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Mahananto
Universitas Tunas Pembangunan Surakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Persepsi Wisatawan Terhadap Budaya Keplek Ilat di Malam Hari: Studi Kasus Food Agripreneurship dan Culture-Local Wisdom Dalam Mendukung Pengembangan Wisata Kuliner di Surakarta Irawan, Norbertus Citra; Mahananto, Mahananto; Wahyuni, Nurul Sri
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1715

Abstract

Penelitian ini menyoroti dampak food agripreneurship dan culture-local wisdom, terutama keplek ilat, terhadap kepuasan wisatawan dalam menjelajahi kuliner malam di Surakarta. Fenomena keplek ilat telah mendorong perkembangan food agripreneurship dan kearifan lokal, namun belum jelas sejauh mana ini memuaskan harapan wisatawan. Penelitian menggunakan metode studi kasus dan deskriptif dengan lokasi penelitian dipilih secara purposive di Kota Surakarta. Sepuluh titik lokasi penelitian dipilih dengan total responden sebanyak 400 orang. Pengumpulan data melibatkan survei, wawancara, dan kuesioner, dengan analisis data menggunakan interval. Hasilnya menunjukkan bahwa persepsi wisatawan terhadap food agripreneurship dan kearifan lokal, khususnya keplek ilat, secara signifikan memengaruhi tingkat kepuasan kunjungan di Surakarta. Penelitian ini memberikan wawasan mendalam tentang dinamika interaksi antara agripreneur kuliner, wisatawan, dan budaya lokal dalam konteks kuliner malam di Surakarta. Implikasinya memberikan sumbangan berharga untuk pengembangan strategi oleh pemerintah dan agripreneur guna meningkatkan kualitas serta daya tarik wisata kuliner di Surakarta. Dengan menyoroti faktor-faktor yang mempengaruhi kepuasan wisatawan, penelitian ini merangsang refleksi dan tindakan lebih lanjut dalam mengoptimalkan potensi keplek ilat sebagai destinasi kuliner malam yang memikat di Kota Surakarta.
Entrepreneurship Training in Home-Scale Jamu Production to Support Land Intensification and Agroindustry Development Norbertus Citra Irawan; Dewi Rahmawati Intan Permatasari; Mahananto; Wahyu Hidayat; Adhisty Puri Damayanti; Ermareta Hanasya Rachman
Journal of Community Capacity Empowerment Vol 4 No 1 (2026): In Press February 2026
Publisher : Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jcce.v4i1.6309

Abstract

Entrepreneurship training in home-scale herbal drink (jamu) production is an effort to enhance students’ competencies in business diversification and downstream processing of spice-based products. This activity was motivated by the low level of students’ knowledge and skills in utilizing oil palm plantation land for additional commodities and their limited ability to process agricultural products into value-added goods. This community service activity aimed to improve students’ knowledge, motivation, and entrepreneurial interest through jamu production training. The activity was conducted using an interactive lecture method by inviting a jamu MSME entrepreneur as the resource person and involved 50 students of the oil palm education program. The evaluation was carried out using pre- and post-training questionnaires and participant observation. The results showed an average increase of 44% in participants’ understanding of spice crop potential, jamu production processes, business opportunities, and entrepreneurial interest. In addition, 84% of participants expressed interest in independently producing jamu and 78% were interested in developing a jamu business. The activity also increased participants’ awareness of optimizing land use and developing agro-industry-based businesses. These findings indicate that practitioner-based training is effective in improving students’ entrepreneurial capacity and has strong potential to support the development of new sustainable herbal-based enterprises.
Persepsi Petani Padi Terhadap Pupuk Organik Berbasis Serasah di Kabupaten Karanganyar: Persepsi Petani Padi Terhadap Pupuk Organik Berbasis Serasah di Kabupaten Karanganyar Wahyu Widayat; Norbertus Citra Irawan; Adhisty Puri Damayanti; Dewi Rahmawati Intan Permatasari; Teguh Supriyadi; Haryuni; Agung Prasetyo; Mahananto; Suswadi
JURNAL ILMIAH AGRINECA Vol 26 No 2 (2026): JURNAL ILMIAH AGRINECA
Publisher : JURNAL ILMIAH AGRINECA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v26i2.7055

Abstract

This study aims to analyze rice farmers' perceptions of Komsah, a litter-based organic fertilizer, in Karanganyar Regency, Indonesia. A quantitative descriptive method was employed, with a sample of 42 rice farmers selected through purposive sampling. Data were collected through interviews using structured questionnaires and analyzed using a Likert scale (1–5) based on Rogers' five innovation attributes: relative advantage, compatibility, complexity, trialability, and observability. The data were analyzed descriptively, and validity and reliability tests were conducted. The results indicate that farmers' perceptions of Komsah organic fertilizer remain generally in the undecided category across most dimensions. Farmers acknowledged that Komsah offers technical benefits, is compatible with rice farming practices, is easily accessible for trial, and provides positive environmental impacts. However, they remain doubtful about its economic advantages, its compatibility with the habitual use of chemical fertilizers, and its efficiency in terms of cost, labor, and time application. The observability dimension received the highest rating, as the environmental benefits and knowledge enhancement were more readily perceived compared to economic benefits, which have yet to be clearly demonstrated. The findings imply that although farmers recognize the technical and environmental benefits of Komsah, economic considerations and uncertainty regarding profitability remain significant barriers to its adoption. Therefore, dissemination strategies should emphasize cost-benefit analysis, field demonstrations, and gradual integration with conventional fertilizers to strengthen farmers' confidence and accelerate adoption.
Effectiveness Study Of The Direct-To-Consumer (D2C) System In Melon Agrotourism In Ketitang Village Fadhil, Abyan; Mahananto; Irawan, Norbertus Citra; Aulia Juvitasari, Deana
Journal of Rural and Urban Community Studies Vol 4 No 2 (2026): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i2.7174

Abstract

This article evaluates how well a Direct-to-Consumer (D2C) marketing scheme performs at “The Blues,” a melon-picking agrotourism site run by BUMDes Maju Makmur in Ketitang Village, Klaten Regency, using the four elements of the marketing mix — Product, Price, Place, and Promotion — as the analytical lens. Specifically, it examines whether consumers’ perceptions of each element line up with how effective they judge the D2C approach to be, and which element carries the most weight. Using a descriptive quantitative design, questionnaires were completed by 34 respondents recruited through snowball sampling; responses were summarized descriptively and tested for association using Spearman’s rank correlation. On the descriptive side, Product, Place, and Promotion were all rated effective, Price came out fairly effective, and overall D2C performance was rated effective, with Product scoring highest. The correlation results tell a different story: only Promotion showed a significant positive link to D2C effectiveness (? = 0.424, p = 0.013), whereas Product (? = 0.288, p = 0.099), Price (? = 0.067, p = 0.706), and Place (? = 0.291, p = 0.095) did not reach significance. In short, what appears to move the needle for D2C success here is not product quality, pricing, or location, but how well promotion is handled.Keywords: Direct-to-Consumer, 4P marketing mix, melon agrotourism, Spearman rank correlation
Co-Authors Achmad Fatchul Aziez Adhisty Puri Damayanti Adhisty Puri Damayanti Agung Prasetyo Agung Prasetyo Agung Prasetyo Agung Prasetyo Agung Prasetyo Agus Budiyono Agustina Tri Suryaningsih Anggara, Muhammad Fariskan Aprilia Yuanita Anwaristi Arbianti Arganata Yuda Prastya Yuana Aris Wardoyo Aryani, Alina Dian Aulia Juvitasari, Deana Candra - F Ananda DAMUD DAMUD Daryanti David Bagas Riyanto Dewi Rahmawati Intan Permatasari Dewi Rahmawati Intan Permatasari Endang Suprapti Eri Saputra, Mochamad Ermareta Hanasya Rachman Fadhil, Abyan Fitdyanto, Arif Handayani, M.Th HARTOYO, EKO Haryuni Haryuni Hendro Setyo Nugroho Jalu Ariowibowo Jayawarsa, A.A. Ketut Julisna, Wanda K Prasetyowati KUSRIANI PRASETYAWATI Kusriani Prasetyowati Kusriani Prasetyowati Kusriani Prasetyowati Kusriani Prasetyowati Lutfi Septi Mardiyanti M.Th Handayani M.Th. Handayani Madiyatama, Ricko Majasto Murtadho, Irfan Rasyid Mustaqim Mutiarra Ridyo Arum Nadian Nur Aulia Nadian Nur Aulia Nasikhun Nasikhun Norbertus Citra Irawan Oki, Nurahman Pratiwi Rahayuningsih Priandini, Visa Primaningsih, Veni Purry Nur Hasanah Ratih Dwi Kartikasari Sahrifudin, Muhammad Angga Salyo - Sutrisno Setiawan, Anggit Tory Setiawan, Feri Setie Harieni Setyo Nugroho, Hendro Suswadi Sutarno Sutarno Sutarwoto Tanjung Kusumaningrum Teguh Supriyadi Teguh Supriyadi Tyas Soemarah K.D Wahyu Hidayat Wahyu Widayat Wahyuni, Nurul Sri Wiyono Wiyono Wiyono Yuniastuti, Faustina Zahrul Yunus