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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business EKUITAS (Jurnal Ekonomi dan Keuangan) JMB : Jurnal Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pendidikan dan Kewirausahaan JTIULM (Jurnal Teknologi Informasi Universitas Lambung Mangkurat) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JKTP Jurnal Syntax Fusion : Jurnal Nasional Indonesia ETNIK : Jurnal Ekonomi dan Teknik Jurnal Locus Penelitian dan Pengabdian JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis dan Kewirausahaan Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) MDP Student Conference MJIIS Jurnal Pengabdian Masyarakat Manage
Andriana, Ana Noor
Administrasi Bisnis, Universitas Mulawarman
Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Analisis Peramalan Permintaan Dalam Menentukan Perencanaan Pengadaan Barang Dengan Penerapan Metode Exponential Smoothing Pada Usaha Dagang Serbi.smr di Kota Samarinda Komala, Stefany; Andriana, Ana Noor
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4321

Abstract

Forecasting analysis using the Exponential Smoothing method is a tool in carrying out forecasting calculations for the procurement of goods in the future. The Exponential Smoothing method perfoms smoothing on the periodic data series that will be tested. Exponential Smoothing carries out data test using historical data for a predetermined period and calculating the constant weight value which has the lowest erorr value. The results of the research explain that this method is used a measuring tool determine the procurement of goods in the required quantity so that in the future business actors can continue to run their business in a structures, planned, optimal manner and in its development business actors can make in-depth and subjective business decisions. Keywords: Exponential Smoothing, Forecasting, Historical Data
Pengaruh Pengetahuan Entrepreneur, Personality, Dan Lingkungan Sosial Terhadap Minat Berwirausaha Pada Generasi Z (Studi Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Mulawarman) Jemminastiar, Rafly; Andriana, Ana Noor
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4607

Abstract

Generation Z, the generation born between 1997 and 2012, is unique and different from previous generations. This generation grew up in the era of digital nativity, and has different characteristics in terms of technology, innovation, entrepreneurship, social sustainability, and environmental, social, and political values. This study aims to determine the influence of entrepreneurial knowledge, personality, and social environment on entrepreneurial interest in generation Z (study on students of the Faculty of Social and Political Sciences, Mulawarman University). The research method used is quantitative which is descriptive. The population in this study is Generation Z who are in the active phase of studying at the Faculty of Social and Political Sciences, while the sample was obtained as many as 100 people. The sampling technique uses non-probability sampling techniques with purposive sampling methods. Data collection in this study used questionnaires made through Google forms. The data was processed using IBM SPSS 26 software with validity test methods and reliability tests, classical assumption tests, multiple linear regression tests and hypothesis tests. The results in this study show (1) Entrepreneur Knowledge has a significant positive effect on Entrepreneurial Interest. (2) Personality has a positive effect but does not have a significant effect on Entrepreneurial Interest. (3) Social Environment has a significant effect on Entrepreneurial Interest.
Pengaruh Peran Beauty Vlogger, Electronic Word Of Mouth (E-Wom), Dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Skintific Di Samarinda Nurasmi, Nurasmi; Andriana, Ana Noor
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4776

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pada Beauty Vlogger, Electronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian di kota Samarinda. Metode yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah sampel sebanyak 95 responden. Sumber data yang digunakan adalah data primer dan sekunder yang fokus pada jenis data kuantitatif. Teknik analisis yang dilakukan menggunakan uji kualitas data, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa: beauty vlogger dapat berpengaruh positif dan signifikanterhadap keputusan pembelian, demikia pula dengan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, serta brand image berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh E-Servqual dan Brand Image Terhadap E- Satisfaction pada Pelanggan Shopee.id Tahun 2023 Annisafazzahra, Annisafazzahra; Andriana, Ana Noor
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5005

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-servqual dan brand image terhadap e-satisfaction di Shopee.Id. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan kausal, serta menggunakan sampel non probability samplingdengan teknik pengambilan sampel purposive sampling. Jumlah sampel yang digunakan sebanyak 100 responden melalui kuesioner. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji validitas, reliabilitas, asumsi klasik dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial e-servqual maupun brand image memiliki pengaruh positif dan signifikan terhadap e-satisfaction pada pengguna Shopee.Id. Secara simultan terdapat pengaruh e-servqual dan brand imageterhadap e-satisfaction. Selain itu, Hubungan e-servqual dan brand image terhadap e-satisfaction menunjukkan korelasi yang sangat kuat, menegaskan pentingnya kedua faktor tersebut dalam memengaruhi e-satisfaction.
Pengaruh Kepercayaan Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Emina Hesti Rahmah Maulidah; Ana Noor Andriana
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i2.4481

Abstract

This study aims to determine whether brand trust, product quality and price affect both partially and simultaneously on purchasing decisions on Emina cosmetic products. The location of the study in Samarinda City with the population in this study is adolescent consumers who use or have purchased Emina products. The sampling technique uses non-probability sampling with the Purposive sampling method and the sample obtained is as many as 100 respondents. The primary data in this study is the result of filling out a questionnaire distributed using google form and secondary data in this study was obtained from previous research journals and reference books related to research. The data analysis technique used is multiple linear regression analysis using the help of SPSS software version 25. The results showed that partially the brand trust variable had a significant effect on the purchase decision, the product quality variable had a significant effect on the purchase decision, and the price variable had a significant effect on the purchase decision. The simultaneous results of brand trust variables and product quality and price have a significant effect on the purchase decision of Emina products in adolescents in Samarinda City. The results of the coefficient of determination test got a value of 0.460 which means that the level of relationship between brand trust, product quality and price variables to purchasing decision variables in Emina products is 46.0% while the remaining 54.0% is influenced by other variables that are not included in this study.
Pengaruh Persepsi Harga, Kualitas Pelayanan, dan Kepercayaan Pelanggan terhadap Keputusan Pembelian Ulang melalui Kepuasan Pelanggan Mixue Ice Cream & Tea Samarinda Mardalena Ardiyani; Ana Noor Andriana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10003

Abstract

This study aims to determine how much effect of consumer behavior, such as price perceptions, service quality, and trust that consumer of Mixue ice cream & tea Samarinda get on repurchase decisions with customer satisfaction as an intervening variable. This is quantitative research with 110 primary data from questionnaires and using the Structural Equation Modelling (SEM) data analysis technique. Where the results show that perceived price, service quality and customer trust have a positive and significant effect on customer satisfaction. Price perceptions and service quality have a positive but insignificant effect on repurchase decisions, but customer trust has a positive and significant effect on repurchase decisions. And price perceptions have a positive but insignificant effect on repurchase decisions mediated by customer satisfaction, but service quality and customer trust have a positive and significant effect on repurchase decisions mediated by customer satisfaction.
Pengaruh Flash Sale Dan Tagline “Gratis Ongkir” Terhadap Impulsive Buying Pada Pengguna Shopee Di Kota Samarinda Kinanti, Rahayu; Andriana, Ana Noor
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6435

Abstract

Perkembangan industri belanja online sangat pesat, salah satunya ialah Shopee. Hal tersebut membuat kesadaran akan perilaku konsumen semakin meningkat, seperi Theory Of Planned of Behavior yang didasari teori perilaku terencana. Teori tersebut digunakan sebagai grand theory pada penelitian ini. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh flash sale dan tagline “gratis ongkir” terhadap impulsive buying pada pengguna shopee di kota Samarinda. Dalam studi ini, pendekatan yang digunakan yaitu kuantitatif dengan menggunakan skala likert. sampe yang diterapkan yaitu dengan menyebarkan kuesioner kepada 100 responden dengan kriteria sebagai berikut yakni pernah melakukan pembelian minimal 2 kali pembelian, berdomisili di kota Samarinda dan berusia antara 17-35 Tahun. Penelitian ini menggunakan purpose sampling untuk mengumpulkan data. Pendekatan regresi linear berganda digunakan bersama SPSS untuk menguji data yang telah dikumpulkan. Hasil dari penelitian ini menunjukkan terdapat pengaruh signifikan antara tagline “gratis ongkir” terhadap impulsive buying, sedangkan tidak terdapat pengaruh signifikan antara flash sale terhadap impulsive buying. Namun, secara simultan variabel flash sale dan tagline “gratis ongkir” berpengaruh signifikan terhadap impulsive buying. Kata Kunci: : Flash sale; Tagline “Gratis Ongkir”; Impulsive Buying.
Pengaruh Promo Tanggal Kembar, Gratis Ongkos Kirim, Metode Pembayaran S-Pay Later Terhadap Keputusan Pembelian Di Marketplace Shopee Nosaly, Ferdy Satya; Andriana, Ana Noor
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5923

Abstract

This study aims to examine the effect of the Twin Date Promo, Free Shipping, and S-Pay Later Payment Method on Purchasing Decisions at the Shopee marketplace. This research uses quantitative methods with a descriptive approach. The sample calculation uses the Lemeshow formula because the population is not known with certainty. The sample consisted of 100 Shopee user respondents in Samarinda City who were selected using purposive sampling technique. The data collection technique was carried out through an online questionnaire using Google Form and physical distribution of questionnaires directly to respondents who fit the criteria of research respondents who have made purchases at Shopee and live in the city of Samarinda. Data analysis using multiple linear regression and hypothesis testing with the help of SPSS. The results showed that the Twin Date Promo has a positive and significant effect on Purchasing Decisions with a t-count value (2.787) > t-table (1.984) with a significance level smaller than 0.05. Free Shipping has a positive and significant effect on Purchasing Decisions with a t-count value (4.669) > t-table (1.984) with a significance level smaller than 0.05, while the S-Pay Later Payment Method has no positive and significant effect on Purchasing Decisions t-count (1.502) < t-table (1.984) with a significance level greater than 0.05. Simultaneously, the three independent variables have a positive and significant effect on Purchasing Decisions assessed by F count (24.371) > F table (2.47), and the significance level is smaller than α = 0.05.
Pengaruh Kualitas Aplikasi, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Tiket Online Penerbangan Pada Aplikasi Traveloka (Studi Pada Pengguna Aplikasi Traveloka di Kota Samarinda) Mustafa, Kemala; Andriana, Ana Noor
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5820

Abstract

Traveloka adalah platform termuka di Asia Tenggara, yang memungkinkan pengguna untuk memesan tiket penerbangan, kereta, dan layanan transportasi lainnya. PT Traveloka indonesia menyadari bahwa masih banyak potensi konsumen yang belum mereka capai. Oleh karena itu, Traveloka melakukan upaya pemasaran agar menarik konsumen. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas aplikasi, promosi, kualitas pelayanan, terhadap keputusan pembelian ini adalah konsumen yang berdomisili di Kota Samarinda. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan jumlah sampel sebanyak 100 responden. Metode pengujian yang digunakan dalam penelitian ini adalah uji instrument, uji asumsi klasik, uji analisis regresi linear berganda, serta uji hipotesis dengan bantuan aplikasi SPSS versi 26. Metode penelitian ini adalah Metode penelitian kuantitatif dengan pengumpulan data melalui penyebaran kuisioner secara online. Hasil dalam penelitian ini menunjukkan (1) Kualitas aplikasi berpengaruh positif signifikan terhadap keputusan pembelian. (2) Promosi berpengaruh positif namun tidak berpengaruh signifikan terhadap keputusan pembelian. (3) Kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Daya Tarik Wisata, Fasilitas, dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan di Pantai Istana Amal Kabupaten Penajam Paser Utara Rokhayah, Eka Gustiani; Ana Noor Andriana
Jurnal Kajian dan Terapan Pariwisata Vol 2 No 1 (2021): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v2i1.43

Abstract

Tourist attraction, facilities, and accessibility are factors that determine success in the development of tourist destinations. Istana Amal Beach is a natural tourist destination located in Penajam Paser Utara Regency. Based on the data obtained by the researcher, it is known that there has been an increase and a decrease in tourist visits to the Istana Amal Beach due to the current COVID-19 pandemic. This study aims to determine the effect of Tourist Attractions, Facilities, and Accessibility on Tourist Visiting Decisions at Istana Amal Beach. The type of research used is associative with a quantitative approach. The data were analyzed using multiple linear regression analysis using SPSS version 22. The population in this study were visitors to Istana Amal Beach and followers of the Istana Amal Beach Instagram account whose exact number was unknown and the sample was taken using non-probability sampling with purposive sampling method, the number of samples was as much as 96 respondents. The results of the study obtained (1) Tourist attraction does not have a significant effect on Tourist Visiting Decisions at Istana Amal Beach; (2) Facilities have a significant effect on Tourist Visiting Decisions at Istana Amal Beach; (3) Accessibility has a significant effect on Tourist Visiting Decisions at Amal Palace Beach; and (4) Tourist Attraction, Facilities, and Accessibility together have a significant effect on Tourist Visiting Decisions at Istana Amal Beach.
Co-Authors A. Muh. Aqsha Zulkarnain Agwesti Yasshyka Ahmad Yunus Aini Pitaloka Aisha, Zharifa Aji Nadiya Rahmadhani Annisafazzahra, Annisafazzahra Anugrahni, Sisilia Aprilia Putri Listiana Aprillia Pratiwi Putri Arif Maulana Ramdhani Arsyad, Annisa Wahyuni Arwin Sanjaya Aulia, Selpi Cantika Oktamel Darus Celomita Aurelia Aliyas Chadijatus Salmah Derin Alfida Putri Desi Sari Fatmalawati Dhea Aulia Dhelina Putri P Dheris Mahendra Diana Aulia Putri Diana Tri Ambarwati Dinda Noer Pratiwi Edward Collin Cristian Eva Muliyani Fadila, Ilmi Rahma Fika Sintia Finnah Fourqoniah Fitriani, Firda Ghofur Ainun Najib, Abdul Gloria Jelita H., Adietya Arie Hesti Rahmah Maulidah Hetami, Adietya Arie Hijrah, Lailatul Ichwana, Salsabela Oktanur Ilham Akbar Amor Indrawanti Febri Valencia Jemminastiar, Rafly Kartika Kartika Kinanti, Rahayu Komala, Stefany Kusuma, Alifia Nurul Laura Viviana Ardiyansyah Iryanto M, Nurlaily Suwondo Mardalena Ardiyani Mardalena Ardiyani Mardiayanti Mardiayanti Maura, Adinda El Melyscha Imanuella Keka Muhammad Astrickosyah Daffa Pratama Muhammad Fachrun Fachrezi Muhammad Fadil Hariyanto Muhammad Fadil Haryanto Muhammad Zaini Mustafa, Kemala Nosaly, Ferdy Satya Nurasmi, Nurasmi Opilia Arpiani Putri Pingki Pingki Poppy Alvianolita Sanistasya Prajna Dyah Kinanti Rahayu Kinanti Retna Nur Rahmahyanti Reza Riandani Risky, Risky Rokhayah, Eka Gustiani Sahariah, Siti Salsabila Salsabila, Salsabila Sari, Yurisa Putri Silfa Salma Shine Silma Fauziah Silvi Elvara Syafira Rahmalia Indah Tika Umilatul Muniroh Umbar Reksha Lakatisa Wariyanti Mayang Sari Wariyanti Mayang Sari Wediawati, Tuti Widodo, Reza Widya Utami Putri Wira bharata Wulandari, Chofifah Yesy Aningrum Yurisa Putri Sari