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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Warta Dharmawangsa Reswara: Jurnal Pengabdian Kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bhinneka Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Bisnis Corporate Journal Economic Management and Business JUDIS : Jurnal Multidisiplin dan Sains JPPM : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Firah, Al
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT. MAP AKTIF ADIPERKASA DI MEDAN Sitorus, Udur Marito; Asnawi, M; Firah, Al
Bisnis-Net Vol 7, No 1: JUNI 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i1.4476

Abstract

This research aims to determine the influence of product design and product quality on purchasing decisions at PT. Adiperkasa Active MAP. The method used is Probability Sampling, and the techniques used are Stratified Random Sampling and Simple Random Sampling. The results of the t test for the product design variable (X1) are tcount = 0.779 and ttable = 1.984, so tcount < ttable then H0 is accepted and H1 is rejected. This means that partially the product design variable does not have a significant positive influence on consumer purchasing decisions at PT. Adiperkasa Active Map in Medan. The results of the t test on the product quality variable (X2) are tcount = 2.659 and ttable = 1.984, so tcount > ttable then H0 is rejected and H1 is accepted. This means that partially the product quality variable has a significant positive influence on consumer purchasing decisions at PT. Adiperkasa Active Map in Medan. The results of the F test show that the value of Fcount > Ftable = 9.780 > 3.091 so that it can be concluded that simultaneously, product design and product quality have a significant influence on purchasing decisions at PT. Adiperkasa Active Map in Medan. The R test results show the Adjusted R Square value = 0.169 (16.9%) while 83.1% is influenced by other factors that are outside the model and cannot be detected in this research.
Peningkatan Pemasaran UMKM dengan Teknologi Cloud dan Digital Marketing Gustiana, Zelvi; E, Ananda Hadi; Firah, Al
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 3 No 1 (2024): Juli 2024
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v3i1.241

Abstract

DW Food Court (DFC) di Glugur Kota, Medan Barat, terdiri dari 10 UMKM kuliner yang dikelola oleh mahasiswa Universitas Dharmawangsa. Seiring kemajuan teknologi, pemahaman tentang cloud catalog dan digital marketing penting untuk mengumpulkan data produk dan jumlah mahasiswa berwirausaha. Upaya ini memerlukan pendampingan berupa pelatihan, bantuan modal, dan sistem digitalisasi untuk pemasaran produk. Saat ini, kurang dari 25% anggota DFC menggunakan fitur digital marketing seperti website, media sosial, dan marketplace. Sebagian besar masih mengandalkan metode konvensional, seperti menunggu pembeli di stand dan mengikuti bazar UMKM. Kegiatan Pengabdian kepada Masyarakat ini bertujuan memperluas jaringan pemasaran dan meningkatkan volume penjualan melalui digitalisasi. Solusi yang ditawarkan mencakup modul pelatihan, form survei (pra/post test), desain menu usaha, video profil, akun media sosial (Instagram), website, dokumentasi kegiatan, dan publikasi online.
PENGARUH MANAJEMEN BIAYA DAN PENGANGGARAN TERHADAP EFISIENSI BIAYA PRODUKSI PADA CV. LANGGENG JAYA MEDAN Harahap, Lisanudin Permana; Rangkuti, Sahnan; Firah, Al
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 9 NO. 2 DESEMBER 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v9i2.5817

Abstract

PENGARUH BRANDING DAN PREFERENSI KONSUMEN TERHADAP VOLUME PENJUALAN PRODUK OREO PADA PT. MONDELEZ INDONESIA DI MEDAN Delviere, Delviere; Nasution, M. Amri; Firah, Al
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 9 NO. 2 DESEMBER 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v9i2.5816

Abstract

The Influence Of Work Environment And Career Development On Employee Performance At PT. PLN Nusantara Power Umro Uphk Medan Noor, Nadya; Nasution, Muhammad Amri; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 1 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i1.6120

Abstract

This study aims to determine the effect of work environment and career development on employee performance at PT. PLN Nusantara Power UMRO UPHK Medan. The research method used quantitative data. The results of this study indicate that the significant value of the work environment variable (X1) is smaller than the probability value of 0.05, or a value of 0.000 <0.05, then Ha is accepted H0 is rejected. Variable X1 has a tcount value (8.186) greater than ttable (1.9869). So it can be concluded that the work environment partially has an influence and is significant on employee performance. The significant value of the career development variable (X2) is smaller than the probability value of 0.05, or a value of 0.000 <0.05, then Ha is accepted H0 is rejected. Variable X2 has a tcount value (8.306) greater than ttable (1.9869). So it can be concluded that career development partially has an influence and is significant on employee performance. Fcount value = 146.393 > Ftable 3.10 with a significance value of 0.001 smaller than 0.05. So it can be concluded that simultaneously the work environment and career development affect employee performance at PT. PLN Nusantara Power UMRO UPHK Medan. The R Square value has a value of 0.767. Thus, the contribution of the current ratio of the work environment (X1) and career development (X2) to profitability is 76.7% and the remaining 23.3% is influenced by other independent factors or variables.
DEEP MARKETING STRATEGY ANALYSIS INCREASING PRODUCT SALES AT PRINTMATE INDONESIA LTD. IN MEDAN Kesuma, Yuliana; Sahputra, Ngatno; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 1 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i1.6153

Abstract

Problem identification in this study is the existence of competitors with similar products. The marketing strategy carried out is still not right in increasing sales, sales instability and sales targets have not been achieved. This type of research uses qualitative methods. Data collection techniques use observation, interviews and documentation. Data analysis techniques use SWOT analysis by analyzing internal and external factors regarding the strengths, weaknesses, opportunities and threats owned by the company. The results of the study were based on SWOT analysis at Printmate Indonesia Ltd. in Medan showed that the company obtained an IFAS score of 72.78 USD which means that the company has a fairly strong internal position, while the EFAS score value of 75.45 USD which shows that the company can respond to opportunities. This shows that the company is in quadrant I, so the right strategy is to use a strategy to support aggressive growth policies (growth oriented strategy).
The Influence Of Loan Eligibility And Ability To Repay On The Level Of Bad Credit In Cooperatives Cu. Our Hopes Will Before Simanungkalit, Rakelina Nainti; Rangkuti, Sahnan; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 1 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i1.6121

Abstract

The aim of this research is to determine the influence of loan eligibility and repayment capacity on CU bad credit levels. Harapan Kita Belawan. The data collection techniques for this research are observation, questionnaires and documentation studies with data analysis techniques, namely multiple linear regression analysis. The conclusion in this research is that there is the influence of loan eligibility partially on the level of bad credit at CU. Harapan Kita Belawan, this is known as the t valuecount as big as 4,818 which compared to the t table of 1.66055 then 4.818 > 1.66055 which means the loan eligibility variable has a real (significant) and positive influence on the bad credit level variable. Besides that there is an influence on the ability to pay partially on the level of bad credit at CU. Harapan Kita Belawan, this is known as the tcount amounting to 18,086 Which compared to ttable  is 1.66055 then 18.086 > 1.66055 which means the ability to pay variable has a real (significant) and positive influence on the bad credit level variable. Next there is the influence of loan eligibility and ability to pay simultaneously on the level of bad credit at the CU Cooperative. Our Hope Against this is known from the F valuecount = 200.015 which is compared to Ftable of 3.09 then 200.015 > 3.09 which means the loan eligibility variable and ability to pay simultaneously has a real (significant) or positive influence on the variable level of bad credit.
The Effect Of Product Type And Price On Consumer Purchase Decisions At Pt. Benelli Anugerah Heritage Motorcycle In Medan Sitompul, Melisa Septiani; Asnawi, Muhammad; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 1 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i1.6119

Abstract

Every company has an interest in providing information to consumers and offering a variety of product types and the best prices.Price is also one wayto increase the number of customers. The purpose of this study is to determine the effect of product type on consumer purchasing decisions at PT. Benelli Anugerah Motor Pusaka in Medan. To determine the effect of price on consumer purchasing decisions at PT. Benelli Anugerah Motor Pusaka in Medan. To determine the effect of product type and price on consumer purchasing decisions at PT. Benelli Anugerah Motor Pusaka in Medan. The data analysis techniques used are validity test, normality test and multiple linear regression. The sample studied was 92 respondents. The results of this study obtained the significance value of product type on purchasing decisions based on the t test obtained tcount> ttable (2.024> 1.661961) H0 is rejected and Ha is accepted. The conclusion: there is a significant influence of product type on purchasing decisions. From the results of this study, the significance value of price based on the t test obtained tcount> ttable (6.778> 1.661961). The conclusion: then H0 is rejected and Ha is accepted, there is a significant influence of price on purchasing decisions. Based on the results of the F test above, the Fcount value> Ftable of (146.319>2.36) was obtained, which means that the product type and price variables simultaneously have a real (significant) influence or have a positive influence on the purchasing decision variable.
PENGARUH PENGENDALIAN PERSEDIAAN DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. SUMATERA PUTERA FARMASI DI MEDAN Suganda, Albi; Harahap, Ahmad Taufiq; Firah, Al
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6286

Abstract

PENGEMBANGAN PERAN SEKOLAH DAN KEPERCAYAAN DIRI SISWA DALAM MENINGKATKAN KARAKTER KEWIRAUSAHAAN BERBASIS KURIKULUM 2013 PADA SISWA/I SMKS TIK DARUSSALAM MEDAN Daoed, Teuku Syahril; Nasution, M Amri; Firah, Al
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 1 (2020)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v1i1.537

Abstract

SMK Swasta Teknologi Informasi dan Komputer (TIK) Darussalam merupakan salah satu SMK Swasta yang sedang berkembang di Kota Medan dan memiliki program studi Teknik Komputer Jaringan, Multimedia, Otomatisasi Tata Kelola Perkantoran. Dari hasil survey menjelaskan bahwa masih banyak siswa yang kurang berminat terhadap pembelajaran kewirausahaan dikarenakan masih ada yang memiliki pola pikir sebagai pencari kerja bukan sebagai pencipta kerja. Berdasarkan data alumni SMK Swasta TIK Darussalam terhitung 2011 – 2018, alumni yang berwirausaha sebanyak <5% dari 113 reponden, hal ini dikarenakan kurangnya kesadaran siswa untuk berwirausaha. Adapun faktor yang mempengaruhi karakter wirausaha siswa, yaitu pendidikan kewirausahaan (kreatifitas guru wirausaha antara materi & praktek), lingkungan keluarga (berasal dari keluarga non wirausaha), kepercayaan diri siswa (rasa gengsi/malu), pengalaman wirausaha dan perkembangan IPTEK. Beberapa target sudah terlaksana dengan baik, akan tetapi diperlukan evaluasi program tahunan sekolah. Hal ini sangat berguna dalam meningkatkan Karakter Kewirausahaan Berbasis K13 di zaman dengan perkembangan IPTEK yang sangat canggih seperti sekarang ini.  Beberapa kegiatan yang belum terlaksana, masih membutuhkan proses (pertimbangan) dari pihak sekolah dan pihak Yayasan. Kegiatan PkM yang dilaksanakan FEB UNDHAR meliputi seminar, games edukatif dan market day. Hal ini menjelaskan bahwa tingkat kepercayaan diri siswa dinilai berbeda-beda dan sangat erat hubungannya dengan peran sekolah dan keluarga di rumah. Kegiatan Pengabdian kepada Masyarakat merupakan salah satu dari Tri Dharma Perguruan Tinggi Universitas Dharmawangsa Medan ikut serta dalam meningkatkan semangat jiwa kewirausahan siswa dan berani mengambil resiko
Co-Authors Adha, Fachriza Adi Pratama, Adi Agnes, Lulu Alvira, Dini Andi Maysarah Anggi Anggraini, Anggi Arista, Sofia Arpandi, Ahmad Fikri Asnawi, M Asnawi, M. Asnawi, Muhammad Aulia, Annicah Azhari, Zahirah Bakhtiar, Miftakhul Huda Bima, Rinto Cut Zahri, Cut Dalimunthe, Linda Hayati Daoed, Teuku Syahril Delviere, Delviere Dewi Wahyuni Dinda, Devy Rahma E, Ananda Hadi Elyas, Ananda Hadi Fadhylla, Ika Fasyah, Shakira Fazira, Ayu Fitriani, Nicky Gulo, Tira Muliani Harahap, Ahmad Taufiq Harahap, Amad Taufiq Harahap, Lisanudin Permana Harun Harun Hasibuan, Anisa Falihah Hibahtullah, Mhd Habib Himawan, Rizky Inggit, Damar Irawan, Dhanni Delyan Junaidi, Listya Devi Kartika Pratiwi Kesuma, Yuliana Khairuni, Lila Lestari, Sri Widya Manurung, Pasquita Patricia Matudeny, Hidayat Misiah, Irma Muhamad Ilyas, Muhamad Muhammad Safii Munandar, Muhammad Yusril Nasution, Asrindah Nasution, Jul Arifin Nasution, M Amri Nasution, M. Amri Nasution, Muhammad Amri Nasution, Umar Hamdan Ningrum, Apriya Noor, Nadya Nur Fadillah, Nur Pasaribu, Defi Amelia Pratiwi, Fadilla Prayoga, Diki Prima, Laksamana Putri, Audi Amelia Rambe, Siti Nurhaliza Rangkuti, Dian Natama Sandi Safrianita, Nanda Sahara, Nadia Sahnan Rangkuti Sahputa, Ngatno Sahputra, Ngatno Sari, Dwi Kartika SEPTIYAN, RAHMAT Simanungkalit, Rakelina Nainti Simarmata, Devi Risda Siregar, Ali Akbar Siregar, Maulida Fitri Siregar, Muhliza Siswoyo, Bambang Hendra Sitompul, Melisa Septiani Sitorus, Udur Marito Situmorang, Tiurimaida Suganda, Albi Sulfiani, Ananda Syafi’i, Luqman Telaumbanua, Deswan Yatalman Veithzal Rivai Zainal Yasotha, Yasotha Yusmiati Yusmiati, Yusmiati Zelvi Gustiana Zuhra, Khairatul Zulham Zulham