Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Soso-Q : Jurnal Manajemen

FAKTOR YANG MEMENGARUHI PROSPEK USAHA JASA DEALER HONDA TERHADAP KINERJA KEUANGAN PADA PT. MGM DI KOTA AMBON Ronyldo Tandikura; Fransiska Natalia Ralahallo
Soso-Q : Jurnal Manajemen Vol 7, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/sosoq.v7i1.982

Abstract

Building and developing the competitiveness of the company, especially in the business of selling two-wheeled motor vehicles requires a focus on customers, promoting quality, continuous innovation, prioritizing service and speed. All of them aim to create better after-sales and relationship marketing, so that the process of developing and maintaining long-term relationships with customers becomes more harmonious and eventually they will decide to repurchase or use the same services in the future.This study aims to test, first partially, the influence of Relationship Marketing Factors on Profitability; second, partially testing the effect of After Sales Service Factors on Profitability at PT. MGM in Ambon City.This research uses primary and secondary data, and the type of research used is the type of explanatory research with a quantitative approach. The method used in this study is multiple regression analysis using SPSS 20.0 computer program.The results of this study indicate that the first hypothesis is partially positive and significant between relationship marketing to the profitability of PT. MGM in Ambon City with a significance level of 0.05 and a value of Standardized Coefficients of 0.438. Furthermore, the second hypothesis shows that partially or t-test, the significance value of the after-sales service obtained is greater than the significance level of 0.05, with a negative coefficient value of 109. So it can be seen that after-sales service has no significant and negative effect on the profitability of PT. MGM in Ambon City. Keywords: Relationship Marketing Factors, After Sales Service Factors and Profitability of PT. MGM in Ambon City
ANALISIS PENGARUH TOTAL QUALITY MANAGEMEMT TERHADAP KINERJA MANAJERIAL PADA PEMUDA BAKERY AND CAKE DI KOTA AMBON Fransiska N. Ralahallo; Josia Pattipeiluhu
Soso-Q : Jurnal Manajemen Vol 5, No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/sosoq.v5i1.99

Abstract

This study aimed to examine the effect of the variable Total Quality Management (Customer focus, team work, continuous improvement systems and employee involvement and empowerment) to managerial performance. Samples used in this study were 38 respondents who are employees YOUTH Bakery and Cake. Model analysis used is multiple regression. Testing the quality of the data used is the validity and reliability testing. The classical assumption used is normality test, multicollinearity, and test heterokedastisitas. Testing the hypothesis is significant simultaneous test (test - F), partial significance test (t - test) and adjusted R-square. The results showed that TQM simultaneous effect on managerial performance and there is only one variable in the TQM partial effect of variable teamwork. Adjusted R-square value of 0, 156 showed that managerial performance can be explained by the focus on the customer, teamwork, berksinambungan system improvement, and employee engagement and empowerment. Keywords: Total quality managemet, Customer focus, team work, continuous improvement systems, involvement and empowerment of employees, managerial performance.