Claim Missing Document
Check
Articles

ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Nora Listiana; Feri Nugroho; Ali Ridho; Nur Fitri Dewi; Suci Ayu Sudari; Dwi Rachmawati; Hadi Wijaya; Alfi Maghfuriyah; Udriyah; Yuni Pammbreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
Pengaruh Kepemimpinan Transformasional dan Kompensasi terhadap Kinerja Karyawan PT Kecap Cap Korma Jaya Utama Jakarta Selatan Gizka Alrizky; Udriyah Udriyah; Yuni Pambreni
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2967

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan kompensasi terhadap kinerja karyawan pada PT Kecap Cap Korma Jaya Utama Jakarta Selatan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada seluruh karyawan sebagai responden. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, kompensasi juga memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, kepemimpinan transformasional dan kompensasi memberikan kontribusi dalam meningkatkan kinerja karyawan. Implikasi dari penelitian ini diharapkan dapat menjadi masukan bagi manajemen perusahaan untuk meningkatkan kualitas kepemimpinan dan sistem kompensasi agar produktivitas karyawan semakin optimal.
Pengaruh Pengalaman Konsumen dan Reputasi Merek terhadap Kepuasan Konsumen pada Produk Fashion di Aplikasi Shopee Pada Masyarakat Kota Depok Jawa Bara Vinoli Zalsi; Udriyah; Ali Ridho
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3002

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman konsumen dan reputasi merek terhadap kepuasan konsumen pada produk fashion di aplikasi Shopee pada masyarakat Kota Depok, Jawa Barat. Latar belakang dari penelitian ini didasarkan pada maraknya penggunaan aplikasi Shopee sebagai platform belanja online, khususnya untuk produk fashion yang banyak diminati masyarakat urban. Pengalaman konsumen dan reputasi merek menjadi dua faktor penting yang diyakini dapat memengaruhi tingkat kepuasan konsumen dalam berbelanja secara daring. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei terhadap 100 responden yang merupakan masyarakat Kota Depok dan pernah membeli produk fashion melalui aplikasi Shopee. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, serta uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa baik pengalaman konsumen maupun reputasi merek berpengaruh positif dan signifikan terhadap kepuasan konsumen, baik secara parsial maupun simultan. Dengan demikian, dapat disimpulkan bahwa pengalaman yang baik dan reputasi merek yang kuat dapat meningkatkan kepuasan konsumen dalam berbelanja produk fashion di aplikasi Shopee pada masyarakat Kota Depok.
Pengaruh Green Human Resource Management dan Kompetensi Digital Terhadap Kemampuan Bersaing UMKM Kota Depok Liza Astrieani Sophi; Udriyah; Ali Ridho
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3042

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Human Resource Management (Green HRM) dan kompetensi digital terhadap kemampuan bersaing UMKM di Kota Depok. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei terhadap 100 pelaku UMKM. Instrumen dikembangkan dari indikator-indikator yang telah divalidasi dalam penelitian terdahulu. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa Green HRM berpengaruh signifikan secara parsial sedangkan Kompetensi Digital tidak berpengaruh signifikan. Kedua variabel memiliki pengaruh bersama-sama yang signifikan secara simultan terhadap kemampuan bersaing UMKM. Koefisien determinasi (R²) sebesar 0,578 menunjukkan bahwa kedua variabel independen mampu menjelaskan 57,8% variasi kemampuan bersaing. Penelitian ini menegaskan pentingnya integrasi strategi manajemen SDM berbasis lingkungan dan penguatan kapabilitas digital dalam menghadapi persaingan bisnis yang semakin dinamis.
Optimalisasi Layanan Pelanggan dan Pemasaran Digital UMKM Handmade Depok Khusni Faizah; Maylinda Nur Faizah; Felisya Pangi Wijaya; Meli Linda Sari; Mesja Dwika; Sultansyah Adira Putra; Suci Ayu Sudari; Udriyah; Ali Ridho; Nur Fitri Dewi; Alfi Maghfuriyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tcb8f709

Abstract

The digital transformation era has significantly changed consumer behavior, demanding faster, more responsive, and accessible services. In response to these shifts, this community service program was conducted in the form of an educational seminar entitled "Optimizing Customer Service and Digital Marketing for Handmade MSMEs in Depok." This initiative aimed to enhance MSME actors’ understanding and skills in customer service and digital marketing through participatory methods combining lectures, interactive discussions, and practical training. The program was carried out by a team of management students at Jakarta Global University and involved selected handmade MSME participants. During the seminar, participants were equipped with knowledge about effective customer service strategies and the use of digital platforms such as Capcut, Instagram, and online marketplaces. The results showed increased participant awareness, improved ability to create promotional content, and readiness to apply digital marketing in their businesses. This initiative demonstrates the strategic role of higher education institutions in bridging theory and practice, while empowering MSMEs to become more competitive in the digital economy.
The Effect of Service Quality on Patient Satisfaction at Jampang Kulon General Hospital, West Java Province Udriyah; Rizkian, D Ilham; Ridho, Ali; Maghfuriyah, Alfi
Lead Journal of Economy and Administration Vol 1 No 2 (2022): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.589 KB) | DOI: 10.56403/lejea.v1i2.53

Abstract

This research is a quantitative study that aims to determine the effect of service quality on patient satisfaction at Jampang Kulon General Hospital, West Java. This is based on the problem of several complaints by patients regarding the quality of existing services. In this study, the unit of analysis was patients at Jampang Kulon General Hospital, the population included were all patients at the Jampang Kulon General Hospital, West Java Provincial Government, from January 2021 to March 2021, a total of 1,658 patients. The sampling technique is Probability Sampling and the number of samples is 94 people. Based on the results, it can be concluded that service quality has a positive effect on patient satisfaction at the Jampang Kulon General Hospital, West Java Province with an effect of 33.98% and a regression function of Y = 14.080 + 0.555 X.
The Effect of Awarding Incentives Toward Employee Productivity at CV. Abdul Fishing Maghfuriyah, Alfi; Udriyah; Fitriyani, Marini
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.74

Abstract

The purpose of this study is to ascertain how incentives at CV. Abdul Fishing in Sukabumi Regency affect worker productivity. This study's design, which takes a quantitative approach, combines associative and descriptive research techniques. The sample used in this study consisted of 70 respondents who were drawn from the whole workforce at CV. Abdul Fishing in Sukabumi Regency using complete sampling or census methodologies. To test the analysis in this study, correlation analysis, analysis of the coefficient of determination, and simple linear regression were used in conjunction with instrument validity tests, instrument reliability tests, descriptive analysis, and statistical analysis tests for relationship analysis and influence. According to the findings of previous research, incentives have a positive effect on employee work productivity at CV. Abdul fishing in the Sukabumi Regency. The magnitude of the effect of incentives on employee productivity is 54.1%, with the remaining 45.9% influenced by variables other than incentive-giving variables such as leadership style, discipline, motivation, work morale, work experience, and others.
The Influence of HR Management Strategy and Competitive Advantage on The Performance of UMKM, Sukmajaya District, Depok City, West Java Oktaviani, Cyka; Udriyah; Sudari, Suci Ayu
Lead Journal of Economy and Administration Vol 3 No 1 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i1.201

Abstract

Micro Small and Medium Enterprises (MSMEs) have experienced positive developments over time, MSME players also produce a variety of products. To determine the effect of competitive advantage on the performance of MSMEs in Sukmajaya District. To find out whether HR Management strategies and competitive advantage have affected the performance of MSMEs in Sukmajaya District, according to the Central Bureau of Statistics for MSMEs in Sukmajaya District, there will be a decline in 2022 - 2023. The method used in this research is a quantitative method. The quantitative approach can be explained as a research method based on positivism philosophy. This method is used as a research tool on a certain population or sample. This research shows that HR management strategies have a positive and significant influence on the performance of MSMEs in Sukmajaya District. MSME performance also has a positive impact on HR Management strategies. Together, HR Management strategy and competitive advantage have a significant effect on MSME performance. Implications for business actors: this research provides direction for effective management regarding HRM strategy and competitive advantage. HR Management Strategy and competitive advantage have a positive and significant effect on the performance of MSMEs in Sukmajaya District, with a significance value of 0.000 and 0.000 0.05. The linear regression results show that the Adjusted R² is 0.876, which means that 87,6% of the MSME performance variables are explained by these two variables. The F test shows F count (81,632) F table 3.130, strengthening the positive and significant influence of these two variables on performance.
The Effect of Leadership on the Performance of Village Apparatus and Community Institutions at the Cibenda Village Office, Ciemas District, Sukabumi Regency Udriyah; Apriyanti; Rachmawati, Dwi
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.98 KB) | DOI: 10.56403/nejesh.v1i4.52

Abstract

One of the things that must be considered in the implementation of work is the realization of good employee performance. Therefore employee performance needs to be considered in an effort to achieve maximum goals, this shows that leadership has a very important role in achieving employee performance, and leaders are able to apply appropriate leadership and in accordance with existing situations and conditions, so employees will also can work comfortably and with high enthusiasm, this work assessment is carried out to assess and is also used to evaluate abilities, skills, assess achievement and reassess the growth of each employee. If this performance appraisal is done properly it can be used to increase loyalty and motivation for the employees.
The Influence of Digital Literacy and Financial Literacy on the Performance of MSMEs: (An Empirical Study of MSMEs in Depok City) Amilie, Novi Yulianti; Udriyah, Udriyah; Rachmawati, Dwi
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.418

Abstract

This study aims to analyze the effect of digital literacy and financial literacy on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Depok City by integrating the Resource-Based View (RBV) and Technology Acceptance Model (TAM) perspectives. This study departs from the phenomenon of quantitative growth of MSMEs that has not been fully followed by the strengthening of internal capabilities, particularly in the use of digital technology and business financial management. This study uses a quantitative approach with a survey method of 100 MSME actors selected through cluster sampling techniques in 11 sub-districts in Depok City. Data analysis was performed using multiple linear regression. The results show that digital literacy and financial literacy, both partially and simultaneously, have a positive and significant effect on MSME performance (p < 0.05). Financial literacy has a more dominant influence than digital literacy. The Adjusted R² value of 0.747 indicates that 74.7% of the variation in MSME performance can be explained by these two variables. These findings confirm that literacy-based intangible capabilities are strategic determinants of MSME performance in urban areas undergoing digital transformation. This study provides empirical contributions by strengthening the integrative model of digital and financial literacy as a source of MSME competitive advantage.
Co-Authors Abdul Aziz Mahfudi Adira Aurel Agnemas Yusoep Islami Ainiyah Putri Aulia Aisyah Shabrina Machmud Aizzah, Restu Nur Alfi Maghfuriyah Ali Ridho Ali Ridho Ali Ridho Ali Ridho Alvia Nada Saputri Alyaputri, Kania Amilie, Novi Yulianti Andini Prasetyaningrum Syabila Anggita Taufiqi Apriyanti Ceskakusumadewi , Ceskakusumadewi Chandi Lestari Cyka Oktaviani D Ilham Rizkian Dea Faraysa Devia Salsabila Dewi Mia Lestari Dian Nugraha Dwi Rachmawati Dwi Rachmawati Faizah, Safira Felisya Pangi Wijaya Feri Nugroho Filza Naurah Zahra Firdha Nurul Fitria Fitriyani, Marini Gelaria Yaumal Akbar Gizka Alrizky Hadi Firmansyah Hadi Wijaya Hertin, RD Hertin, Revita Desi Islam, IN Jeriyansah, Jeriyansah Joko Widodo Kanti Kurniasih Karnelly Karnelly Khusni Faizah Liza Astrieani Sophi Marini Fitriyani Maylinda Nur Faizah Mei Indah Maulida Meli Linda Sari Mesja Dwika Mumtaz, Nabila Asdianti Nabila Asdianti Mumtaz Najla Fakhirah Najwa Nia Amanda Nasywa Eka Putri Ningsih, Rosmalia Nissa Maulida Nora Listiana Novi Yulianti Amilie Novitasari Novitasari Noviyanti Noviyanti Nur Fitri Dewi Nurhikmah Noviantih Oktaviani, Cyka Radhiyya Aisya Arimbi Alvianti Rahmawati Ulfah Ramadani, Khaerunisa Rara Ririn Budi Utaminingtyas Rashya Ashabelle Alkhansa Rasyid Fatullah Rili Isma Putri Ririn Iskayanti Riyadi - Riyadi Rizki Saputra Mukti Rizkian, D Ilham Rosmalia Ningsih Sabilah Ayu Lestari Safira Rahmadini Salamah, Ummy Gusti Salma Nurindah Intan Pratiwi Shafira Berliyanti Shinta Dwi Syahrani Suci Ayu Sudari Sultansyah Adira Putra Syahla Izdihar Syaqila Nur Hidayat Syarah Nur Zahroh Tabina Aziz Vinoli Zalsi Wildan Syafiq Wisnuaji, Putra Tangguh Yuni Pambreni Yuni Pambreni Yuni Pammbreni Yupiter, Yupiter Zaenudin, M Zahra Inayah Salsabila Zakia Maulida Antono