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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Priviet Social Sciences Journal Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal Manajemen Bisnis Era Digital PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi Menulis: Jurnal Penelitian Nusantara
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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The Impact of Green Marketing and Artificial Intelligence on Interest in Using the Grab Indonesia Application: Dampak Green Marketing dan Artificial Intelligence Terhadap Minat Penggunaan Aplikasi Grab Indonesia Albert Nicholas; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.343

Abstract

It is impossible to stop advances in technology; instead, they should be improved to make things easier for those who use technology. The quick rise of digital technology has caused big changes in many fields, like transportation and delivery services that use application. In Indonesia, Grab is one of the first companies to offer transportation, food delivery, and digital payment services. This research looks at how green marketing and artificial intelligence affect people's interest in using the Grab Indonesia application. People who had used Grab in the last 30 days made up the study group, with an unknown number, and a sample of 120 people was taken using Hair et al.'s method. The study's findings show that green marketing has some effect on people's interest in using Grab. According to the study's findings, using artificial intelligence has a partial impact on people's interest in using Grab. The research also shows that green marketing and artificial intelligence together affect people's interest in using Grab.
Pengaruh Online Review dan Product Rating terhadap Keputusan Pembelian pada Produk Elektronik di Tokopedia Vivi Vivi; Steven Steven; Desma Erica Maryati Manik
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 2 (2026): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i2.1332

Abstract

This study is motivated by the dynamic changes in digital consumer behavior in e-commerce, particularly in the purchase of electronic products through the Tokopedia platform. The study aims to analyze and synthesize the influence of online reviews and product ratings on purchase decisions using a systematic literature review approach. The method involves a comprehensive examination of global and local scientific literature, with a focus on peer-reviewed journals and empirical studies published between 2021 and 2026. The findings indicate that online reviews and product ratings are capable of reducing consumer uncertainty as well as the functional risks associated with electronic products. Empirical evidence over the past decade suggests that high ratings can build initial confidence in brand quality, while detailed reviews provide crucial technical validation for potential buyers. Overall, these two indicators work synergistically to strengthen consumer trust and serve as key determinants in the final stage of the purchasing decision. The implications suggest that e-commerce platforms and sellers need to prioritize the management of user-generated content and maintain transparency in reputation to remain competitive in a market increasingly reliant on the credibility of online information.
Pengaruh Rasa Produk Dan Variasi Menu Terhadap Loyalitas Pelanggan Pada Usaha Kuliner Michael Binong Jaya Pakpahan; Yoel Andos Simanullang; Rizki Ramadhan; Desma Erica Maryati Manik
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1154

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh rasa produk dan variasi menu terhadap loyalitas pelanggan pada usaha kuliner melalui pendekatan Systematic Literature Review (SLR). Loyalitas pelanggan menjadi faktor penting dalam mempertahankan keberlangsungan usaha kuliner di tengah persaingan bisnis yang semakin ketat. Penelitian ini menggunakan data sekunder yang diperoleh dari jurnal ilmiah nasional periode 2016–2026 melalui Google Scholar, Garuda Kemdikbud, dan SINTA. Proses seleksi literatur dilakukan melalui tahapan identifikasi, skrining, evaluasi kualitas, dan sintesis data. Hasil kajian menunjukkan bahwa rasa produk dan variasi menu secara konsisten berpengaruh positif terhadap kepuasan dan loyalitas pelanggan. Rasa produk menjadi faktor dominan yang membentuk kepuasan pelanggan melalui konsistensi cita rasa, sedangkan variasi menu berperan dalam meningkatkan daya tarik dan mengurangi kejenuhan pelanggan. Selain itu, kepuasan pelanggan terbukti berperan sebagai variabel mediasi yang memperkuat hubungan antara rasa produk, variasi menu, dan loyalitas pelanggan. Penelitian ini memberikan implikasi bahwa pelaku usaha kuliner perlu menjaga kualitas rasa serta melakukan inovasi menu secara berkelanjutan guna meningkatkan loyalitas pelanggan
Co-Authors Albert Nicholas Arief Yanto Rukmana Aurelia Dharmawan Elbert Lie Elisabeth Nainggolan Elisabeth Nainggolan Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Ihdina Gustina Irvan Rolyesh Situmorang Joni Michael Binong Jaya Pakpahan Muammar Rinaldi Muhamad Ammar Muhtadi muji Rahayu Nainggolan, Elisabeth nicky Pesta Gultom Pesta Gultom Petrus Loo Rizki Ramadhan Roosganda Elizabeth Safii Siregar Sri Rezeki Sri Rezeki Steven Alfando Steven Steven Tran Le Duyen Vanessa Valantis Venny Waty Vivi Vivi Widalicin Januarty Yana Priyana Yessica Siagian Yoel Andos Simanullang Yulvitriyani Br Sebayang