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Basuni, Basuni
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Journal : Penamas: Journal of Community Service

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Inovasi dan Efisiensi: Pendampingan Usaha UMKM DAPOERUWIK.ID Di Kota Mojokerto Haryawan, Beny; Basuni, Basuni; Hermawan, Agus
Penamas: Journal of Community Service Vol. 5 No. 1 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i1.1467

Abstract

DAPOERUWIK.ID, located in the City of Mojokerto, is a business engaged in the culinary field, specifically in the production of cakes and pastries. With the main challenges being the limitations of digital marketing strategies, product design, and operational efficiency, this community service activity aims to provide support based on innovation and efficiency. The methods used include individual approaches, training, and the creation of a sustainable master plan. The results include the development of visual communication design, social media-based marketing strategies, and product innovation through vacuum pack packaging. This article documents the positive impact of mentoring on the development of the DAPOERUWIK.ID business.
Co-Authors Aditya, Dimas Agus Hermawan agus ruliyansyah Andryani, Fiqka Fitri Anggreini, Dwita Arief Noviarakhman Zagladi Arruan, Ariantho Ashari, Asri Mulya Azainil Azainil Elfrida Ratnawati Grace, Christantia Adventi Harapan, Eddy Haryawan, Beny Julianes, Matius Kusumaningrum, Dyah Ayu Dwi Lara, Lara Fitriyanti Madziatul Churiyah Malini, Rina Muhammad Pramulya, Muhammad Mulyadi Mulyadi Nurjani Nurlaili Nurlaili Nuryasmi, Nuryasmi Paradah, Ronaldus Patangahan, John Pramesti, Refyani Pratama, Rio Febry Rabuwanto, Lukman Randawati, Randawati Siti Halimah Sopiah, Sopiah Suduy, Oswaldy Surachman Surachman Warman Warman WASI'AN, WASI'AN Widyatmike Gede Mulawarman Wijaya, Christian Wusono, Nyoman Yuliani, Rini Dwi