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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Dimensi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Distribusi Jurnal Ilmu Manajemen (JIMMU) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Abdi Insani Jurnal Ekuilnomi Eksos Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Ekonomics, Finance, and Management Studies Bersama: Jurnal Pengabdian Kepada Masyarakat
Kusuma, Pradana Jati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Distribusi

 1 
PRESTIGE OR PREFERENCE? GENERATION Z’S PURCHASE DECISION BEHAVIOR TOWARD IPHONE AND SAMSUNG SMARTPHONES Merliana, Ira; Putra, Febrianur Ibnu Fitroh Sukono; Kusuma, Pradana Jati; Oktoriza, Linda Ayu
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.690

Abstract

The development of digital technology has made smartphones a primary necessity for Generation Z, especially in the premium segment such as iPhone and Samsung. This study aims to analyze the influence of functional, emotional, social, and epistemic values on brand preference and purchase decisions, with brand preference as a mediating variable. The study employs a quantitative approach using an explanatory survey design involving 124 Generation Z students from the Faculty of Economics and Business at Dian Nuswantoro University. Data were collected through a five-point Likert scale questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results show that functional and epistemic values have a significant effect on Brand Preference and Purchase Decision, while emotional and social values do not have a significant effect. Brand Preference was found to have a significant effect on Purchase Decision and mediated the effect of functional and epistemic values on Purchase Decision. These findings indicate that Gen Z considers rational and novelty aspects more than emotional and social status aspects when purchasing premium smartphones.
EKPLORASI CONTINUANCE INTENTION PADA EXPECTATION CONFIRMATION MODEL BERKELANJUTAN PENGGUNA BUY-NOW-PAY-LATER DI KOTA SEMARANG Ningrum, Shintia Nabila; Kusuma, Pradana Jati; Safitri, Maria; Prawitasari, Dian
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.693

Abstract

This study examines the effects of financial literacy, perceived usefulness, and perceived risk on continuance intention in the use of PayLater services by considering satisfaction as a mediating variable and confirmation as a moderating variable among PayLater users in Semarang City, within the framework of the Expectation Confirmation Theory (ECT) and Technology Acceptance Model (TAM). This research adopts a quantitative approach with an explanatory research design. Data were collected through an online questionnaire from 156 active Buy Now Pay Later (BNPL) users in Semarang City using purposive sampling and were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that financial literacy has a significant effect on continuance intention, while perceived usefulness positively affects continuance intention through satisfaction. User satisfaction emerges as the strongest determinant influencing continuance intention, suggesting that actual usage experience plays a more critical role than initial perceptions. In contrast, perceived risk does not have a significant direct effect on continuance intention. These findings imply that user experience and satisfaction are more influential in sustaining BNPL usage than initial cognitive factors. This study provides practical implications for BNPL service providers to prioritize service quality and system usability. Therefore, providers are encouraged to enhance financial literacy education while strengthening service benefits and quality to improve user satisfaction and promote continued usage, particularly among PayLater users in Semarang City.
Co-Authors Abdus Salam, Abdus Adilla Kustya Ulfa AGUNG SEDAYU Agustinus, Deo Viandra Alicasari, Shalom Olivia Amalia, Rifdah Ardhianti, Dian Ariati Anomsari Awanis Linati Haziroh Bara Zaretta Chasanah, Amalia Nur Damar, Haunan Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Dyah Ika Rinawati Fadhlan, Muhammad Ashari Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Foza Hadyu Hasanatina Gunanto, Dedi Hariyadi, Guruh Taufan Hartoyo Hartoyo Hendro Sasongko Herlambang, Maulana Yusuf Hibatullah, Caesar Nicko Laksana, Ilham Tri Mahmud Mahmud Merliana, Ira Mujib, Miftachul Mustika, Wida Ningrum, Shintia Nabila Novasa, Sheena Amelia Oktavia, Vicky Oktoriza, Linda Ayu Prawitasari, Dian Purusa, Nanda Adhi Purwatiningsih, Aris Ramadhaniza, Aisyahya Dhita Roymon Panjaitan Safitri, Maria Saman, Maulidina Baety Nafiah Samasta, Almira Santi Saputra, Ardhi Wahyu Sari, Raden Ayu Aminah Rizkia Puspita Suhita Whini Setyahuni Tazkiyya, Iffa Usman Usman Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Yuniar, Ayu Rizky Zakaria, Fakhmi