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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF APPLIED BUSINESS ADMINISTRATION Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Penelitian Inovatif Jurnal IPTEK Bagi Masyarakat JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Priviet Social Sciences Journal Jurnal Pengabdian Pada Masyarakat METHABDI Journal Of Indonesian Social Society Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Era Digital Journal of Social Work and Science Education PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan Sinaga, Hommy Dorthy Ellyany; Manik, Desma Erica Maryati; Waty, Venny
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.409

Abstract

This study investigates the influence of a healthy lifestyle and price perception on purchase intention at Ahin Vegetarian in Medan. Employing a quantitative research design with primary data sources, the research targets prospective consumers who intend to make purchases at Ahin Vegetarian during the 2024 period, although the exact population size remains unknown. A total of 110 respondents were selected using incidental sampling techniques. The results of the partial t-test indicate that a healthy lifestyle does not have a statistically significant effect on purchase intention. Conversely, price perception shows a significant and positive impact on consumers’ intention to buy. The findings from the simultaneous test demonstrate that both variables, healthy lifestyle and price perception, jointly exert a significant influence on purchase intention. Furthermore, the coefficient of determination (R²) reveals that a portion of the variation in purchase intention can be explained by these two independent variables. These results suggest that while health-oriented behaviors may shape general consumer attitudes, price perception is a more decisive factor in influencing specific purchasing decisions within the vegetarian food market. This study provides practical implications for business owners and marketers in the vegetarian food industry, highlighting the importance of perceived price value in stimulating consumer interest and enhancing sales performance.
EDUCATING THE IMPACT OF GADGET USE ON THE ETHICS OF WR SUPRATMAN 1 MEDAN HIGH SCHOOL STUDENTS Manik, Desma Erica Maryati; Nainggolan, Elisabeth; Loo, Petrus
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3370

Abstract

Abstract: Information technology is currently developing rapidly. Gadgets as a form of technological development is a common tool used by all circles. Gadgets such as smartphones, tablets or laptops allow users to search for any information instantly via the internet. In the world of education, the presence of these gadgets can have both positive and negative impacts on students. Through gadgets, students can learn online, access e-books, watch educational videos and attend online classes. Gadgets facilitate communication through text messaging, voice calls, video calls and social media anytime and anywhere. Students can interact with teachers through apps like Zoom and Google Meet. Despite their benefits in terms of information access and learning, unwise use can affect students' behaviour and ethics, such as lack of manners, dependence on social media, and reduced in-person social interaction. Through this activity, students of SMA WR Supratman 1 Medan were given an understanding of the benefits and risks of using gadgets, as well as how to use them wisely and responsibly. The education was delivered by a team of STIE Eka Prasetya lecturers through interactive lectures, discussions, and case studies. The results of the activity showed that participants gained an increased understanding and awareness of the importance of maintaining ethics in the daily use of technology. Keyword: technology, gadgets, ethics  Abstrak: Teknologi informasi saat ini berkembang dengan pesat. Gadget sebagai salah satu bentuk perkembangan teknologi merupakan alat yang umum digunakan oleh semua kalangan. Gadget seperti smartphone, tablet, atau laptop memungkinkan penggunanya untuk mencari informasi apapun secara instan melalui internet. Dalam dunia pendidikan, kehadiran gadget ini dapat memberikan dampak positif dan negatif bagi pelajar. Melalui gadget, pelajar dapat belajar secara online, mengakses e-book, menonton video edukasi, dan mengikuti kelas online. Gadget memfasilitasi komunikasi melalui pesan teks, panggilan suara, panggilan video, dan media sosial kapan saja dan di mana saja. Pelajar dapat berinteraksi melalui aplikasi seperti Zoom dan Google Meet dengan guru. Meskipun memberikan manfaat dalam hal akses informasi dan pembelajaran, penggunaan yang tidak bijak dapat mempengaruhi perilaku dan etika pelajar, seperti kurangnya sopan santun, ketergantungan terhadap media sosial, serta menurunnya interaksi sosial langsung. Melalui kegiatan ini, pelajar SMA WR Supratman 1 Medan diberikan wawasan mengenai manfaat dan risiko penggunaan gadget, serta cara menggunakannya secara bijak dan bertanggung jawab. Edukasi disampaikan oleh tim dosen STIE Eka Prasetya melalui ceramah interaktif, diskusi, dan studi kasus. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman dan kesadaran akan pentingnya menjaga etika dalam penggunaan teknologi sehari-hari. Kata kunci: teknologi, gadget, etika 
WORKSHOP PEMBUATAN TOTEBAG ECOPRINT SEBAGAI PRODUK EKONOMI KREATIF DI SMA WR SUPRATMAN 1 MEDAN Nainggolan, Elisabeth; Joni, Joni; Manik, Desma Erica Maryati
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3029

Abstract

 Abstrak: Dosen lewat Tri Darma Perguruan Tinggi diharapkan berdampak bagi kehidupan masyarakat khususnya lewat dunia pendidikan. Sumber Daya Manusia adalah output pendidikan dengan salah satu input yang digunakan untuk menghasilkannya adalah tenaga pendidik baik itu guru maupun dosen. Kolaborasi antara perguruan tinggi dengan sekolah diperlukan agar output pendidikan yang dihasilkan nantinya Sumber Daya Manusia yang berkualitas dan memiliki daya saing saat menjalankan perannya sebagai pelaku ekonomi. Kegiatan Pengabdian Masyarakat ini merupakan kolaborasi antara dosen dengan guru SMA WR Supratman 1 Medan dalam pelaksanaan kegiatan Projek Penguatan Profil Pelajar Pancasilan dengan tema Kewirausahaan. PKM workshop pembuatan produk ekonomi kreatif totebag ecoprint pada siswa kelas X SMA WR Supratman 1 Medan ini bertujuan untuk memberikan pelatihan bagi siswa dalam membuat produk ekonomi kreatif yang bernilai jual, dimana dengan pelatihan ini diharapkan bertambahnya keterampilan siswa dalam menciptakan dan memasarkan suatu produk ekonomi kreatif yang dapat dijadikan bekal bagi siswa untuk menjadi wirausahawan yang yang akan berkontribusi pada pertumbuhan ekonomi yang berkelanjutan. Kata kunci: totebag ecoprint; ekonomi kreatif, pertumbuhan ekonomi, SDM
The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace) Manik, Desma Erica Maryati; Rezeki, Sri; Tiffany, Tiffany
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5064

Abstract

This study aims to analyze the influence of ratings and lifestyle on purchasing decisions for Somethinc brand skincare products on generation Z in Medan City through the Shopee marketplace. The research method uses a quantitative approach with data collection through questionnaires distributed to 400 Gen Z respondents. The results of the analysis show that ratings have a significant influence on purchasing decisions, indicating that consumer assessments and reviews play an important role in building trust in products. In addition, the respondents' lifestyles are also proven to have a significant influence, where consumer lifestyles and preferences influence the choice of skincare products. Simultaneously, ratings and lifestyle together have a significant influence on purchasing decisions for Somethinc products. This study provides important insights for skincare business actors to improve product quality and marketing strategies that are in accordance with the characteristics and lifestyle of Gen Z, especially on the marketplace platform.
WORKSHOP SENI MERANGKAI BUNGA SEBAGAI PELUANG USAHA KREATIF BAGI IBU-IBU JEMAAT GKPI KHUSUS TELADAN Gultom, Pesta; Manik, Desma Erica Mariati; Nainggolan, Elisabeth; Gea, Sanderwan Kristian; Hoki, Fernando
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp89-93

Abstract

As knowledgeable people, lecturers are required to educate and advance people's lives. Therefore it is mandatory to carry out community service activities, as proof of the contribution of the lecturers. Lecturers are required to contribute their abilities, both in the fields of knowledge, energy, and materials. Community service programs are carried out through direct interaction through lectures, discussions and practices. The participants as partners are the women members of the GKPI Congregation for Exemplary Church. With this PkM program it can increase the creativity of mothers, through knowledge of interesting flower arrangement techniques, it can be used as new business opportunities so that new entrepreneurs are created.
Pemberdayaan Ibu-Ibu Melalui Pelatihan dan Pendampingan dalam Mengolah Makanan Berbahan Beras Berbasis Kearifan Lokal untuk Meningkatkan Pendapatan Rumah Tangga Gultom, Pesta; Nainggolan, Elisabet; Maryati, Desma Erica
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp211-214

Abstract

Housewives are often faced with a choice between their roles as mere housewives, or as working mothers who can help add to the household economy. In the current era of digitalization, there are many business opportunities for housewives with small capital that can be opened at any time and can be done independently. Participants in this PKM are housewives in Kampung Johar village, with the aim of developing the creativity of housewives in utilizing agricultural products as village potential. The results of this PKM are in the form of fortified rice milk products. This PKM activity increases the knowledge of housewives and the opportunity to become new entrepreneurs. The methods used in this service are training, mentoring, discussion and question-and-answer methods.
The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Maryati M, Desma Erica; Utami, Eva Yuniarti; Elizabeth, Roosganda
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.
The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Maryati M, Desma Erica; Utami, Eva Yuniarti; Elizabeth, Roosganda
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.
Pengaruh Sales Promotion dan Kualitas Produk Terhadap Keputusan Pembelian Produk Cat di PT. Decorindo Jaya Nasution, LIisa Elianti; M, Desma Erica Maryati; Angel, Angel
Jurnal Penelitian Inovatif Vol 4 No 1 (2024): JUPIN Februari 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.263

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promosi Penjualan terhadap Keputusan Pembelian produk cat pada PT. Decorindo Jaya, mengetahui Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Produk Cat Pada PT. Decorindo Jaya, mengetahui Pengaruh Promosi Penjualan dan Kualitas Produk Terhadap Keputusan Pembelian Produk Cat pada PT. Dekorindo Jaya. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yaitu data yang diperoleh dalam bentuk angka atau angka. Populasi penelitian yang akan digunakan dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian pada tahun 2022 sebanyak 271 pelanggan. Dengan menggunakan rumus slovin dengan tingkat kesalahan sebesar 5%. Maka diperoleh sampel sebanyak 162 pelanggan. Data dianalisis menggunakan metode analisis regresi linier berganda. Hasil analisis penelitian menunjukkan bahwa Promosi Penjualan mempunyai nilai thitung (3,453) > (1,974) dengan tingkat signifikan 0,001 < 0,05 sehingga dapat disimpulkan terdapat pengaruh positif signifikan secara parsial antara Promosi Penjualan terhadap Keputusan Pembelian produk cat. di PT. Dekorindo Jaya. Hasil analisis menunjukkan Kualitas Produk mempunyai nilai thitung (0,088) < (1,974) dengan tingkat signifikan 0,930 < 0,05 sehingga dapat disimpulkan bahwa tidak terdapat pengaruh signifikan secara parsial terhadap Keputusan Pembelian produk cat pada PT. Dekorindo Jaya. Hasil penelitian menunjukkan bahwa Promosi Penjualan dan Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk cat pada PT. Decorindo Jaya berdasarkan nilai Fhitung (5,993) > Ftabel (3,05) dengan signifikansi 0,03 < 0,05 sehingga dapat disimpulkan terdapat pengaruh simultan dan signifikan terhadap keputusan pembelian produk cat pada PT. Dekorindo Jaya.
The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara Tjuang, VALESIA TJUANG; Desma Erica Maryati M; Lisa Elianti Nasution
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.113

Abstract

PT. Belanja Online Ekspres Nusantara is a company that operates in the e-retail sector of various types of general products such as household products. The phenomenon that occurs at PT. Express Nusantara's online shopping is currently the company's sales volume is still not in line with the desired expectations and the number of consumers who visit online also continues to decline every year. The purpose of this study was to determine the effect of The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara. Data collection techniques using a questionnaire. The population used is all consumers who make purchases at PT. Belanja Online Ekspress Nusantara during the 2022 period, the exact number of which is not known. In connection with the unknown population size, the sampling technique uses the Hairs formula where the number of indicators is 11indicators multiplied by 10 to obtain the maximum sample so that a total of 110 research samples are obtained. The research method uses quantitative descriptive. The data analysis technique used is multiple linear regression analysis which is Y = 1,204 + 0,433 X1 + 0,309X2 + e. In the Digital Payment variable (X1) it can be seen that the value of tcount(7.869) > ttable (1.981) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant positive influence between Digital Payments on Sales Volume. In the Service Quality variable (X2), it can be seen that the value of tcount (7.045) > ttable (1.981) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant positive influence between Service Quality and Sales Volume. Based on the table above, it is known that the value of Fcount (61.572) > Ftable(3.08) with a significance level of 0.00 < 0.05 so it can be concluded that there is a significant influence between Digital Payments and Service Quality on Sales Volume. The adjusted R Square (R2) value is 0.526. This means that the influence of Digital Payments and Service Quality on Sales Volume is: 52.6% and the remaining 47.4% is influenced by other factors originating from outside this research model.
Co-Authors Abd.Rashid, Muhammad Hafiz Afiani, Ayu Afrizal Afrizal Afrizal Albert Nicholas Alda Claudia Sagala Angel Angel Angga, Ivone Angkasa, Eric Arief Yanto Rukmana Aurelia Ayu Afiani Dea Nabila Putri Dharmawan Dian Setyorini Edison Simamora Elbert Lie Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Gea, Sanderwan Kristian Giang, Phan Bao Herlambang, Albert Herni Suryani Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ihdina Gustina Irawati, Novica Isra Rafika Sihombing Jefri Joni Joni Joni Joni Joni Joni Kanchawongpaisan, Sipnarong Linda Wahyu Marpaung Lisa Elianti Nasution Marwan Abu Bakar Michael Binong Jaya Pakpahan Muammar Rinaldi Muhamad Ammar Muhtadi Muhammad Hafiz Abd.Rashid Muhammad Hafiz Abd.Rashid muji Rahayu Nainggolan, Elisabet Nasution, LIisa Elianti nicky Novica Irawati Pesta Gultom Petrus Loo Phan Bao Giang Rima Sapira Rizki Ramadhan Roosganda Elizabeth ROOSGANDA ELIZABETH Safii Siregar Sagala, Alda Claudia Siagian, Yessica Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Steven Alfando Steven Steven Susan Grace V Nainggolan Susan Nainggolan Syahnaya Syahnaya Tannaldy, Jaccyn Tiffany Tiffany Tiffany, Tiffany Tjuang, VALESIA TJUANG Tran Le Duyen Utami, Eva Yuniarti Vanessa Valantis Venny Waty Vivi Vivi Waty, Venny Widalicin Januarty Yana Priyana Yessica Siagian Yoel Andos Simanullang Yulvitriyani Br Sebayang