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All Journal Wacana, Jurnal Sosial dan Humaniora Jurnal Ilmiah Hijau Cendekia Manajemen Agribisnis: Jurnal Agribisnis JURNAL ILMIAH AGRINECA GANESHA: Jurnal Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Journal of Community Capacity Empowerment Journal of Rural and Urban Community Studies Jurnal Ekonomi Bisnis dan Kewirausahaan
Mahananto
Universitas Tunas Pembangunan Surakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Persepsi Wisatawan Terhadap Budaya Keplek Ilat di Malam Hari: Studi Kasus Food Agripreneurship dan Culture-Local Wisdom Dalam Mendukung Pengembangan Wisata Kuliner di Surakarta Irawan, Norbertus Citra; Mahananto, Mahananto; Wahyuni, Nurul Sri
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1715

Abstract

Penelitian ini menyoroti dampak food agripreneurship dan culture-local wisdom, terutama keplek ilat, terhadap kepuasan wisatawan dalam menjelajahi kuliner malam di Surakarta. Fenomena keplek ilat telah mendorong perkembangan food agripreneurship dan kearifan lokal, namun belum jelas sejauh mana ini memuaskan harapan wisatawan. Penelitian menggunakan metode studi kasus dan deskriptif dengan lokasi penelitian dipilih secara purposive di Kota Surakarta. Sepuluh titik lokasi penelitian dipilih dengan total responden sebanyak 400 orang. Pengumpulan data melibatkan survei, wawancara, dan kuesioner, dengan analisis data menggunakan interval. Hasilnya menunjukkan bahwa persepsi wisatawan terhadap food agripreneurship dan kearifan lokal, khususnya keplek ilat, secara signifikan memengaruhi tingkat kepuasan kunjungan di Surakarta. Penelitian ini memberikan wawasan mendalam tentang dinamika interaksi antara agripreneur kuliner, wisatawan, dan budaya lokal dalam konteks kuliner malam di Surakarta. Implikasinya memberikan sumbangan berharga untuk pengembangan strategi oleh pemerintah dan agripreneur guna meningkatkan kualitas serta daya tarik wisata kuliner di Surakarta. Dengan menyoroti faktor-faktor yang mempengaruhi kepuasan wisatawan, penelitian ini merangsang refleksi dan tindakan lebih lanjut dalam mengoptimalkan potensi keplek ilat sebagai destinasi kuliner malam yang memikat di Kota Surakarta.
Understanding Consumer Preferences for Tangerines (Citrus reticulata) in Urban Traditional Markets: Evidence from Surakarta, Indonesia Maharani, Lia; Mahananto; Prasetyowati, Kusriani; Damayanti, Adhisty Puri
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6328

Abstract

Citrus fruit is one of the fruits favored by the people of Indonesia because this fruit is easy to find anywhere and anytime and can be consumed by various circles of society, both the upper, middle and lower classes. Tangerine (Citrus reticulata) is one of the Citrus that lives in tropical and subtropical regions.This study aims to examine the attributes of tangerines that are consumer preferences in the traditional market of Surakarta City and examine the attributes of tangerines that are most considered by consumers in the decision to buy tangerines in the traditional market of Surakarta City. The method of determining the location uses a purposive method and the sampling method is carried out by accidental sampling, the determination of the number of respondents in each traditional market is determined proportionally to the number of respondents as many as 50 respondents. The data analysis method used is chi square analysis and multi-attribute Fishbein. The results of this study indicate that the tangerines that are consumer preferences in the traditional market of Surakarta City are tangerines that have a sweet taste, medium fruit prices (20,000-24,900), orange skin color and have medium fruit sizes (8-9 pieces/year). kg). The attribute of tangerines that is most considered in the decision to buy tangerines in the traditional market of Surakarta City is the attribute of sweetness. The order of attributes from the most considered to the least considered is fruit taste, fruit price, fruit skin color, and fruit size.
Entrepreneurship Training in Home-Scale Jamu Production to Support Land Intensification and Agroindustry Development Norbertus Citra Irawan; Dewi Rahmawati Intan Permatasari; Mahananto; Wahyu Hidayat; Adhisty Puri Damayanti; Ermareta Hanasya Rachman
Journal of Community Capacity Empowerment Vol 4 No 1 (2026): In Press February 2026
Publisher : Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jcce.v4i1.6309

Abstract

Entrepreneurship training in home-scale herbal drink (jamu) production is an effort to enhance students’ competencies in business diversification and downstream processing of spice-based products. This activity was motivated by the low level of students’ knowledge and skills in utilizing oil palm plantation land for additional commodities and their limited ability to process agricultural products into value-added goods. This community service activity aimed to improve students’ knowledge, motivation, and entrepreneurial interest through jamu production training. The activity was conducted using an interactive lecture method by inviting a jamu MSME entrepreneur as the resource person and involved 50 students of the oil palm education program. The evaluation was carried out using pre- and post-training questionnaires and participant observation. The results showed an average increase of 44% in participants’ understanding of spice crop potential, jamu production processes, business opportunities, and entrepreneurial interest. In addition, 84% of participants expressed interest in independently producing jamu and 78% were interested in developing a jamu business. The activity also increased participants’ awareness of optimizing land use and developing agro-industry-based businesses. These findings indicate that practitioner-based training is effective in improving students’ entrepreneurial capacity and has strong potential to support the development of new sustainable herbal-based enterprises.
Co-Authors Achmad Fatchul Aziez Adhisty Puri Damayanti Agung Prasetyo Agung Prasetyo Agung Prasetyo Agung Prasetyo Agus Budiyono Agustina Tri Suryaningsih Anggara, Muhammad Fariskan Anwaristi, Aprilia Yuanita Aprilia Yuanita Anwaristi Arbianti Arganata Yuda Prastya Yuana Aris Wardoyo Aryani, Alina Dian Candra - F Ananda Damayanti, Adhisty Puri DAMUD DAMUD Daryanti David Bagas Riyanto Dewi Rahmawati Intan Permatasari Endang Suprapti Eri Saputra, Mochamad Ermareta Hanasya Rachman Fitdyanto, Arif Handayani, M.Th HARTOYO, EKO Haryuni Hendro Setyo Nugroho Jalu Ariowibowo Jayawarsa, A.A. Ketut Julisna, Wanda K Prasetyowati KUSRIANI PRASETYAWATI Kusriani Prasetyowati Kusriani Prasetyowati Kusriani Prasetyowati Kusriani Prasetyowati Lutfi Septi Mardiyanti M.Th Handayani M.Th. Handayani Madiyatama, Ricko Maharani, Lia Majasto Murtadho, Irfan Rasyid Mustaqim Mutiarra Ridyo Arum Nadian Nur Aulia Nadian Nur Aulia Nasikhun Nasikhun Norbertus Citra Irawan Oki, Nurahman Pratiwi Rahayuningsih Priandini, Visa Primaningsih, Veni Purry Nur Hasanah Ratih Dwi Kartikasari Sahrifudin, Muhammad Angga Salyo - Sutrisno Setiawan, Anggit Tory Setiawan, Feri Setie Harieni Setyo Nugroho, Hendro Suswadi Sutarno Sutarno Sutarwoto Tanjung Kusumaningrum Teguh Supriyadi Teguh Supriyadi Tyas Soemarah K.D Wahyu Hidayat Wahyuni, Nurul Sri Wiyono Wiyono Wiyono Yuniastuti, Faustina Zahrul Yunus