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All Journal SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Samudra Ekonomika Jurnal Tunas Journal Economy And Currency Study (JECS) JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Ilmiah Raflesia Akuntansi Jurnal Widya Jurnal Bisnis Mahasiswa Manajemen dan Bisnis ProBisnis : Jurnal Manajemen Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Dunia Pendidikan Jurnal Peradaban Masyarakat (JPM) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal International Journal of Sustainable Applied Sciences (IJSAS) Journal of Business Management Servitium Smart Journal Jurnal Social Society Economic and Business Horizon Jurnal Pengabdian Masyarakat (Jubdimas) Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi ACCUMULATED JOURNAL INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Taufiq Risal
Universitas Potensi Utama
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal Economy And Currency Study (JECS)

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Pengaruh Promosi, Diskon dan Fasilitas Terhadap Keputusan Menginap pada Hotel Grand Darussalam Medan Fareza, Gumilang; Risal, Taufiq
Journal Economy and Currency Study (JECS) Vol. 6 No. 2 (2024)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jecs.v6i2.2292

Abstract

The decision to stay overnight is one of the consumer's actions in choosing or using accommodation services which is determined from the start with several factors that influence this decision. This research aims to determine and analyze the influence of promotions, discounts and facilities on the decision to stay at the Grand Darussalam Hotel Medan. The method in this research uses quantitative methods. The number of samples in this research was 100 respondents. The data collection technique in this research uses a questionnaire. The sample size was drawn using a simple probability sampling formula. Data management uses SPSS version 25 software. Based on the results of this research, Promotion (X1) has a positive and significant influence on the decision to stay, Discounts (X2) do not have a significant positive influence on the decision to stay and Facilities (X3) have a positive and significant influence on the decision to stay. decision to stay.
Pengaruh Promosi, Diskon dan Fasilitas Terhadap Keputusan Menginap pada Hotel Grand Darussalam Medan Fareza, Gumilang; Risal, Taufiq
Journal Economy and Currency Study (JECS) Vol. 6 No. 2 (2024)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jecs.v6i2.2292

Abstract

The decision to stay overnight is one of the consumer's actions in choosing or using accommodation services which is determined from the start with several factors that influence this decision. This research aims to determine and analyze the influence of promotions, discounts and facilities on the decision to stay at the Grand Darussalam Hotel Medan. The method in this research uses quantitative methods. The number of samples in this research was 100 respondents. The data collection technique in this research uses a questionnaire. The sample size was drawn using a simple probability sampling formula. Data management uses SPSS version 25 software. Based on the results of this research, Promotion (X1) has a positive and significant influence on the decision to stay, Discounts (X2) do not have a significant positive influence on the decision to stay and Facilities (X3) have a positive and significant influence on the decision to stay. decision to stay.
Co-Authors Abdul Azis Adhitya, Wisnu Rayhan Adi Harianto Alfajar, Mhd. Risky Alya Novianti Amelia Berutu, Dita Amin, Alja Ananda Ananda Fitriani Dewi Andi Yudha Erlangga Andini, Reni Anggraini, Dwi Pertiwi Anggriani, Dwi Pertiwi Ari Prabowo Austin Alexander Bunga Aditi Chandra, Andriana Alnazhira Daniati Syaputri Darwin Lie Desy Astrid Anindya Dewi Rafiah Pakpahan Dewi, Ananda Fitriana Dwi Pertiwi Anggraini Fadillah, Tri Dessy Fareza, Gumilang Ferdi Isvano Fitri Yani hasibuan, monica helens Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Hilda Paradila Hutapea, Kartini Meliana Hutasuhut, Rizky Madani Br Ina Liswanty Irine Ika Wardhani Janit Putri Nainggolan Larasati br Barus, Sindi Lubis, Fajar Rezeki Ananda Mahani, Diatri Maharani, Syavira Cindika Mirawati Mirawati Muhammad Habibie Muhammad Habibie Munawaroh, Wilda Sri Murtani, Alim Nadila Sawita Nahar Maganda Saragih Nasution, Sri Wanti natasha, Syarifah fadillah Nur Khotifah Siregar Nurhusna, Salsa Nurmahyuni Lubis Olga Theolina Sitorus Panggabean, Amanda Parhusip, Austin Alexander Permai, Putri Indah Pratami, Arifa Putri, Rizki Adinda Rangkuti, Dina Amaliyah Reza Alfarozi Ritonga Reza Prabudi Riadi Riadi, Riadi Ridho Gilang Adiko Safira, Sri Dhea Santi Rizki Sari , Purwita Sari, Indah Alvita Sari, Tika Nirmala Sembiring, Erika Apulina Siregar, Ratih Anggraini Siti Aisyah Siti Aisyah Siti Aisyah Siti Aisyah Aisyah, Siti Aisyah Siti Hajar Sitompul, Don Krissy Sukardi, Krisdayanti Syahputri, Dedek Syarifah Fadillah Natasha Taufiq Hidayat Tika Nirmala Sari Tika Nirmala Sari Viona Ardin Matondang Virra Argatha Yahya Tanjung Yuli Arnida Pohan