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All Journal Jurnal Administrasi Bisnis Niagawan JAKPI IJBE (Integrated Journal of Business and Economics) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat SAR (Soedirman Accounting Review): Journal of Accounting and Business JURNAL PENDIDIKAN TAMBUSAI Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Jurnal Samudra Ekonomi dan Bisnis JCRS (Journal of Community Research and Service) Jurnal Aplikasi Akuntansi At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Sistem Informasi Kaputama (JSIK) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara G-Couns: Jurnal Bimbingan dan Konseling Proceeding International Seminar of Islamic Studies AJAD : Jurnal Pengabdian kepada Masyarakat The Explora Jurnal Basicedu Jurnal Informasi Keagamaan, Manajemen dan Strategi FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam
Harahap, Khairunnisa
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Administrasi Bisnis

 1 
Do Digitalization and Green Entrepreneurship Affect Firm Value of Micro, Small and Medium Enterprises (MSMES)? Putra, Pasca Dwi; Zainal, Andri; Harahap, Khairunnisa; Agusti, Ivo Selvia; Saputra, Hendra; Thohiri, Roza; Afrida, Fenny
Jurnal Administrasi Bisnis Vol 14, No 2 (2025): In Progress
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i2.69571

Abstract

The purpose of this study is to examine the potential of digitalization and green entrepreneurship to enhance the value of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research was conducted with MSMEs in the city of Medan. The study involved 146 respondents. The objective of this study is to test a hypothesis using a structural equation model, with the SmartPLS 3.2.8 application being utilized to facilitate this process. Prior to hypothesis testing, the data must first be subjected to a process of validity and reliability testing. The findings of this study indicate that the implementation of digitalization and green entrepreneurship has the potential to enhance the value of MSMEs. Furthermore, the implementation of green entrepreneurship will motivate companies to adopt digitalization. The implementation of digitalization and green entrepreneurship will assist MSMEs in competing and innovating through the utilization of technology and broader marketing strategies, while also prioritizing environmental protection.
Co-Authors A.W., Jumiadi Afrida, Fenny Akbar, Dian Maulana Akmal Huda Nasution, Akmal Huda Ana Rahmi Ananda, Rusydi Andri Zainal Anggina, Asih Anugerah, Ajeng Inggit Armis Armis Aulia, Najunda Azis, Adek Cerah Kurnia br bukit, Rizky delhiana Brutu, Jihan Hijrahani Azizah Budiarta, Kustoro Dani, Sulis Mawar Diana, Ega Erwin, Intan Nabillah Farza, Tengku Citra Nisa Fridiarty, Lelly Hafizhah, Maryam Hasibuan, Ali Daud Hasibuan, Muhammad Rizal Hasibuan, Novita Indah Hendra Saputra Hendrawan, Yoni Ibrahim, Adrian Ivo Selvia Agusti Jayani, Erni Lubis, Jihan Syahirah Lubis, Septi Aulia Madhani, Reny Muhammad Azhar MUHAMMAD RIZAL nadila, Fasya Oktovi, Rama PANINGKAT SIBURIAN Pardede, Akim Manaor Hara PASARIBU, TIO RIA Purba, Rasita Putra, Pasca Dwi Putri, Cindy Dinda Putri, Nurhaida Fahrisma Rahmad Effendi Rahmah, Seline Suci RAMADHAN, WAHYUDI Rini Dian Anggraini Ritonga, Aslam Naufal Arrahman S, Dhea Amalia Sahkholid Nasution Samin, Mara Sihombing, Audrey Brigita Demarlin Simangunsong, Judith Kl Metusala Sintiya, Sindy Sri Wahyuni Sriwedari, Tuti Suhariyanto, Joko Sukarman Purba Sukma, Dasmara Thasfa, Saida Amini Thohiri, Roza Walad Ahkas, Akmal Welly, Yerisma Wina Mariana, Wina Winata, Jumiadi Abdi Zahra Amalia Zulfitri