Article Per Year (5 Year)
p-Index From 2021 - 2026
5.031
P-Index
This Author published in this journals
All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam IJIBE (International Journal of Islamic Business Ethics) KOMUNIKA Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam JIKA: Jurnal Ilmu Keuangan dan Perbankan Proceedings of International Conference on Da'wa and Communication JIIP (Jurnal Ilmiah Ilmu Pendidikan) Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Komunikasi Islam Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Dedikasi Saintek Jurnal Pengabdian Masyarakat JOURMICS : Journal of Media and Communication Studies Jurnal Pengabdian Harapan Bangsa Journal International Dakwah and Communication Jurnal Syiar-Syiar Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Journal of Islamic Communication Studies Al-Jamahiria : Jurnal Komunikasi dan Dakwah Islam Jurnal Pengabdian Masyarakat ISEI Feedback International Journal of Communication al-Balagh : Jurnal Dakwah dan Komunikasi Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Communicator : Journal of Communication Mangabdi: Journal of Community Engagement in Religion, Social, and Humanities DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Farid, Ahmad Salman
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology Ritonga, Maisaroh; Farid, Ahmad Salman; Manda, Vijaya Kittu
Feedback International Journal of Communication Vol. 1 No. 4 (2024): December 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i4.103

Abstract

The convergence of traditional media with metaverse technology has revolutionized interactive broadcasting by blending immersive experiences with real-time interactivity. This study explores the integration of media convergence and metaverse-driven platforms, highlighting their transformative impact on audience engagement, technological innovations, and the challenges related to infrastructure, cost, and ethical considerations. A mixed-methods approach was employed, combining qualitative and quantitative research. A comprehensive literature review established the theoretical foundation, while case studies of metaverse-enabled events, such as virtual concerts and immersive news reports, provided real-world insights. Semi-structured interviews with industry professionals offered expert perspectives on adoption barriers and strategies. Quantitative metrics, including audience retention rates and interaction times, were analyzed alongside industry reports to validate findings. The findings reveal a significant increase in audience engagement, with metaverse-driven platforms achieving 150% longer interaction times and a 20% higher retention rate than traditional formats. Technological enablers, such as VR, AR, Blockchain, and AI, were identified as key drivers of this transformation, facilitating immersive storytelling, secure digital transactions, and personalized content delivery. However, challenges persist, including high infrastructure costs, regional disparities in technological access, and ethical concerns over data privacy and intellectual property disputes. Metaverse broadcasting redefines audience interaction by enabling users to participate actively in content creation and exploration.
Media Framing Strategy in Coverage of the 2024 Mandailing Natal Regency Election Farid, Ahmad Salman
Communicator: Journal of Communication Vol. 1 No. 2 (2024): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The 2024 Mandailing Natal Regency Election has become a political contest that has captured the attention of various local online media outlets. Media play a crucial role in shaping public perception through news framing, which can influence the political preferences of the community. This study employs a qualitative method with a framing analysis approach. Data were collected from nine news articles from each online media outlet published during the campaign period up to post-election. The analysis was conducted by identifying the framing elements according to Entman, namely problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that the three media outlets frame the coverage of the Sahata and On Ma candidate pairs differently. MohgaNews.co.id frames Sahata positively as an experienced pair close to the community, focusing on social stability. StartNews.co.id emphasizes the importance of election security and harmony, presenting the candidates neutrally. Meanwhile, MadinaPos.com prioritizes the aspects of legality and legal certainty in its reporting, with significant attention to the candidates’ administrative compliance. The differing frames across the three media reflect their respective agendas in influencing public perception. MohgaNews.co.id tends to support the incumbents, StartNews.co.id highlights security as a key issue, while MadinaPos.com emphasizes a fair and lawful electoral process. These findings demonstrate that media have a significant influence in shaping local political narratives, which can impact election outcomes and public participation.
Strategi Komunikasi Pemerintah Daerah dalam Mengatasi Penyebaran Hoaks dan Hate Speech pada Pemilihan Umum di Mandailing Natal Farid, Ahmad Salman
Journal of Islamic Communication Studies Vol. 1 No. 2 (2023): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2023.1.2.51-64

Abstract

This study aims to evaluate the effectiveness of the communication strategy of the local government in overcoming the spread of hoaxes and hate speech during the general election in Mandailing Natal, Sumatra. The spread of hoaxes and hateful information on social media has become a serious problem that can affect the integrity and stability of the democratic process. The research method is a qualitative approach using in-depth interview techniques and analysis of social media content. The research respondents consisted of government officials, members of the public, and social media users who were active during the general election period. The study results show that local governments have implemented various communication strategies to overcome the spread of hoaxes and hate speech. The strategy includes educational campaigns, building community involvement, and collaboration with the media so that the local government's communication strategy has a positive impact on reducing the spread of hoaxes and hate speech.
The Effects of ‘Fear of Missing Out’ (FOMO) in Flash Sale Business Models: Strategy or Manipulation? Hakim, Andy; Farid, Ahmad Salman
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.25259

Abstract

Fear of Missing Out (FOMO) is a psychological phenomenon that has been widely adopted in flash sale business models to create a sense of urgency and social pressure. While this strategy can be effective in increasing sales, it also raises ethical concerns regarding consumer manipulation. This study examines whether FOMO-based flash sales serve as a legitimate marketing strategy or a psychological exploitation tool. A qualitative research approach was used, employing semi-structured interviews with consumers who frequently participate in flash sales, as well as expert interviews with digital marketing professionals. Thematic analysis was conducted to identify key patterns related to consumer behavior, emotional responses, and ethical considerations. Findings reveal that FOMO-driven flash sales increase impulse buying but also contribute to buyer’s remorse and anxiety. Consumers often experience psychological pressure due to scarcity cues, leading to purchasing decisions based on perceived urgency rather than necessity. Additionally, the study highlights a thin line between marketing strategy and consumer manipulation, particularly in cases where artificial scarcity or misleading promotions are used. The discussion emphasizes that while FOMO-based flash sales are highly effective in short-term revenue generation, they may harm long-term consumer trust if perceived as deceptive. Ethical concerns regarding stress-inducing marketing tactics call for greater transparency in digital marketing. Future research should explore quantitative measures of consumer spending behavior and cross-cultural perspectives on FOMO marketing.
Framing Dakwah terhadap Flexing, Seks Bebas dan Budaya Narsisme di Era Digital Farid, Ahmad Salman
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 1 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i1.6039

Abstract

Digital culture has given rise to various new social phenomena that significantly influence the behavior of younger generations, such as flexing, promiscuity, and narcissism. These phenomena pose a serious challenge to Islamic preaching (dakwah), which aims to uphold moral and spiritual values amid the overwhelming current of popular culture. This study aims to analyze how religious messages are designed and framed in response to these three phenomena on social media platforms. This research employs a qualitative approach using Robert Entman's framing analysis model. The data were collected from a selection of popular digital da’wah content on YouTube and TikTok. In addition, narrative and discourse analyses were conducted to examine the message structure, rhetorical approaches, and communication styles of the preachers. The findings reveal two dominant patterns of da’wah framing: a normative-repressive pattern and a reflective-humanist pattern. The reflective-humanist framing proved to be more positively received by digital audiences as it emphasizes empathy, dialogue, and a non-judgmental psycho-spiritual approach. However, there is also a notable tendency toward the commodification of digital da’wah, which can obscure the true essence of Islamic preaching. Communicative and contextual da’wah framing is an urgent necessity in the digital era. Da’wah must be able to transform into a medium of dialogue and spiritual healing rather than merely a pulpit for condemnation. Nevertheless, ethical challenges and framing ambiguities arise when preachers prioritize popularity over substantive religious values.
Toxic Relationship Representation and the Shifting Meaning of Love in TikTok Popular Culture Farid, Ahmad Salman
Feedback International Journal of Communication Vol. 2 No. 2 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i2.189

Abstract

This study investigates how toxic romantic relationships are represented in TikTok videos and how these representations influence the evolving cultural meanings of love among young users. In the context of digital popular culture, TikTok has emerged as a key site for emotional storytelling and identity performance. Using a qualitative approach and Fairclough’s Critical Discourse Analysis (CDA), this study analyzed 50 viral TikTok videos and over 1,000 associated comments. Data were selected based on relational themes involving emotional manipulation, dependency, and conflict. The findings identify three dominant themes, (1) the romanticization of toxic behaviors, (2) the ironic or humorous reframing of emotional abuse, and (3) audience identification and normalization of harmful relationship dynamics. Users often interpret such content as relatable, aesthetic, or emotionally resonant. The study argues that TikTok functions not merely as a space of representation but as an emotional and cultural educator where toxic love is reframed and normalized. While some content invites critique, most contributes to shifting emotional norms. The research highlights the implications of these narratives on digital intimacy and the emotional expectations of youth.
Public Relations Communication Strategy of Bawaslu Mandailing Natal In Managing Instagram Media In The 2024 Election Futra, Sandy; Farid, Ahmad Salman; Desiana, Desiana
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.795

Abstract

This study aims to determine the communication strategy of Bawaslu Mandailing Natal's public relations in managing Instagram media in the 2024 election and the obstacles to Bawaslu's public relations communication strategy in managing Instagram media in the 2024 election. This research was conducted at the Bawaslu Mandailing Natal Office. The research method used is a qualitative research method with the type of Field Research . The data analysis technique used is by conducting observations, interviews and documentation to obtain the desired data. The results of this study explain that the communication strategy carried out by Bawaslu Mandailing Natal is to encourage the distribution of information on Bawaslu Mandailing Natal's social media and encourage the official Bawaslu Instagram social media account. In addition, the next Bawaslu Mandailing Natal public relations communication strategy is to increase content in the form of Bawaslu activities and posts regarding election regulations which will later be distributed by Bawaslu Mandailing Natal Public Relations by managing or using the official Bawaslu Mandailing Natal social media account, namely: @bawaslu_madina. Social media management, especially Instagram, is very important for the success of an agency that will later be easier to achieve the desired goals. The management of Bawaslu Mandailing Natal's Instagram media is still experiencing obstacles due to limited Human Resources (HR) where it can be seen that the ability of the Staff to create creative content is still lacking and there are obstacles in the infrastructure experienced by the Public Relations of Bawaslu Mandailing Natal so that it is very difficult to create creative content.
STAIN MANDAILING NATAL PUBLIC COMMUNICATION IN THE APPLICATION OF FACE-TO-FACE LEARNING DURING THE COVID-19 PANDEMIC Farid, Ahmad Salman
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 13 No. 2 (2021): Dakwah dan Komunikasi Digital
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v13i2.4196

Abstract

The application of face-to-face learning during the Covid-19 pandemic needs to be conveyed appropriately to the public so that it requires public communication. The applicable face-to-face meeting policy needs to be reviewed so that there are no errors in the delivery of messages and feedback received by STAIN Mandailing Natal. This study aims to find out how the public communication of STAIN Mandailing Natal in the application of face-to-face learning during the Covid-19 pandemic with a qualitative descriptive method. The description of the research results shows that the public communication conducted by STAIN Mandailing Natal from the aspect of openness, the challenge is that it is difficult to convince students to maintain health protocols. STAIN Mandailing Natal has used Facebook, Whatsapp and the website as an option to communicate with students. The stakeholders collaborate in communication with various parties including the head of the study program, coordination across student associations of the study program and is carried out directly.
THE IMPACT OF SEXUAL VIOLENCE IN THE MEDIA ON MANDAILING NATAL WOMEN Farid, Ahmad Salman; Rengga Irfan
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 14 No. 2 (2022): Digital Disruption
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v14i2.6104

Abstract

The substance of the news while interpreting the incidents of sexual violence through news content should fulfill the journalistic code of ethics. News of sexual violence in particular, is a news subject that commonly emerges on online media in Mandailing Natal Regency. This research adopts a qualitative method through content analysis of sexual violence news on online media in the Mandailing Natal. The results of this study reveal that the news information released by online media regarding sexual violence has met the norms of journalistic regulations and the journalistic code of ethics. The news also masked the identities of victims of sexual violence. In addition, there were inadequacies in the news material in the form of typos and mixing of facts and opinions. Victims who view news broadcasts of sexual violence are known to have emotional consequences in the form of behavioral and cognitive issues that lead to psychological pressure on victims.
INTERCULTURAL COMMUNICATION STRATEGIES FOR SUSTAINABLE CONFLICT RESOLUTION IN INDONESIA Farid, Ahmad Salman; Hakimi, Musawer
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 17 No. 1 (2025): Communication & Digital Ethics
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v17i1.12914

Abstract

Diversity often triggers multicultural tensions. Conflict resolution frameworks appropriate to the Indonesian context are still rarely studied. This study offers a strategic framework consisting of three steps: increasing cultural awareness and sensitivity, facilitating inclusive dialogue, and collaborative problem-solving. Using a mixed-method approach, this study combines 25 semi-structured interviews with community leaders, mediators, and stakeholders in five conflict-prone provinces, as well as a survey of 312 respondents. The findings show that increasing cultural awareness strengthens mutual respect and reduces stereotypes; inclusive dialogue is effective in bridging social differences; and collaborative problem solving combines traditional approaches (consensus-based deliberation) with modern governance. However, there are still communication gaps between generations and a lack of follow-up mechanisms.
Co-Authors Ahmad Salman Farid Ar Rahmah, Rizka Desiana Desiana, Desiana Futra, Sandy Hakim, Andy Hakimi, Musawer Ibrahim, Abubakar Tijjani M. Ardiansyah Maisaroh Ritonga Manda, Vijaya Kittu Minah, Minah Muhammad Ardiansyah Musawer HAKIMI Rengga Irfan Rukiah Rukiah Sari Fitri Sirajul Munir Suharto, Tentiyo