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Development Of Sustainable Business Models For Community-Based Smes In Medan: An Islamic Economic Perspective Pranata, Mhd Harry; Syahbudi, Muhammad; Nasution, Juliana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 1, No 2 (2017): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11472

Abstract

This article attempts to develop a sustainable business model for community-based Micro, Small, and Medium Enterprises (MSMEs) in Medan City from the perspective of Islamic economics. This initiative is driven by the fact that there are currently 38,343 MSMEs registered in the Cooperative and MSME Data System (SIMDAKOP) application of Medan City, which must be able to endure. The methodology used is a qualitative approach, with data collection through interviews and surveys completed by participants, analyzed using a SWOT analysis based on the triple bottom line. The results of this study indicate that the sustainable business model for community-based MSMEs in Medan City, approached through SWOT analysis, is a competitive strategy achieved through ST (Strengths and Threats) collaboration. The program planning includes: (1) enhancing MSME collaboration with government institutions and academics to improve MSME competitiveness; (2) increasing environmentally friendly and locally sourced product innovation; and (3) improving funding sources from CSR programs of institutions or state-owned enterprises (SOEs) to support MSMEs, ensuring that their products and prices remain affordable despite economic instability. The contribution of this article is the proposal of a sustainable business model that is expected to withstand the challenges posed by all the core issues previously mentioned in the context of Islamic economics. Keywords: This article attempts to develop a sustainable business model for community-based Micro, Small, and Medium Enterprises (MSMEs) in Medan City from the perspective of Islamic economics. This initiative is driven by the fact that there are currently 38,343 MSMEs registered in the Cooperative and MSME Data System (SIMDAKOP) application of Medan City, which must be able to endure. The methodology used is a qualitative approach, with data collection through interviews and surveys completed by participants, analyzed using a SWOT analysis based on the triple bottom line. The results of this study indicate that the sustainable business model for community-based MSMEs in Medan City, approached through SWOT analysis, is a competitive strategy achieved through ST (Strengths and Threats) collaboration. The program planning includes: (1) enhancing MSME collaboration with government institutions and academics to improve MSME competitiveness; (2) increasing environmentally friendly and locally sourced product innovation; and (3) improving funding sources from CSR programs of institutions or state-owned enterprises (SOEs) to support MSMEs, ensuring that their products and prices remain affordable despite economic instability. The contribution of this article is the proposal of a sustainable business model that is expected to withstand the challenges posed by all the core issues previously mentioned in the context of Islamic economics. Keywords: Model, Sustainable Business, MSMEs, SWOT, TBL
ANALYSIS OF PARTNERSHIP DEVELOPMENT USING ARCHETYPE SYSTEM MODELING IN AN EFFORT TO INCREASE THE LEVERAGE OF TOUGH TEMPE UMKM BUSINESSES IN HUTAGODANG VILLAGE Nasution, Dini Andriani; Harahap, Rahmat Daim; Nasution, Juliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12634

Abstract

This research aims to identify the internal environment as strengths and weaknesses and the external environment as opportunities and threats and then formulate alternative strategies that can be implemented regarding the next Tempe SME partnership program. This study examines the leverage of each system archetype model in UMKM partnerships and also uses an internal matrix (IFE) and an external matrix (EFE). From the EFAS and IFAS data calculations above, it can be seen that the company's current position is in quadrant I coordinates (1,946 ; 1,395) namely the expansion (growth) quadrant, which is expected to be able to maintain and sustain the strategy and be able to penetrate the market and develop products. Based on the results of the model simulation process with the Casual Leverage Loop System, it is hoped that there will be several relationship structures between elements that influence each other in UMKM and partners, namely partners from large companies that have industrial scope both in the tofu-tempeh trade chain area and even the soybean import industry. Meanwhile, looking at the results of the partnership structure which was built from three sides, namely as follows: Business information perspective, business competency perspective and business access perspective. Keywords: Partnership, Archetype System, UMKM
Analysis of the Role of Zakat in Eradicating Poverty (Case Study of the Medan City Yatim Mandiri Foundation) Sartika, Sartika; Rokan, Mustapa Khamal; Nasution, Juliana
Journal of Public Representative and Society Provision Vol. 5 No. 1 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i1.497

Abstract

Poverty is a major problem that is certainly experienced in a developing country, one of which is Indonesia. This means that poverty is a condition where someone cannot meet their basic needs. Welfare is something that can be felt by someone in their life where they feel their life is fulfilled and sufficient without any burden and pressure. This study aims to determine the role of zakat as a tool or intermediary in poverty alleviation in the city of Medan. This research method uses a qualitative method with a descriptive analysis approach. The type of data collected uses interview data at the Yatim Mandiri foundation in the city of Medan. The results of the study revealed that the Laznas Yatim Mandiri zakat program in the city of Medan has proven effective in improving the welfare of mustahik. With a collaborative approach between education, health, and economic empowerment, this foundation has succeeded in improving the standard of living of mustahik and reducing poverty.
Strategi Pengembangan Usaha Mikro Kecil Menengah di Kube Kuliner Asahan pada Masa Pandemi Covid-19 Miliantari, Dea; Nawawi, Zuhrinal M; Nasution, Juliana
Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Vol 1, No 1 (2022)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.405 KB) | DOI: 10.30596/almuhtarifin.v1i1.9032

Abstract

The development strategy is an internal analysis of regional market conditions, including strengths and weaknesses, as well as external market conditions, future opportunities and threats, and then the adoption of alternatives to determine the Strategies that must be implemented to maintain business stability during the Covid19 pandemic. This type of research uses descriptive qualitative research. The analysis used is a logic-based SWOT analysis that uses the IFAS matrix, EFAS matrix, SWOT matrix, and Grand Strategy matrix to maximize profits, opportunities, losses, and threats. The results of this study indicate that the strategy used by culinary msme in Asahan Culinary Kube during the Covid19 pandemic is in the Type 1 (aggressive) quadrant, which is a position that is profitable and has high potential. Based on an internal strategy analysis with a total score of 2.08 and a total score of 2.34 for external factors, it means that culinary msme in Asahan Culinary Kube can take advantage of existing opportunities to implement them during the Covid19 pandemic, a strategy that supports aggressive growth.Keywords : Development Strategy, Culinary Msme, Covid-19, SWOT Analysis.
Analisis Peranan Sistem Penagihan Piutang Negara Dalam Meningkatkan Efektifitas Kinerja pada Kantor Wilayah Direktoriat Jendral Keuangan Negara Medan Masrida, Masrida; Nasution, Juliana
Mandiri : Jurnal Akuntansi dan Keuangan Vol. 1 No. 2 (2022): Juni 2022
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.859 KB) | DOI: 10.59086/jak.v1i2.42

Abstract

In managing state assets, the Ministry of Finance establishes the Directoeate General of State Assets (DJKN). Based on the Regulation of the Minister of Finance Number 206/PKM,01/2014 concerning the Organization and Work Procedure of the Ministry of Financ,the Directorate General of State Assets has the task of formulating and implementing policies and technical standardization in the fileds of state assets, state receivables and auctions. The purpose of this study was to analyze andd test the suitability of the procedure for submitting state receivables to the procedure for paying off state receivable and to find out how the role of the state receivable collection system in increasing the effectiveness of performance at the North Sumatra DJKN regional Office, with the Regulation of the Minister of Finance Number 240/PKM.06/2016. The analytical method used in this study is a descriptive method which begins with collecting data to be abalyzed then a conclusion is drawn and the type of research used is descriptive qualitative. The results of of the study showed. The purpose of this study was to analyze and test the suitability ofthe procedure for that the role system for collecting state receivables was carried out in accordance with the Regulation of the Minister og Finance Number 240/PKM.06.2016
Pengaruh Marketing Mix Terhadap Perilaku Konsumen Generasi Z Dalam Pembelian Fashion Muslim Kamil, Muhammad Raihan; Harahap, Isnaini; Nasution, Juliana
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6915

Abstract

This study aims to determine the effect of marketing mix on generation Z consumer behavior in purchasing Rabbani Medan Muslim fashion. The population in this study were all consumers of Rabbani Medan stores totaling 400 people while the sample in this study were consumers who were generation Z in Rabbani Medan stores totaling 100 people. This study uses quantitative methods with data collection using the Likert scale method. The results of this study show that product, price, place, promotion and employees have a significant influence on the purchasing decision of Rabbani Muslim fashion. This means that the behavior of generation Z towards the Muslim fashion industry which is currently growing quite rapidly in Indonesia is increasingly positive from day to day. These results show that F count> F table (8.002> 2.20) with a significance level of 0.028 <0.05. So it can be concluded that the behavior of generation Z consumers has an influence on fashion purchasing decisions at Rabbani Medan.
Analisis Pengembangan Badan Usaha Milik Desa (BUMDes) Dalam Meningkatkan Kesejahteraan Masyarakat Menurut Perspektif Ekonomi Islam: Studi Kasus BUMDes Sejahtera Berjaya, Desa Percut, Kecamatan Percut Sei Tuan Maulida, Lisa; Harahap, Muhammad Ikhsan; Nasution, Juliana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1979

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana perkembangan BUMDes dalam meningkatkan kesejahteraan masyarakat menurut perspektif Ekonomi Islam di desa Percut. Penelitian ini menggunakan metode kualitatif deskriptif, dan data yang digunakan adalah data primer dan data sekunder, dengan analisis data deskriptif. Data diperoleh dengan cara observasi, wawancara dan dokumentasi. Dengan populasi masyarakat desa Percut berdasarkan sid.kemendesa.go.id yang berjumlah 4.195 KK di tahun 2022. Hasil penelitian mengungkapkan bahwa BUMDes Sejahtera Berjaya desa Percut berdiri sejak tahun 2022 belum berkembang dengan cukup baik, dan pengelolaan belum dilakukan secara optimal, yang dilihat dari perkembangan usaha BUMDes yang masih lambat. Hal ini disebabkan Sumber Daya Manusia (SDM) yang kurang mumpuni, keterbatasan modal dan lemahnya sosialisasi program. Dengan penerapan solusi yakni melakukan pendampingan dan pelatihan, akses permodalan, serta digitalisasi dan sosialisasi program. Selain itu, adapun strategi yang dilakukan bagi BUMDes dalam meningkatkan kesejahteraan masyarakat desa Percut yakni kualitas dan kuantitas SDM, Dukungan Pemerintah dan meningkatkan ekosistem. Walaupun demikian, dari pandangan perspektif Ekonomi Islam, kesejahteraan bukan hanya diukur dari sisi materi akan tetapi juga non materi. Masyarakat desa Percut dapat dikatakan telah sejahtera dalam perspektif Ekonomi Islam, karena usaha yang dikelola telah memenuhi prinsip-prinsip Ekonomi islam
Analisis Swot Untuk Pengembangan Objek Wisata Dalam Menghadapi Pesaing Kakuta Kota Binjai Asmita, Riza Ayu; Nasution, Juliana; Harahap, Muhammad Ikhsan
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4808

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana cara kerja analisis SWOT faktor internal dan eksternal digunakan sebagai strategi peningkatan daya saing di Kakuta kota Binjai. Dalam penelitian ini menggunakan jenis penelitian kualitatif deskriptif, dengan menggunakan data yang diperoleh dari hasil wawancara, observasi dan dokumentasi. Analisis SWOT sebagai alat analisis strategis bagi perusahaan yang dapat mengidentifikasi faktor internal (kekuatan dan kelemahan) dan eksternal (peluang dan ancaman) yang mempengaruhi Kakuta kota Binjai. Matriks IFAS, matriks EFAS, diagram SWOT dan matriks SWOT kemudian digunakan untuk analisis. Berdasarkan hasil analisis, faktor internal sebesar 3,3 dan faktor eksternal sebesar 3,4. Titik koordinat yang dihasilkan adalah x = 1,7 dan y = 1,4 berada pada kuadran I, yang artinya mendukung kebijakan pertumbuhan usaha bisnis yang agresif. Hasil penelitian menunjukkan bahwa Kakuta di kota Binjai dapat memanfaatkan kekuatan dan peluang yang ada untuk terus berkembang dan bersaing dengan strategi SO.
Kontribusi Pedagang Wanita Pasar Tradisional Dalam Meningkatkan Kesejahteraan Keluarga dalam Tinjauan Ekonomi Islam (Studi Kasus Pasar Lau Cih Medan) Zakia, Maulida Ummi; Nasution, Yenni Samri Juliati; Nasution, Juliana
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15366

Abstract

This study employs a descriptive qualitative research method. It was conducted directly on the subject, namely the female traders at the Lau Cih Central Market in Medan. Data was gathered through observation, interviews, and documentation, and then analyzed qualitatively using data reduction, data presentation, and data verification. The findings reveal that the contribution of female traders in the Lau Cih Central Market includes alleviating the financial burden on their families, acting as the breadwinners or heads of households, and helping to improve family finances. Despite these roles, they do not neglect their primary responsibilities as homemakers, balancing their time between work and family matters. From an Islamic economic perspective, a wife working is not in conflict with Islamic law, as a working wife is considered to be assisting her husband in providing income, which is seen as a form of devotion in supporting the family. The factors motivating a wife to work include economic necessity, social factors, and self-actualization.
Perilaku Konsumsi Fashion Muslim di Era Digital Dalam Perspektif Islam (Studi Kasus Mahasiswa FEBI UIN Sumatera Utara) Nasution, Siti Aminah; Sugianto, Sugianto; Nasution, Juliana
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15393

Abstract

In Indonesia, Muslim fashion is increasingly important as an expression of religious identity and values, with consumers, particularly university students, utilizing technology to select products that comply with halal principles and Islamic ethics. This study aims to understand the influence of Muslim fashion consumption behavior in digital technology. This research methodology uses a quantitative approach with data collected through questionnaires with a sample of 100 active students at the Faculty of Economics and Islamic Business at UIN North Sumatra, then analyzed using simple linear regression with SPSS 22 software. The results show that Muslim fashion consumption behavior has a significant effect on technology utilization, with a t-count value of 9.056 and a p-value of 0.000, far below the 0.05 significance limit. The coefficient of determination (R-squared) of 0.456 indicates that 45.6% of the variation in technology utilization can be explained by Muslim fashion consumption behavior. This indicates that digital technology makes it easier for students to choose fashion products that are in accordance with Islamic values.
Co-Authors Afifah, Yasmin Amelia, Anika Andini, Indri Andri Wibowo Anggraini, Sri Dewi Aqwa Naser Daulay Arifin Fauzi Lubis Armayani, Reni Ria Asmita, Riza Ayu Atika Atika Aulia, Mahani Faiza Azhari, Farah Indah Azizah Kurinci, Ayu Ismah Br. Purba, Devia Syahfitri Daulay, Khairani Andini Daulay, Wilda Efrilyati Della, Della Alvionita Enjeli, Enjeli Fadilah, Cut Fadillatunnisa, Fadillatunnisa Fajar, Ramdanil Fakhri, Hanifah Oktaviani Fani, Meiti Handayani, Suri Sakinah Harahap, Andi Hotmatua Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harahap, Santri Fadhilah Hasibuan, Mardiah Khofifah Hasibuan, Reni Ria Armayani Hasugian, Hotbin Hayani, Nur Syamsidah Heru, Muhammad Ilham Arifin Isnaini Harahap Kamil, Muhammad Raihan Larasati, Diah Larasati Lubis, Rasikah Firjatullah Lubis, Sofiana Zahara Madinah, Futri Marliyah, Marliyah Masrida, Masrida Maulana, Rifki Maulida, Lisa Metuah, Marpirah Miliantari, Dea Muhammad Anwar Muhammad Lathief Ilhamy Nasution muhammad Syahbudi, muhammad Murtadla, Abdullah Alfikri Mustapa  Khamal  Rokan Nasution, Dini Andriani Nasution, Muhammad Idris Nasution, Siska Amelia Nasution, Siti Aminah Natasya, Adelia Novia, Raisyah Arta Nurbaiti Nurbaiti Nurhayati Nurhayati Nuri Aslami Nurlaila Nurlaila Nursantri Yanti Nurul Inayah Nurul Jannah Pranata, Mhd Harry Putri, Siti Rahmayanti Qodriyah, Nurul Ni'mah Rahma, Tri Inda Fadhila Rahmadhani, Nurianti Rahmi Syahriza, Rahmi Ramadhani, Sri Rokan, Mustafa Kamal Saparuddin Siregar Saputra, Muhammad Ilham Sari, Suci Indah Sartika Sartika Sastiani, Amanda Feby Sayuti, Gegoh Setia, Dela Sihite, Masdinar Sinaga, Tari Nur Syafni Siregar, Dewi Tamora Siregar, Nabila Safutri Sobari, Riski Sri Anjani Sri Maharani Sri Rizky, Dina Subandi Subandi Sugianto Sugianto Syamsul Bahri Tambak, Eli Ermawati Tanjung, Miftahul Jannah Triningsih, Cindy Tuti Anggraini Wahyu Syarvina YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Zakia, Maulida Ummi Zuhrinal M. Nawawi