Claim Missing Document
Check
Articles

Found 2 Documents
Search

Supply Chain Management Performance of the Furniture Industry in Ambon during the Covid-19 Pandemic Fransiska Natalia Ralahallo; Edward Gland Tetelepta; Asiani Sijabat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4704

Abstract

Supply Chain Management (SCM) is implemented within a company with the objective of improving operational performance, in order to create a competitive advantage. Information sharing, long term relationship, cooperation and process integration are important elements in Supply Chain Management, which function to accelerate supply chain processes from suppliers to the markets or to the consumers. This research is conducted on the furniture industry in the city of Ambon. The problems that are often encountered by the furniture industry are typical problems such as, lack of capital and limited access to raw materials, especially seasonal ones. In addition, there is also the problem of partnership, which is triggered by the difficulty of integrating farmers (raw material suppliers) and raw material processing companies into a solid partnership, due to differences in interests. The purpose of this research is to analyze the influence of information sharing, long term relationship, cooperation, and process integration towards supply chain management performance within the company. The result of the research is (1) the information sharing variable has a significant influence towards supply chain management performance; (2) long-term relationship variable has no significant influence towards supply chain management performance; (3) the cooperation variable has a significant influence towards supply chain management performance and; (4) the integration process variable has a significant influence towards supply chain management performance
Analysis the Influence of Service Quality, Social Media, Price Strategy to Purchasing Decisions and Store Loyalty Yanti Mayasari Ginting; Fransiska Natalia Ralahallo; Obet Eko Wiranto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4301

Abstract

This study aims to determine the effect of service quality, social media, price strategy on purchasing decisions and store loyalty. The data used in this study is primary data obtained from the distribution of questionnaires. The population in this study are customers who have purchased products at PT Bintang Lima Pekanbaru. The sample in this study used non-probability sampling by using purposive sampling method. Respondents who answered the list of statements were people aged 17 years and over in the city of Pekanbaru. The number of samples in this study amounted to 150 samples. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the variables of service quality, social media, price strategy have a significant effect on purchase decision, while the service quality and social media have no significant effect on store loyalty, but the price strategy and purchase decision have a significant effect on store loyalty.