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Analysis of the Acceptance of Quick Response Indonesian Standard (QRIS) as a Payment Method in South Kalimantan Using the Technology Readiness Acceptance Model (TRAM) and Perceived Risk Pricillia, Virjean; Tricahyono, Dodie
Journal of Advances in Accounting, Economics, and Management Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v2i4.703

Abstract

The study aims to determine and analyze the influence of Technology Readiness, Perceived Usefulness, Perceived Ease of Use, Perceived Risk and Attitude on Intention of Use and Actual System Use of QRIS use in South Kalimantan. This study framework is a combination of Technology Readiness (TR) and Technology Acceptance Model (TAM) that called Technology Readiness and Acceptance Model (TRAM) with Perceived Risk also included in this model to provide a robust integrated framework of QRIS acceptance. The data collected through by online questionnaires, which were analyzed using Structural Equation Modeling (SEM) and Partial Least Square (PLS) method. Data analysis of 400 respondents showed that Technology Readiness has a positive and significant effect on Perceived Usefulness, Perceived Ease of Use, and Intention to Use. Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on Attitude. Perceived Risk has a negative and significant effect on Attitude and Intention to Use. Attitude has a positive and significant influence on Intention to Use. Intention to Use has a positive and significant influence on Actual System Use
Analysis of Factors Affecting the Acceptance and Use of the Qlola BRI Platform Using the UTAUT Model (A Study on Non-Individual Customers at BRI Central Park Sub-Branch Office) Perdana, Mas Bangkit Wira; Tricahyono, Dodie
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 6 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i6.1446

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Digital transformation is revolutionizing global business, prompting all industries, including banking, to embrace digital technologies, with BRI leading the way through innovations like the BRI Cash Management System (CMS) to cater to evolving customer demands. This study examines the factors influencing the behavioral intention and use behavior of non-individual customers in adopting the Qlola BRI digital banking application. Using the UTAUT model, the research highlights that performance expectancy, effort expectancy, social influence, facilitating conditions, and behavioral intention significantly impact the adoption and usage of Qlola BRI. Additionally, the moderating role of user experience was found to significantly strengthen the influence of effort expectancy on behavioral intention, while weakening the effect of social influence. However, experience did not significantly moderate the relationship between facilitating conditions and use behavior. The findings suggest that companies with higher experience rely more on their own judgment rather than social influence when deciding to use digital banking technologies. This study provides valuable insights for banks and financial institutions to enhance user adoption strategies by focusing on ease of use, performance benefits, and reliable support infrastructure.
Implementation Organizational Agility Maturity Model at Tribe EWZ, PT. Telekomunikasi Indonesia TBK Fitriah, Naila Mira; Tricahyono, Dodie
Jurnal Ekonomi Vol. 14 No. 03 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study uses a qualitative method, with data collection techniques carried out through data source triangulation, namely by obtaining data from various sources using the same method. The data collection tool used in this study is in-depth interviews conducted with six (6) informants, consisting of one (1) Tribe Leader, one (1) Squad Leader, one (1) Product Manager, one (1) Junior Product Manager, and two (2) Scrum Masters. The results of this study provide an overall picture of the maturity level of Tribe EWZ. In its implementation, the EWZ Tribe measurement uses the Wendler model which consists of 3 (three) Dimensions and 6 (six) Sub-dimensions, namely: Agility Prerequisites include: Agile Values, Technology; People Agility includes: Workforce, Change Management; Structure Enhancing Agility includes: Collaboration and Coordination, Flexible Structure. Based on these implementations, it is known that Tribe EWZ is at maturity stage 2: Agility Transition, which at this stage means that Tribe EWZ has implemented all three dimensions throughout most of the organization. However, Tribe's current position is considered insufficient by some parties, they hope that Tribe EWZ can reach the highest level which is 3: Organizational Agility.
Business Ecosystem Development in Corporate Business Strategy Noviyanti , Noviyanti; Tricahyono, Dodie
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i1.4524

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Purpose: The objective of this research is to identify the parties involved in the agro-business ecosystem in Kabupaten Bandung and determine the factors influencing the development of strategies at PT BANDUNG DAYA SENTOSA as a Regional Government-Owned Enterprise (BUMD) operating in the Agribusiness sector. Research methodology: This study uses a business ecosystem approach to map the roles and parties involved in the agro-business ecosystem in Kabupaten Bandung. This study employed a qualitative research method with a case study design. Results: Through multi-agent-based ecosystem modeling and business model reconfiguration, it can be concluded that adaptability and collaboration among actors in the agribusiness ecosystem in Kabupaten Bandung are key to success. The Regional Government-Owned Enterprise Bandung Daya Sentosa (BDS) has the potential to become an innovation hub and enhance its role through the development of innovative agricultural products and utilization of digital technology. Conclusions: PT Bandung Daya Sentosa (BDS) has demonstrated strong potential to lead national agribusiness innovation by leveraging digital platforms like BDSMart and implementing multi-actor ecosystem strategies. Collaboration and adaptability among stakeholders are key to driving sustainable growth in the Bandung Regency agricultural sector. Through strategic use of technology and stakeholder engagement, BDS strengthens its role as a connector, innovator, and enabler in the agribusiness ecosystem. Limitations: This study is context-specific to the agribusiness ecosystem in Bandung Regency, and its findings may not be directly transferable to other regions with different economic, cultural, or policy environments. Contributions: PT Bandung Daya Sentosa acts as a key integrator and innovator in the agribusiness ecosystem, fostering collaboration among stakeholders. Farmers contribute as primary producers, supported by training, finance, and technology. Academics, government, media, and logistics providers each play vital roles in enabling innovation, governance, market reach, and the smooth distribution of goods, collectively enhancing ecosystem resilience and sustainability.
Adaptasi Model Bisnis Real Estate Menggunakan Business Model Canvas: Studi Kasus Pt. Bayu Cahaya Gemilang Bogor Cahyaputra, Muhammad Rizqy; Tricahyono, Dodie
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

In the last few decades, the property industry in Indonesia has experienced rapid growth, driven by economicgrowth, changing societal perspectives, and increasing need for commercial and residential facilities. Lifestylechanges are also influencing the growth of this industry. Despite growing rapidly, the Indonesian propertyindustry faces a number of problems, such as intense competition and a housing shortage. Additionally, changingdemand patterns caused by the popularity of e-commerce, leading to an overstock of commercial properties, aswell as frequently changing government regulations, add to the complexity of the industry. Data shows that thegrowth of the property sector will still be very volatile until 2023. This research is an adaptation of the BusinessModel Canvas of PT's real estate business. Bayu Cahaya Gemilang Bogor uses Pivot Strategy design. This isneeded by PT. Bayu Cahaya Gemilang to solve the problems that PT. Bayu Cahaya Gemilang, because there isalways a decline in income and it is still very fluctuating in terms of income in the last four years. This research uses descriptive qualitative methods with data collection techniques through interviews and documentation. Theresource persons were 5 people from internal parties at PT. Bayu Cahaya Gemilang. Based on the results ofinterviews with sources, Business Model Canvas PT. Bayu Cahaya Gemilang is quite good because it includesnine main elements. However, the problems expressed in interviews regarding the four Pivot Strategy indicat orsshow that seven elements of the Business Model Canvas have changed, namely Channels, Customer Relationships,Key Resources, Key Activities, Key Partnerships, Cost Structure, and Revenue Streams. The results of thisresearch regarding alternative strategies from the pivot strategy aspect are from the Customer Pivot Strategycategory of speed of response: adding a WhatsApp business system for service. Technology Pivot Strategyplatform category: adding promotions through the marketplace and advertising on social media such asInstagram and Tik Tok. Business Sysytem Infrastructure payment category: Added a 1 year cashback programsystem. Economics/Profitability category of cooperation agreement: Collaborating again with property agents byhaving a notary and providing sales-based commissions to property agents. Keywords-business model canvas, pivot strategy, management straegy, PT. Bayu Cahaya Gemilang
Studi Identifikasi Faktor Faktor Pendukung Dan Penghambat Pencapaian Target Spbe Di Kota Tasikmalaya Tahun 2024 Dewi, Putri Puspita; Tricahyono, Dodie
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

The utilization of data and correspondence innovation in government exercises is a type of e-government execution.The execution of e-government in Indonesia was developed with the issuance of Official Guideline Number 95 of 2018concerning Electronic-Based Government Frameworks (SPBE). During the 5 years that the guidelines connected withSPBE were distributed, a few deterrents were found in the execution cycle, guidelines and assets so they couldn'taccomplish the greatest objective. The point of this exploration is to show the estimation cycle of the SPBEdevelopment level record esteem in the Tasikmalaya Regional Government. The examination utilized in thisexploration alludes to PERMENPAN Number 59 of 2020. Comprises of 47 markers that will evaluate developmentlevels as indicated by current information and conditions. The screening was completed with witnesses or sourcesassociated with shrewd administration the board in the city of Tasikmalaya to find solutions to every pointer. In lightof the consequences of executing the savvy administration aspect in Tasikmalaya City utilizing the SPBE record, itshows the reception and execution of inside strategies connected with SPBE engineering, information the executives,data security, and ICT reviews. Proficient, straightforward and responsive regulatory administrations have been givento the general population through complex data innovation. The City of Tasikmalaya has prevailed with regards tobuilding a strong groundwork in the administration of unstable materials with viability, productivity, security andbetter help than the local area. Tasikmalaya City, in carrying out the savvy administration aspects, has accomplishedan excellent predicate in the SPBE file, demonstrating that the regional government has taken on a powerful shrewdadministration approach. Keywords-e-government,smart city, smart governance, SPBE, governance, Tasikmalaya.
Analisis Penguatan Model Bisnis Toko Koperasi Karyawan Giat Universitas Telkom Dengan Menggunakan Business Model Canvas Pivot Darmawan, Muhammad Haykal; Tricahyono, Dodie
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Koperasi Konsumen Giat Telkom University (TKG) mengalami banyak kesulitan dalam mengelola operasinya danmenyesuaikan diri dengan teknologi baru selama Revolusi Industri Keempat. Akibat digitalisasi dan pergeserankebiasaan konsumen, TKG harus membuat rencana bisnis yang lebih fleksibel dan inventif. Tujuan dari penelitianini adalah untuk menerapkan teknik Business Model Canvas (BMC) Pivot untuk menganalisis dan meningkatkanmodel bisnis TKG. Untuk meningkatkan keberlanjutan dan daya saing TKG di era digital, penelitian ini bertujuanuntuk menilai model bisnis perusahaan saat ini, menentukan variabel yang mendorong perubahan, dan membuatrencana bisnis yang diperbarui. Tujuan utamanya adalah untuk memberikan saran yang dapat dilaksanakan danberdasarkan fakta untuk meningkatkan efisiensi operasional TKG. Studi ini menggunakan pendekatan deskriptifdengan cara kualitatif. Pengamatan langsung terhadap operasional koperasi dan wawancara mendalam dengananggota dan manajemen TKG digunakan untuk mengumpulkan data. Pendekatan Pivot digunakan untukmengidentifikasi model bisnis saat ini, dan BMC digunakan untuk menggambarkannya. Temuan menunjukkanbahwa model bisnis TKG saat ini memiliki beberapa kekurangan, terutama tentang pemasaran digital danketersediaan dana. Efisiensi TKG dapat ditingkatkan dengan menggunakan digital dan restrukturisasi operasional,menurut studi BMC Pivot. Kata kunci-koperasi konsumen, Business Model Canvas (BMC), Telkom University
Identifikasi Faktor Penghambat Transformasi Digital Pada PT. Pos Logistik Indonesia Pradana, Mochammad Alif Ramdhan; Tricahyono, Dodie
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Pada revolusi 4.0 perusahaan ditantang untuk menciptakan struktur organisasi yang fleksibel, sehinggaperusahaan dapat terus berkembang mengikuti perkembangan teknologi. Munculnya revolusi industri 4.0mengharuskan perusahaan mengambil tindakan untuk menggunakan teknologi digital dalam proses berjalannyabisnis. PT. Pos Logistik Indonesia (PosLog) adalah anak perusahaan PT. Pos Indonesia (Persero) yang bergerak dibidang jasa logistik. Dalam menjaga kepercayaan pelanggannya PosLog melakukan beberapa strategi kunci, salahsatunya adalah mengubah sistem tradisional menjadi sistem berbasis digital dalam menggerakan seluruh operasionalperusahaan. Namun dalam berjalannya transformasi digital, PosLog menghadapi masalah dalam kesiapan sumberdaya dan adaptasi pada proses bisnisnya.Tujuan penelitian ini adalah untuk mengetahui faktor penghambat, dampakyang terjadi dan cara menanggulangi faktor tersebut. Pada penelitian ini menggunakan metode kualitatif denganmenggunakan wawancara untuk mengambil data primer. Hasil penelitian ini mengidentifikasi faktor-faktorpenghambat transformasi digital PT. Pos Logistik Indonesia, meliputi masalah dalam proses bisnis, produk/jasa,sumber daya manusia, teknologi, komitmen, dan peran strategis IT. Hambatan ini berdampak pada efisiensioperasional, adaptasi karyawan, dan keandalan sistem digital. Untuk mengatasi tantangan ini, di rancanglah strategipengembangan roadmap transformasi digital yang terdiri dari tiga kelompok yaitu strategi jangka pendek, jangkamenengah dan jangka panjang. Strategi pengembangan roadmap ini bertujuan untuk membantu PT. Pos LogistikIndonesia mengatasi hambatan transformasi digital dan mencapai tujuan digitalisasi. Kata Kunci-transformasi digital, PT. Pos Logistik Indonesia, logistik
Study of Broadband Satellite Customer Behavior Using Costomer Experience Modelling Consumer Segments Pratama, Gilang Aditya; Tricahyono, Dodie
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1287

Abstract

The development of satellite technology in Indonesia has entered the High Throughput Satellite (HTS) era, this technology provides a larger satellite capacity than previous (conventional) technology. This era has been responded positively by satellite operators in Indonesia, one of which is PT. Telkomsat. This condition prompted Telkomsat to release a justification for the manufacture of its first satellite using HTS technology and was launched in February 2024. With this launch, PT. Telkomsat has a total of 5 (five) satellites managed by both its own and partnerships with foreign satellite operators. The decision to fill the empty satellite orbit is not the main factor in the manufacture and launch of satellites, but as an operator with a Vision to become a leading satellite service provider in the Region, Telkomsat continues to increase the leading supply of satellite capacity it has. With the increasing number of satellite operator competitors (opsat) at home and abroad, it presents its own challenges so that the satellite capacity it has can be filled optimally. This phenomenon is a trigger for satellite operators to be able to provide service design innovations that are in demand by the public. This study aims to provide an overview of the customer acquisition strategy (existing competitors or new) of PT Telkomsat's Ku-band HTS using the Customer Experience Modeling (CEM) approach, using three levels of Multilevel Service Design (MSD), namely Value constellation experience (VCE), Service encounter experience (SEE) and Service Experience (SE) so that it can provide a complete conceptualization of the design of broadband satellite services in accordance with the behavior and requirements desired by customers in Papua. This study used a qualitative method with data collection techniques, namely interviews with key informants of broadband satellite customers and supporting informants, then tested for validation and reliability using source triangulation. After conducting this research, the results showed that the consumer segment of satellite broadband customers in Papua Province are still dominated by internet data voucher business activities. This study also found that there are 4 (four) differences in Customer Experience Requirements (CER) that appear between Mangoesky and Ubiqu providers, namely: Affordability, Reliability, Engagement and Speed, the four CERs are used by researchers to develop competitor customer acquisition strategies. From the development of the Strategy Customer Acquisition (SCA) carried out by researchers, the results are expected to provide information and recommendations for PT. Telkomsat is currently going to make various kinds of broadband satellite products using the Ku-band HTS satellite that suits the behavior and desires of broadband satellite customers in Papua Province. Suggestions for further research are to analyze the emergence of starlink in Indonesia against local satellite providers and the calculation of appropriate rates for current broadband satellite products that can accommodate customer requirements. Keywords: High Throughput Satellite (HTS), Customer Acquisition Strategy, Customer Experience Model, Management Strategy, Satellite Communication.
Pengembangan Kompetensi Manajemen Strategi untuk Pengelola Pasar Rakyat di Kabupaten Bandung Rismayani, Risris; Tricahyono, Dodie; Manuel, Bram
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 3 (2024): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v8i3.14114

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Persoalan persaingan antara pasar rakyat dan pasar modern di Indonesia semakin hangat seiring dengan perkembangan jaman. Sebagai salah satu sumber pendapatan utama masyarakat, terutama di wilayah sub-urban seperti Kabupaten Bandung, pasar rakyat memegang peran penting dalam ekonomi kerakyatan. Namun, untuk dapat memenangkan persaingan dengan pasar modern yang menargetkan pangsa pasar yang sama, diperlukan pendekatan yang lebih holistik dan komprehensif dari sekedar merenovasi bangunan pasar. Program pengabdian masyakarat ini bertujuan untuk meningkatkan kompetensi para pengelola dan pedagang pasar di bidang manajemen strategik. Materi penyuluhan yang diberikan adalah manajemen pasar rakyat memberikan penyuluhan bagaimana mengelola pasar rakyat di Indonesia bagi key players atau pengeola pasar rakyat. Sedangkan, terkait strategi bersaingĀ  masyarakat sasaran diberikan panduan trik-trik bersaing dengan minimarket atau retail modernĀ  Metode yang digunakan adalah ceramah, praktek, diskusi serta tanya jawab dengan peserta pelatihan. Peserta pelatihan sejumlah 45 orang yang terdiri dari 30 orang dari pihak pengelola dan 15 orang pedagang pasar. Sebanyak 84% dari peserta pelatihan merasa bahwa pelatihan yang dilakukan sesuai dengan kebutuhan peserta untuk mengetahui bagaimana cara mengelola pasar tradisional yang mampu bersaing dengan pasar atau ritel modern.