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OPTIMALISASI IDENTITAS PRODUK JAMUR TIRAM MELALUI VISUAL BRANDING OLEH TIM KKNT DI DESA PURWOSARI Amalia, Tasya; Komariah Hildayanti, Siti; Hartati, Lesi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.%p

Abstract

Kegiatan Kuliah Kerja Nyata Tematik (KKNT) yang dilaksanakan di Desa Purwosari bertujuan untuk mengoptimalkan identitas produk jamur tiram melalui penerapan visual branding sebagai upaya peningkatan daya saing produk lokal. Permasalahan utama yang dihadapi mitra usaha jamur tiram adalah belum adanya identitas visual yang kuat, seperti logo, kemasan, dan media promosi yang menarik. Melalui tahapan observasi lapangan, wawancara, perencanaan, pelaksanaan, serta evaluasi kegiatan, tim KKNT berhasil merancang dan menerapkan konsep visual branding yang meliputi pembuatan logo usaha, desain kemasan ramah lingkungan, serta pelatihan promosi digital menggunakan media sosial. Hasil kegiatan menunjukkan adanya peningkatan kesadaran pelaku usaha terhadap pentingnya identitas visual dalam pemasaran produk, serta meningkatnya minat masyarakat terhadap produk jamur tiram lokal. Program ini tidak hanya memperkuat citra produk tetapi juga mendorong kemandirian dan kreativitas pelaku UMKM di Desa Purwosari dalam mengembangkan usaha secara berkelanjutan.
Decision Support System For Submitting and Evaluating Web-Based Scholarships Using The Topsis Method at SMP Kusuma Raya Afdhaluddin, Muhamad; Rahmi, Lailatur; Amalia, Tasya
JURNAL TEKNOLOGI DAN OPEN SOURCE Vol. 8 No. 1 (2025): Jurnal Teknologi dan Open Source, June 2025
Publisher : Universitas Islam Kuantan Singingi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/jtos.v8i1.4452

Abstract

This research aims to develop a web-based decision support system for the scholarship application and assessment process. The system is designed to improve efficiency, transparency, and objectivity of selection. The TOPSIS method is used to evaluate potential recipients based on a number of relevant criteria. The system was developed using PHP, MySQL, Visual Studio Code, and XAMPP as the development platform. System testing shows that this application is able to provide accurate scholarship recipient recommendations, so that it can help decision makers in determining recipients more fairly and systematically. With this approach, it is expected that the scholarship selection process will become more structured and reduce the potential for subjectivity in assessment. The results of this research contribute to the application of information technology in supporting a better selection system in the academic environment and scholarship granting institutions.