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ANALISIS PREFERENSI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN BERAS ORGANIK (Studi Kasus Toko Beras Ela Pasar Sentral Rappang) FAISAL, MUHAMMAD; WULANDARY, AYU; HARYONO, IRANITA
J-PEN Borneo : Jurnal Ilmu Pertanian Vol 7, No 1 (2024)
Publisher : FAKULTAS PERTANIAN UNIVERSITAS BORNEO TARAKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/jpen.v7i1.5163

Abstract

Salah satu makanan yang berperan penting dalam kehidupan seseorang adalah nasi. Fakta bahwa lebih dari 90% penduduk Indonesia mengonsumsi beras menjadi buktinya. Mengkonsumsi beras organik akan menjauhkan seseorang dari resiko mengkonsumsi pangan yang mengandung bahan kimia yang berbahaya. Permintaan terhadap beras organik tidak terlepas dari peranan konsumen dalam menilai dan mengidentifikasi produk tersebut sehingga nantinya akan memutuskan melakukan keputusan pembelian atau tidak. Adapun tujuan penelitian ini adalah: untuk faktor pengaruh pengambilan keputusan pembelian beras organik di Pasar Sentral Rappang. Jenis penelitian yang digunakan adalah deskriptif kuantitatif, yaitu suatu metode yang menitikberatkan pada karakteristik pengukuran objektif dari proses sosial. Pemilihan sampel dilakukan dengan teknik purvosive sampling. Hasil penelitian menunjukkan bahwa: Faktor perbedaan individu dan faktor pengaruh lingkungan dinyatakan bahwa terdapat pengaruh yang signifikan secara parsial antara pengaruh lingkungan terhadap proses keputusan sedangkan faktor proses psikologis dinyatakan bahwa tidak terdapat pengaruh yang signifikan secara parsial antara proses psikologis terhadap proses keputusan. Sedangkan secara Simultan faktor perbedaan individu, faktor prngaruh lingkungan, dan faktor proses psikologis berpengaruh terhadap proses pengambilan keputusan pembelian beras organik.
Faktor-Faktor yang Mempengaruhi Daya Saing Komoditas Kopi Indonesia di Pasar Dunia Santri, Ayu; Padapi, Astrini; Haryono, Iranita
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jsxx9b92

Abstract

As time goes by, globalization will give rise to increasingly fierce competition, so that only countries that have strong competitiveness will be able to survive, so it requires coffee producers in Indonesia to be able to meet consumer needs in a more satisfying way than in competing countries. This research aims to find out the factors that influence the competitiveness of Indonesian coffee commodities in the world market. The method used is a quantitative method using secondary data. The data analysis technique uses Multiple Linear Regression Analysis. The research results show that in the partial t test results the Production Variable (X1) has a significant effect on Export Volume (Y) and the Price Variable (X2) and the Dollar Exchange Rate Variable (X3) do not have a significant effect on Export Volume (Y) on commodity competitiveness Indonesian coffee on the world market. From the simultaneous f test results, it was found that all independent variables (X) had a significant influence on Export Volume (Y) on the competitiveness of Indonesian coffee commodities in the world market. The conclusion of this research is to increase coffee production and improve quality in order to be able to increase Indonesian coffee commodities so that they can have a higher influence on the world market.
Analisis Partisipasi dan Kepuasan Kelompok Tani Terhadap Kinerja Penyuluh Pertanian di Kecamatan Maritenggae, Kabupaten Sidenreng Rappang Sumantri, Iswan; Haryono, Iranita; Wulandary, Ayu
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/rmab1193

Abstract

Farming is a noble activity that contributes to the preservation of nature and the lives of other living things. The government can utilize agricultural extension as a policy tool to encourage the progress of this sector. However, farmers have the right to accept or reject advice from agricultural extension agents. So why is this study very important to measure how much participation of farmer groups in the agricultural extension work program In Maritenggae District, Sidenreng Rappang Regency, the aim of this study was to ascertain the degree of engagement and satisfaction of farmer groups in the agricultural extension work program. This study was carried out in the Maritenggae District of the Sidenreng Rappang Regency between March and May of 2024. With a sample of 30 farmer groups, the study's population consisted of 861 members of farmer groups in Maritenggae District, Sidenreng Rappang Regency. Questionnaires were used in conjunction with direct interviews to obtain data. Importance Performance Analysis (IPA) and descriptive analysis were the analytical methods employed in this investigation. The study's findings indicate that farmer groups' engagement had an average percentage value of 89%, with a very participating category. Although the outcomes of the, Farmer groups must be active and participate in extension services held by extension workers so that they can learn and apply the knowledge provided. Extension workers must also help farmer groups improve their skills and abilities to increase the productivity of their farming businesses, agricultural extension workers must also improve their performance to farmer groups.
The Role of Agricultural Extension Workers in Capacity Development Member of the Rice Farmers Group in Panca Rijang District Fitriyah, Nurul; Haryono, Iranita; Wulandary, Ayu
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2295

Abstract

To increase rice production and increase the capacity of farmers in the District Panca Rijang, agricultural extension workers must act as facilitators, innovators, motivators, dynamist, and educator. This research aims to find out how the influence of the role of agricultural instructors on the development of members' abilities rice farmer group in Panca Rijang District. This research uses an approach quantitative descriptive. The data used is primary and secondary data. Sampling Simple Random Sampling was carried out, and the number of samples was calculated using Slovin formula as many as 44 farmers were interviewed via questionnaire. Data analysis methods used is multiple linear regression. The research results show that the role of agricultural instructors as facilitators, innovators, motivators, dynamists, and Educators have a significant influence on the level of ability owned by members of farmer groups in Panca Rijang District with significant value of 0.000 0.05 and the calculated F value is 13.486 F Table 2.46.
Identifikasi Pola Distribusi Guna Mendukung Rantai Pasok Beras di Kabupaten Sidenreng Rappang (Studi Kasus CV. Rahma 35): Identification of Distribution Patterns to Support the Rice Supply Chain in Sidenreng Rappang District (Case Study CV. Rahma 35) Qayyum, Muhammad Chaerul; Mursalat, Aksal; Haryono, Iranita
Perbal: Jurnal Pertanian Berkelanjutan Vol. 12 No. 3 (2024): Perbal: Jurnal Pertanian Berkelanjutan
Publisher : Fakultas Pertanian Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/perbal.v12i3.4169

Abstract

Kabupaten Sidenreng Rappang menjadi salah satu daerah penghasil padi terbesar di Provinsi Sulawesi Selatan. Hasil tersebut diperlukan proses pengolahan dan pendistribusian yang baik hingga ke tangan konsumen. Penelitian ini bertujuan untuk mengidentifikasi pola saluran distribusi guna mendukung rantai pasok beras di Kabupaten Sidenreng Rappang. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Teknik pengambilan sampel dalam penelitian ini dilakukan menggunakan teknik snowball sampling. Teknik analisis data dilakukan dengan metode wawancara mendalam Penelitian diharapakan mampu memberikan informasi terkait aliran rantai pasok dalam Perusahaan serta informasi terkait efisiensi saluran distribusi dan biaya dalam distribusi. Hasil penelitian menunjukkan bahwa pola distribusi beras yang terjadi di Kabupaten Sidenreng Rappang studi kasus CV. Rahma 35 terdiri dari 2 saluran distribusi. Saluran pertama petani ® pedagang pengumpul/mitra ® industri CV. Rahma 35 ® konsumen luar provinsi. Untuk saluran kedua petani ® pedagang pengumpul/mitra ® industri CV. Rahma 35 ® pedagang pengecer ® konsumen. Pola saluran distribusi ini didukung dengan aliran rantai pasok yang ada di Kabupaten Sidenreng Rappang, dapat dilihat bahwa masing-masing aliran yang ada berjalan dengan baik sesuai dengan teori rantai pasok. Mulai dari aliran produk yang berjalan satu arah dari produsen ke konsumen. Kemudian aliran keuangan yang juga mengalir satu arah dari konsumen ke produsen. Serta aliran informasi yang mengalir dua arah antara produsen dan konsumen agar mempererat hubungan kepercayaan diantara keduanya. Sidenreng Rappang Regency is one of the largest rice producing areas in South Sulawesi Province. With these results, a good processing and distribution process is needed into the hands of consumers. The method used in this research is qualitative method. The sampling technique in this research was carried out using the snowball sampling technique. The data analysis technique was carried out using the in-depth interview method. The research is expected to be able to provide information regarding supply chain flows within the Company as well as information regarding the efficiency of distribution channels and costs in distribution. The results of the research show that the rice distribution pattern that occurs in the Sidenreng Rappang Regency, the CV case study. Rahma 35 consists of 2 distribution channels. The first channel is farmers ® traders/partners ® CV industry. Rahma 35 ® consumers outside the province. For the second channel, farmers ® traders/partners ® CV industry. Rahma 35 ® retailers ® consumers. This distribution channel pattern is supported by the supply chain flow in Sidenreng Rappang Regency. It can be seen that each existing flow is running well in accordance with supply chain theory. Starting from the flow of products that goes in one direction from producer to consumer. Then financial flows also flow in one direction from consumers to producers. As well as a two-way flow of information between producers and consumers to strengthen the relationship of trust between the two.
INOVASI HIJAU TRANSFORMASI LIMBAH PERTANIAN MENJADI PRODUK BERKUALITAS Nur Inayah, Astrina; Rukmelia, Rukmelia; Salfiana, Salfiana; Nurwidah, Andi; Hasanuddin, Fenny; Haryono, Iranita; Padapi, Astrini; Reskianti, Reskianti; Rabiah, Rabiah; Nur Zahilah, Rizka
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 6 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i6.1329

Abstract

The problems that occur in the Asoka Women Farmers Group include agricultural activities, increasing product innovation capacity, resulting in a lack of access to agricultural education and training which hinders the progress of the women farmers group. The problem that occurs with domestic waste is difficulty in management. Overcoming the domestic waste problem requires a holistic approach through innovative green waste management. The aim of the implementation is to carry out mentoring activities for green innovation in the transformation of agricultural waste into quality products. The method is a method of counseling and training in making dodol from banana peels, crackers from tofu dregs and candied watermelon peels. The partners involved in this activity are the Asoka Farming Women's Group, Kelurahan Kadidi. The activity was implemented on January 13 2024. The results of this activity were an increase in knowledge which could be seen from the community's activeness in the activity. The conclusion that can be drawn from this activity is that the implementation of the activity ran smoothly in collaboration with Kadidi Village officials. Participants were very enthusiastic in taking part in the activity.
DIVERSIFIKASI PRODUK PANGAN LOKAL DALAM MENUNJANG KETAHANAN PANGAN NASIONAL (PEMBUATAN BROWNIES TEPUNG UBI JALAR) Nur Inayah, Astrina; Rukmelia, Rukmelia; Haryono, Iranita; Padapi, Astrini; Fitriani, Fitriani
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 6 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i6.1330

Abstract

The problem with the Asoka Women's Farmers Group (KWT) is the lack of access to agricultural education and training that KWT requires. The main problem in diversifying local food products is the consistent availability of raw materials. Variability in raw material quality can be a problem. The aim of the activity is to carry out mentoring activities, namely the diversification of local food products in supporting national food security by making sweet potato flour brownies. The method used is the counseling and training method for making sweet potato flour brownies. The partners involved in this activity are the Asoka Women's Farmers Group. Implementation of outreach activities on diversification of local food products to support national food security and training on making sweet potato flour brownies, on June 17 2023. The results of this activity increased knowledge from community activity in the activity, as well as the number of people who took part in the activity. The conclusion of this activity is that the implementation of the activity ran smoothly in collaboration with Kadidi Village officials. Participants were very enthusiastic in taking part in the activity.
ANALISIS STRATEGI PENGEMBANGAN USAHATANI AGRIBISNIS KOPI (STUDI KASUS: KOPI ARABIKA ENREKANG) Alfin, Alfin; Haryono, Iranita; Mursalat, Aksal
J-PEN Borneo : Jurnal Ilmu Pertanian Vol 7, No 2 (2024)
Publisher : FAKULTAS PERTANIAN UNIVERSITAS BORNEO TARAKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/jpen.v7i2.5956

Abstract

Komoditi kopi adalah salah satu komoditi perkebunan nasional yang memiliki peranan penting pada ekonomi Indonesia. Produksi kopi di Indonesia tersebar di berbagai daerah yang masing – masing mempunyai profil cita rasa yang berbeda sehingga mempunyai keunggulan tersendiri. Tujuan dari penilitian ini adalah  untuk mengetahui faktor internal dan eksterernal yang mempengaruhi perkembangan kopi arabika di Dusun Karangan. Penelitian ini merupakan analisis deskriptif kualitatif yang bertujuan untuk menggambarkan dan merangkum berbagai realitas sosial yang terdapat di masyarakat. Lokasi penelitian dilakukan di Dusun Karangan, Desa Latimojong, Kecamatan Buntu Batu, Kabupaten Enrekang, dengan penekanan pada strategi pengembangan usaha tani kopi Arabika. Hasil: Faktor internal yang mempengaruhi perkembangan usahatani kopi arabika di Karangang antara lain unik. cita rasa kopi, iklim yang mendukung budidaya kopi, keunikan cara pengolahan pasca panen, dan ketersediaan lahan kopi arabika. Faktor eksternal antara lain kemudahan akses terhadap daerah penghasil kopi, tingginya permintaan kopi Arabika, produksi kopi berkualitas tinggi, dan pasar domestik dan internasional yang luas. Selain itu, penelitian ini mengidentifikasi berbagai kelemahan dan ancaman dalam pengembangan pertanian kopi Arabika di wilayah tersebut. Temuan penelitian ini diharapkan dapat memberikan informasi berharga bagi pemerintah, praktisi agribisnis, investor, ilmuwan, dan mahasiswa, serta membimbing mereka dalam mengambil tindakan. meningkatkan pengembangan usahatani kopi arabika di Enrekang.
COMPETITIVENESS OF THE CORN AGRIBUSINEES CLUSTER Haryono, Iranita; Hartina, Hartina; Rasul, Muhammad
Jurnal Sains Agribisnis Vol 1 No 1 (2021)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1035.152 KB) | DOI: 10.55678/jsa.v1i1.259

Abstract

ABSTRACT The existence of clusters provides great benefits in regional economic development, as revealed by the results of research [1] that the cluster approach can significantly improve the regional economy in a more effective and efficient manner and accelerate overall national economic development so as to increase existing competitiveness in the area. The corn agribusiness cluster in Gowa Regency occurs naturally (traditionally) which begins with the emergence of several corn cultivation businesses in certain districts, and over time this corn cultivation business is able to attract other parties to support their activities, especially players in the upstream and downstream sector actors. Then if an exchange takes place continuously for a long time, it will crystallize into a network of social relations and it is hoped that it can increase the competitiveness of corn. With this, the aim of this research is to analyze the competitiveness of the corn agribusiness cluster. This research was conducted in Gowa Regency. The choice of research location was carried out deliberately (purporsive sampling) with the consideration that the area is one of the centers of corn production in South Sulawesi Province. The research was conducted from November 2019 to December. The analysis was carried out using descriptive statistical analysis methods with a scoring rating. The competitiveness of corn in Tompobulu District, Gowa Regency is 805. This score can be interpreted into a strong category score. Key words: Competitiveness, cluster, corn
ANALISIS PREFERENSI KONSUMEN TERHADAP PEMBELIAN PRODUK SARABBA BUBUK KHAS LEON DESA ROSOAN KECAMATAN ENREKANG Hamina, Hamina; Padapi, Astrini; Haryono, Iranita
WIRATANI Vol 8, No 1 (2025): Juni 2025
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/wiratani.v8i1.536

Abstract