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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Finance Research Indo-MathEdu Intellectuals Journal Golden Ratio of Marketing and Applied Psychology of Business EKOBIS SYARIAH Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Maneggio Indonesian Journal of Emerging Trends in Community Empowerment
Iswati, Heni
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The Influence of Member Perceptions, Service Quality, and Trust on Member Loyalty by Intervening Organizational Image (Case Study of the IAI Organization in Tangerang Regency) Mulyani, Kartika; Brabo, Nora Andira; Iswati, Heni
International Journal of Finance Research Vol. 5 No. 1 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i1.1661

Abstract

This research aims to analyze the influence of member perceptions, service quality, and trust on member loyalty by intervening with the organizational image of the Indonesian Pharmacists Association (IAI) in Tangerang Regency. This research used a survey method with 315 people using the Simple Random Sampling technique. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique uses the software program application using multiple linear regression analysis and path analysis. The research results provide conclusions: (1) Members' perceptions have a positive and significant effect on the organization's image; (2) Service quality has a positive and significant effect on the organization's image; (3) Member trust has a positive and significant effect on the organization's image; (4) perception, quality of service, and trust together have a positive and significant effect on the organization's image; (5) Member perceptions have a positive and significant effect on member loyalty; (6) Service quality has a positive and significant effect on member loyalty; (7) Trust has a positive but not significant effect on member loyalty; (8) Perception, service quality and trust simultaneously influence member loyalty; (9) Perception, service quality and trust simultaneously influence member loyalty through organizational image as an intervening variable
Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions Soekotjo, Sundari; Lestari, Setyani Dwi; Hendrawan, Koen; Brabo, Nora Andira; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.81

Abstract

This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.
THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Suhad, Suhad; Iswati, Heni
EKOBIS SYARIAH Vol. 8 No. 1 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i1.22876

Abstract

This study aims to analyze the effect of service quality and brand image on customer satisfaction and its impact on customer loyalty at PT Asuransi Jasindo Syariah. Service quality and brand image have a very important role in building positive relationships with customers, which can increase customer satisfaction and loyalty.This research method involves surveying customers of PT Asuransi Jasindo Syariah to collect primary data. The sampling technique was carried out using purposive sampling method, and the data were analyzed using path analysis to measure the relationship between these variables. The results of data analysis show that service quality and brand image significantly affect customer satisfaction. In addition, customer satisfaction is also proven to have a significant impact on customer loyalty.The implication of these findings is that PT Asuransi Jasindo Syariah needs to continue to improve the quality of service to its customers and strengthen its brand image in order to maintain and increase customer satisfaction, which in turn will contribute to increased customer loyalty. Company management needs to understand the importance of maintaining positive relationships with customers and focus on developing strategies to improve service quality and strengthen brand image in order to achieve the company's long-term goals.
Eco-Green: Merubah Limbah Rumah Tangga Menjadi Bahan Baku Kompos Arisudhana, Dicky; Lestari, Indah Rahayu; Laksmiwati, Mia; Arief, Rachmat; Brabo, Nora Andira; Iswati, Heni
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 2 No. 1 (2024): Juni
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v2i1.29

Abstract

Garbage is a problem faced in general, event at home. With so much waste that is not managed, it can harm the environment, even health. Waste from rubbish is one of the producer of both organic and inorganic waste. Based on the analysis of the situation that has been carried out, problems can be identified: (1) low knowledge of participants regarding environmental problems and effort to preserve the environments, (2) low motivational skills to preserve the environment, (3) lack of waste processing activities in the work environment and in the participant’s home environment. The method used in this activity is by conducting education, simulation and practice as well as evaluating the achievements of the activity which involves the entire team providing materials and training in making compost fertilizer. In this activity, composting activities began to be carried out. Participants are making process begins by adding dry media consisting of dry leaves obtained from around the garden. Dry leaves are chopped or shredded to facilitate the destruction process which is assister by natural microorganisms, then household waste which is wet waste is added. Composting from organic household waste went smoothly, and received an enthusiastic response from the participants. High awareness is needed from the public regarding contributes the largest amount of waste.
Co-Authors ADI SAPUTRO Ali Niazi , Hakam Andira Brabo, Nora Arief, Rachmat Arisudhana, Dicky Ayu Wahyuningtyas David David Eryco Muhdaliha Fuji Oktaviani, Retno Hayatul Khairul Rahmat Heru Nugroho Indah Rahayu Lestari Koen Hendrawan Kusnawan, Agus Kuswanto, Hary Laksmiwati, Mia Lestari, Setyani Dwi Mulyani, Kartika Nora Andira Brabo Panca Maulana Firdaus Qodariah, Qodariah Rinny Meidiyustiani Safitra, Ravindra Sari, Nurma Elita Selamet Riyadi Soekotjo, Sundari Suhad, Suhad Tristanto, Sigit Heri Yuwono Yuwono