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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Warta Dharmawangsa Reswara: Jurnal Pengabdian Kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bhinneka Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Bisnis Corporate Journal Economic Management and Business JUDIS : Jurnal Multidisiplin dan Sains JPPM : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Firah, Al
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Analysis Of The Role Of Facilitators In Increase Customers' Business Income In PT. Bank BTPN Syariah Tbk. In Besitang Rambe, Siti Nurhaliza; Rangkuti, Sahnan; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 2 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i2.7004

Abstract

This study aims to determine how the role of facilitator assistants in increasing the income of umkm customers at PT Bank BTPN Syari`ah, what are the obstacles to the role of facilitator assistants in increasing the income of umkm customers at PT Bank BTPN Syari`ah, and what solutions can overcome the obstacles experienced by facilitator assistants in increasing the income of umkm customers at PT Bank BTPN Syari`ah. The type of data used in this research is qualitative data. Data collection methods using interviews and documentation. The informants used in the study were 8 people who were part of the company, namely senior business manager, business manager, community officer, mentor, facilitator and customer. The results of this study indicate that the role of the facilitator of PT Bank BTPN Syari'ah in Besitang is quite good, but not yet maximized as a whole. There are still obstacles that occur in the mentoring process, one of which is limited resources, limited abilities and knowledge, limited budget and others. In facing these obstacles, a solution is needed so that the assisting facilitator can process well in assisting the business of PT Bank BTPN Syari'ah customers in Besitang. Solutions that can be done to overcome these obstacles include improving the skills and knowledge of facilitator assistants, applying for a budget to the company to help smooth the mentoring process and other solutions.
The Influence Of Overtime And Incentives On Employee Performance At PT. Asam Jawa Medan Situmorang, Tiurimaida; Sahputra, Ngatno; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 2 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i2.7005

Abstract

The purpose of this study was to determine the effect of Overtime and Incentives on Employee Performance at PT Asam Jawa Medan. 47 respondents with saturated sampling technique using primary data and secondary data. The data analysis technique used is multiple linear regression. The results obtained overtime has a positive and significant effect on employee performance with a value of t (count)> t(table) (2.225> 2.015) with Sig 0.031 <0.05 H 0is rejected so that the better the overtime set by the company, the employee performance will increase. There is a significant effect of incentives on employee performance with a value of t (count)> t(table) (2.277> 2.015) with Sig 0.021 <0.05 H 0is rejected so that the higher the incentives provided by the company, the employee performance will increase. There is a simultaneous influence of overtime and incentives on employee performance with a value of F (count)> F(table) (6.557>3.20) with Sig. 0.003 <0.05 H 0is rejected. From the results of the R test obtained 0.778, it means that the influence of overtime and incentives is 0.778, the R-Square value is 0.605 (60.5%) the remaining 39.5% employee performance is influenced by other variables. Based on the results of the analysis, it shows that Overtime and Incentives both simultaneously and partially have a positive and significant effect on Employee Performance at PT Asam Jawa Medan. 
The Influence Of Brand And Product Packaging On Le Minerale Purchasing Decision On PT. Mayora Indah Tbk in Medan Munandar, Muhammad Yusril; Nasution, Muhammad Amri; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 2 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i2.7006

Abstract

Customer purchasing decisions are very important for companies that maintain their business continuity and continuity of business activities. High purchasing decisions from customers who make purchases with an increasing percentage in certain companies rather than other companies. The purpose of this study is to determine and analyze the effect of brand on consumer purchasing decisions. To determine and analyze the effect of product packaging on consumer purchasing decisions on.To determine and analyze the effect of brand and product packaging simultaneously on consumer purchasing decisions. The analysis technique used in this research is quantitative data analysis, namely testing and analyzing data with numerical calculations and then drawing conclusions from these tests with product moment correlation and multiple correlation test tools but in practice the data processing of this study is not processed manually, but using SPSS statistical software. From the results of this study, it is obtained that the significance value of the brand on purchasing decisions based on the t test is obtained at t (count)>t (table) (5.637> 1.66) (Sig 0.001 < α0.05). thus H ois rejected. From the results of this study, the significance value of product packaging based on the t test was obtained as t (count)>t (table) (5.555> 1.66) (Sig 0.000 < α0.05), thus H ois rejected, the conclusion is: there is a significant effect of product packaging on purchasing decisions.Based on the results of the F test above, the value of F (count)>F tableis (17,678> 3.13) (Sig. 0.000 < α0.05) thus H 0is rejected, the conclusion is: there is a significant influence on the influence of brand and product packaging on purchasing decisions.
Pengaruh Fasilitas Dan Digital Marketing Terhadap Peningkatan Jumlah Konsumen Pada Hotel Four Point By Sheraton Medan Hasibuan, Anisa Falihah; Sahputra, Ngatno; Firah, Al
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6274

Abstract

The purpose of this study was to determine the effect of facilities and digital marketing on increasing the number of consumers at the Four Points by Sheraton Medan Hotel. Data collection techniques used questionnaires, observations and literature with quantitative research methods and a sample size of 76 who were hotel consumers. The results of the study showed the effect of facilities on increasing the number of consumers, obtained a value of variable X1 of t count 3.293 ˃ t table 1.66571 meaning H1 is accepted and Ho is rejected. The digital marketing hypothesis test on increasing the number of consumers, obtained a value of variable X2 of t count 2.888 ˃ from t table 1.66023 meaning H2 is accepted and Ho is rejected. The significant value shows that it is smaller than alpha (0.004 ≤0.05) this means that it is significant so H3 is accepted and Ho is rejected. The Fcount value> Ftable (13.127≥3.12) then accepts H3 and rejects H0. This shows that together the independent variables have a significant effect on the dependent variable. The result of the determination coefficient analysis is 0.514. This result means that the magnitude of the independent variable affects the dependent variable by 51.4% while the remaining 48.6% is influenced by other factors outside the study.
Pengaruh Relationship Dan Fleksibilitas Kontrak Terhadap Keputusan Konsumen Menggunakan Jasa Leasing Pada PT Mandiri Utama Finance Di Medan Fasyah, Shakira; Nasution, Umar Hamdan; Firah, Al
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6272

Abstract

This study aims to analyze the influence of relationship and contract flexibility on consumer decisions to use leasing services at PT Mandiri Utama Finance Medan. Relationship and contract flexibility that are not improved enough, resulting in a decrease in the use of leasing services at PT Mandiri Utama Finance. Lack of implementation of several indicators of relationships and also related to contract flexibility that burdens partners. The payment time of service users is not on time. This study uses a quantitative method with a multiple linear regression approach. The results of the study indicate that relationships have a positive and significant influence on consumer decisions to use leasing services, while contract flexibility also has a positive effect on consumer decisions to use leasing services, although with a lower level of significance. This study is expected to contribute to the development of more effective marketing strategies for companies, as well as provide insight for further research on the factors that influence consumer decisions in similar industrial sectors.
Analisis Pengelolaan Sistem Informasi Manajemen Menggunakan Aplikasi SLIMS 8 Dalam Efesiensi Dan Efektivitas Pelayanan Di UPT Perpustakaan Universitas Dharmawangsa Medan Yusmiati, Yusmiati; Rangkuti, Sahnan; Firah, Al
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6268

Abstract

This research aims to analyze the implementation of management information systems using the SLiMS 8 application in improving the quality of services to users, identifying the obstacles faced and solutions that can be applied to improve the efficiency and effectiveness of services at the Dharmawangsa University Library UPT. Data collection methods involve observation, interviews, and documentation with qualitative descriptive data analysis. The research results show that this application has a big positive impact on visitors, including a faster and more accurate book search process, ease of accessing book collections and other materials, as well as more practical borrowing management, contributing to supporting academic activities. The SLiMS 8 application provides effective digital solutions and supports progress in the world of libraries and education. This application is increasingly developing and has an influence on library performance, encouraging librarians to think creatively and innovatively in information services so that readers' interest in reading increases and the number of library materials increase
Pengaruh Konten Marketing Dan Personal Selling Terhadap Keputusan Pembelian Konsumen Pada PT. Surya Indah Berjaya Di Binjai Anggraini, Anggi; Harahap, Ahmad Taufiq; Firah, Al
Journal Economic Management and Business Vol 4, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i1.6735

Abstract

Tujuan dalam penelitian ini untuk mengetahui pengaruh konten marketing dan personal selling terhadap Keputusan pembelian pada PT. Surya Indah Berjaya di Binjai. Dengan metode penelitian kuantitatif . Sampel yang digunakan dalam penelitian ini sebanyak 102 sampel yang merupakan konsumen yang sudah membeli rumah dan konsumen yang akan melakukan pembelian. Pengolahan data dilakukan menggunakan program aplikasi SPSS (Statistical Package for the Social Sciences ) versi 25. Hasil penelitian ini diperoleh ttabel sebesar 1,66023 Dari hasil perhitungan dengan menggunakan program SPSS 25 yang terlihat pada tabel diatas, dihasilkan nilai variabel X1 adalah sebesar thitung 3.655 ˃ dari ttabel 1,66023 dengan nilai signifikan 0,000 ini artinya hipotesis X1 diterima. Diperoleh ttabel sebesar 1,66023. Dari hasil perhitungan dengan menggunakan program SPSS 25 yang terlihat pada tabel diatas, dihasilkan nilai variabel X2 adalah sebesar thitung 3,603 ˃ dari ttabel 1,66023 dengan nilai signifikan 0,002 ini artinya hipotesis X2 diterima. Nilai signifikan menunjukan lebih kecil dari alpha (0,00≤0.05) ini artinya signifkan karena berada dibawah taraf (α) = 0,05%. Maka kesimpulanya adalah hipotesis X1 dan X2 yang diajukan di terima. Nilai ftabel 3,09 Nilai fhitung dalam tabel sebesar 19.646 sehingga nilai fhitung besar dari ftabel (19.646 ≥3,09) dan nilai sigfikannya lebih kecil dari pada alpha =0.05 (0.00≤0.05). Maka kesimpulan adalah menerima H3 dan menolak H0. Hal ini menunjukan bahwa secara bersama sama variabel independen berpengaruh signifikan terhadap variabel dependen. Kata Kunci : Konten Marekting, Personal Selling, Keputusan Pembelian
Analisis Strategi Digital Content Marketing Dalam Meningkatkan Jumlah Mahasiswa Baru Universitas Dharmawangsa Harun, Harun; Nasution, Umar Hamdan; Firah, Al
Journal Economic Management and Business Vol 4, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i1.6749

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital content marketing yang diterapkan oleh Universitas Dharmawangsa dalam meningkatkan jumlah mahasiswa baru, serta mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman melalui analisis SWOT. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penggunaan media digital seperti Instagram, TikTok, Facebook, blog, dan video promosi dapat meningkatkan visibilitas dan daya tarik kampus. Analisis SWOT menunjukkan bahwa kekuatan universitas terletak pada konsistensi konten dan keaktifan media sosial, sementara kelemahannya adalah keterbatasan sumber daya digital. Peluang datang dari tren digitalisasi pendidikan dan minat generasi muda terhadap konten kreatif, sedangkan ancaman berasal dari persaingan antar perguruan tinggi. Dengan pemanfaatan strategi yang tepat, Universitas Dharmawangsa dapat meningkatkan citra institusi dan menarik lebih banyak mahasiswa baru. Kata Kunci : Digital Content Marketing, Strategi Pemasaran, Mahasiswa Baru, Media Sosial, Analisis SWOT, Universitas Dharmawangsa
PENGARUH STRATEGI PEMASARAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN XL HOME PADA PT. XL AXIATA MEDAN Bima, Rinto; Rangkuti, Sahnan; Firah, Al
Journal Economic Management and Business Vol 3, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v3i2.6297

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran dan harga terhadap keputusan pembelian produk XL Home pada PT. XL Axiata Medan. Penelitian ini menggunakan pendekatan kuantitatif regresi linier berganda dengan sample sebanyak 60 konsumen XL Home di Medan yang dipilih secara acak. Teknik pengumpulan data menyebarkan angket. Variabel strategi perusahaan memiliki nilai thitung > ttabel (3,887 > 2,00247), berarti strategi perusahaan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Semakin baik strategi yang diterapkan perusahaan, semakin tinggi kecenderungan konsumen untuk memilih XL Home sebagai layanan internet rumah. Selain itu, nilai koefisien determinasi (R Square) sebesar 0,938 menunjukkan bahwa 93,8% variasi dalam keputusan pembelian dapat dijelaskan oleh strategi perusahaan dan harga, sedangkan sisanya 6,2% dipengaruhi oleh variabel lain di luar model penelitian ini. Variabel harga memiliki nilai thitung > ttabel (3,416 > 2,00247), berarti harga berpengaruh secara positif dan signifikan terhadap keputusan pembelian layanan XL Home, harga memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen. Koefisien regresi menunjukkan bahwa baik strategi perusahaan maupun harga memiliki hubungan positif dan signifikan dengan keputusan pembelian (Y) sebesar 0,524 > 0,459. Permasalahan utama yang dihadapi oleh PT. XL Axiata Medan dalam meningkatkan keputusan pembelian layanan XL Home. Dalam industri telekomunikasi yang semakin kompetitif, perusahaan perlu menerapkan strategi pemasaran yang efektif serta menetapkan harga yang kompetitif agar tetap unggul di pasar. Salah satu tantangan utama yang dihadapi adalah kurangnya diferensiasi strategi perusahaan dibandingkan dengan pesaing seperti Indihome, First Media, dan Biznet.Kata Kenci : Strategi Pemasaran, Harga, Keputusan Pembelian, XL Home, PT. XL Axiata Medan.
ANALISIS STRATEGI PERUSAHAAN JASA OUTSOURCING DALAM MENINGKATKAN MUTU KINERJA TENAGA KERJA PADA PT. UNIMAS MITRA SOLUSINDO DI MEDAN Prima, Laksamana; Asnawi, Muhammad; Firah, Al
Journal Economic Management and Business Vol 3, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v3i2.6294

Abstract

Jenis data yang digunakan data primer dan sekunder dengan teknik pengumpulan data melalui observasi dan wawancara beberapa informan karyawan. Teknik analisis data menggunakan penelitian kualitatif.  PT. Unimas Mitra Solusindo melakukan langkah – langkah konkrit dalam upaya meningkatkan mutu tenaga kerja yang akan ditawarkan pada perusahaan rekanan, melaksanakan strategi agar menmperoleh SDM tenaga kerja yang dapat dipercaya dan meningkatkan mutu kinerja tenaga kerja melalui prekrutan tenaga kerja, memberikan pelatihan, pengarahan, memberikan pengawasan setelah diterima dan memberikan sangsi indipliner jika tenaga kerja melakukan kesalahan. Kendala PT Unimas Mitra Solusindo dalam meningkatkan mutu kinerja tenaga kerja meliputi adanya masalah prekrutan tenaga kerja tidak sesuai dengan apa yang diinginkan perusahaan rekanan, tenaga kerja yang sudah dilatih dan dibina sering mengundurkan diri dengan alasan gaji lebih kecil, pengawasan yang kurang dan tenaga kerja akan lengah dalam tugasnya, dan adanya tenaga kerja tidak terima jika diberi surat peringatan dan sanksi administratif. Solusi yang diberikan PT Unimas Mitra Solusindo meliputi merancang deskripsi pekerjaan yang jelas, menyaring calon dengan teliti, mengadakan wawancara yang efektif, dan memberikan tes sesuai dengan kebutuhan pekerjaan, pengembangan program yang relavan dan penyampaian materi dengan metode yang interaktif dan efektif, penyusunan jadwal kerja yang seimbang dan fleksibel dapat meningkatkan keseimbangan kehidupan kerja, dan membuat kebijakan yang adil, transparan, dan memberikan nilai tambah yang nyata bagi tenaga kerja.Kata kunci : Strategi Jasa, Outsourcing, Mutu Kinerja, Tenaga Kerja
Co-Authors Adha, Fachriza Adi Pratama, Adi Agnes, Lulu Alvira, Dini Andi Maysarah Anggi Anggraini, Anggi Arista, Sofia Arpandi, Ahmad Fikri Asnawi, M Asnawi, M. Asnawi, Muhammad Aulia, Annicah Azhari, Zahirah Bakhtiar, Miftakhul Huda Bima, Rinto Cut Zahri, Cut Dalimunthe, Linda Hayati Daoed, Teuku Syahril Delviere, Delviere Dewi Wahyuni Dinda, Devy Rahma E, Ananda Hadi Elyas, Ananda Hadi Fadhylla, Ika Fasyah, Shakira Fazira, Ayu Fitriani, Nicky Gulo, Tira Muliani Harahap, Ahmad Taufiq Harahap, Amad Taufiq Harahap, Lisanudin Permana Harun Harun Hasibuan, Anisa Falihah Hibahtullah, Mhd Habib Himawan, Rizky Inggit, Damar Irawan, Dhanni Delyan Junaidi, Listya Devi Kartika Pratiwi Kesuma, Yuliana Khairuni, Lila Lestari, Sri Widya Manurung, Pasquita Patricia Matudeny, Hidayat Misiah, Irma Muhamad Ilyas, Muhamad Muhammad Safii Munandar, Muhammad Yusril Nasution, Asrindah Nasution, Jul Arifin Nasution, M Amri Nasution, M. Amri Nasution, Muhammad Amri Nasution, Umar Hamdan Ningrum, Apriya Noor, Nadya Nur Fadillah, Nur Pasaribu, Defi Amelia Pratiwi, Fadilla Prayoga, Diki Prima, Laksamana Putri, Audi Amelia Rambe, Siti Nurhaliza Rangkuti, Dian Natama Sandi Safrianita, Nanda Sahara, Nadia Sahnan Rangkuti Sahputa, Ngatno Sahputra, Ngatno Sari, Dwi Kartika SEPTIYAN, RAHMAT Simanungkalit, Rakelina Nainti Simarmata, Devi Risda Siregar, Ali Akbar Siregar, Maulida Fitri Siregar, Muhliza Siswoyo, Bambang Hendra Sitompul, Melisa Septiani Sitorus, Udur Marito Situmorang, Tiurimaida Suganda, Albi Sulfiani, Ananda Syafi’i, Luqman Telaumbanua, Deswan Yatalman Veithzal Rivai Zainal Yasotha, Yasotha Yusmiati Yusmiati, Yusmiati Zelvi Gustiana Zuhra, Khairatul Zulham Zulham