneliti ingin mengetahui strategi yang telah dilakukan oleh Bank BCA dan cara pencegahan serta penanganannya. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah wawancara mendalam, observasi, dan dokumentasi. Penentuan informan kunci menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian mengungkapkan bahwa 7 informan kunci dari staf Bank BCA dan nasabah Bank BCA yang terdampak kejahatan siber menunjukkan pentingnya kesadaran data pribadi yang bersifat rahasia. Faktor pendukung termasuk peran aktif staf Bank BCA, adanya kampanye "Tolak Dengan Anggun," serta penggunaan media sosial secara bijak. Sementara itu, faktor penghambat berasal dari nasabah yang apatis, kesulitan dalam teknologi, banyaknya nasabah yang sudah berusia lanjut, dan kurangnya pengetahuan. Kesimpulan dari penelitian ini adalah betapa pentingnya strategi digital yang diterapkan oleh Bank BCA dalam menangani dan mengurangi jumlah kasus kejahatan siber di Indonesia, serta upaya Bank BCA untuk meningkatkan infrastruktur keamanan digital dan melindungi data nasabah.
Proses Produksi Isi Pemberitaan Isu Masa Kampanye Legislatif : Studi Kasus: Sebuah Harian di Jakarta Sitinah, Sitinah; Maida, Serepina Tiur; Bachtiar, Alfan; Alamsyah, Alamsyah; Barizki, Rezzi Nanda
Brand Communication Vol. 3 No. 1 (2024): Komunikasi Pemasaran, IMC dan Pertarungan Brand di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research proves that the editorial policy of a mass media communication can be inserted by the personal interests of journalists or journalist crews, this happens because of the lack of supervision of journalist crews. The research is descriptive with qualitative data analysis, there are 5 sources, namely: Managing Editor, Editorial Policy Board, Editorial Secretary, Political Journalist and Public Relations Practitioner. The list of questions used is based on the results of the analysis of secondary research on monitoring the news of the legislative campaign period issues. From the analysis of news monitoring, it turned out that the news highlighted a particular political party. It was found that journalists used to insert information in their news without confirmation from media owners and managers.
Optimalisasi Komunikasi Digital UMKM di Bojonggede: Strategi Chat Konsumen, Katalog Produk dan Presentasi Efektif Bachtiar, Alfan; Barizki, Rezzi Nanda; Alamsyah, Alamsyah; Awaludin, Dipa Teruna; Sitinah, Sitinah
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i2.372

Abstract

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Bojonggede, Bogor Regency, in strategically utilizing digital communication tools. The core training activities focused on three key areas: customer communication through chat platforms, the development of visually appealing product catalogs, and effective product presentation techniques. Employing a participatory approach, the participants were introduced to theoretical concepts and hands-on practices to refine their digital communication skills aligned with current market dynamics. The evaluation results indicate that the training significantly impacted the participants’ ability to engage with customers professionally and promote their products in a more structured and compelling manner. This program is expected to serve as a replicable model for digital communication empowerment among other MSME communities in surrounding regions
Sosialisasi dan Pelatihan Komunikasi Bisnis Penggunaan Aplikasi Point of Sales (POS) Revelle bagi Pelaku UMKM Laundry Sepatu di Wilayah Bekasi - Jawa Barat Barizki, Rezzi Nanda; Putri, Erita Riski
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v6i3.1622

Abstract

Small businesses, including shoe laundry services in Bekasi, West Java, are experiencing significant changes due to the increasing use of digital technology. Many owners are now looking for ways to simplify daily operations and improve their interactions with customers. This community program was developed to help shoe laundry entrepreneurs adopt the Revelle Point of Sales (POS) application, which offers features for recording transactions, managing payments, and communicating more effectively with clients. The program began with a straightforward introduction to the digital cashier system, followed by practical training sessions where participants could directly use the application and practice handling customer transactions. During the workshops, business owners learned not only how to operate the app, but also how to communicate clearly and professionally with customers, especially when dealing with digital payments and record keeping. The results were encouraging: participants reported feeling more confident in managing their finances and interacting with clients, and many found that the Revelle application made their work faster and more organized. To ensure that these improvements continue, ongoing support and consultation were offered, allowing business owners to ask questions and receive guidance as they integrate digital tools into their daily routines. This approach has helped shoe laundry businesses in Bekasi become more adaptable and responsive to the demands of a modern, digital marketplace.
Co-Authors Abdul Muchlis Agus Hitopa Sukma Alamsyah Alamsyah - Awaludin, Dipa Teruna Bachtiar, Alfan Desilawati, Nur Hamboer, Maria Jashinta Elisabet Hiswanti Hiswanti Iswahyu Pranawukir Kuncara, Tommy Mayang Riyantie, Mayang Misnan, Misnan Putri, Erita Riski Rahmat Jaya Rhamadhan, Mohammad Ryan Romli Romli, Romli Sandy Suryady Shebira, Hani Sitinah, Sitinah Tiurmaida, Serepina