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This Author published in this journals
All Journal Among Makarti Admisi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Information System, Applied, Management, Accounting and Research Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Social And Economics Research Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Klabat Journal of Management Jurnal Akuntansi Syariah Journal of Innovative and Creativity journal of social and economic research PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Udriyah
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Klabat Journal of Management

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Influence of Dynamic Pricing, UI, and UX on Gojek Usage Decisions among Gen Z in Depok Novitasari, Novitasari; Rachmawati, Dwi; Udriyah, Udriyah
Klabat Journal of Management Vol. 7 No. 1 (2026): Klabat Journal of Management (in progress)
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v7i1.1358.23-81

Abstract

The rapid development of digital technology has increased the use of online transportation applications in Indonesia. From 2021 to 2023, Gojek maintained the highest number of downloads, although a significant decline was recorded, while competitors such as Maxim and inDrive experienced growth. This phenomenon highlights the urgency to analyze factors that influence usage decisions, particularly among Generation Z. This study aims to examine the influence of dynamic pricing, user interface (UI), and user experience (UX) on the decision to use the Gojek application among Generation Z in Depok City. A quantitative survey was conducted involving 100 respondents selected through incidental sampling. Data were analyzed using multiple linear regression with IBM SPSS version 27. The findings indicate that: (1) dynamic pricing significantly influences the decision to use Gojek; (2) user interface does not significantly influence usage decisions; (3) user experience is the strongest predictor with a significant influence; and (4) dynamic pricing, UI, and UX jointly have a significant influence on the decision to use Gojek.
Brand Image and Product Quality as Determinants of Electric Car Purchase Decisions in Depok City Wisnuaji, Putra Tangguh; Widodo, Djoko Setyo; Udriyah, Udriyah
Klabat Journal of Management Vol. 7 No. 1 (2026): Klabat Journal of Management (in progress)
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v7i1.1357.82-100

Abstract

This study aims to analyze the influence of Brand Image and Product Quality on the Purchase Decision of Wuling electric cars in Depok City. The research method used was quantitative with a survey approach, and data were collected through questionnaires from 100 respondents who used Wuling electric cars. Data analysis was carried out using multiple linear regression. The results showed that partially, Brand Image did not have a significant effect on purchase decisions, while Product Quality had a significant effect. Simultaneously, the two variables had a significant effect on the purchase decision with an F value of 21.888 and a significance of < 0.001. An Adjusted R Square value of 0.297 indicates that Brand Image and Product Quality explain 29.7% of the variation in purchasing decisions. These findings make a theoretical contribution to the consumer behavior literature, as well as a practical contribution to automotive companies, particularly in the formulation of electric vehicle marketing strategies. The study also suggests strengthening branding strategies, improving product quality, and exploring other external factors such as price, promotion, and after-sales service. The limitations of the study include a limited geographical scope.
Co-Authors Agnemas Yusoep Islami Aizzah, Restu Nur Alfi Maghfuriyah Ali Ridho Ali Ridho Ali Ridho Ali Ridho Alyaputri, Kania Apriyanti Ceskakusumadewi , Ceskakusumadewi D Ilham Rizkian Dian Nugraha Dwi Rachmawati Faizah, Safira Felisya Pangi Wijaya Feri Nugroho Gelaria Yaumal Akbar Gizka Alrizky Hadi Firmansyah Hadi Wijaya Hertin, RD Hertin, Revita Desi Islam, IN Jeriyansah, Jeriyansah Joko Widodo Khusni Faizah Liza Astrieani Sophi Marini Fitriyani Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Mumtaz, Nabila Asdianti Nabila Asdianti Mumtaz Ningsih, Rosmalia Nora Listiana Novitasari Novitasari Nur Fitri Dewi Radhiyya Aisya Arimbi Alvianti Rahmawati Ulfah Ramadani, Khaerunisa Rara Ririn Budi Utaminingtyas Rili Isma Putri Riyadi - Riyadi Salamah, Ummy Gusti Suci Ayu Sudari Sultansyah Adira Putra Vinoli Zalsi Wisnuaji, Putra Tangguh Yuni Pambreni Yuni Pambreni Yuni Pammbreni Yupiter, Yupiter Zaenudin, M Zakia Maulida Antono